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Performance-driven Director of Search Marketing with 12+ years of experience scaling paid…
Articles by Christopher
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What You Need To Know About The New Google AdWords Interface
What You Need To Know About The New Google AdWords Interface
While many advertisers find the new Google AdWords interface challenging, I am one of the few who found it to be better…
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The Ultimate Guide To Creating A Google AdWords Account
The Ultimate Guide To Creating A Google AdWords Account
If you're having a difficult time trying to create a Google AdWords campaign from scratch or presently have an AdWords…
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Google AdWords Tools You Need (But Probably Don’t Use)
Google AdWords Tools You Need (But Probably Don’t Use)
Winning The Internet With Google AdWords Google AdWords is a great resource for business owners who want to increase…
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Google AdWords Tools You've Never Used That Destroy The Competition
Google AdWords Tools You've Never Used That Destroy The Competition
So you've decided to create and run Google AdWords yourself. However, looking after your performance you realize that…
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Simple Ways To Improve SEO For Beginners
Simple Ways To Improve SEO For Beginners
Before we get started, if you read this article and still have questions, leave a comment with your question and I will…
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Tips, Tools And Tricks For Business Owners Online
Tips, Tools And Tricks For Business Owners Online
After speaking with many business owners, I have come to the conclusion that many are completely lost when it comes to…
4 Comments -
3 Ways To Set Yourself Apart With Google Adwords
3 Ways To Set Yourself Apart With Google Adwords
You Need To Stand Out Against Your Competitors. I have spoken with numerous small to medium-sized business owners who…
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Activity
4K followers
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Christopher Scott reposted thisChristopher Scott reposted thisWe’re hiring for a Google Ads Manager at Lasso MD. This role is perfect for someone who loves performance marketing and knows how to manage high-volume campaigns across multiple clients without losing quality. We’re looking for someone who: ✔ Has 4+ years of proven Google Ads success ✔ Can manage +$100K monthly budgets across multiple clients ✔ Understands how to scale while keeping CPL down ✔ Is expert in GA4, Ads Editor, SEMrush, SpyFu, etc. ✔ Communicates insights clearly and loves making data-driven decisions If you're a strong operator who wants to help level up an already fast-growing product, let’s connect. Christopher Scott Benjamin Estrada #GoogleAds #PPC #DentalMarketing
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Christopher Scott shared thisThere's definitely some validity to this.Christopher Scott shared thisHad an inspiring conversation with Linda Kane from Zeroed-In Dental Solutions about the state of dentistry today. 🦷✨ We talked about the opportunities dentists have—not just to grow their practices—but to truly create the life they dreamed of back in dental school. It’s about finding that balance between professional success and personal fulfillment. If you’re a dental professional looking for ways to reignite your vision and take your career to the next level, you’ll want to hear this one. #Amplify360 #DentalGrowth #DentalProfessionals #PracticeGrowth #WorkLifeBalance
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Christopher Scott reposted thisChristopher Scott reposted thisTimo Adriaansen has spent 5 hours developing and fine-tuning our Ads GPT. With the help of this GPT you can now create your complete Ad Copy within 5 minutes 🔥 Based on your URL & Keyword, the Ads GPT gives you: ✔️ 15 Headlines; ✔️+5 (extra) Headlines based on USPs; ✔️ 5 Descriptions; ✔️+3 (extra) Descriptions based on USPs; ✔️ 5 Matching website headlines (for your landing page). During content creation, the GPT looks at: ⤷ USPs; ⤷ Sentiment; ⤷ Focus Keyword; ⤷ Social Proof (reviews). Want to use the Ads GPT for free? 1. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 with “Ads” or “GPT” 2. 𝗟𝗶𝗸𝗲 this post 3. Send a connection request to Timo Adriaansen and make sure we have a connection 4. Repost for priority access Let A.I. take care of your Ad Copy and spend the time you save optimizing your product offering ⏳ #SEA #Ads #GoogleAds #PPC
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Christopher Scott reposted thisChristopher Scott reposted thisThe first in a series of podcast episodes recapping brightonSEO 2024 in San Diego. I was accompanied by my guests Zak Perez and Venkata Pagadala. We discussed the conference as a whole, looking at what some of the biggest takeaways were and how to best take advantage of going to an SEO Conference. https://lnkd.in/gFiuKecW Keep a look out for more episodes breaking down talks and topics.Trends and Takeaways from BrightonSEO – San Diego 2024 SEO ConferenceTrends and Takeaways from BrightonSEO – San Diego 2024 SEO Conference
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Christopher Scott shared thisThis 👇100% I can’t tell you how many PPC clients come back after leaving for “the next shiny thing.”Christopher Scott shared thisIF your PPC supplier does this… ⭐️Offers a great service ⭐️Excellent communication ⭐️You enjoy working with them ⭐️They are informative & proactive ⭐️Getting you the results you want Buttttt you’re still thinking “what if…” 🤔 “What if I can get it cheaper?” “That person promised X results” “We need to mix it up now” Take my advice. The grass isn’t always greener. Trust me. Hold on to them. #ppc #googleads
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Christopher Scott reposted thisChristopher Scott reposted thisWhite label agency partnerships in 3 statements. Web Dev Agency: "We build awesome websites, but our clients keep asking for paid ads. Let's hire a white label ad service since we don't know PPC and take a cut!" White Label PPC Vendor: "Great! Easy money! We'll handle 100 clients at $1,000 each, you own the relationship fully. Let's sneak that into the contract right beside us owning the ads account because it is our proprietary knowledge." Client: "The ads aren't working"
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Christopher Scott liked thisChristopher Scott liked this🚨 NEW: Pmax Excluder Script Everyone working with Pmax knows the problem: Google spends your budget on queries that are completely irrelevant. Manually excluding them? Impossible at scale. That’s why Timo Adriaansen built the Pmax Auto Excluder: → It exports your search themes to Google Sheets → It filters out anything that’s NOT on your whitelist → And automatically adds those to your blacklist What do you need to do? 1. Link an empty blacklist to the script 2. Whitelist the search terms at phrase-match level (the terms you do want to show for) 3. Add the whitelist to the script 4. Add a spreadsheet URL to the script 5. Add the desired campaign IDs to the script 6. Run the script 👉 Result: you decide which queries get your budget, not Google. Want to use this script? 1. Comment “Script” or "Pmax" 2. Connect with me and Timo Adriaansen and I'll send you 3. Repost for priority access
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Christopher Scott liked thisWe are so excited to announce that our client, Dr. Jeff Haddad of Michigan Center for TMJ & Sleep Wellness will be speaking alongside other sleep dynamos at the Awaken2Sleep PIVOT Masterclass meeting in September! We're also honored to be a sponsor of the event along with other amazing companies that help their customers succeed in treating more sleep apnea patients successfully. Want to grow your sleep practice? Reach out to Awaken2Sleep!Christopher Scott liked thisMy sleep & TMD compadres, this one's for you. Introducing the next speaker on the PIVOT Masterclass deck: Dr. Jeff Haddad, DDS I mean this for realz when I say Jeff has achieved one of the most intriguing, challenging, and yet successful balances between sleep, TMD, & general dentistry that I've ever seen... and he runs it all out of the same building. His insights & recommendations for your practice will be priceless. Trying to get TMD off the ground in your practice? Balancing sleep & TMD & general dentistry and every other therapy under the sun, and need the tools to scale your practice forward the 𝓻𝓲𝓰𝓱𝓽 way? Then you need to hear Jeff Haddad speak at this year's Masterclass. 🗓️ September 18-19, 2026 📍 Coronado Island, CA Register today at https://lnkd.in/gARCR2Q6
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UAMASTER
13 free tools for managing PPC campaigns: Budgets are growing, and expectations are even higher. But even with limited resources, you can effectively manage PPC campaigns if you use the right tools. And not necessarily paid ones. In this article, we’ll take a look at 13 free tools that marketers can use to manage client accounts, optimize ads, and improve paid advertising […] The post 13 free tools for managing PPC campaigns appeared first on UAMASTER agency blog. http://dlvr.it/TLfnpk
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SocialSellinator
Are your PPC campaigns generating real leads or just empty clicks? 🤔 PPC is more than just a budget—it's a strategic tool for growth. Understanding how to optimize your campaigns can lead to impressive ROI and more meaningful results for your business. This article from Forbes breaks down the crucial elements of PPC marketing and why aligning your strategy with your business goals is essential. Remember, effective marketing is about the long game, not just quick wins. What’s your biggest challenge with PPC? Let’s share some insights! 💬 #PPC #MarketingStrategy #BusinessGrowth #ResultsDriven https://lnkd.in/dw9E3GXm
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Growthner
Struggling to turn organic traffic into real SaaS signups? You're not alone. Choosing the right SEO partner can make all the difference. In our latest guide, we break down the 10 best SaaS-SEO consulting agencies for 2025 including what separates the winners from the wannabes, what pricing looks like, and how to pick an agency aligned with your growth stage. From technical SEO to AI-driven Generative Engine Optimization (GEO), we cover it all. Read the full list and find the partner that could transform your organic channel. https://lnkd.in/e_5VBc_X
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adCasa
Unlock the *secret to PPC success* with AI power for market trend analysis! 🚀 Tired of manual market research for your PPC campaigns, feeling like you're always one step behind? Keeping up with industry shifts, competitor moves, and emerging keywords can be a full-time job. Missing a critical trend means missed opportunities and wasted ad spend. That's where AI-based market trend analysis comes in, and adCasa's adGPT is designed to give you the ultimate edge. We’re talking deep, data-driven insights that help you: * Predict shifts in consumer demand *before* they peak, optimizing your bids and targeting. 📈 * Uncover high-potential, under-tapped keywords that your competitors haven't found yet. ✨ * Spot competitor strategy changes and react instantly with data-backed adjustments. * Craft hyper-relevant ad copy and landing pages, powered by real-time market signals for higher conversions. Imagine making PPC decisions not just based on historical data, but on predictive intelligence! adGPT leverages cutting-edge AI to continuously monitor the market, providing you with actionable, data-driven insights to elevate your PPC game. What's your biggest challenge when it comes to **AI based market trend analysis in your PPC campaigns**? Share your experiences! Are you already using AI for market trend analysis, and if so, what's your approach? Stop wrestling with **PPC/SEM complexity related to market trend analysis**! adGPT early access is your *smart, data-driven PPC/SEM solution* for simpler, more effective campaigns. **Grab your spot before it fills up:** www.adcasa.io 💡 #AIinMarketing #PPC #PaidSearch #adGPT #MarketTrends
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On Purpose Media
Clicks don’t pay the bills. Booked jobs do. Clicks show interest. Leads show intent. Booked jobs show revenue. PPC works best when each step is connected: • The right clicks • Turn into real leads • That actually get booked If reporting stops at clicks, you’re missing the most important part of the story. Marketing metrics should lead to business outcomes, not just activity. #PPCMarketing #MarketingClarity #HomeServiceMarketing #RevenueFirst #DigitalMarketing #BusinessGrowth
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The Neuron
🎯 Your clients want results. Programmatic DOOH delivers. This isn’t about billboards anymore — it’s about: ✅ Contextual delivery ✅ Centralized access to premium inventory ✅ Clear performance data 📘 Our new guide shows why leading agencies are going all-in on pDOOH — and how you can too. 👉 Get the insights here: https://lnkd.in/et2quXvE #ProgrammaticDOOH #DigitalOutOfHome #MediaBuying #AdTech #MarketingInnovation
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BarkMedia.io
Most driveway contractors don’t struggle because Google Ads “don’t work”. They struggle because high-ticket local services have zero margin for loose targeting. In this market: Broad match gets expensive Large service radiuses dilute intent Generic landing pages lower conversion rates Unreviewed search terms quietly drain budget When clicks cost $25–$50+, small inefficiencies compound fast. Driveway installs are high-margin jobs — but only if your campaigns are built with precision from day one. The difference isn’t spend. It’s structure. https://lnkd.in/gi8Hsmbt
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Client Attraction Pros
Here’s the harsh truth: if clients can compare you… they will. Most agencies are just selling tactics — and clients can smell the copy-paste a mile away. The real flex? Productizing your knowledge so no one can put you side by side with the next guy. 💡 🎥 Watch the full episode to learn how to package what you do into something clients can’t ignore — or compare. 👉 https://lnkd.in/gzZh8aw5 #MarketingStrategy #ProductizeYourService #LeadGen #BusinessGrowth
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