“Brad is an exceptional AdTech executive with immensely deep knowledge of the ecosystem and the people behind it all. He understands the future of online advertising in multiple forms and has launched the technology to enable a successful transition to new tools and platforms. He is a trusted advisor, a strong leader and was a diligent and valuable partner as a member of the Media6Degrees board. If I ever have a chance to work with Brad again, I will do so in a heartbeat.”
About
Accomplished technology leader with 25+ years of product and general management…
Activity
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Great to see Entravision (NYSE: EVC) back in growth mode. Happy to see the focus on their Ad Tech & Services businesses (which is why I’ve been…
Great to see Entravision (NYSE: EVC) back in growth mode. Happy to see the focus on their Ad Tech & Services businesses (which is why I’ve been…
Shared by Brad Bender
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I recently had occasion to join the Bronxworks Board of Directors. If you don't already know of them, Bronxworks is an absolutely incredible…
I recently had occasion to join the Bronxworks Board of Directors. If you don't already know of them, Bronxworks is an absolutely incredible…
Liked by Brad Bender
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Huge love to my dear friend Tara Walpert Levy on a decision that takes real guts. She is stepping away from her role leading the Americas at YouTube…
Huge love to my dear friend Tara Walpert Levy on a decision that takes real guts. She is stepping away from her role leading the Americas at YouTube…
Liked by Brad Bender
Volunteer Experience
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Board of Directors
Entravision
- Present 3 years
Entravision (NYSE: EVC) is a leading global media company that includes broadcast, radio, and digital channels. In the US, Entravision primarily caters to the Spanish-speaking Hispanic community with 47 television stations and 44 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Entravision remains the largest affiliate group of the Univision and UniMás television networks. In addition, Entravision’s digital advertising technology and…
Entravision (NYSE: EVC) is a leading global media company that includes broadcast, radio, and digital channels. In the US, Entravision primarily caters to the Spanish-speaking Hispanic community with 47 television stations and 44 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Entravision remains the largest affiliate group of the Univision and UniMás television networks. In addition, Entravision’s digital advertising technology and services provide programmatic ad solutions to advertisers to help grow their businesses globally. Serve as a Non-Executive board member and tech advisor to the business.
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Board of Directors
AI-Media
- Present 1 year 7 months
Science and Technology
AI-Media was founded with the belief that everyone deserves access to information. AI-Media is a global organization that helps many of the world’s leading brands caption their TV broadcasts, live streams, events, virtual meetings and more. Headquartered in Australia, the team also sits in offices in the US, UK, and Canada. The technology delivers over 8 million minutes of captioning, transcription and translation for live and recorded media content, online events and web streams every month…
AI-Media was founded with the belief that everyone deserves access to information. AI-Media is a global organization that helps many of the world’s leading brands caption their TV broadcasts, live streams, events, virtual meetings and more. Headquartered in Australia, the team also sits in offices in the US, UK, and Canada. The technology delivers over 8 million minutes of captioning, transcription and translation for live and recorded media content, online events and web streams every month. Currently serve as a Non Executive Director for the company and Co-Chair the Product and Technology Committee.
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Treasurer, Board of Directors
Classical Theatre of Harlem
- Present 12 years 9 months
Arts and Culture
Board Member of the Classical Theatre of Harlem ("CTH") and currently serve as Treasurer. Chair the Executive Committee and the Finance Committee. Helped guide the organization to clear its debt and more tightly manage its P&L. CTH is a professional theatre company founded in 1999, and remains the only year round theatre company operating on an AEA LORT contract in Harlem. The organization has received numerous AUDELCO, OBIE, Drama Desk, American Theatre Wing and Lucille Lortell nominations and…
Board Member of the Classical Theatre of Harlem ("CTH") and currently serve as Treasurer. Chair the Executive Committee and the Finance Committee. Helped guide the organization to clear its debt and more tightly manage its P&L. CTH is a professional theatre company founded in 1999, and remains the only year round theatre company operating on an AEA LORT contract in Harlem. The organization has received numerous AUDELCO, OBIE, Drama Desk, American Theatre Wing and Lucille Lortell nominations and awards. In addition to its productions, CTH proudly provides theatre-based training and live theatre experiences to Harlem youth and their families through its arts education program Project Classics.
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Advisory Council
OutcomesX
- 1 year 1 month
Social Services
Advisory council member for OutcomesX (outcomesx.com), a leading marketplace that enables people to buy and sell social outcomes. Its mission is to transform social impact into an asset that corporations, philanthropies, governments, and impact investors can purchase from social enterprises and vetted nonprofits.
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Board Of Directors
IAB
- 1 year 4 months
Science and Technology
Represent Google on the Board of the Interactive Advertising Bureau (IAB) which empowers the media and marketing industries to thrive in the digital economy, comprised of more than 650 leading media companies, brands, and technology firms. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions for the industry. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the…
Represent Google on the Board of the Interactive Advertising Bureau (IAB) which empowers the media and marketing industries to thrive in the digital economy, comprised of more than 650 leading media companies, brands, and technology firms. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions for the industry. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers.
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Board Of Directors
Dstillery
- 2 years 1 month
Science and Technology
Dstillery (formerly “Media6Degrees”) is the pioneer in Social Targeting. The company was founded on the social science principal that “birds of a feather flock together” - people with similar interests tend to cluster into groups with similar brand affinities and purchase patterns. Through social targeting, the company is able to find the best prospective customers for brands around the web. The company is funded by U.S. Venture Partners, Venrock, Menlo Ventures, Contour Venture Partners and…
Dstillery (formerly “Media6Degrees”) is the pioneer in Social Targeting. The company was founded on the social science principal that “birds of a feather flock together” - people with similar interests tend to cluster into groups with similar brand affinities and purchase patterns. Through social targeting, the company is able to find the best prospective customers for brands around the web. The company is funded by U.S. Venture Partners, Venrock, Menlo Ventures, Contour Venture Partners and Coriolis Ventures.
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Member
Producers Guild of America
- 2 years
Arts and Culture
Member of the Producers Guild of America and involved in their Sponsorships Committee. The Producers Guild of America is a non-profit organization that represents, protects and promotes the interests of all members of the producing team in film, television and new media.
Publications
Patents
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Optimizing monetization with brand impact scoring
Issued US 20140095325
See patentImplementations of the systems and methods for generating a bid in an auction are disclosed herein. One implementation is a method for generating a bid for use in a content auction. The method includes providing third-party content to a client device for presentation with first-party content, the third-party content being related to a brand. The method additionally includes receiving, at a processing circuit, activity data indicative of online activity regarding the brand, the activity data…
Implementations of the systems and methods for generating a bid in an auction are disclosed herein. One implementation is a method for generating a bid for use in a content auction. The method includes providing third-party content to a client device for presentation with first-party content, the third-party content being related to a brand. The method additionally includes receiving, at a processing circuit, activity data indicative of online activity regarding the brand, the activity data being indicative of an increase to search queries relating to the brand made at a search engine. The method also includes analyzing, by the processing circuit, the activity data to determine a brand impact score. The method further includes determining, by the processing circuit, an amount for a content auction bid using the brand impact score.
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Editing information configured for use in selecting content regarding at least one content provider
Issued US US8219638B2
See patentA computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of…
A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.
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Identifying target information
Issued US WO2010093898A1
See patentTarget information can be identified by receiving information indicating a first plurality of entities that meet a criterion for demonstrated interest in a second entity, and identifying a second plurality of entities in media planning information reflecting associations between entities and media content. The second plurality of entities is identified using the information. Target information for content distribution by the second entity is generated, and the target information indicates a…
Target information can be identified by receiving information indicating a first plurality of entities that meet a criterion for demonstrated interest in a second entity, and identifying a second plurality of entities in media planning information reflecting associations between entities and media content. The second plurality of entities is identified using the information. Target information for content distribution by the second entity is generated, and the target information indicates a plurality of media contents identified as being associated with the second plurality of entities.
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Controlling content distribution
Issued US WO2010077848A2
See patentA computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of…
A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.
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Method and system for sharing anonymous user information
Issued US WO2002035314A2
See patentA method and system for sharing online user information in an anonymous manner. The system associates an identifier (100) with anonymized information of the user, and sends the anonymized user information to a receiving party (130). In one embodiment, the system receives a temporary id with personally identifiable information from a Web site, uses the personally identifiable information as a key to obtain the anonymized information from a data source, and sends the temporary id with the…
A method and system for sharing online user information in an anonymous manner. The system associates an identifier (100) with anonymized information of the user, and sends the anonymized user information to a receiving party (130). In one embodiment, the system receives a temporary id with personally identifiable information from a Web site, uses the personally identifiable information as a key to obtain the anonymized information from a data source, and sends the temporary id with the anonymized information to the receiving party. the receiving party uses the temporary id, previously received by the Web site, as a key to obtain the anonymized information of the user. In another embodiment, the system receives a temporary id from a Web site with a cookie from the user, uses the cookie as a key to obtain the anonymized information from a data source, and sends the temporary id with the anonymized information to the receiving party (130). The receiving party (130) uses the temporary id, previously received by the Web site, as a key to obtain the anonymized information of the user.
Honors & Awards
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Marquis Who's Who Honored Listee 2024
Marquis Who's Who
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Crain's New York 40 under 40
Crain's New York
Recommendations received
4 people have recommended Brad
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🌎 What an inspiring sight: a full house of 100 mission-aligned investors, founders & partners at Englewood Capital’s inaugural AGM during SF Climate…
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