Benny Gold
San Francisco, California, United States
4K followers
500+ connections
About
With over 20 years of experience in design and branding, I currently serve as Design…
Activity
4K followers
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Benny Gold reposted thisBenny Gold reposted thisBack in university, Benny Gold was one of the ones we looked up to. A lot of how we approach design today traces back to his mindset, clean, intentional, always in the details. When we were just starting Ageless Galaxy, we flew to LA and made our way to SF to meet him. We were excited, ready to learn, ready to build. What we didn’t realize at the time, he was actually in the process of shutting his store down. On the flight back, that moment stuck with us. He was closing a chapter and we were just opening ours. It made us think about how fragile this journey can be, and at that time it hit different. But we kept going. We stayed in touch, and Benny always showed love and shared game when it mattered. Years later, what started as a what if became real. Benny Gold x Ageless Galaxy. Even with his brand not active at the time, we came together and built something honest. He flew out, connected with the community, and we designed side by side. You can see it in the details, Terry the Space Shuttle in a BG colorway, the golden tooth hidden in there if you know you know, and that last graphic taking SF fog energy and blending it with our batik cloud language. San Francisco to Jakarta. Two cities, one respect. This one was special. We also have a podcast episode from that time that hasn’t dropped yet, a lot of gems in there for designers, founders, anyone building something from nothing. Stay tuned.
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Benny Gold shared thisI usually don’t follow trends, but I’ve been loving seeing everyone share their logo work. Big thanks to @logoarchive for posting some of mine. It’s always fun to look back on what we’ve created and share it with people in hopes it sparks something in their own work. Curious if anyone can name the logos in the post. Drop them in the comments. ⬇️❤️
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Benny Gold reposted thisBenny Gold reposted thisIncorporating a skating ethos from stickers to stadiums. ⭐🛹 Benny Gold (B.F.A., graphic design, 1998) builds brands that stick — and he knows how to translate good energy into timeless design. As a SCADstyle 2026 guest, design director at Goodby Silverstein & Partners, and freelance artist for the Golden State Warriors, Benny’s work moves from identity systems to stadium-scale activations, always grounded in one concept: make it feel right for the client, and right for you. Benny met with Bees and SCAD ATL skateboard club members Sharissa Thomason (B.F.A. fashion), Jamal Evans (B.F.A. film and television), and Theron Brown II (B.A. illustration ), to chat design, skate culture, and the importance of maintaining your vision. Learn more about SCAD's graphic design program ⭐ https://lnkd.in/eSQFYcVN
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Benny Gold shared thisLast week was a whirlwind. My son and I headed to Atlanta to visit my alma mater Savannah College of Art and Design They invited me back to speak on a panel about the intersection of fashion and sports. How cool is that. It was inspiring to see how much the school has grown and even more so the level of work coming out of the students. I sat in on a few portfolio reviews and loved seeing the energy curiosity and passion from the next generation. From there we went to Miami to see family and squeeze in some pool time before his spring break wrapped up. The kids are alright!
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Benny Gold shared thisNew project for YPO Presidio Gold Chapter in San Francisco. The ask was pretty straightforward: create a mark that speaks to the Presidio while also representing leadership. A crest felt like the right place to start. It’s timeless and carries meaning about values, legacy, and leadership. From there, I explored the Presidio itself, drawing inspiration from architectural details already present in the environment. The goal was to build something that feels native to San Francisco, like it’s always been there. Not added, just revealed. Presidio Gold. Thank you Leslie Barrett for bringing me in on this!
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Benny Gold shared thisBeen quiet, but building. Not streetwear this time, a vitamin brand. Reaper’s Remedies isn’t another sunshine, live forever wellness brand. It’s built on a simple truth, we’re all going to die, so the goal is to Die Slower. No miracle claims, no fluff, just honest messaging and a properly made product. I handled the full identity, here’s a look. Big thanks to Zach Canfield for bringing me into this. Live now at reapersremedies.com 💀 ⚡
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Benny Gold shared thisThe tools will always change, but good ideas and great craft are what make the work matter. Huge thanks to Adobe and California College of the Arts for having me review student portfolios. Always inspiring to see what the next generation of creatives are building.
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Benny Gold shared thisThe new kits just dropped for BayFC this season, and it’s great to see them bring back one of the sleeper marks I created for the club. The custom lettering draws from classic heat-pressed type originally used on military jackets and vintage athletic uniforms. Over time, that same utilitarian technique was adopted and reinterpreted by punks, street crews, and B-boys. From function to rebellion to the pitch. Grateful to see this mark find new life.
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Benny Gold shared thisRoots Tonic records told me this graphic’s been doing really well and now they want to drop a black tee version. I saw it as a good moment to share a quick design tip: Stop inverting. Start designing for the background. Small adjustments. Big difference. Stay Gold.
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Benny Gold liked thisBenny Gold liked thisNew work from Play SF for Stripe! In the decade-plus since its founding, Stripe has evolved into more than an indispensable payment tool. It’s become a sophisticated infrastructure that massive corporations run their entire financial operations on. With a landmark rebrand underway to reflect this identity shift, we were brought in to extend that vision into two critical systems: product UI and data visualization. We designed a UI system able to accommodate all that data at any scale without sacrificing clarity. We leaned into the details. Refining border radius, type scale, spacing, and color, we created a language capable of directing focus wherever the story required. In a space where enterprise typically means white space and studied restraint, Stripe chooses optimism. Their brand carries a genuine ethos of positivity, and color is the clearest expression of it. Building on Stripe’s signature Blurple, we expanded the palette into a suite of gradients designed to grab eyeballs and not let go. Data visualization presented a different challenge. How to make charts and graphs that are technically rigorous and visually compelling without letting the design get in the way. We found a solution in a system spanning four visualization types: part-to-whole, distributions, geographic, and diagrams. Built to accommodate the same macro—and micro—levels of storytelling as the product UI. Geography is everything for a company of Stripe’s scale. The dot map and 3D globe bring their global reach to life, from entire regions to single data points. The 3D globe renders the macro brand moment, while the dot map plots the micro performance across regions. See the full case study here: https://lnkd.in/gC33mmiG It was a privilege to work with the Stripe Brand Studio team. Thank you for a great collaboration: Michael Jeter, Olivia Chernoff, Tanner Irwin, Natalie Mellody, John Moon This was a huge effort, with many hands involved. Thank you to everyone who made this a success. I’m super proud of this work. Play Team: Casey Martin, ECD Owen Cramp, CD Nic Dray, MD Marc Hill, DD Jaime Patino-Calvo, DD Sam Jones, DD Nate Baltikas, DD Landry Miller, DD Bobby Dazzler, Motion Director Madison Bencomo, Program Director Rocío Delgado, Sr Program Manager Guy Hulse, Design Lead Dinh-Huy Nguyen Nguyen, Sr Designer Ran Park, Sr Designer Adrien Chevalier, Sr Designer Ji Park, Sr. Designer Kelly Ma, Designer Danny Lian, Designer Elise Garcia, Designer Yihuang Zhou, Designer Larry Brown, Motion Designer Bojan Milinkovic, Motion Designer Xiaoxue Meng, Motion Designer David Schermer, Copywriter Toby Causton-Ronaldson, 3D Designer
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Benny Gold liked thisBenny Gold liked thisi sat down and made my own #creative100 list so you can have one more list to feel bad about not being on (don’t worry, i’m not on either one) 100. that chocolate guy amaury 99. james cameron 98. david graeber 97. kim gordon 96. voltaire 95. robert anton wilson 94. michael reynolds 93. ramdane touhani 92. diego bermudez 91. people who do parkour 90. howard gossage 89. kim joy from bakeoff 88. susumu yokota 87. Adam Arola PhD MBA 86. sheila heti 85. megan thee stallion 84. seth rogen 83. love hulten 82. jean-luc godard 81. dan flavin 80. daniel scheinert 79. Jon Wolanske 78. daniel kwan 77. Karen McKinley 76. simon borg olivier 75. hiro murai 74. Griffin (Griff) Larson 73. suzanne ciani 72. towa tei 71. adam mckay 70. lisa gilroy 69. Jason Kreher 68. Jimmy Marble 67. Ted Malenfant 66. Pablo Rochat 65. ryan coogler 64. pierre boulez 63. Benny Gold 62. donald glover 61. tierra whack 60. Toan Mai 59. dario argento 58. steve reich 57. ali smith 56. Ruth Bellotti 55. larry owens 54. enrigue alvaro 53. chris simpsons artist 52. george saunders 51. gift of gab 50. richie jackson 49. guillermo del toro 48. Alexandria Spott 47. John Kieselhorst 46. Conor Dooley 45. clyde stubblefield 44. walter murch 43. albert einstein 42. cindy sherman 41. stevie wonder 40. ashley padilla 39. moondog 38. nile rodgers 37. @fungkiigrl from tiktok 36. masayoshi takanaka 35. jesse welles 34. Rich Silverstein 33. pablo rochat (again) 32. dan wieden 31. gertrude stein 30. julien lage 29. olafur eliasson 28. alice neel 27. frances bebey 26. Vitor Freire 25. conner o’malley 24. mary oliver 23. wallace shawn 22. werner herzog 21. agnes martin 20. logan hone 19. marina herlop 18. rodney mullen 17. joan mitchell 16. haruki murakami 15. herbie hancock 14. remedios varo 13. jim henson 12. leonora carrington 11. o solo 10. baba ram dass 9. reggie watts 8. william shakespeare 7. greta thunberg 6. bks iyengar 5. daniel johnston 4. children (all) 3. bees 2. satchitananda 1. mother earth
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Benny Gold liked thisIMEX Frankfurt is just around the corner! I’m excited to represent Hilton’s portfolio of hotels across Japan at IMEX Frankfurt, taking place May 19–21. You can find me at the JNTO Booth (Hall 8 | F400), where I look forward to connecting with partners, planners, and industry friends from across the global MICE community. From city hotels to resort destinations, Hilton Japan offers a wide range of options for meetings, incentives, conferences, and events across the country. To arrange a meeting, please connect with me via the IMEX App or schedule directly through the link below. https://lnkd.in/gJHaUvWb #HiltonForTheStay #HiltonHotelsJapan #IMEXFrankfurt2026
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Benny Gold liked thisBenny Gold liked thisWe are building a different kind of design practice at Uncommon. One that fuses the depth and rigor of world-class design thinking with the cultural fluency and integrated approach required for brands that live in the real world. I am loving thinking about brand in the broadest sense w/ Lisa Smith Jhy Turley Lucy Jameson Fabio Brigido João Paz Beth Johnson Eliz Akgün Darren Patterson Rafael Rosa Samuel Simões Ze Feng Christian Meissner Sam Shepherd and many others. And look forward sharing some of the incredible work we've been up to—soon, soon, soon. https://lnkd.in/gz4387uuUncommon Is Building 'World’s Most Rock‘n’Roll Design Team' | LBBOnlineUncommon Is Building 'World’s Most Rock‘n’Roll Design Team' | LBBOnline
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Benny Gold liked thisBenny Gold liked thisThe signs are up, the paint is dry, and the rehearsals are done. It’s almost showtime!! I can’t hardly wait!!! See you tomorrow, at Stripe Sessions. Product keynote streaming online at 9:15am PT.
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Benny Gold liked thisBenny Gold liked thisI have spent the last three years in conversations about chelated mineral bisglycinate ratios with people who have PhDs. I cannot make any of those conversations sound interesting at parties. About a month ago, I launched a vitamin company. The minerals are Albion chelates because ingredient forms matter. The folate is Quatrefolic. The B12 is methylcobalamin. The K2 is MK-7. Most of you do not care about any of that, which is fine. But here’s what is messing with me a little: I’ve spent most of my career thinking about how much the brand shapes what people feel. Then I made a product where the formula is genuinely serious. And now I don’t know how much to talk about it. Or if I should at all. I do not know what to do with that information yet. I’ll let you know when I figure it out. A month in: strangers keep sending me very nice emails about a multivitamin with a skull on it. People are subscribing. The reviews are good. If you’re reading this and you have an idea you’ve wanted to go after but haven’t, I’d 10/10 recommend making your life more complicated.
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Benny Gold liked thisBenny Gold liked thisBack in university, Benny Gold was one of the ones we looked up to. A lot of how we approach design today traces back to his mindset, clean, intentional, always in the details. When we were just starting Ageless Galaxy, we flew to LA and made our way to SF to meet him. We were excited, ready to learn, ready to build. What we didn’t realize at the time, he was actually in the process of shutting his store down. On the flight back, that moment stuck with us. He was closing a chapter and we were just opening ours. It made us think about how fragile this journey can be, and at that time it hit different. But we kept going. We stayed in touch, and Benny always showed love and shared game when it mattered. Years later, what started as a what if became real. Benny Gold x Ageless Galaxy. Even with his brand not active at the time, we came together and built something honest. He flew out, connected with the community, and we designed side by side. You can see it in the details, Terry the Space Shuttle in a BG colorway, the golden tooth hidden in there if you know you know, and that last graphic taking SF fog energy and blending it with our batik cloud language. San Francisco to Jakarta. Two cities, one respect. This one was special. We also have a podcast episode from that time that hasn’t dropped yet, a lot of gems in there for designers, founders, anyone building something from nothing. Stay tuned.
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Jennifer Shaw, ACC
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