Jagpal Johl

Most DTC brands treat email like a megaphone. The ones with insane retention? They use it like a guide. They don't just send campaigns. They map out the entire customer journey and build flows that remove friction before it happens. Here's the exact framework we use: 1. The "why should I care?" moment Your Welcome Flow shouldn't pitch features. It should connect with the problem your customer is trying to solve. Meet them where the need starts. 2. The "I'm not sure yet" moment People don't need another discount in their Browse Abandon. They need answers. Address the objection they haven't said out loud yet. 3. The "now what?" moment This is where most brands drop the ball. Your post-purchase flow should help them actually use what they bought, get a quick win, and feel excited to come back. Don't let them forget about you. 4. The "I'm all in" moment Your best customers don't need points programs. They need to feel seen. Make buying again feel like the obvious next step, not a sales tactic. When you stop shouting and start guiding, retention becomes automatic. Want to scale profitably in 2025? Start here: Map the journey → Build the flows → Let campaigns amplify what's already working. You can book a call down below to get an free audit of your brand - https://lnkd.in/gbPiW4r6

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Most agencies know just enough about Yelp to be dangerous. They understand the high level. But they miss the tiny levers that quietly drive: • CPC • Conversion rate • Lead quality • Ranking relevance We don’t guess. Our founders spent 15 years, combined, inside Yelp actually learning the system. We’ll share a few of the insights that most agencies simply don’t know. 📅 Dec 5 🔗 youngcowmedia.com/webinar

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The DTC Trap No One Talks About Most brands don’t lose money because their ads suck. They lose it by trying to scale everything at once. Here’s the truth: -> 80% of your revenue usually comes from 20% of your products. So stop spreading your budget thin. At EcomSouq, we double down on the one product that actually sells your hero. Then we scale it with 30+ creative angles that speak to different buyer types. It’s not about doing more. It’s about scaling what already works. That’s how you grow smart, not just fast.

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Most DTC brands treat CTV like a billboard. We treated it like a funnel. $5.8K in spend → $19.5K in revenue 3.36x ROAS, no site retargeting. All from programmatic + smart sequencing. CTV builds attention. Programmatic turns it into sales.

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Retention teams are quietly impacting acquisition at the best DTC brands. Walk through the actual work happening inside a top 50 DTC brand right now and you'll see retention marketers making decisions about pop-up logic, opt-in software, landing page offers, and traffic-source targeting. That used to be exclusively growth's or paid's job. It's changing because the math changed. The brands that figured out retention could subsidize acquisition costs started winning more in paid channels. Not because their ads got better but because their post-click infrastructure got better. So now everyone wants that. And a lot of the people who know how to build it sit in retention.

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🔥 Hot take: Most agencies sell SaaS brands traffic because it’s safe. But traffic ≠ growth. A SaaS brand I spoke with spends $6K+/month on ads… and converts at 0.1%. That’s not growth - that’s wasted spend. Real growth comes from 👇 ✅ CRO tests ✅ Clear messaging ✅ Mobile-first optimization You don’t need more ads you need better conversion. If your agency isn’t talking about your CVR, they’re not growing your business.

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Everyone told me to start a growth agency. I built a retention agency instead. Here's why. CAC is up 222% in the last decade. It now costs $29 to acquire a customer who might spend $40 once and ghost you. Meanwhile, a 5% increase in retention can boost profits by 25-95%. The math isn't even close. Here's where the industry is lagging: We're still obsessed with acquisition. Agencies get paid on ad spend. Consultants optimize funnels. Everyone's focused on getting customers in the door. But nobody's watching the back door where they're leaving. The old logic was simple: acquisition = growth, retention = maintenance. That only worked when CAC was cheap. When you could spend $10 to acquire someone who'd spend $50, sure—go acquire more. Now you're spending $29 to get someone who buys once and never comes back. You're renting revenue. And the rent keeps going up. What I realized: Retention isn't playing defense. It's your highest-leverage growth strategy. The brands winning right now aren't the ones spending the most on ads. They're the ones who figured out how to keep customers coming back. They built email flows that convert. They segmented SMS properly. They tracked where customers churned and fixed it. Retention compounds. Every customer you keep makes your CAC more efficient. Your LTV goes up. Your payback period shrinks. You can outbid competitors because your unit economics are better. Acquisition gets you customers. Retention gets you a business. So why retention? I'd rather help brands turn customers into superfans than help them burn cash on people who'll churn in 30 days. I'd rather build systems that compound than campaigns that expire. The traditional agency route is fighting over scraps in an expensive auction. Retention marketing is building assets that get more valuable over time. The math is clear. Most brands are still ignoring it. That's the opportunity. Want to be part of my case studies for free retention flows? Drop a comment or DM me 🤌 - Nathaniel Larivee

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If your site search is slow, inaccurate, or buried on the page, you are leaving serious revenue on the table. Customers are literally telling you what they want, so why make it harder to buy? We break down why site search is your most overlooked revenue engine, what shoppers actually expect, and the CRO fixes that turn your search bar into a top-performing sales tool. Read the full feature here: https://lnkd.in/g4HMCjKb

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