Chuck Brotman

Recruiting and staffing in 2026 isn’t just about speed. It’s about quality at scale. Big thanks to Jonathan D. Reynolds, CEO of Titus Talent Strategies, for sharing how top RPO teams are raising the talent delivery bar. A few themes we covered: • Why the future of #RPO is quality and consistency, not just speed • The Head, Heart, Briefcase framework to evaluate the whole candidate • How #automation can reduce busywork and increase recruiter capacity • Why authentic, human conversations matter now more than ever Jonathan’s message was simple: embrace the tech, but double down on what bots can’t do. EQ, empathy, and human-to-human conversations. Jonathan is also the author of Right Seats, Right People, and many of his ideas from the podcast are explored in more detail in the book. Full podcast + Honeit recap here: https://lnkd.in/eSU4G2dr What’s one change you’re making in 2026 to raise the bar? #recruiting #R2R #talentdelivery #recruitment #staffing #Honeit

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𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗶𝘀 𝗮 𝗚𝗧𝗠 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻. That’s how we see it—both as former operators and through the lens of our recruiting work. It’s not just about scoping features, setting timelines, or gathering user feedback. 𝗚𝗿𝗲𝗮𝘁 𝗣𝗠𝘀 𝗮𝗿𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲-𝗺𝗶𝗻𝗱𝗲𝗱. They understand how the product drives acquisition, retention, and expansion. They’re involved in go-to-market strategy—sales calls, pricing discussions, messaging alignment. And frankly, 𝘁𝗵𝗲𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗵𝗮𝘃𝗲 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 (𝗮𝗻𝗱 𝘀𝗼𝗺𝗲 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽) 𝗼𝗳 𝘁𝗵𝗲 𝗣&𝗟. So if you’re a PM candidate prepping for interviews, ask yourself: 👉 Can you clearly speak to the impact you’ve had on revenue, margins, or retention? 👉 Do you understand how your product decisions shaped business outcomes? If all you can talk about is how “cool” the features were or how many users “liked” it, you’ll be seen as someone who builds interesting things—not someone who builds products that 𝗴𝗿𝗼𝘄 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.

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𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗶𝘀𝗻’𝘁 𝘆𝗼𝘂𝗿 𝗦𝗗𝗥 𝘁𝗲𝗮𝗺. 𝗜𝘁’𝘀 𝘆𝗼𝘂𝗿 𝘀𝗶𝗴𝗻𝗮𝗹. In most B2B orgs today, the real challenge isn’t effort or headcount, it's focus.  • SDRs spend hours chasing leads that aren't in-market  • Personalization often defaults to "Hi {First Name}"  • Sales cycles are longer than ever, while buyer engagement is happening behind closed tabs 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? Wasted touches, burned budget, and pipelines that look full… until the quarter closes. 𝗡𝗼𝘄 𝗹𝗲𝘁’𝘀 𝗿𝗲𝗳𝗿𝗮𝗺𝗲 𝗶𝘁: 𝘄𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂𝗿 𝗦𝗗𝗥 𝘁𝗲𝗮𝗺 𝗼𝗻𝗹𝘆 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀, 𝗮𝘁 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗺𝗼𝗺𝗲𝗻𝘁, 𝘄𝗶𝘁𝗵 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝘁𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝘁𝗼 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲 𝗯𝘂𝘆𝗲𝗿 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗰𝗮𝗿𝗲𝘀 𝗮𝗯𝗼𝘂𝘁? This is where intent data becomes a revenue lever, not just another tool. According to Demand Gen Report:  • Companies using intent data see 2.5x conversion rates  • Sales cycles shrink by 28%  • 68% of marketers say it’s critical for ABM performance At S2W Media, we help marketing leaders solve this with a full-funnel, intent-driven strategy:  • 𝗜𝗻𝘁𝗲𝗻𝘁 + 𝗳𝗶𝗿𝘀𝘁-𝗽𝗮𝗿𝘁𝘆 𝗱𝗮𝘁𝗮 𝗳𝘂𝘀𝗶𝗼𝗻, pinpoint buyers already researching your solution or evaluating your competitors  • 𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗹𝗲𝗮𝗱 𝘀𝗰𝗼𝗿𝗶𝗻𝗴, SDRs focus on verified, high-intent accounts  • 𝗛𝘆𝗽𝗲𝗿-𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵, informed by real behavioral signals, not assumptions The outcome? Predictable pipeline. Faster velocity. Higher ROI. No more guessing games. No more wasted touches. As marketers, we don’t need "more leads."We need better intelligence to drive a meaningful pipeline. If you're ready to align sales & marketing on who to target, when to engage, and what to say, let’s connect. 𝗥𝗲𝗮𝗱 𝗳𝘂𝗹𝗹 𝗯𝗹𝗼𝗴 𝗵𝗲𝗿𝗲 - https://lnkd.in/dq3Qbvzt

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Excellent exec hiring comes down to deeply understanding a company's cultural wiring. On the latest 10x Recruiting episode, Amber Mederos Weinberg (Co-Founder @ Aperture Partners) breaks down why most exec search misses the mark—and how to fix it. Here's how Amber hires the best GTM leaders: ✔️ Cultural wiring > culture fit ✔️ No scorecards—just 3 success outcomes ✔️ Reference until the learning stops ✔️ Onboarding takes 6 months, not 6 days For more from Amber, check out the full episode ⬇️

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GTM hiring missteps compound quickly. Failure rates rise, ramp times extend, growth targets are missed, culture erodes, and capital is wasted. The cycle is costly, but it can be avoided. Brady Broadbent and Jeff Todd share a framework for building a systematic hiring engine in their latest article: https://lnkd.in/gz3vp7Dg

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Want to attract top GTM talent? ⭐ Get crystal clear on the role. 🤓 Great candidates don’t walk away because of comp or perks. They walk away because the role feels murky. If you’re hiring GTM talent, here’s a simple checklist to sharpen role clarity: ✅ Define success clearly → What does a great 30, 60, 90 days look like? → What outcomes will this person own? ✅ Explain the “why” behind the role → Why does this role matter right now? → How does it connect to company priorities? ✅ Clarify scope and resources → What’s in their control vs. what’s not? → Who are their key cross-functional partners? ✅ Outline growth and development → What does the potential career path look like? → How will you support their learning? ✅ Align internally first → Make sure the hiring manager, team, and founders are aligned on all of the above before you post the role. What’s one thing you always look for in a great job description? I’d love to hear your non-negotiables. #HiringTips #StartupHiring #GTM #Talent #SalesHiring #CareerGrowth

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Enablement isn’t broken — it’s just outdated. Most GTM teams are flying blind, retraining reactively, and missing key insights that cost them revenue. In this new episode of the LeanScale podcast, our CEO & Co-Founder Christina Brady shares why Luster was built — and how we’re helping high-growth sales orgs: 💎 Diagnose skill gaps 💎 Predict where revenue is at risk 💎 Prescribe the exact practice, coaching, and enablement each rep needs — at scale If you're ready to use realistic AI roleplay for real-time, prescriptive GTM intelligence, this one's for you. Huge thanks to LeanScale for having us and sparking such a meaningful conversation. Read the recap + watch the full episode, link in the comments. #SalesEnablement #AI #AIRoleplay #SalesCoaching #StartupLeadership #LusterAI #LeanScalePodcast

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