Analisa Goodin

Brands don’t just buy media anymore. They are becoming media owners in their own right. But the process of connecting brands to branded entertainment IP is still fragmented, opaque, and inefficient. So we built IPX - The Content Marketplace to connect the dots. IPX is world's first branded entertainment marketplace where brands discover, connect with, and partner on premium entertainment IP. If you’re a brand, agency, media owner, or creator interested in shaping the next generation of brand-funded entertainment get in touch :-) ---- 👋 IPX is part of Agency House Ltd, a new agency running multiple complimentary but independent business verticals including Saudi Agency Network (part of Agency House). https://lnkd.in/gfgpn4bE

4

big question Olga Usvyatsky and Francine McKenna address in Dina Bass' Bloomberg article: How long do high-speed and AI GPU chips last? - Call it the chip-replacement cycle: Fortunes were won and lost in the electronics bubble of the go-go 60s by ignoring/exaggerating how long first gen corporate computers would go between replacements, see the rise and fall of Saul P. Steinberg's Leasco https://lnkd.in/ecb2p_hQ

4

1 Comment

AI licensing isn’t just for publishers and media companies. Anthropic’s $1.5 billion settlement with authors and book publishers has spotlighted a rapidly growing AI-licensing market—one that’s jumped from $75 million two years ago to $20 billion this year, with the potential to double again next year. The big question: Should your company be licensing its data to AI developers? In my latest newsletter, I explore the opportunity, the risks, and the practical steps leaders should take to evaluate whether they're ready for this market. Subscribe to HBR Executive to get my newsletter every week—and much more.https://https://lnkd.in/eXdW3WXn

73

6 Comments

#AlphaBake, a pioneer in #generativeAI solutions for the fashion industry, has launched a virtual try-on option for online clothing brands, which combines the best of #GenAI foundational models with proprietary #AI models and workflows. The new virtual try-ons offer much more promise in personalization and real business impact on ground compared to all the previously implemented versions like Kiosks or life size mirror like implementations in the past. https://lnkd.in/gvXbCnuV

1

#MotionmindVentures Film Business Tips Building Your Investor Pitch Package "Your pitch package makes or breaks financing efforts. Include: a one-page synopsis that hooks immediately, detailed budget and schedule proving you know costs, filmmaker bios establishing credibility, comparable films showing market potential, and marketing materials demonstrating audience appeal. Add a 3-5 year financial projection showing paths to profitability. Investors want to see ROI timelines, risk mitigation strategies, and exit scenarios. Create a sizzle reel or proof of concept—5 minutes of visual storytelling worth thousands of words. Professional design matters; sloppy materials. signal sloppy filmmaking. Update constantly as cast and crew attach. Your package competes with hundreds of others." #FilmFunding,#Filmmaking,#Filmmaker,#FilmProducer,#SupportIndieFilm,#IndieFilm,#Crowdfunding,#FilmFinance,#MovieBusiness,#CreativeEntrepreneurs,#FilmStrategy,#FilmMarketing,#FilmInvestors,#FilmConsulting,#FilmIndustry,#FilmDistribution #motionmindventures #revenues #otts #theatres #boxofficecollection

2

Make recording videos for your business easier: SCRIPTING: I love bullet points on a post-it! 3-5 words or short phrases max Plan the beginning (hook or topic), middle (main takeaway), and end (CTA or Call to action/next step) so even if you wander a little bit you can land it with strength. Filming Find 1-3 places that you can always film so that you don't have to start from scratch each time. Prioritize light on your face (from a window or light source that gets light in your eyes), a flattering top that looks good on you, and contrasts nicely with the background Talk loudly and clearly so the mic picks up your consonants for clarity Talk through the camera like you're talking to someone you enjoy talking to and feel like yourself. Feel free to record short bits and put them together; it's way easier to remember one sentence than a minute-long video Add b-roll of you working, showing off your business, or different angles of your space to have visual interest (you DO NOT have to do this; many people find that it breaks up their videos in a nice way and helps with retaining viewers. If editing these in stresses you out you don't have to do it at all) EDITING: Adobe Express, CapCut, and Instagram Edits have great free options to help you edit videos. If you do long-form content like long YouTube Videos you can use Riverside or Opus to create short vertical clips Have a text "hook" or topic on the cover so people know why to watch your video Make sure to add captions for accessibility and people who watch with no sound CREATOR RESOURCES: Some people are making great free resource videos for ideas and tips: Low stress marketing filming: https://lnkd.in/gqq7Ppvg Content Strategy: https://lnkd.in/gXk73ivY Vocal Presence: https://lnkd.in/gCfqWSxF Action on Cameera: https://lnkd.in/gSTtGCRW Editing: https://lnkd.in/gPv_BUmW and I have free videos on comfort on camera at: https://lnkd.in/ge7w49fK

9

2 Comments