Clive Sirkin
Greater Chicago Area
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Articles by Clive
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Courage, Originality & Diversity - Unstuck in November
Courage, Originality & Diversity - Unstuck in November
Welcome to my first Unstuck Highlights blog! Going forward, I will dedicate the final week of the month to promoting…
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7K followers
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Clive Sirkin shared thisGig Alert courtesy Samantha Youngman MeilerClive Sirkin shared this🚨 Another amazing opportunity—this one in NYC! 🚨 We have an opening on our Creative Marketing team at Fanatics Collectibles for a Graphic Designer who'll bring our trading card brands to life — think campaigns, marketing collateral, and digital assets for some of the biggest sports and entertainment properties in the world. 5 days a week in NYC. Tag someone who'd crush it or send them the link 👉 https://lnkd.in/eyEW-fWW #NewYork #NowHiring #Fanatics #GraphicDesign #TradingCards
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Clive Sirkin shared thisGig Alert courtesy Kristin KroepflClive Sirkin shared thisWe’re hiring—and this is a big one! If you’re passionate about brand-building and ready to lead a high-growth team with an unbeatable culture, take a look at our Director of Marketing Strategy & Initiatives role at Food Lion. This is a key role on our Marketing Leadership Team, helping define our marketing vision and strategic direction, with responsibility spanning equity-driving campaigns and eCommerce. If shaping the future of a beloved retail brand excites you, I’d love for you to check it out (or share with someone who should). #NowHiring #MarketingLeadership #BrandStrategy #FoodLionCareers #EcommerceMarketing https://lnkd.in/eb-5Ycmc
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Clive Sirkin shared thisGig Alert courtesy Sara Gelenberg-FieldClive Sirkin shared thisAnother exciting opportunity on our team! We’re looking for someone with strong CPG brand experience, a passion for pets, and the drive to help take our brand to the next level. https://lnkd.in/gnAiKiu4
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Clive Sirkin reposted thisClive Sirkin reposted thisSenior Solutions Consultant Matt Smith highlights how better briefing sets the tone for better delivery. Explaining that Screendragon brings structure to the briefing process with dynamic fields, conditional logic, key dates, rate cards, and routed approvals, helping teams capture the right information from the start and move smoothly into estimating. Screendragon agency management software offers advanced briefing and workflows: our system supports dynamic custom forms, automated workflows, and AI-powered briefing. Your team can standardise requirements, streamline routing, and connect briefs to the next steps in delivery. Discover More Here: https://hubs.li/Q04cKX990
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Clive Sirkin shared thisGig Alert courtesy Dane K. MathewsClive Sirkin shared this🌮🚀 are built with a unique alchemy that is both process and culture. Be a founding member of both for the most innovative Brand in retail.
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Clive Sirkin shared thisGig Alert courtesy Paolo MottolaClive Sirkin shared thisThe gear and apparel that we design at REI are some of my favorite -- and we just opened a role on my team to help shape how we bring them to market! Bonus: You get to work closely with Erica Cheung, Isabelle Portilla, Scott Mosher, and Nate Borne. LFG! Details and apply via the link. https://lnkd.in/gRAW4isnSenior Program Manager, Marketing - Co-op Brands in Seattle, Washington | REI (Recreational Equipment Inc.)Senior Program Manager, Marketing - Co-op Brands in Seattle, Washington | REI (Recreational Equipment Inc.)
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Clive Sirkin shared thisMust Watch !Clive Sirkin shared this🚀 Want to double your organic traffic in just 2 months? Join us on April 22 at 12pm CST for an exclusive webinar with The INKEY List | B Corp and Marketeam.ai. 📅 Date: April 22 ⏰ Time: 12pm CST We’re pulling back the curtain on how high-growth brands are using AEO + SEO + smarter content systems to drive real results. 💡 In this session, you’ll learn: • How The INKEY List boosted AEO & SEO with smarter content strategies • How to scale SEO-led copy across markets while staying on-brand • How to use data + Marketeam workflows to drive, track, and optimize performance …and more 👀 👉 Save your spot now and learn how to turn content into a scalable growth engine. https://lnkd.in/dSNPKDmW
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Clive Sirkin shared thisShana Shaw yes!Clive Sirkin shared thisWhere agencies are really losing margin (no one talks about this) Most agencies aren’t losing margin because of bad clients. They’re losing it in their own workflow. And your “workflow tool”? It’s not fixing it… it’s masking it. I’ve been in a lot of conversations lately with agencies that look buttoned up on the surface: PM tools ✔️ Approval systems ✔️ Dashboards ✔️ But behind the scenes? • Creative sits idle waiting on approvals no one owns • Work gets recreated because teams don’t trust the system • Status updates become a full-time job for account leads Everyone’s busy. Nothing’s actually moving. Here’s the uncomfortable truth: You don’t have a resourcing problem. You don’t have a client problem. You have a flow problem. Because when work doesn’t move: – timelines slip – billable hours inflate – errors increase – margins erode …quietly, consistently, and expensively. The agencies that are winning right now? They’ve stopped optimizing tasks— and started focusing on orchestrating how work flows across the business. Because if you can’t see where work is stuck in real time… you’re already paying for it. → Curious: where does work tend to stall most in your world?
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Clive Sirkin shared thisGig Alert courtesy Andrew LedermanClive Sirkin shared thisOne of the most exciting roles I’ve opened in a long time is closing early next week. We’re at the beginning of a fundamental shift in commerce—moving from clicks and channels to intelligent agents that guide decisions, discovery, and transactions. This role isn’t about managing the present. It’s about building what comes next. If you’re ready to step into that future as the global commercial lead of Agentic Commerce, I’d encourage you to apply. Come help define the next era of commerce. https://lnkd.in/eBTen_tT
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Clive Sirkin liked thisAmerica's relationship with the United Kingdom is one of the deepest in the world. It was an absolute honor to escort the Royal Family during the Armed Forces Full Honors Wreath Ceremony.Joint Task Force-National Capital Region & U.S. Army Military District of Washington
Joint Task Force-National Capital Region & U.S. Army Military District of Washington
1wClive Sirkin liked thisWe were honored to welcome Their Majesties King Charles III and Queen Camilla to lay a wreath at the Tomb of the Unknown Soldier at Arlington National Cemetery today. We regret the inadvertent flag display error; however, the significance of the day remains unchanged, and the historic ceremony reaffirmed our enduring partnership and shared interests between our nations. (U.S. Army photos by Elizabeth Fraser, Sgt. Samantha Cate and Cpl. Joseph Martin) -
Clive Sirkin liked thisClive Sirkin liked thisRecently, I had the pleasure of sitting down with Lisa Johnston for the closing keynote at #AnalyticsUnite to discuss strategies on integrating intelligence in an autonomous world. I shared a simple belief: 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 - 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 - 𝐰𝐢𝐥𝐥 𝐝𝐞𝐟𝐢𝐧𝐞 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐧 𝐚𝐧 𝐚𝐮𝐭𝐨𝐧𝐨𝐦𝐨𝐮𝐬 𝐰𝐨𝐫𝐥𝐝. A few takeaways: • 𝑰𝒏𝒕𝒆𝒍𝒍𝒊𝒈𝒆𝒏𝒄𝒆 𝒊𝒔 𝒏𝒐𝒘 𝒊𝒏𝒇𝒓𝒂𝒔𝒕𝒓𝒖𝒄𝒕𝒖𝒓𝒆. The advantage isn’t AI access, it’s how well we embed our business context into it. • 𝑮𝒐𝒗𝒆𝒓𝒏𝒂𝒏𝒄𝒆 𝒆𝒏𝒂𝒃𝒍𝒆𝒔 𝒔𝒑𝒆𝒆𝒅. Trust comes from guardrails built into the system - what I call 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭 𝐯𝐞𝐥𝐨𝐜𝐢𝐭𝐲. • 𝑨𝑰 𝒊𝒔 𝒂 𝒕𝒆𝒂𝒎 𝒔𝒑𝒐𝒓𝒕. Real impact happens when functions operate as co-owners, not silos. • 𝑨𝒖𝒕𝒐𝒏𝒐𝒎𝒚 𝒆𝒍𝒆𝒗𝒂𝒕𝒆𝒔 𝒑𝒆𝒐𝒑𝒍𝒆. As machines scale execution, human judgment, creativity, and empathy matter more than ever. The real differentiator isn’t how much AI you deploy - it’s the quality of judgment you build around it. Thank you EnsembleIQ for the opportunity and for this write up Liz Dominguez #AnalyticsUnite #AI #Leadership #CPG #LifeAtMars https://lnkd.in/gsWGX8XqHow Mars' Ramesh Kollepara Rethinks Infrastructure for Modern Intelligence PracticesHow Mars' Ramesh Kollepara Rethinks Infrastructure for Modern Intelligence Practices
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Clive Sirkin liked thisClive Sirkin liked thisWhat an incredible few days in Querétaro, Mexico with our team in Latin America! Querétaro is a special location for Mars Snacking. Home to both legacy Mars and Kellanova corporate offices, the city also serves as headquarters for our regional business. The great potential we have to shape the future of snacking truly came to life as we spent time with our newly combined teams, and celebrated Mars’ unique position as one of Querétaro’s top employers. I am excited about the future for our business in Latin America. The highlights for me were: • We hosted our first Global Snacking Town Hall on the road, with time for listening and discussion with our Latin American Associates. The energy was palpable, and the passion for our brands was on full display. • We toured the newest Pringles factory in Querétaro, where we saw the bold innovation plans for Pringles in the region. • We visited our customers and saw how our brands come to life in stores. I always enjoy seeing the love for our local jewels – like Turin, Lucas or Choco Krispis – during these visits. Victor Marroquin and team, thank you for the hospitality, for your team’s dedication, resilience and drive. I’m already looking forward to our next visit. #ProudlyMars #BetterTogether
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Clive Sirkin liked thisFrom legacy to future‑ready 🚀 Today at OMR, Europe’s leading festival for digital marketing and innovation, I had the chance to share Henkel’s and, in particular, Henkel Consumer Brands’ reinvention story on stage. Henkel is turning 150 years old in September. A proud heritage and, at the same time, a responsibility. When I took over our former Beauty Care business in 2021, one thing was clear: our consumer brands business needed reinvention. Two separate units. Too little portfolio focus. And performance heading in the wrong direction. In 2023, we brought our consumer brands together under Henkel Consumer Brands, and we made a bold bet on what really drives growth, including focusing on our strongest categories and brands and increasing marketing investment by 50%. The result? A much healthier business with strong brands and a massive step up in profit. Great energy, strong discussions, and a powerful reminder: Marketing focus + bold decisions + execution make reinvention possible. To top it off, we are the sponsor of the exclusive backstage styling lounge with #Schwarzkopf, big shout-out to all the colleagues involved! Thanks OMR for the stage and the inspiration. #WeAreHenkel #ProudtobeHCB #FutureReady #OMR
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Clive Sirkin liked thisClive Sirkin liked thisWe’re proud to celebrate Kofi Amoo-Gottfried on his induction into the Marketing Hall of Fame. This recognition honors leaders who shape the industry through creativity, impact, and leadership — and Kofi has done exactly that. From building iconic global brands to leading marketing at DoorDash, Kofi has consistently raised the bar for what great marketing looks like. Just as importantly, he’s helped build teams, mentor the next generation, and push our work forward every day. Congratulations, Kofi — this is incredibly well deserved. #Marketing #Leadership #MarketingHallOfFame
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Clive Sirkin liked thisClive Sirkin liked thisI enjoyed the conversation with Charlie Rybak on The Twin Cities Business Show, where we talked about how consumer eating habits are changing, protein’s growing role in people’s lives, and how we’re thinking ahead at Hormel Foods. Always appreciate the chance to step back and reflect on where the business and our brands are headed – and what it takes to stay relevant as consumers’ and operators’ needs continue to evolve. You can listen to the episode here: https://lnkd.in/gpP5YVZKHow Hormel Is Capitalizing on Protein's Big MomentHow Hormel Is Capitalizing on Protein's Big Moment
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Clive Sirkin liked thisThe first quarter of 2026 confirms that Henkel Consumer Brands is on the right track. Even amid ongoing challenging market conditions, we made a good start to the year. Our business delivered a good organic sales growth of 1.8%, with our Hair business once again proving to be the main growth driver. What encourages me most: our clear focus on strong, profitable brands is paying off. Our top ten consumer brands continued to show strong momentum, with above average organic growth of around 5%, a strong signal that our strategy works. We also continued to actively expand our portfolio, signing two compelling acquisitions in Q1 that will further enhance our growth and value creation potential. Our continued focus remains firmly on driving profitable growth with discipline, focus and impact. A big thank you to our teams, whose passion and execution make this progress possible, every single day. #WeAreHenkel #HenkelFinancials #ProudtobeHCB
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Clive Sirkin liked thisClive Sirkin liked thisI’m proud of the progress Kraft Heinz demonstrated in the first quarter of 2026 and the early signals that our momentum is strengthening across the business. We’re playing to win by staying relentlessly focused on our consumers, delivering the right solutions, and sharpening our capabilities and execution where it matters most. For our North America market, that includes beginning to deploy the company’s $600 million investment with great discipline across our brands and business. We’re moving with urgency against our 2026 operating model, with a clear focus on simplification, agility, and the consistency needed to build long-term growth. See full Q1 business results here: https://lnkd.in/etDRzTQG Read more coverage of our results: https://lnkd.in/eigFHYMa
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Clive Sirkin liked thisClive Sirkin liked thisCannes Creative Marketer of the Year for 3rd time. Unprecedented. To coincide with magnificent financial results. Creativity = growth. Simple as that. Huge congrats to the wonderful ABInBev team and our brilliant creative partners in The Justice League for making this happen Marcel Marcondes Ryan Verschoor Richard Oppy Adrien Mahieu Vaughan Croeser CM(SA)Leanne Martin Ricardo Marques Dani Waks Matt Che
Experience
Education
Honors & Awards
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CGT CMO Of The Year Award, 2014
Consumer Goods Technology, CGT
CGT Announces Kimberly-Clark's Clive Sirkin 2014 CMO of the Year
Presented at the 2014 Consumer Goods Sales & Marketing Summit, the First Annual Award Honors the Unique and Powerful Role of Today's Marketing Leaders in the Increasingly Competitive Consumer Goods Industry
Organizations
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Wharton University
Global Advisory Board
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The Advertising Council, Inc.
Board of Directors
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Michael Fassnacht
31K followers
Chicago-based Kraft Heinz made an excellent choice in appointing one of the most experienced and successful global CPG leaders, Steve Cahillane, as its new CEO. Cahillane previously served as CEO of Chicago-based Kellanova and brings deep industry expertise and proven leadership to the role. In 2026, Kraft Heinz plans to split into two companies, temporarily named "Global Taste Elevation" and "North American Grocery". Global Taste Elevation, led then by Cahillane, will include the faster-growing sauces, spreads, and seasonings portfolio, featuring iconic brands such as Heinz, Philadelphia, and Kraft Mac & Cheese. North American Grocery will house legacy brands including Oscar Mayer, Kraft Singles, and Lunchables. The objective of this strategic separation is to increase speed to market, reduce complexity, and strengthen proximity to customers. Cahillane is a longtime Chicago resident and advocate for the city, having graduated from Northwestern University. In his first remarks following the announcement, he reaffirmed Kraft Heinz’s commitment to Chicago. Congratulations, Steve! Please read here the Chicago Tribune coverage by Robert Channick here: https://lnkd.in/gUvbH7hc
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Liz Lyon
University of Denver -… • 3K followers
Phorm Energy has officially launched across the U.S.! ⚡ Phorm is the first innovation launched from the new partnership between Anheuser-Busch, 1st Phorm and Dana White – and is now available on phormenergy.com, soon at retailers near you. Derived from green tea extract and crafted with zero sugar and zero artificial flavors, Phorm Energy is designed to help provide the hydration and mental focus needed to reach even the most ambitious goals. #PhormEnergy #WeDoTheWork
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Irene Dong
Ho Chi Minh City University… • 2K followers
Kraft Heinz reported weaker-than-expected Q3 results as ongoing cost pressures and soft consumer demand continued to weigh, leading the food giant to lower its FY25 forecast. “The company’s struggles with volume declines across iconic brands like Heinz and Kraft Mac & Cheese underscore a fundamental challenge: maintaining premium positioning while staying relevant to evolving consumer needs,” Daniel Binns, global CEO of Elmwood Brand & Design Consultancy told Inside FMCG https://lnkd.in/giaV3HT6
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Éric Blais
Headspace Marketing Inc. • 7K followers
Kraft Heinz SWOT Threat: Biology The Wall Street Journal describes the 2015 Kraft-Heinz merger as “a historically bad deal”. Big food is facing a perfect storm: price-sensitive consumers trading down to private labels, stricter government scrutiny of processed products, a shrinking food stamp program. And now, a new competitor that few brand strategist ever saw coming: weight-loss drugs. When appetite-suppressing medications like Ozempic become part of your competitive landscape, you’re no longer just fighting for shelf space. You’re fighting biology. https://lnkd.in/eRjcrCwB Kraft Heinz Stock Up on Planned Split Into Separate Companies - WSJ
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Jake Mackara
Dulce Oro • 2K followers
There’s been an ongoing conversation in tequila about what 100 percent Blue Weber agave actually communicates to consumers. Under CRT standards, tequila labeled 100 percent agave may contain up to one percent additives by volume. As people learn more about the category, they’re starting to look past the front label and ask how a flavor actually gets there. We sweeten our tequila with a very small amount of natural avocado blossom honey from an apiary in Amatitán, the same region our agave grows in, and we choose to talk about it openly. Avocado trees flower for a short window each year and depend heavily on bee pollination to set fruit. While bees work the orchards they collect nectar that becomes avocado blossom honey. No pollination means no avocados and no honey harvest. In the same valley, agave depends on nocturnal pollinators to reproduce naturally. So both ingredients in the glass come from the same ecosystem. Day pollination and night pollination supporting the same agricultural cycle. The goal is simple. Rather than pretending flavor appears on its own, we prefer to be transparent about where it comes from. As tequila matures, people are asking better questions than what it tastes like. They are asking how it got there.
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