David J.

Now these are real results! 📈 To see the full breakdown of how we set bold goals, turned scrolls into clicks, moments into bookings, and built a social presence as bright as the Minneapolis skyline, read the case study on our blog: https://loom.ly/conYwzM #WhiteBoxMarketing #MarketingStrategy #MarquetteHotel

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Developing an advertising budget doesn’t have to be difficult or scary. Stick to the basics and let your ad budget act as a guide for your progress throughout the year. #Adbudgeting #adbudget #kansascity #roar #marketing #advertising

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Strategy vs. Whim: The Budget Buster Showdown Currently en route to Chicago for a client activation and a panel appearance. The project? Let’s just say it’s been a masterclass in strategic whiplash. Every sudden change adds cost, kills clarity, and wears down the team. Here’s your reminder: 👉 Strategy isn’t about saying “yes” to every whim. 👉 It’s about knowing when to say no for the right yes. Because when direction keeps changing, you don’t just lose budget—you lose momentum. #MarketingStrategy #Leadership #ExperientialMarketing #CMOx #ClarityOverChaos

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We have always been a “creative first” agency. Technology & data are important, but the thing that technology can’t do is invoke feelings. Data doesn’t produce emotions. We believe above all else that great creative is the missing piece for most dealers. I’ve seen some of the largest companies in our industry fail to produce results for dealers because they lean so heavily on the data. Right time right place. Hyper-targeted segmentation etc etc… What they fail to realize is that whatever data is being leveraged fell short because the data didn’t produce an emotional response. No visceral trigger. No relatability. Making a purchase is still led by emotion. If you can’t trigger an emotion you make it much more difficult to produce the desired results. You should be using data to help decide when and where, but you can also create a new when and where with creative that resonates. Data will never be able to do that. Creative (at least in advertising) will always be king.

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Do you often find yourself weighing placement opportunities and wondering which ones will actually deliver the strongest return on investment? With so many media channels, platforms, and proposals competing for your budget, it can be difficult to know where to focus. The goal isn’t to be everywhere—it’s to make informed, strategic decisions that align with your objectives and produce measurable results. I’ll be discussing practical ways to evaluate paid media opportunities, prioritize investments, and confidently assess ROI during this upcoming roundtable session. Will I see you there?

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🗣️ Why settle for one when you can multiply your impact? 🗣️ Combining print and digital marketing creates a powerful one-two punch: 🖼️ Print builds trust and credibility right on the coffee table 📱 Digital reinforces your message where your customers spend time online 🎯 And with targeted marketing, your message reaches the exact households and demographics that matter most. It’s not about reaching more people—it’s about reaching your target market, consistently, across multiple channels. That’s how you stay top-of-mind and drive real results. #PrintAndDigital #TargetedMarketing #VoorheesLiving #LocalMarketing #BrandTrust #TopOfMind #CommunityMarketing

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Came across a post from Event Associates that nails what most brands are missing right now: It’s not about showing up anymore. It’s about creating experiences people actually remember. They break down how Brand Activation is changing the game locally, and honestly… it’s spot on. If you’re planning trade shows, corporate events, or activations this year, give this a read. Check it out: https://lnkd.in/gseS2kJX

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