Joe Prus

Today at Portada Chicago, I had the opportunity to sit in on a panel exploring what cultural relevance really means in today’s landscape, and more importantly, what it demands of us as marketers and leaders. Cultural relevance isn’t something you add on to a plan. It’s something you build from the start with intention, empathy, and a deep understanding of the communities you’re trying to serve. It’s not about chasing trends. It’s about recognizing signals, respecting context, and showing up in ways that are meaningful while still driving business outcomes. Reach gets you seen. Cultural relevance gets you chosen.

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Lamar Advertising Company reports a 2.8% Q4 revenue rise, $154.7 M net profit and lifts its 2026 diluted AFFO outlook, underscoring steady OOH market momentum. Read the Latest Full News – https://lnkd.in/dms-aHSK #ADTechEdge #ADTech #OutdoorAdvertising #DigitalBillboards #OOH #MediaRevenue #InvestorRelations #FinancialResults #LamarAdvertising #REIT #MarketTrends #BusinessNews

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BIA Advisory Services predicts a big shift in 2025: Although radio remains strong, digital ad spending will surpass traditional media in Indiana for the first time — $1.6B vs. $1.5B.

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#Walmart is stepping confidently into the TV advertising arena, presenting a powerful new opportunity for marketers. Since closing its $2.3 billion acquisition of #Vizio in December, Walmart has begun testing the integration of its robust shopper data with Vizio’s smart TV platform—and showing promise. For advertisers, the pairing of America’s largest retailer with a leading smart TV manufacturer signals a bold new frontier for precision targeting and performance at scale. The potential to reach audiences in the living room, backed by real-world purchase behavior, is quickly turning heads across the industry. #AVOD #SVOD #CTV #videostreaming #newfront

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#WednesdayWisdom Don’t overlook the 50+ crowd! With $8.3 trillion in spending power and 180 million Americans, this demographic is driving markets like never before. AARP’s Media Advertising Network connects marketers to this audience using first-party data, AI, and multi-channel targeting—reaching them online, through newsletters, and across social platforms. #MarketingStrategy #AARP

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Nielsen notes the impact of Retail Media Networks in their 2025 Marketing Report. They're being deployed across the entire consumer journey.

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CMO’s and agencies are so enamored with bottom-funnel targeting tactics that they totally lost the ability to move people effectively—their judgement is out of balance with real needs today. The targeting down funnel ‘disease’ gives marketers a feeling that they aren’t being wasteful but so much is showing they aren’t being effective either. “This ….reveals …a fundamental mismatch. Respondents are applying bottom-of-funnel tactics to what they've identified as top-of-funnel brand building objectives.”

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The national ad stats are in for Super Bowl LX, and they reflect the state of media consumption in the U.S. overall, while highlighting the industries that are driving ad spend in top-tier live sports.

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Facing tighter 💰 budgets, more fragmented channels, and high expectations? Navigate these challenges confidently with Nielsen’s 2025 ROI Report. Explore key data-driven insights 📈 to develop a robust strategy and fully maximize your marketing ROI. 💲 https://bit.ly/4mSBUVt

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