About
With over 14 years of marketing success, I specialize in driving demand generation…
Services
Activity
28K followers
-
Ray Smith reposted thisRay Smith reposted thisLove's a journey, and it's changing with the times... This animated graph reveals how couples met from 1930 to 2024... It's a captivating look at how societal norms, technological advancements, and cultural shifts have shaped the ways we find love. From traditional meet-ups through Friends and Family to the rise of online Dating and Social Media, the graph showcases the evolution of romance. What's your story? How did you meet your partner? Share your thoughts in the comments below. #inspiration #motivation #marketing
-
Ray Smith shared thisDeclining Ads And Streaming Upsurge Have Old-School TV ReelingDeclining Ads And Streaming Upsurge Have Old-School TV Reeling
-
Ray Smith shared thisHere Are 4 Ways To Make Your Company Extraordinary Like Google, Nike And MoreHere Are 4 Ways To Make Your Company Extraordinary Like Google, Nike And More
-
Ray Smith shared thisMillennials Vs. Gen Z: How CMOs Can Use Key DriversMillennials Vs. Gen Z: How CMOs Can Use Key Drivers
-
Ray Smith shared thisRay Smith shared thisThe core foundational trait of any leader is empathy and their ability to place themselves in their employee’s situations to feel what their people are feeling. However, it requires some serious soul-searching and a change of thinking to practice empathy, which is still considered a “not so important trait” for many people responsible for managing and leading people. Many people today believe that emphatic leaders are weak. For some reason, they believe this “soft Skill” is a nonessential variable that adds no value to their leadership and, by extension, their organization when all the studies have linked empathy to superior business results, according to Bruna Martinuzz. To continually inspire your people to perform at their optimum best, you must understand the perspectives of your people, and you must give them the respect they deserve, which is reflected in the service provided to their customers; empathy allows you to achieve this and as a result, the most critical skill leaders needs today is empathy, and the best leaders are empathetic leaders according to Lolly Daskal. Check out more inspiration here: https://lnkd.in/ewvwKhu #leadership #management #leadershipfirst #leadershipfirstquotes #executivesandmanagement #inspiration #giffordthomas #entrepeneurship
-
Ray Smith reacted on thisRay Smith reacted on thisFriends, I am having to put my career on pause because my oldest daughter, 19-year-old Lane Claudia, has been diagnosed with medulloblastoma brain cancer. She was a sophomore at Texas A&M but has had to withdraw from classes. We live in Austin and she is being treated at MD Anderson in Houston, so between managing her treatment, as well as taking care of our five other children, I have my hands full. I have cancelled all dates on my Fall 2025 tour. I am doing regular updates on my podcast, The Jen Fulwiler Show. You can follow up my podcast on my Youtube channel or wherever you like to listen to podcasts. For the Catholics, we are asking for the intercession of Our Lady of Champion. We also accept regular prayers and atheist thoughts as well. Please keep us in your prayers, Jen
-
Ray Smith liked thisRay Smith liked thisEvery multi-million dollar business I know is adapting to AI marketing. If you don’t adopt AI marketing and AI search, you’ll fall behind. The leading brands are already moving fast. This isn’t optional. It’s the new marketing funnel. The best time to start was yesterday. The second best time is today. I’ve already used this exact playbook to: ✅ Drive over $475M in online sales ✅ Lead several 6- and 7-figure product launches ✅ Generate over $25M in revenue this year alone This 2025 Cheatsheet comes from my colleague Chris Donnelly-- sharing with permission because it’s too good to ignore so be sure to give him a follow and sign up for searchable (I did). Here’s how it works 👇 📢 Awareness ↳ Make people aware you exist. Online Location: -Organic social (LinkedIn, TikTok) -AI search (AEO + GEO) -Traditional SEO (top-of-funnel content) KPIs: -Impressions -AI citations in answers -Organic traffic growth Strategy: -Optimise content for AI answers -Use founder-led content marketing -Publish broad awareness content for search 📚 Consideration ↳ Educate and nurture that audience. Online Location: -Organic blogs -Educational social content -Forums KPIs: -Session time, scroll depth -Returning visits -AI snippet appearances Strategy: -Build mid-funnel SEO content -Engage in communities AI scrapes -Use gated content to capture leads 🎯 Intent ↳ Capture those evaluating your offer. Online Location: -Bottom-funnel SEO (pricing, reviews) -AI-powered chatbots on landing pages -Branded search + referral traffic KPIs: -Demo requests, calendar bookings -Form completions -Branded search volume Strategy: -Optimise bottom-funnel pages -Showcase proof with real data -Use interactive tools to capture leads 💳 Conversion ↳ Turn intent into revenue. Online Location: -Landing pages and checkout flows -Email nurture sequences -Social DMs KPIs: -Conversion rate -Revenue per lead -Cart abandonment rate Strategy: -Personalise CTAs using AI insights -A/B test AI-generated page variants -Layer urgency: time-bound offers and bonuses 🤝 Loyalty ↳ Retain and grow customers. Online Location: -Email (loyalty programs, upsell flows) -Community platforms (Discord, LinkedIn groups) -Help articles and SEO-driven support hubs KPIs: -Retention rate, repeat purchase rate -Referral sign-ups -Engagement in community spaces Strategy: -Build personalised loyalty loops -Use AI for predictive churn alerts -Encourage community-led growth This is the only funnel you need to get ahead in 2025. And if you want to go deeper — I share plays like this every week in my Growth Notes newsletter (subscribe in my featured). Follow Janelle Page for more on marketing, and becoing a Category of One brand. ♻️ repost so others learn the 2025 marketing and search playbook.
-
Ray Smith liked thisRay Smith liked thisLaw Enforcement & Justice Jobs: To those who raided her home on what we now know was a bogus warrant, invaded her personal space, rummaged through her most private belongings, needlessly humiliated her child, canceled her, defamed her and tried to assassinate her husband, I want you to know I welcome this poetic turn of events. May justice now prevail and ALL the wicked be fully exposed and brought to legal account.
-
Ray Smith liked thisRay Smith liked thisPolitical observations, commentary, opinion, and a little humor
-
Ray Smith reacted on thisRay Smith reacted on thisAGEISM It’s a dreadful thing. As a 65 year old job seeker, I’ll readily confess to finding it challenging. However, I’ve just read this most incredibly uplifting story on FB (now assuming it’s true and I’ve no reason to doubt it). It hopefully will give all who are of a similar age the encouragement that they’re still capable of making a valuable contribution. Please don’t write us off! ‘I’m just about to turn 65. I’ve been employed as an airline pilot for 36 years. I’m reasonably intelligent, but admittedly far from a wunderkind, and with no offers to work for the JPL or NASA. Pretty much an average guy who’s outstanding at being humble. At at age 64, I had to learn how to fly the most complex and advanced airliner currently in service, the Airbus A350. I had flown the relatively simplistic Boeing 767 for the past 25 years, and had never flown an Airbus, which is completely different in almost every way from a Boeing. I was the oldest person to attempt going through the Delta’s A350 Initial Qualification training program. I was warned that even much younger pilots were finding the training to be extremely challenging, and that because of my age, success might not be an option. It was an extremely complex airplane. The training manual is literally 7000 pages long. Countless Training videos, 6 weeks of simulators, extremely difficult electronic and oral exams. “It can’t be done, old guy”, many said. BULLSHIT! I went through the training and actually had an easy time of it. It was no more challenging than when I went through MD-11 training in 1991, at age 34, even though the A350 was a much more difficult training program. I had no decline in my learning ability in 30 years, and aced the very challenging program without any trouble. If I can maintain my ability to easily learn complex tasks into my mid-60’s, hell, anyone can. To answer the question: For some it might be age 30, or 40, or 50, etc, etc. However, everyone is different. Some people are still extremely lucid and able to learn well into their 90’s. Don’t assume. Don’t count yourself out at any age. Don’t be prejudiced against older people and sell them short, because many of them are still as sharp or even sharper than you. Treat all people well, especially older people, because in the blink of an eye you’re going to be one of them, and you’re going to love it when someone treats YOU with dignity and a little bit of respect.’
-
Ray Smith liked thisRay Smith liked thisHire for the future, not the past. Most jobs can be taught, but... The right attitude? Not so much. If you’re looking for the “perfect candidate”, you’re going to go on an endless hunt. Hiring is an investment in your future. By focusing solely on past experience, you’re kind of missing the point. A forward-looking hire impacts: 🤝 Team dynamics 📅 Long-term goal achievement 🚀 Problem-solving & innovation So, look for someone who: 🌟 Brings ideas to life 🧠 Is committed to lifelong learning 📈 Sees feedback as a tool for growth 🧑🤝🧑 Values teamwork and collaboration 🔧 Looks for solutions rather than problems ❓ Asks questions that lead to deeper insights ✨ Sees obstacles as opportunities to innovate The best hires aren’t just employees. They are partners, invested in the success of your business. So, stop hiring for a quick win. And hire with growth in mind. Build a team that can shape the future of your organization. How do you spot potential? Let me know in the comments ⬇️ ♻️ Repost to help leaders make better hires. And follow Eric Partaker for more like this. 📌 Are you operating at your full potential? Take the 3-minute assessment to find out: https://lnkd.in/dfj8AJFd
-
Ray Smith liked thisRay Smith liked thisJUST IN - Politico: New poll: Trump is getting record levels of support among young Black and Latino men The report says, "The GenForward survey, which ran from Sept. 26 to Oct. 6 by the University of Chicago and included 2,359 eligible voters 18 to 40 years old, included some fascinating findings: "A quarter of young Black men are supporting Trump. (Black men overall backed President Joe Biden nearly nine to one in 2020.) "44 percent of young Latino men said they'd back Trump, an improvement over the roughly 38 percent who backed him in 2020. "For her part, Harris is at 58 percent with Black men, 37 percent with Latinos and 57 percent with Asian American and Pacific Islander men. "Kamala Harris is doing incredibly well among women of color. A majority of Black (63 percent), Asian American and Pacific Islander (60 percent) and Latina (55 percent) women say they will vote for Harris. "White women are nearly evenly split between Harris (44 percent) and Trump (40 percent)."
-
Experience
-
Perfectly One Marketing, LLC
-
-
Education
-
CCC
Languages
-
English
Native or bilingual proficiency
Recommendations received
-
LinkedIn User
35 people have recommended Ray
Join now to viewOther similar profiles
Explore more posts
-
Crossbridge Marketing & Media, Inc.
𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦 𝐌𝐨𝐧𝐝𝐚𝐲: 𝐋𝐨𝐜𝐚𝐥 𝐒𝐄𝐎 𝐓𝐢𝐩𝐬 𝐭𝐨 𝐇𝐞𝐥𝐩 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐆𝐞𝐭 𝐅𝐨𝐮𝐧𝐝 When potential customers search online, will they find your business—or your competitor’s? Strong local search visibility is critical for growth, especially for organizations serving specific communities. That’s why businesses across the region are focusing on local SEO for Ohio businesses and strengthening their presence in local search results. If you want to reach more customers in your area, start by asking a few important questions: • Is your business showing up consistently in local search results? • Is your Google Business Profile fully optimized and actively managed? • Are your business listings accurate across directories and map services? • Is your website structured to support local search traffic? • Are you using a clear Wayne County local SEO strategy to reach nearby customers? When your local SEO strategy is strong, your business becomes easier to find on Google Search, Google Maps, and other platforms where customers are actively looking for services. At Crossbridge Marketing, we help businesses improve their search visibility with strategic SEO planning, technical optimization, and data-driven insights. Our team works with organizations throughout Ohio to strengthen their online presence and help them connect with more local customers. Let Crossbridge conduct a comprehensive SEO audit that evaluates your website structure, local listings, keyword performance, and overall search visibility. From there, we can identify opportunities to improve rankings, expand your reach, and bring more qualified visitors to your website. Momentum in your marketing begins with clarity. If you want to improve your local SEO for Ohio businesses and build a stronger Wayne County local SEO presence, contact Crossbridge Marketing today. Schedule your SEO audit and discover how you can reach more potential customers in your community. #MomentumMonday #LocalSEOTips #LocalSEOForOhioBusinesses #WayneCountyLocalSEO #SEOAudit #LocalSearch #DigitalMarketing #BusinessGrowth #CrossbridgeMarketing
-
Woody Wood Group
Struggling to get your website noticed in Chicago’s competitive online market? Woody Wood Group helps businesses climb higher in search engine results with powerful SEO strategies designed to boost visibility, increase organic traffic, and attract the right customers. If your business wants stronger online presence and long-term digital growth, the right website ranking strategy can make all the difference. Read more: https://lnkd.in/dXr_NH5k #WoodyWoodGroup #WebsiteRankingServices #ChicagoBusinesses #SEOChicago #SearchEngineOptimization #DigitalMarketing #OnlineVisibility #OrganicTraffic #BusinessGrowth #SEOExperts #WebsiteSEO #ChicagoMarketing #DigitalSuccess #SEOStrategy #LocalSEOServices
-
Atomic Interactive
Looking for the right marketing partner? Learn how to find the best digital marketing agency in Ohio and what to look for in SEO, web design, and ROI-driven strategy. Read the full article: https://lnkd.in/e8-VgUpu #OhioMarketing #DaytonSEO #DigitalStrategy #MontgomeryCountyBusiness #WebDesignOhio
-
Delivra
Keeping members engaged and attracting new ones is no small feat—especially with a lean team. By partnering with Delivra, the Indianapolis Zoo transformed its email marketing strategy: 🐾 Personalized newsletters tailored to membership status and past engagement 🎨 Visually stunning emails designed with Delivra’s professional services ⏱️ Saved 12 hours per month on eNews mailings 📈 Doubled click-through rates with dynamic content and targeted segmentation The result? More engaged members and a stronger connection with the community. 👉 Read the full story: https://loom.ly/mouGxWw
-
My Podcast Guy™
𝗦𝘁𝗼𝗽 𝘁𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗹𝗶𝗸𝗲 𝗮 𝗵𝗼𝗯𝗯𝘆. If you're serious about using #podcasting to grow your business, you need to approach it like any other marketing channel: with strategy, measurement, and professional execution. Here's what we see working for Ohio businesses: • Clear target audience definition (not "everyone") • Consistent publishing schedule (weekly beats sporadic) • Professional audio quality (listeners notice bad sound) • Strategic guest selection (quality over quantity) • Integration with existing marketing efforts The businesses that treat podcasting as a professional marketing tool see real results. Those who approach it casually usually abandon it within six months. 𝘼𝙛𝙩𝙚𝙧 𝟰𝟬+ 𝙮𝙚𝙖𝙧𝙨 𝙞𝙣 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙖𝙣𝙙 𝙗𝙧𝙤𝙖𝙙𝙘𝙖𝙨𝙩𝙞𝙣𝙜, 𝙬𝙚 𝙠𝙣𝙤𝙬 𝙬𝙝𝙖𝙩 𝙨𝙚𝙥𝙖𝙧𝙖𝙩𝙚𝙨 𝙨𝙪𝙘𝙘𝙚𝙨𝙨𝙛𝙪𝙡 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙥𝙤𝙙𝙘𝙖𝙨𝙩𝙨 𝙛𝙧𝙤𝙢 𝙩𝙝𝙚 𝙤𝙣𝙚𝙨 𝙩𝙝𝙖𝙩 𝙛𝙖𝙙𝙚 𝙖𝙬𝙖𝙮. 𝙄𝙩'𝙨 𝙣𝙤𝙩 𝙡𝙪𝙘𝙠. 𝙄𝙩'𝙨 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮 𝙖𝙣𝙙 𝙚𝙭𝙚𝙘𝙪𝙩𝙞𝙤𝙣. Want to build a #podcast that contributes to your bottom line? Let's discuss how to make podcasting work for your specific business goals. #BusinessPodcasting #MarketingStrategy #PodcastStrategy #ProfessionalPodcasting #mypodcastguy #podcastconsultant
1 Comment -
Whole Growth Partners, LLC
Most marketing materials don’t fail because they’re poorly designed. They fail because no one stopped to consider how, when, and why they should be used. If your brochures, decks, or PDFs are gathering proverbial dust, it’s worth asking why. In this month’s blog, we break down how the right marketing materials can build trust, establish relevance, and guide prospects through clear next steps, without creating materials for marketing’s sake. https://lnkd.in/gVVa-Rxc
-
Prokeep
Distributors shared that they do not have formal demand generation initiatives, nor have they actively deployed digital and text tools to support efforts to expand their customer base.” - CMG Want to know what you need to see results from your demand generation strategy? https://hubs.la/Q03kx8Nz0
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content