About
I’m a customer-obsessed growth strategist, passionate about building meaningful programs…
Articles by Ari
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What happened to the Milkman?!?
What happened to the Milkman?!?
A powerful lesson from Bozoma Saint John, CMO of Netflix. It was something Bozoma shared when speaking with Louis Tetu,…
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Giving is Getting - Statistics Behind the Winners
Giving is Getting - Statistics Behind the Winners
I am beyond lucky to get to be in front of as many innovators as I do, but The Content Experience Awards was by far one…
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Economics of Scaling Culture
Economics of Scaling Culture
A Town Hall meeting allows the individuals in a company to feel like they’re on a level playing field, that their…
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Are We a Nation Built on the Backs of Others?
Are We a Nation Built on the Backs of Others?
Are We a Nation Built on the Backs of Others? Those that lay down their pride, sit down in the dirt; help lift family…
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Honoring Our Fallen - CTA from One of Our Own
Honoring Our Fallen - CTA from One of Our Own
This is something nobody wants to write about, let alone share (why my eyes are swollen as I write this). Yet, I felt…
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Why Make a TOP 100, 50, 25... Whatever List ?!
Why Make a TOP 100, 50, 25... Whatever List ?!
Every year MindTouch releases a TOP Influencers/Strategists list in areas like Content Strategy, Customer Success…
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5 Self-Service Gurus on Customer Engagement
5 Self-Service Gurus on Customer Engagement
Why is customer self-service the fastest growing vertical in technology today? We have become accustomed to instant…
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My CEO on Immigrants - Because It's RIGHT!
My CEO on Immigrants - Because It's RIGHT!
At a little before midnight last night, I received an email that was sent to every single employee of the company. It…
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In-the-Moment Inspiration: Success Hack 101
In-the-Moment Inspiration: Success Hack 101
They say San Diego has a sunshine tax, which is why it is so expensive to live here. I wouldn't care if there was an…
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LavaCon Conference - What we learned and what you need to know, SERIOUSLY!
LavaCon Conference - What we learned and what you need to know, SERIOUSLY!
The description of LavaCon is that it is a gathering place for content strategists, documentation managers, and other…
8 Comments
Activity
19K followers
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Ari Hoffman shared thisCan you tell me what speaks louder than credible proof? Rock-solid evidence from a customer that looks and smells just like you. The biggest problem in modern marketing and sales motions is NOT A LACK OF CONTENT, it is a lack of credible proof. The Ai shift means product usage is no longer the headline. Business outcomes are. AI is pushing software out of the “tool you use” era and into the “work it completes for you” era. That is a massive shift. Companies are no longer just selling access. They are selling resolved tickets Qualified leads Completed reviews Executed workflows In that world, many of the SaaS metrics we built our playbooks around start to lose signal. Adoption is less important than deployment. Engagement is less important than output. A happy customer story is less important than measurable proof that the product delivered value in production. That is why this framework I read about is powerful. It reframes the conversation around the metrics that actually matter in a work-done model. How much did it cost to get deployed. How fast did the customer reach first outcome. How efficient is the outcome versus human labor. How much margin exists per unit of work. How much of the customer’s workflow has actually been captured. That is not a small reporting tweak. That is a GTM reset. Because if marketing and sales are now being asked to sell certainty, then customer proof becomes one of the most important assets in the entire revenue engine. Not vague advocacy. Not logo slides. Not generic testimonials. Proof. Proof that the product worked. Proof that deployment friction was overcome. Proof that the economics got stronger after go live, not weaker. That has major implications for customer marketing and advocacy. The job is to surface evidence that cuts through noise and de-risks decisions for buyers, sellers, product teams, and executives. That means the best advocacy programs will start looking a lot more like outcome validation engines. CABs and EABs should not just generate relationships and insights. They should uncover the economic signals that tell you whether expansion is real or just theoretical. Case studies cannot stop at “the team loved the platform.” They need to show - What moved faster. - What got cheaper. - What scaled. - What revenue was influenced. - What work got done that would not have happened otherwise. This is paramount to modern GTM. Because in a noisier market, the winner is not the company with the most claims. It is the company with the clearest evidence. And the teams who know how to extract, structure, and activate that evidence will become far more strategic than the label “customer marketing” suggests. They will be helping sales close. Helping product prioritize. Helping executives see where value is real. Helping the company turn customer truth into market trust. That is where this is heading. And honestly, it is a much more important seat at the table.
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Ari Hoffman shared thisApril Fools was yesterday! So no joke today. Just something I actually mean. I’ve known Erica Kuhl for a long time. Long before “community” became a buzzword or a slide in a GTM deck, Erica was already doing the real work. Bringing people together. Creating trust. Showing what’s possible when customers are treated like partners instead of pipeline. So when I saw that Erica wrote the foreword for Joshua Zerkel, CPO's book, The Community Code, it made complete sense. Josh and I go back a while too. We’ve done podcasts together. We’ve partnered on trainings. We’ve spent a lot of time talking through what actually works and what absolutely does not when it comes to community, advocacy, and customer‑led growth. What I appreciate most about Josh’s work is that it isn’t fluffy or aspirational. He doesn’t talk about community as a “nice to have.” He treats it like infrastructure. The Community Code puts language and structure around something many of us have felt for years but haven’t always been able to explain inside organizations. - Marketing calls it advocacy. - Product calls it feedback. - Support calls it deflection. - Customer success calls it adoption. - Sales calls it pipeline. Same signal. Same effort. Different labels. And most teams still don’t run it that way. This book does a great job showing how community actually shows up across go‑to‑market, whether companies formally acknowledge it or not. If you work in GTM, customer marketing, community, advocacy, or customer strategy and you’ve ever felt like the value you see isn’t quite the value the business recognizes, this will resonate. Mostly though, I just want to say this: Josh consistently shows up for the broader community around this work. Not just his own career. - He teaches generously. - He connects people. - He helps the rest of us get better at what we do. - I’m glad this book exists. And I’m glad it’s out in the world. Check it out on Amazon
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Ari Hoffman shared thisToday marks two years since my little brother, Dov, passed away from cancer. Every year on this day my kids and I fast from sundown to sundown. No food. Just water, time, and memory. At first it started as something simple, almost instinctive. A way to feel something physical that reminded us of the absence. Hunger has a way of doing that. It sits with you all day. Quiet but constant. You can’t ignore it. And strangely, that feeling brings him closer. The empty space never really goes away. Anyone who has lost someone this close knows that. What changes is how you carry it. The grief doesn’t shrink. Life just grows around it. I think about Dov constantly. When I’m pushing through something hard. When I’m laughing with my daughters. When I’m trying to live a life that actually means something. Loss has a way of sharpening your perspective in ways nothing else can. It reminds you that time is finite. That love is the only thing that really compounds. And that the people we lose never really leave the architecture of who we become. My girls know their uncle through stories now. Through curiosity. Through the traditions we build around remembering him. And through the quiet understanding that love doesn’t disappear just because someone is gone. If anything, it becomes heavier. More real. A quote that has always stuck with me: “What we once enjoyed and deeply loved we can never lose. All that we love deeply becomes a part of us.” — Helen Keller I feel that more every year. Miss you little brother. Always will.
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Ari Hoffman shared thisHappy Hanukkah to everyone celebrating. Eight nights of light + resilience, and a reminder that a little spark can go a long way. 🕎 Sharing light in the darkness has never been about separation, destruction, or taking life. It is about choosing humanity, choosing love, and believing that strength comes from unity, especially when the world feels heavy and fractured. May we all commit to sharing light freely, across beliefs, backgrounds, and borders.
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Ari Hoffman reposted thisAri Hoffman reposted thisTHE ENABLEMENT PLAYBOOK IS BEING REWRITTEN And Intuit’s Sara Kwan is one of the leaders driving the shift. Her team saw the signals early: reps drowning in tools, training competing with attention, and leaders needing faster, clearer paths to productivity. So she rebuilt enablement around what actually moves the needle: ✨ Simpler programs ✨ Real-time support ✨ Trust and clarity ✨ AI helping sellers focus on what matters Sara’s perspective is a masterclass in modern enablement. We’re lucky to share it. Dive into her full story: https://lnkd.in/gbzaTHWH
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Ari Hoffman shared thisI may not be a judge, competitor, or involved in any capacity this year. But I’m 100% a proud supporter of what the CAP Awards stand for. That’s why I sat down with Kristi Faltorusso, Chief Customer Officer at ClientSuccess, to talk about why these awards matter so much. Because CAP isn’t about trophies. It’s about learning from the best — and bringing their playbooks into our organizations. Customer Success sees how advocacy fuels retention and expansion. Advocacy learns how to align with CS and show how customer partnerships create sustained growth. Customer Marketing discovers how to bake champion journeys into the funnel. These winners don’t just win. They teach what worked, what failed, and what’s next. They connect the dots between CS, Advocacy, and Marketing. They show us how to work together, not in silos. That’s real value. 📝 SIGN UP BELOW & 📅 Mark your calendar: October 8, 2025, at 9am PT / 12pm ET for the CAP Awards Party. #CAPAwards #CustomerAdvocacy #CustomerSuccess #Marketing #CMA #LearnFromTheBest
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Ari Hoffman shared thisCustomer Award ceremonies SUCK!!! At least the ones that try to be like the Oscars. WHO CARES about someone else winning something?!? Unless you know them. We're WAY WAY WAY too busy to carve out time for that nonsense. I’ve been part of over 50 different award programs in my career. I’ve built and launched dozens from scratch — like the Fearless 50 and Elite 18 CMOs. So when I say I know what good looks like, I mean it. Most award shows celebrate logos, budgets, or popularity. You clap, you move on, nothing really changes. The CAP Awards are different. I MEAN DIFFERENT!! This is the only stage in our profession where winners don’t just get recognized, they open up their secret success boxes. Where the best in Customer Marketing & Advocacy open the playbooks that got them there. And where we, as a community, turn their momentum into our momentum. That’s why I’ve been honored to serve as a judge not once, but twice. Because these awards matter. They push our profession forward and prove that CMA is not a side show — it’s a GTM powerhouse. This year, I played ZERO part in the awards. I'm not a finalist. I'm not a judge. I'm a fan. Plain and simple. On October 8, we gather again. Not just to celebrate winners. But to learn, connect, and raise the bar together. This is our chance to own the conversation, claim our seat at the strategic table, and show why advocacy is the growth engine companies can’t afford to ignore. I'm not done with this rant. To be continued… with special guests and more (next week). I promise, it will be elevated.
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Ari Hoffman shared thisIs Customer advocacy a “nice-to-have?" Or is it a growth engine most companies haven’t fully unlocked?! I’m proud to be featured as an Advocacy Trendsetter in Captivate Collective’s new eBook Becoming an Advocacy Trendsetter, alongside peers who are pushing boundaries in how we design and scale customer engagement. Big thanks to Liz Richardson, Shelley Brewer, and the Captivate team for spotlighting this work — and to my fellow contributors: Jane Menyo, Kevin Lau, Andrew Sevillia, Luis González, DeMario Bell, Kate Sugrue, Kevin Scanlon, Nicholas D'Amato, Mark Organ and many others paving the way. 👉 Explore the stories, insights, and the full eBook: Link Below So I’ll ask again: Is advocacy “nice-to-have,” or the growth engine of the future? I know where I stand. Curious where you do. #CustomerAdvocacy #AdvocacyTrendsetter #B2BMarketing #CustomerEngagement
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Ari Hoffman shared thisWhy I’m Proud to Be Part of a Customer-Marketing Movement *(Tagging collaborators — stay tuned!) Last month at 8,000 ft in the Rocky Mountains 🌄, a group of exceptional customer marketers escaped to Devil’s Thumb Ranch and made history: Together, we wrote the Customer Marketing Manifesto — a bold declaration of how our profession will evolve into the most respected function in GTM. ⸻ What we created: 1. Mission & Identity: “We are the lifeblood of modern go-to-market.” We define ourselves as strategic GTM owners — not followers. 2. Core Beliefs: • Humans trust humans • The customer voice is the strongest proof • Customer value ≠ business value • Customer marketing is the connective tissue of GTM • Storytelling + data + empathy = growth • No customers = no business 3. What we reject: Transactional use of customers, department silos, short‑term gains over lasting trust. 4. Our commitments: Deliver mutual value. Innovate with AI mindfully. Act as strategic growth levers. Lead companies to be more human. 5. Core values we live by: | Authenticity | Mutual value | Connection | Proof over promises | Iteration over perfection | 👉 Huge shout‑out to the team who co‑authored this manifesto and now lead the transformation of customer marketing: Bridget Heaton Brittnee D. Carly Moulton Chris Dalton Dave Hansen Heather Foeh Jane Menyo Katlin Hess Luis González Melanie Paddock Nicole Saunders Paola Johnson Rodrigo Souto Taylor Bogar Gianna Scorsone Jeff Reekers Sunny Manivannan Why it matters: This is more than ideology. It’s a call to action. A leadership framework. And the results are already real — elevated customer advocacy, stronger GTM alignment, and trust that goes beyond pipeline. Your turn: If you believe customer marketers should be driving GTM strategy — not just supporting it — please: • 🔄 Share this post • 💬 Comment your greatest “customer-led growth” insight or challenge • ❤️ Like to support the rise of customer marketing as a major strategic discipline Let’s grow this movement. 🚀
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Ari Hoffman reacted on thisAri Hoffman reacted on thisMetroTex kept it spicy this Cinco de Mayo 🌶️🌮 We had a great time connecting with the MetroTex Association of REALTORS® community at their #REALTOR® Expo, with a strong turnout and plenty of great conversations throughout the day. Events like this are a powerful reminder of the scale and strength of the #MetroTex network and the value of coming together in person with industry partners. Thanks to everyone who stopped by to connect — and a special thank you to Kory Soo Epperson & Cameron Doughty for attending. Always a pleasure supporting the MetroTex Association of REALTORS® and engaging with their nearly 38,000 members. #RealEstateEvents #CincoDeMayo #Supra
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Ari Hoffman reacted on thisAri Hoffman reacted on thisEverything’s bigger in Texas — including great partnerships. 🤠⭐ We were proud to sponsor and celebrate the AUSTIN BOARD OF REALTORS FOUNDATION / UnlockMLS & Austin Board of REALTORS® 2025 Industry Awards, a truly standout evening honoring the leaders and innovators shaping real estate in the #Austin market. From the Midnight Cowboy Gala theme and live western flair to meaningful conversations with industry partners, this was a beautiful event from start to finish... and yes, there really was a 🐄👏. Huge thanks to #ABOR and Unlock MLS for including Supra Systems in such a memorable night. We’re honored to support the work you do and grateful for the opportunity to connect alongside so many amazing #REALTOR® partners. "Here’s to continued collaboration, strong relationships, and more unforgettable moments together." — Kory Soo Epperson
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Ari Hoffman liked thisAri Hoffman liked thisWe had an amazing time connecting with our partners in the Twin Cities! Huge thanks to the Minneapolis Area REALTORS® and the Saint Paul Area Association of REALTORS® for the opportunity to spend time together, share ideas, and strengthen the partnership that helps power real estate professionals across the region. Moments like these + great conversations, shared goals, and a few smiles along the way = what long‑term partnerships are all about. Looking forward to continuing this dynamic collaboration for years to come. Special thanks to Kory Soo Epperson, Krislee Moss, and Karen Jackson for helping make it such a great experience.
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Education
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New School of Architecture and Design
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Activities and Societies: US Green Building Council
Studied Regenerative design is a process-oriented systems theory based approach to design. The term "regenerative" describes processes that restore, renew or revitalize their own sources of energy and materials, creating sustainable systems that integrate the needs of society with the integrity of nature. The basis is derived from systems ecology with a closed loop input–output model or a model in which the output is greater than or equal to the input with all outputs viable and all inputs…
Studied Regenerative design is a process-oriented systems theory based approach to design. The term "regenerative" describes processes that restore, renew or revitalize their own sources of energy and materials, creating sustainable systems that integrate the needs of society with the integrity of nature. The basis is derived from systems ecology with a closed loop input–output model or a model in which the output is greater than or equal to the input with all outputs viable and all inputs accounted for. Regenerative design is the biomimicry of ecosystems that provide for all human systems to function as a closed viable ecological economics system for all industry. It parallels ecosystems in that organic (biotic) and synthetic (abiotic) material is not just metabolized but metamorphosed into new viable materials. Ecosystems and regeneratively designed systems are holistic frameworks that seek to create systems that are absolutely waste free.
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Volunteer Experience
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Co Chair
RIP City Success
- Present 7 years 5 months
Science and Technology
With 445 local members and growing, our intent is to bring Portland's Customer Success professionals (and those from all over the world) together to discuss best practices, tools, and methodologies of executing, building, scaling and operating a Customer Success organization.
This is a recurring MeetUp & provides an excellent opportunity to network with local CS experts, hear from the industry's best and grow your CS skillset.
Come join us as we learn from each other and…With 445 local members and growing, our intent is to bring Portland's Customer Success professionals (and those from all over the world) together to discuss best practices, tools, and methodologies of executing, building, scaling and operating a Customer Success organization.
This is a recurring MeetUp & provides an excellent opportunity to network with local CS experts, hear from the industry's best and grow your CS skillset.
Come join us as we learn from each other and collectively share our experiences.
https://www.meetup.com/Rip-City-Success/ -
Ch. President - San Diego
PulseLocal
- 1 year 10 months
Science and Technology
PulseLocal is a community of Customer Success professionals across the world who meet regularly to sharpen your CS edge by listening to Keynote speakers from around the world, network, learn and share best practices. Each city's PulseLocal chapter is lead by chapter presidents who have demonstrated local leadership in Customer Success and have a passion for professional and community development.
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Team Organizer
1 Million Cups Organizer
- 3 years 1 month
Economic Empowerment
Caffeinate Your Community
1 Million Cups in a nutshell: Kauffman Foundation research, local expertise
Developed by Kauffman Labs for Enterprise Creation, and refined by entrepreneurs around the world, we've created an educational program that holds the key to activating your city’s community of entrepreneurs through online curriculum, coaching and experiential learning. The program is run of, by and for entrepreneurs--a dedicated group of startup community organizers in each…Caffeinate Your Community
1 Million Cups in a nutshell: Kauffman Foundation research, local expertise
Developed by Kauffman Labs for Enterprise Creation, and refined by entrepreneurs around the world, we've created an educational program that holds the key to activating your city’s community of entrepreneurs through online curriculum, coaching and experiential learning. The program is run of, by and for entrepreneurs--a dedicated group of startup community organizers in each active community volunteer their time to organize a promote 1 Million Cups each week. Teams of organizers license the 1 Million Cups toolset from Kauffman Labs for free, and events are run semi-autonomously. We’re as grassroots as it gets--hosting our events out of coffee shops, TV stations, universities, and community centers.
1 Million Cups organizers are supported by world-class resources including:
• Access to the global network of community organizers
• The 1 Million Cups Organizer Playbook
• City website and community management tools
• Social media accounts, press releases, design materials, swag and
access to a growing number of national sponsors and opportunities
• Coaching from 1 Million Cups staff
• Subsidized trips to Kansas City for periodic organizer summits
Publications
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What you didn’t know about self-service: 5 departments that benefit, too
Zendesk
See publicationSelf-service can have a positive impact on every department within an organization—not just your team of agents or the customers they’re working hard to serve. When content and metrics from your help center cascade beyond your support team, that info is a powerful tool as your business scales up.
Direct-customer engagement metrics provide actionable insights for all departments which, in some way, are all responsible for optimizing your customers’ experience. For example: -
Top 4 Reasons San Diego Tech Ecosystem is for Real
MindTouch
See publicationSan Diego a tech hub? No way. Defense? Yes. Tourism? Yep. Beer? Absolutely! But tech? No WAY! Well, that is not what the data shows. Even as you read, more and more tech companies are migrating south for the future.
San Diego ranked as follows:
#10 in concentration of software developers.
#8 in employee retention, Computer Science degrees per capita, and Computer/Math degree attainment.
#7 in job growth, wage growth, and wage adjusted for cost of living.
#4 overall for…San Diego a tech hub? No way. Defense? Yes. Tourism? Yep. Beer? Absolutely! But tech? No WAY! Well, that is not what the data shows. Even as you read, more and more tech companies are migrating south for the future.
San Diego ranked as follows:
#10 in concentration of software developers.
#8 in employee retention, Computer Science degrees per capita, and Computer/Math degree attainment.
#7 in job growth, wage growth, and wage adjusted for cost of living.
#4 overall for VC dollars per capita. -
Why Customers Matter More than Ever in the Subscription Economy
MindTouch
See publicationZuora’s Subscribed conference is solely focused on the modern subscription model. It is dedicated to pushing the customer’s experience to the forefront of all business decisions. The idea of the perpetual sale, where a customer buys something outright and then must be sold again (and again) on something new, is dying a quick death. The subscription economy is taking over. The subscription model means that your customer can be a customer for life, or they could leave (unsubscribe) at will…
Zuora’s Subscribed conference is solely focused on the modern subscription model. It is dedicated to pushing the customer’s experience to the forefront of all business decisions. The idea of the perpetual sale, where a customer buys something outright and then must be sold again (and again) on something new, is dying a quick death. The subscription economy is taking over. The subscription model means that your customer can be a customer for life, or they could leave (unsubscribe) at will. Keeping your customers happy is the only way you stop them from leaving.
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A Seat at the Table: Customer Success Summit 2016
MindTouch
See publicationThe evolution is happening NOW. The Customer Success Summit by Totango directly acted as a megaphone for this progression. In years past the conversation was about how to define the movement that is now known as Customer Success (in an attempt to get CS a seat at the table). This year, focused on the data captured to enhance companies’ abilities to make customers more successful. Plain and simple, CS now has budget (meaning they have their seat) and can forge ahead by optimizing their…
The evolution is happening NOW. The Customer Success Summit by Totango directly acted as a megaphone for this progression. In years past the conversation was about how to define the movement that is now known as Customer Success (in an attempt to get CS a seat at the table). This year, focused on the data captured to enhance companies’ abilities to make customers more successful. Plain and simple, CS now has budget (meaning they have their seat) and can forge ahead by optimizing their capabilities. Our experience of the customer success discussion happening at this summit is indicative of how the field is evolving as a whole.
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PulseLocal San Diego is Off and Running
MindTouch
See publicationPulseLocal: A look at what Success Specialists are doing to further the conversation (not just exchange business cards) that has the San Diego tides changing.
MindTouch just hosted its first PulseLocal event and the turnout, content, and collaboration was incredible, not to mention the food and drinks didn’t suck. The Gainsight-founded PulseLocal function is a meetup geared specifically towards helping elevate the Customer Success community. -
How Do You SAP Hybris Summit? Prep, Tech and Talent (but don’t forget to record it all)
MindTouch
See publicationIn the end, we had our most successful trip to Hybris yet, and this is what I learned about having a successful conference experience . . .
Power of a team
Know the conversation on the floor
Challenge the conversation to deliver
Record what you can
Take it back to the team
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Opening the Doors to Inter-Customer Collaboration: Notes from the MindTouch Meet-Up, Minneapolis
MindTouch
See publicationThis year my goal is to develop ways to make my connection with our customers more personal and rewarding, while delivering value to all parties involved. As I transition into my new role at MindTouch of Success Fanatic, I’ll be taking this show on the road all year long. Since I was giving a presentation at the MinneAnalytics Conference in the balmy state of Minnesota (where we have multiple customers in the surrounding area), I teamed up with our Head of Customer Success, Mick Frederick, and…
This year my goal is to develop ways to make my connection with our customers more personal and rewarding, while delivering value to all parties involved. As I transition into my new role at MindTouch of Success Fanatic, I’ll be taking this show on the road all year long. Since I was giving a presentation at the MinneAnalytics Conference in the balmy state of Minnesota (where we have multiple customers in the surrounding area), I teamed up with our Head of Customer Success, Mick Frederick, and headed out to the great state to get the collaborative juices flowing and warm up our post-holiday minds at our inaugural “MindTouch Meet-Up” with our customers.
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Site Structure: A Look at 3 Use-Cases
MindTouch, Inc
See publicationEffective self service dramatically increase your renewals and up-sells by making it easier for your customers and employees to access, navigate and leverage your most valuable content. Adhering to the most up-to-date best practices regarding Search Engine Optimization allows you to control the digital conversation surrounding your products/services. An understandable content structure gives your customers and employees faster access to knowledge, ultimately increasing brand awareness and…
Effective self service dramatically increase your renewals and up-sells by making it easier for your customers and employees to access, navigate and leverage your most valuable content. Adhering to the most up-to-date best practices regarding Search Engine Optimization allows you to control the digital conversation surrounding your products/services. An understandable content structure gives your customers and employees faster access to knowledge, ultimately increasing brand awareness and inevitable profitability.
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Pricing Your Product
FedEx
See publicationWhat is your product worth? For many business owners, that’s a tough question to answer. Finding a price point that delivers a good margin without scaring buyers away is a challenging prospect. Add a wholesale channel and you complicate things even more. Do you price like your competitors, or simply take your product costs and multiply by two? And, what if you’re selling a handmade, artisan product? How do you factor in that one-of-a-kind value?
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Reduce Your Waste: 9 Shocking Facts About Bottled Water
AbesMarket.com
See publicationWater is the most essential substance on earth. It comprises more than 70 percent of the world’s surface area, it makes up more that 65 percent of the human body, and, in fact, it comprises the majority of mass for all living things in existence.
Projects
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Jelly's BLOCK Official Launch
The future of skateboard technology. We've re-invented the Skateboard and its accessories. Risers have not sen any real innovation since they were first invented and the last untouched component in the transformation of the skateboard. Add a BettyBOX to your ride and experience the joy sharing your riding experience from the GoBLOCK point of view or keep your goods stashed with the StashBLOCK.
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Jelly's BLOCK--A Push in the Right Direction [Skateboard Indiegogo Crowdfunding]
See projecthttps://www.indiegogo.com/projects/jelly-skateboards-block-risers#/
Jelly has teamed up with the homies over at BLOCK Risers to give the all-new Jelly Man O' War longboard the functionality to fit your lifestyle. Jelly's BLOCK is ready to roll, all we need is your support! Check out our Indiegogo page to join the ride! -
GLOBAL IP Summit - US Chamber of Commerce - Ari Hoffman of GOBIE h2o
Published on Nov 19, 2014
Innovation. It’s what keeps our economy humming, our businesses competitive and hiring, our manufacturers producing, our standard of living improving, and our wages up. America has always led the world in innovation because we are a nation of dreamers and doers, fueled by free enterprise. But we’re in a 21st century global race, competing for the world’s talent, customers, capital, and ideas. We need more and greater innovation.
Fostering the next era of…Published on Nov 19, 2014
Innovation. It’s what keeps our economy humming, our businesses competitive and hiring, our manufacturers producing, our standard of living improving, and our wages up. America has always led the world in innovation because we are a nation of dreamers and doers, fueled by free enterprise. But we’re in a 21st century global race, competing for the world’s talent, customers, capital, and ideas. We need more and greater innovation.
Fostering the next era of innovation requires five things: preservation of IP rights, talent, capital, a competitive business environment (created through smarter regulations and a competitive tax code), and a fiscally responsible government. The Global IP Center is hosting the 2nd annual IP Summit in conjunction with leading associations to highlight the critical role of copyright, trademarks, patents, and trade secrets in driving innovation and creating jobs across diverse industries. Featuring: Honorable Bob Goodlatte, Chairman of House Judiciary Senator Chris Coons, Chairman of the Trademark Caucus Dr Francis Gurry, Director General of the World IP Organization Senator Chris Dodd, President of the Motion Picture Association of America John Castellani, President of the Pharmaceutical Research and Manufacturers of America Ambassador Robert Holleyman, Deputy United State Trade Representative Michelle Lee, Acting Director of US Patent & Trademark Office Paul Clement, former U.S. Solicitor General Ari Hoffman, Owner/Operator of GOBIE h2o
Jacqueline Charlesworth, General Counsel, U.S. Copyright Office
Category
News & Politics
License
Standard YouTube License
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Gobie H2O: Shipping with FedEx. Saving the Environment.
See project
Ari Hoffman and Rusty Allen, business partners at Gobie H2O, discuss their mission to provide a cleaner environment for the next generation. Gobie H2O designs reusable water bottles, and FedEx has helped them distribute their product and streamline their online shipping. Ari and Rusty even used FedEx Office to prepare an investor presentation that earned them an appearance on national television.
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GOBIE h2o filtered water bottle - clean water anywhere
See projecthttp://www.gobieh2o.com/ please share this video as it highlights why GOBIE h2o is by far and away the most innovative and user friendly filtered water bottle on the market today. We can change the world, we just need your help!!! Mothers love the bottle because it is safe for their entire family to use, college kids love it because it gives them the financial freedom to go where ever they want throughout the day and not have to worry about spending money, travelers love it because it saves you…
http://www.gobieh2o.com/ please share this video as it highlights why GOBIE h2o is by far and away the most innovative and user friendly filtered water bottle on the market today. We can change the world, we just need your help!!! Mothers love the bottle because it is safe for their entire family to use, college kids love it because it gives them the financial freedom to go where ever they want throughout the day and not have to worry about spending money, travelers love it because it saves you tons of money at the airport, and environmentalists love it because of the huge waste saving implications.
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TOP100CMA - The TOP25 Influencers and TOP100 Strategists in Customer Marketing & Advocacy
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See projectFor the first time in the CMA space, we are recognizing the TOP25 Influencers and the TOP100 Strategists that are leading the way, driving visibility and value for our industry, and their respective organizations as a whole
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Digital Relevance Heroes
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See projectReal People, Real Stories - How COVID pushed the digital transformation forward
Relevance heroes share how they support and enable their employees, customers, and partners in these unprecedented times -
Coveo Cloud Migration - Deprecation of on Prem Solutions
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See projectAt the end of 2021, support for your on-premises Coveo solution ends.
The time to start your migration to a cloud-based Coveo solution is NOW.
With thousands of Coveo cloud implementations, we know what’s possible when you can easily index content from multiple sources, crunch loads of data and bring people to the right content sooner. -
Cove Road Show - Going Public on the Toronto Stock Exchange
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See projectCreating a Customer Story thread for investors, the public, and banking analyst inquiries as Coveo prepared to go public on the Toronto Stock Exchange.
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Coveo Relevance Hero Awards - 2021 Customer Awards
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See projectThe accomplishments of our customers continues to make Coveo a success – and now it’s time for us to honor those leaders and pioneers within our community.
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GOBIE product videos
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See projecthttp://www.facebook.com/GobieH2O
GOBIE h2o is an innovative and compelling design solution to the everyday problems involving water consumption. GOBIE is a patented, zero-waste, daily-use, filtered, portable, reusable, water bottle. It took three years in research and development to perfect this innovative design -- a fully functional, extremely durable, incredibly elegant, water companion. The bottle's form draws attention, its function is necessary, and together they offer the ultimate…http://www.facebook.com/GobieH2O
GOBIE h2o is an innovative and compelling design solution to the everyday problems involving water consumption. GOBIE is a patented, zero-waste, daily-use, filtered, portable, reusable, water bottle. It took three years in research and development to perfect this innovative design -- a fully functional, extremely durable, incredibly elegant, water companion. The bottle's form draws attention, its function is necessary, and together they offer the ultimate solution to the significant adverse environmental impact of disposable, single-use water bottles: a design perfected at a time when its need could not be more relevant.
Honors & Awards
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Ari Hoffman Recognized as Top 50 Customer Success Influencers 2021
https://www.smartkarrot.com/resources/blog/top-customer-success-influencers/
The evolving field of Customer Success owes its origin and rapid rise to a passionate community of pioneers, proponents, and practitioners. Here’s our Top 50 Customer Success Influencers list celebrating those frontiersmen and women pushing the boundaries and making Customer Success the force that it is today.
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San Diego's 40 Under 40 — Next Top Business Leaders by The San Diego Business Journal
San Diego Business Journal
We honor 40 of our up-and-coming leaders under the age of 40 at our first San Diego NEXT Top Business Leaders Under 40 reception and awards presentation. The San Diego Business Journal honors young professionals — leaders, change makers and innovators — who are making waves, creating impact and leaving a positive mark on the San Diego community. We’re looking for the next generation of key executives and entrepreneurs.
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Customer Success Manager Coaching Level 1
SuccessHACKER
CSM Coaching Level 1 focuses on instilling the foundational practices that power and drive Customer Success. Participants learn the key practices top CSMs are using to deliver better outcomes for their customers.
Skills / Knowledge
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Week 1 | *NEW* Customer Success Key Concepts
Week 2 | Thinking Like a Customer
Week 3 | *NEW* Principles of Effective Onboarding
Week 4 | Success Plan Development and Execution
Week 5 | Effective Business…CSM Coaching Level 1 focuses on instilling the foundational practices that power and drive Customer Success. Participants learn the key practices top CSMs are using to deliver better outcomes for their customers.
Skills / Knowledge
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Week 1 | *NEW* Customer Success Key Concepts
Week 2 | Thinking Like a Customer
Week 3 | *NEW* Principles of Effective Onboarding
Week 4 | Success Plan Development and Execution
Week 5 | Effective Business Reviews
Week 6 | *NEW* Re-Engaging Disengaged Customers
Week 7 | Managing Accounts To Drive CLTV
Week 8 | Taking A Consultative Approach
Week 9 | Execution and Follow-Through
Week 10 | Escalations and Ownership
Week 11 | Handling Tricky Customers
Week 12 | Understanding Customer Success Metrics (MRR, ARR-run rates, Churn Rates, Retention Rate, Gross Vs Net Retention (DRR), ACV, TCV, ARPU, and NPS) -
Top 200 Salesforce Influencers you Should be Following
CloudTech
http://cloudtech-apps.com/?app=blog&id=105 — We’ve compiled the largest list of Salesforce Influencers on Twitter (to date). The project required several months of extensive research, outreach, and design tweaking to
complete. -
2017 Sales & Marketing Leader of the Year Finalist - Top 24
TurningPoint Executive Search
Sales & Marketing Leader of the Year Award categories recognize San Diego County’s top Sales & Marketing executives regardless of industry or company size. With achievements within their companies and in the community, the winners and finalists demonstrate determination and insight, yielding huge successes for their organizations. They exemplify the true meaning of a leader, driving success in their businesses and the local economy.
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TOP 25 Customer Success Influencers
Catherine Blackmore (Global VP Customer Success at Oracle), Todd Eby (CEO of SuccessHacker), Shep Hyken (CAO of Shepard Productions)
Full disclosure, I helped orchestrate this competition. I tried to get my name removed from the list, thinking it was unfair and would weight the judges results, but they (judges) wouldn't let me.
The TOP 25 CS Influencers list was curated in the same fashion as last year, but this time, instead of thinking MindTouch had all the answers, we put this large list in front of three industry-leading professionals -
The A-list Customer Success
Amity
Selected as a Customer Success specialist recognized in the field for our work at MindTouch in the pursuit of our customer's and their customer's success.
Handpicked by Amity editors, frequently updated and always on point, the A-List is a snapshot of what's happening in the world of Customer Success.
http://customer-success.getamity.com/h/i/244810207-the-a-list-customer-success -
A Place at the Table's - Most 'Impactful' Product
1to1 Movement: A Place at the Table
A Place at the Table is a conference for current and future conservation leaders.
100 students from throughout the country teamed up with 150 conservation industry leaders and were given one simple assignment: create something that will change the world. The 250 attendees were assigned to 22 teams, which then present their solution to a jury panel which selected winners for 3 separate categories.
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Suncatcher Award
San Diego Earthworks - E.A.R.T.H. Awards
EarthWorks recognizes businesses, clubs, organizations and/or individuals that deserves special recognition for their work on behalf of a clean, healthy environment. All too often, these organizations' and individuals' efforts go unrecognized and unacknowledged.
Nominated by the San Diego Community and voted on by a jury of business professionals, this award is for a company that has made extreme accomplishments in the fields of sustainability and environmental awareness.
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Dream Big America Champion
Dream Big America
The Dream Big America Show airs on Doug Stephan’s Nationally Syndicated Good Day Show. Three entrepreneurs pitch their startups to a live audience of 3.5 million listeners. Following the show, the national audience has a full day to vote for their favorite startup contestant. The startup that receives the highest number of votes advances to the Finals Round.
The Finals Round showcases the three highest vote-receiving ventures. Again, the national audience of 3.5 million listeners selects…The Dream Big America Show airs on Doug Stephan’s Nationally Syndicated Good Day Show. Three entrepreneurs pitch their startups to a live audience of 3.5 million listeners. Following the show, the national audience has a full day to vote for their favorite startup contestant. The startup that receives the highest number of votes advances to the Finals Round.
The Finals Round showcases the three highest vote-receiving ventures. Again, the national audience of 3.5 million listeners selects their favorite finalist, which becomes that month’s Dream Big America™ Champion! The monthly champions receive 20k in mentorship, resources and other start-up assistance. -
San Diego's 2013, "Lean, Mean, and Green Startup" with special recognition in Leadership
San Diego Entrepreneurs Day
The E-wards highlights standout entrepreneurs and small businesses from 15 categories. GOBIE h2o was not only selected and awarded the 2013 "Lean, Mean and Green Startup," but was recognized for outstanding leadership in the San Diego community.
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San Diego "Cool Company" 2013
San Diego Venture Group
This is your chance to show your stuff to more than 600 attendees at Venture Summit and over 100 Venture Capital companies to mix with investors and appear at Venture Summit. From small garage shops to larger companies, these “COOL” companies are selected to show the world what is happening in San Diego!
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Shark Tank Episode 421 (Secured a Deal)
ABC hit television show, "Shark Tank" aired to 7.8 million viewers
The critically-acclaimed business-themed show, Shark Tank, has the Sharks continuing the search to invest in the best businesses and products that America has to offer. The show received a nomination for a Producers Guild Award in 2013. In 2012 "Shark Tank" received an Emmy nomination for Outstanding Reality Program and a nomination for a Critics' Choice Television Award for Best Reality Series. The Sharks -- tough, self-made, multi-millionaire and billionaire tycoons -- will once again give…
The critically-acclaimed business-themed show, Shark Tank, has the Sharks continuing the search to invest in the best businesses and products that America has to offer. The show received a nomination for a Producers Guild Award in 2013. In 2012 "Shark Tank" received an Emmy nomination for Outstanding Reality Program and a nomination for a Critics' Choice Television Award for Best Reality Series. The Sharks -- tough, self-made, multi-millionaire and billionaire tycoons -- will once again give budding entrepreneurs the chance to make their dreams come true and potentially secure business deals that could make them millionaires. They are: billionaire Mark Cuban, owner and chairman of AXS TV and outspoken owner of the 2011 NBA championship Dallas Mavericks; real estate mogul Barbara Corcoran; "Queen of QVC" Lori Greiner; technology innovator Robert Herjavec; fashion and branding expert Daymond John; and venture capitalist Kevin O'Leary.
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FedEx Small Business Grant Contest Winner and Video Submital Champion
FedEx
In 2012, the first FedEx Small Business Grant Contest launched to help small business owners achieve their dreams. To enter, competing companies answered the question, “If you were given $25,000 to spend on your business, what would you do with it?” They uploaded the answer and photos of their business online.
FedEx supports small business with the FedEx Small Business Grant Contest. Over 5,000 small businesses applied. The applicants were narrowed down to the top 100, and then the…In 2012, the first FedEx Small Business Grant Contest launched to help small business owners achieve their dreams. To enter, competing companies answered the question, “If you were given $25,000 to spend on your business, what would you do with it?” They uploaded the answer and photos of their business online.
FedEx supports small business with the FedEx Small Business Grant Contest. Over 5,000 small businesses applied. The applicants were narrowed down to the top 100, and then the final champions were announced on the FedEx Small Business Center on March 24, 2013.
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Honors List in Day Lighting Design and Scandanavian Architecture
Danish School of Architecture
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Phi Sigma Tau at UCSB Graduating with Honors
University of California, Santa Barbara
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Nominated to Boy's State by the American Legion 1997
American Legion
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Graduated with Dean's Honor's in Regenerative Design
NewSchool of Architecture and Design
Organizations
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Vet-Tech Accelerator (http://vet-tech.us/)
On Board of Advisor
- PresentThe Vet-Tech Startup Accelerator is the nation's leading entrepreneurship training center for military veterans. Our mission is to transform the lives of Veterans by empowering them to build successful companies. Vet-Tech's vast, national network consists of Veteran Entrepreneurs, Technology Executives, Startup Advisors, Angel Investors, Venture Capitalists, Government Officials and Corporate Partners. We help Veterans build startup companies. -Top tier "Startup Executive" training and…
The Vet-Tech Startup Accelerator is the nation's leading entrepreneurship training center for military veterans. Our mission is to transform the lives of Veterans by empowering them to build successful companies. Vet-Tech's vast, national network consists of Veteran Entrepreneurs, Technology Executives, Startup Advisors, Angel Investors, Venture Capitalists, Government Officials and Corporate Partners. We help Veterans build startup companies. -Top tier "Startup Executive" training and mentoring -Assistance in raising Venture Capital and Angel Funding from our private network of investors -Collaboration opportunities with established business partners -Access to startup resources and our community of seasoned Silicon Valley startup advisors
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One Million Cups
Team Organizer
- Present1 Million Cups (1MC) is a simple way to engage entrepreneurs in communities around the world. Each week, the 1MC program offers two local entrepreneurs an opportunity to present their startups to a diverse audience of mentors, advisors, and entrepreneurs. Presenters prepare a 6 minute educational presentation and engage in 20 minutes of feedback and questioning after they present. Entrepreneurs gain insight into possible ways they can improve their businesses, gather realtime feedback, connect…
1 Million Cups (1MC) is a simple way to engage entrepreneurs in communities around the world. Each week, the 1MC program offers two local entrepreneurs an opportunity to present their startups to a diverse audience of mentors, advisors, and entrepreneurs. Presenters prepare a 6 minute educational presentation and engage in 20 minutes of feedback and questioning after they present. Entrepreneurs gain insight into possible ways they can improve their businesses, gather realtime feedback, connect with a community that truly cares about their progress, and walk away feeling like they have advanced their business. The audience also learns a great deal from the presentations. Whether this is through passively listening or deeply engaging with the entrepreneurs, there is much to learn every week from these dynamic and diverse communities. - See more at: http://SanDiego.sites.1millioncups.com/
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Matt Levenhagen
🚀 New episode of The Builders Podcast! This one is fiiiire. 🔥 This week, I’m joined once again by Jennifer Denney 📈 (her 4th time on the show!) to talk about something every builder should be paying attention to: how AI is reshaping the way we work. Jennifer shares her hands-on experience using ChatGPT projects and folders to streamline workflows, organize client deliverables, and boost efficiency across her marketing business. What I loved about this conversation is that it went well beyond marketing. We dug into how AI can take notes from client calls, assign tasks automatically, help with HR communications, and even free up space for more creative strategy. It’s not about replacing people—it’s about building systems where humans and AI work together to get better results. Here are a few things you’ll discover in this episode: 🔥 How to use ChatGPT projects & folders to keep client work organized and efficient 🤖 Practical examples of AI automating everyday business tasks 🙌 Why freeing time for creativity is the real win of automation 🤝 Where the human touch still matters most in marketing & client relationships If you’ve ever wondered how to use AI practically in your business—not just for hype, but for real efficiency and smarter operations—this episode is packed with examples you can take back to your own team. 🎧 Check it out here → https://lnkd.in/g9UmZ-6r #TheBuildersPodcast #TheBuilders #AIinBusiness #BusinessEfficiency #MarketingAI
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Ed Marsh 🇺🇸
Trust & Relationships Matter in B2B Sales, and every company should be asking whether and how to build an online community in 2025 - Episode 64 of the Industrial Growth Institute Podcast with Chief Evangelist Consulting's Leslie Greenwood Summary Leslie Greenwood joins Ed Marsh to discuss the evolving landscape of marketing and the importance of community building. They explore how community is defined, the necessity of a strategic approach, and the essential qualities of a community manager. The conversation highlights: - common pitfalls in community building - the significance of testing and iterating strategies - key metrics for measuring community success - the intricacies of building and managing online communities - the importance of understanding community personas - generational preferences - mobile accessibility - training moderators - establishing community guidelines - and the role of sponsorship Leslie emphasizes that investment in community initiatives should be viewed as a long-term commitment, and that communities can include a diverse range of participants, including competitors and partners. The discussion also highlights the early evolution of Pavilion and more recently Leslie's Wednesday Women community, its unique approach to member engagement, and the growing significance of community in today's business landscape. Takeaways - Community is defined by the members who identify with it. - Building a community requires a clear strategy and understanding of the target audience. - Engagement and connection are crucial for a thriving community. - Communities can serve various business outcomes, including support, product feedback, and customer acquisition. - A community manager should be a facilitator, not just a moderator. - Testing and iterating on community strategies is essential for success. - Key metrics for community success include member satisfaction and retention rates. - Investment in community initiatives should be viewed as a long-term commitment. - Segmentation helps in addressing the unique needs of various community members. - Generational preferences influence platform choices for community engagement. - Mobile accessibility is essential for communities catering to deskless workers. - Training moderators can enhance community interactions and support. - Community guidelines should be clear and tailored to the brand's voice. - AI may enhance community interactions but personal connections remain vital. - Integrating online and offline experiences can strengthen community bonds Takeaway Quotes from Leslie Greenwood - "Community is defined by the members who identify with it." - "Testing and iterating on community strategies is essential." - "Many communities fail due to lack of strategy." Check it out for our full conversation and tons of experienced insights on building community in your industy.
2 Comments -
Acefone
Ever wondered why most outbound calls never reach a real person and why agents spend so much time waiting instead of talking? Predictive dialers were built to solve exactly that problem. By combining real time agent data, smart algorithms, and automated dialing, they eliminate wasted calls and keep conversations flowing. But what makes predictive dialers different from auto dialers and how do businesses use them across sales, healthcare, finance, and more? Let’s find out: https://lnkd.in/gmMK2QdW
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Final Approach Consulting, LLC
Most sales leaders don’t realize how low the bar has been set for sales data. “Accurate enough.” “Everyone’s data has gaps.” “Just refresh it quarterly.” In 2026, that mindset is costing teams pipeline, trust, and talent. Sales data isn’t a nice-to-have anymore—it’s infrastructure. That belief is exactly why we built FAC Intelligence—to replace static databases with continuously updated account and contact intelligence sales teams can actually trust. We wrote this piece to outline what sales leaders should demand from their data providers going forward. 👉 What Sales Leaders Should Demand from Their Data Providers Link here: https://lnkd.in/ecVPb-km #SalesLeadership #SalesData #RevenueOperations #B2BSales #SalesTech
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