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Brett House shared thisTom Koch, Head of Sales at TwelveLabs, joins Signal & Noise’s Krish Raja POSSIBLE Miami, Day 2, for “Unlocking the 80%: How Video Becomes the Next Signal Layer in Advertising.” Watch now: https://lnkd.in/eAD7jkwb This conversation gets into one of the biggest untapped opportunities in marketing: video data. Tom explains why so much of the industry still optimizes around structured signals while the bulk of content, context, and meaning still sits inside video, and how AI is finally making that layer searchable, understandable, and usable. A few key takeaways: moment-level contextual targeting inside video is becoming real, brand safety and suitability can now be assessed with much more precision, long-form video can be repurposed into many more creative assets at speed, influencer and user-generated video can be analyzed at scale, and in an agentic future, AI will need to understand video context if it is going to make smart decisions. #Possible2026 #SignalAndNoise #AdTech #MarTech #AI #VideoAI #ContextualAdvertising #BrandSafetyTom Koch: Unlocking the 80% - How Video Becomes the Next Signal Layer in AdvertisingTom Koch: Unlocking the 80% - How Video Becomes the Next Signal Layer in Advertising
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Brett House shared thisXander Kotsatos, CRO of Aqfer, joins Signal & Noise’s Rio Longacre at POSSIBLE Miami, Day 2, for “The Hidden Layer of AdTech: Why Data Infrastructure Is the Real Battleground.” Watch now: https://lnkd.in/eMGeCuTH This conversation gets into the layer of AdTech most people ignore, even though everything depends on it: data infrastructure. Xander explains why, while the market stays focused on AI, targeting, and measurement, the real constraint is still how data is moved, processed, and made usable across systems. A few key takeaways: most “zero-copy” claims deserve closer scrutiny, data pipelines are becoming a serious source of competitive advantage, infrastructure choices now shape speed, cost, and flexibility more than many teams realize, and AI-driven workflows will only be as strong as the systems underneath them. #Possible2026 #SignalAndNoise #AdTech #MarTech #AI #DataInfrastructure #ZeroCopy #CloudDataThe Hidden Layer of AdTech: Why Data Infrastructure Is the Real BattlegroundThe Hidden Layer of AdTech: Why Data Infrastructure Is the Real Battleground
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Brett House reposted thisBrett House reposted thisPOSSIBLE was a great reminder that marketers are navigating real tension: excitement about AI and trepidation about how fast it's changing our space. Moment of the week for me was our Agentic MMM session with Vinny Rinaldi at Hershey. Vinny's running a masterclass in trading data prep and endless decks for faster insights, sharper decisions and real business growth. Shout out to Sarah Martinez at Tracer for the impromptu MC! It's clear: marketers who use AI to grow faster will dominate the next few years. The ones focused on cost cutting won't. Super proud of the Mutinex team. More to come.
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Brett House shared thisDoug Lauretano, CEO of Tuple, joins Signal & Noise's Rio Longacre at POSSIBLE Miami, Day 2, for “Rebuilding the Pipes: Why the DSP Model Is Being Rethought from the Ground Up.” Watch now: https://lnkd.in/e4zxyjA3 This conversation gets into a growing reality in AdTech: the pipes the industry has relied on for years were not built for the environment we are in now. Doug explains why today’s DSP and supply chain models often lose signal, leak value, and make it harder to see what is actually driving performance. A few key takeaways: supply path inefficiency remains a major hidden tax on media, signal loss weakens targeting and optimization in ways many buyers still underestimate, the way media is bought is often disconnected from how it actually performs, and a more direct and transparent system could unlock value that is getting lost in the current model. #Possible2026 #SignalAndNoise #AdTech #MarTech #AI #Programmatic #MediaBuying #SupplyPathOptimizationRebuilding the Pipes: Why the DSP Model Is Being Rethought from the Ground UpRebuilding the Pipes: Why the DSP Model Is Being Rethought from the Ground Up
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Brett House shared thisDay 2 of Signal & Noise Live at POSSIBLE 2026 > Neej Gore, Chief Data Officer at Zeta Global, joins Rio Longacre for “The Marketing Brain: Identity, Data, and Decisioning in the AI Era.” Watch now: https://lnkd.in/ep649dWc This conversation gets into what it really takes to power modern marketing when identity, data, and decisioning can no longer live in separate systems. Neej explains how identity graphs, real-time data pipelines, and AI-driven decisioning are converging into something that looks less like a stack and more like a marketing operating system. A few key takeaways: identity is still foundational even in a privacy-first environment, data has to be structured for real-time decisioning rather than static reporting, the industry is moving from campaign-based thinking to continuous optimization, and operationalizing AI inside large organizations takes much more than just adding a model on top of bad workflows. #Possible2026 #SignalAndNoise #AdTech #MarTech #AI #Identity #Decisioning #DataStrategyNeej Gore: The Marketing Brain - Identity, Data, and Decisioning in the AI EraNeej Gore: The Marketing Brain - Identity, Data, and Decisioning in the AI Era
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Brett House reposted thisBrett House reposted thisIf you can buy #CTV, you can buy #Gaming. It’s time to stop treating the 18-34 demographic like a "special project." For too long, brand managers have looked at gaming as a "black box", a niche experimental channel reserved for energy drinks and hardware. The reality? It’s simply the highest-attention media platform for the 18-34 audience. And it’s finally as buyable and measurable as Connected TV. In this episode of Signal & Noise, I had the privilege of joining Rio Longacre at the POSSIBLE '26 event in #Miami to break down how the "Gaming Ad Boom" is actually a data revolution. The highlight for me? The launch of #GamerGrid. We’ve built a first-party data management platform that allows any brand, endemic or not, to find their audience in a high-attention environment with the same precision they’ve come to expect from digital and CTV. Why it matters: **Zero Guesswork: Use standard IAB metrics and first-party data to reach the exact users you're looking for. **Beyond Endemic: You don't need a "gaming strategy" to win here. Finding your audience within the high attention environment of #gaming is all you need to get started, even as a perceived non-endemic. **The Value Exchange: We’re paying out $300M+ to creators who build the tools gamers love, funded by ads that actually add value instead of interrupting it. If you’ve been sitting on the sidelines because gaming felt "too fragmented" or "too hard to measure," this conversation is for you. We're making it easy to lean in. Check out the full interview below to see how we’re closing the gap between gaming and traditional media. 👇 #Overwolf #GamingAds #MediaBuying #GamerGrid #MarketingStrategy #CreatorEconomy
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Brett House reposted thisBrett House reposted thisThank you for having me on Brett House and Rio Longacre on the Podcast from POSSIBLE discussing AI, Synthetic Creators and Commerce at Scale Nomix Group. Loved talking about the Creator Economy with you. https://lnkd.in/gngYyQw7 #possible #nomixgroup #fanomix #creatornomix #pronomix #shopnomix #appnomixThe Creator Economy Gets an Upgrade: AI, Synthetic Creators, and Commerce at ScaleThe Creator Economy Gets an Upgrade: AI, Synthetic Creators, and Commerce at Scale
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Brett House shared thisTodd Ulise, Global CRO of Nomix Group, joins Signal & Noise's Brett House at POSSIBLE Miami, Day 2, for “The Creator Economy Gets an Upgrade: AI, Synthetic Creators, and Commerce at Scale.” Watch now: https://lnkd.in/e8EwkVvx This conversation gets into where the creator economy is actually heading as AI starts changing the speed, scale, and structure of how content gets made and activated. Todd explains how Nomix is combining real creators, synthetic personas, and performance infrastructure to help brands move faster and turn fragmented channels into something much closer to commerce everywhere. A few key takeaways: synthetic creators are moving from novelty to operating model, brands can compress the path from brief to execution dramatically, the creator economy still gets less investment than the attention it commands, AI is reshaping performance marketing into something more dynamic and humanized, and distribution infrastructure may matter more than content alone. #Possible2026 #SignalAndNoise #AdTech #MarTech #AI #CreatorEconomy #CommerceMedia #SyntheticCreatorsThe Creator Economy Gets an Upgrade: AI, Synthetic Creators, and Commerce at ScaleThe Creator Economy Gets an Upgrade: AI, Synthetic Creators, and Commerce at Scale
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Brett House shared thisIn case you missed it, Signal & Noise LIVE from Day 1 of POSSIBLE 2026 was about cutting through the conference polish and getting to what actually matters. Watch/listen now. Links in comments. From the MadConnect Mansion in Miami Beach, Brett House, Rio Longacre, and Krish Raja sat down with leaders across media, data, tech, and AI for a full day of sharp, no-BS interviews with Nathan Lindberg Dave Rosner Pete Blackshaw Erez Levin George Musi Max Snow Aubriana Alvarez Lopez Nathan Thomas, and Sarah Caputo The signal from Day 1 was clear: the market has less patience for generic messaging, weak differentiation, and AI talk that does not connect to real execution. The companies that stand out now are the ones that can tie product truth, data clarity, and commercial reality together in a way that actually holds up. Individual interviews are rolling out now on our YouTube channel. #Possible2026 #SignalAndNoise #AdTech #MarTech #AI #DataStrategy #Measurement #Media
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Brett House reacted on thisBrett House reacted on thisThe Hershey Company knows best: AI-powered marketing starts with a data foundation. Really proud of the work we’re doing with Hershey – this is what it looks like when a brand commits to building it the right way. What used to take months of manual work now happens overnight…and that changes everything: Faster decisions, Real-time visibility, AI you can actually trust Because once the data is consistent, everything on top starts to work. Cheers to Vinny Rinaldi and his collaborative team on this partnership. 🙌 https://lnkd.in/evyUunpXHershey Bets on Agentic AI to Rethink $2B in Marketing SpendHershey Bets on Agentic AI to Rethink $2B in Marketing Spend
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Brett House liked thisBrett House liked thisPOSSIBLE was a great reminder that marketers are navigating real tension: excitement about AI and trepidation about how fast it's changing our space. Moment of the week for me was our Agentic MMM session with Vinny Rinaldi at Hershey. Vinny's running a masterclass in trading data prep and endless decks for faster insights, sharper decisions and real business growth. Shout out to Sarah Martinez at Tracer for the impromptu MC! It's clear: marketers who use AI to grow faster will dominate the next few years. The ones focused on cost cutting won't. Super proud of the Mutinex team. More to come.
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Brett House reacted on thisBrett House reacted on thisGetting to know more about how AI is changing marketing (and marketing work) on the 3rd (and last) day of #POSSIBLE: • AI in paid and earned media management • AI to help augment (not replace) creative teams • AI in customer data management and activation, and more (There are many, many platforms/vendors/ecosystems options out there. Make sure you understand what your objectives are and how it can help/hinder your team's efforts before selecting any option. Proof of concepts are also a good way of "kicking the tires" before committing 🤓).
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Association of National Advertisers (ANA)
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- PresentI've led a very deep relationship - including running the industry's largest Marketing Analytics/Measurement Awards program, The Genius Awards, with the ANA for the last 4+ years. The Association of National Advertisers (ANA) represents the marketing community in the United States. Its headquarters is in New York City and it has another office in Washington, D.C. ANA's membership includes over 600 companies with 25,000 brands that collectively spend over 400 billion dollars in marketing…
I've led a very deep relationship - including running the industry's largest Marketing Analytics/Measurement Awards program, The Genius Awards, with the ANA for the last 4+ years. The Association of National Advertisers (ANA) represents the marketing community in the United States. Its headquarters is in New York City and it has another office in Washington, D.C. ANA's membership includes over 600 companies with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising.
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Mobile Marketing Association (MMA)
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Direct Marketing Association (DMA)
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Interactive Advertising Bureau (IAB)
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flowres.io
Survey software or a Qual platform? If your project is meant to listen, not just measure; you do need more than a survey. This quick guide breaks down when to use each tool (and what you miss, if you choose wrong). Especially useful if you're buying research software for the first time or switching platforms. Read our latest article, make the right call 👇 https://lnkd.in/dR8taCKq #ResTech #QualitativeResearch #SurveySoftware #ConsumerInsights #MarketResearch #CustomerResearch #OnlineQual #ResearchOps #MRX #FocusGroups #DigitalDiaries #RemoteResearch #BuyersGuide
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