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A uniquely qualified franchise marketing veteran, Dawn has spent two decades building…
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Articles by Dawn
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How to Harness the Power of the Platform for Your Franchise
How to Harness the Power of the Platform for Your Franchise
Franchise brands are often late adopters of new social media platforms, primarily because monetization and brand…
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NOTHING IS MORE AUTHENTIC THAN YOUR BRAND TRUTH
NOTHING IS MORE AUTHENTIC THAN YOUR BRAND TRUTH
Is there a brand not showing solidarity for #blacklivesmatter right now? You know what else matters always, but right…
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Proactivity in Uncertain Times: Lessons from Squirrels
Proactivity in Uncertain Times: Lessons from Squirrels
Devastating isn't a strong enough word to describe the impact this pandemic is having on businesses across nearly all…
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ARE YOU PREPARED TO DO WHAT IT TAKES?
ARE YOU PREPARED TO DO WHAT IT TAKES?
The graphic above came across my social media feed today. And its effect on me was instant.
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YOU DON'T REALLY KNOW UNTIL YOU ASK
YOU DON'T REALLY KNOW UNTIL YOU ASK
WHY KNOWING ALL THE QUESTIONS IS MORE IMPORTANT THAN KNOWING ALL THE ANSWERS Following a presentation during my first…
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INVESTING IN A FRANCHISE? INVEST IN PEOPLE.
INVESTING IN A FRANCHISE? INVEST IN PEOPLE.
Had a conversation with someone today about the most successful franchise systems, and how to identify them. #1.
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Activity
6K followers
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Dawn Weiss reposted thisDawn Weiss reposted thisPerformance. Recovery. Longevity. Sequel Brands | Ultimate Longevity Center hosted Gary Brecka and team in California for a BODY20 experience, time at our corporate office, and a first look at the Ultimate Longevity Center. From the ROTH Capital Partners Conference stage to what we’re building behind the scenes, strong alignment on where health is going next. Looking forward to what we build next.
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Dawn Weiss posted thisHave you ever seen someone come across your feed on LinkedIn posting about how excited they are to join a brand you were so excited to leave (and a boss who was so horrific), that you want to warn them? Do you thank God you left and start praying for them? Do you start calculating the over/under on how long before they too hightail it? Do you fight the urge to warn them? Admittedly, I've done all of the above. But I firmly believe we take the path we are intended to be on, to learn the lesson. Hopefully we learn it and we don't need to repeat it. Recognize and accept how you feel, then forge a path forward that no longer allows anyone but you to be in control. Especially if you want to surround yourself with good, ethical people...start with yourself. #ceo #ownership #entrepreneurship #franchising #frandev #marketing #operations
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Dawn Weiss shared thisSophie Rainer and the Donkeys of the Heart deserve your consideration and support. Companies say they care about veterans and they may provide a discount to military families, but sponsorship of Donkeys of the Heart has meaningful impact on people struggling with PTSD and is truly life-changing when other methods have failed. The country is up in arms about mental health but organizations like Sophie's address the need and help people cope and rehabilitate in ways unique to equine assisted therapy through the use of donkeys and natural, scientifically proven healing. Companies look for charitable causes to partner with to fit into a seasonal marketing calendar like Autism Awareness, but true sponsorship is a year round opportunity to make meaningful change to the communities you serve. We all come to LinkedIn to connect and build our business presence, but if you're looking to further the work you do please contact Sophie and learn more about ways you can work with her organization to do something truly valuable that will make a significant difference in the world we share.Dawn Weiss shared thisIn the United States, equine-assisted services are still most often associated with horses. So why donkeys? Because what is uncommon is not lesser. In our experience, their steadiness, sensitivity, intelligence, and clarity can make a remarkable difference in supporting mental health, attention, communication, and body awareness. At The Donkeys of the Heart, this is not theory. It is something families witness in the progress of their children. Whether you are a family looking for a serious and supportive program, or a donor interested in advancing meaningful work for children and adolescents, we welcome the opportunity to speak with you. We welcome conversations with families, supporters, and donors who recognize the value of serious, innovative work in support of children and adolescents. If this approach speaks to you, we would be pleased to connect. sophie@thedonkeysoftheheart.org https://lnkd.in/dzvBxkX #equineassistedservices #therapeuticriding #adaptiveriding #equineassistedlearning #nonprofit
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Dawn Weiss posted thisWant to know if someone is a great leader? Look at what they post on LinkedIn. Then, look at who likes and comments on their posts. Be weary of those whose past employees don't engage. Be even more weary of those leaders who are too busy telling you how great they are to notice. Now entering month 5 as #CEO of Home Based Franchise Group. Some advice for would-be-franchise leaders: Partnership is imperative to making systemwide adjustments that encourage growth. -Partner your systems to make them more effective. -Partner with your vendors to create turn-key programs. -Partner with your franchisees to make quick work of identifying what's needed. The data is vital but it isn't everything you need to know. The relationship you build with your consumer is the hallmark of a great brand, and in franchising your consumers aren't just the people you sell to, they're the people who bought your brand to sell to others. #leadership #longevity #csuite #franchising #partnership #careeradvice #operations
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Dawn Weiss posted thisBeen having some great conversations with our franchise owners recently, and am humbled by how hard they work to make their business successful. Franchisors often forget the most important customer they have is the one who agreed to buy into the brand and represent it. Through the early days, the hard days and every day between, our franchisees show up to learn, grow and most importantly to serve the needs of their community. I couldn't be more excited for what's to come, and the incredible company I've found myself in with our franchise partners at Home Based Franchise Group. This is the start of something truly epic, and I hope they feel the same! Clozetivity Dryer Vent Squad Zippy Garage Doors Bio Superheroes Vizta Tint #franchising #growth #homeservices #partnership #entrepreneurship #topfranchise
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Dawn Weiss shared thisMy worlds colliding. When I helped build this brand he was just a baby. When people talk about building a successful career, not enough people talk about the importance of doing work you love and taking so much pride in your work that years later you look back and still feel grateful to be some small part of it. In many ways, this is a photo of two of my babies, all grown up. Only, one of them doesn't talk back.
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Dawn Weiss shared thisNow this is brilliant, and needed and exciting (not something I often say about franchising after two decades of the same people doing the same things). In my work alongside investors and private equity firms evaluating franchise opportunities, I’m often reminded how misunderstood the franchise model remains. The P&Ls don't tell the whole story, serve to illustrate the sophisticated mechanics that drive scalable growth, or the higher valuation multiples the sector can command when a brand has the right leadership at the helm. I've also seen #PE firms come in and overlook the intrinsic value of the company's human #capital and long-term potential, in favor of financial engineering that loses the trust of the most important customer every franchise system has: its franchisees. True franchise #expertise is not just helpful in these conversations; it’s essential. That’s why it’s so encouraging to see a group so deeply rooted in the #franchise industry step forward with both the knowledge and the conviction to help franchisors expand strategically, building enterprise value while preserving the integrity of what they’ve worked so hard to create. On a personal note, I couldn’t be more proud of Zack Fishman, CFE, who continues to find smart, forward-thinking ways to make the Fishman name synonymous with #franchisegrowth, innovation, and enduring impact. Congratulations, Zack!Dawn Weiss shared thisAs many of you have clearly gleaned, the machinations of franchising’s “finance” world has always fascinated me. While I write about this corner of our industry extensively, I’ve never been more than spectator…until now. Today, I’m proud to announce that Brad Fishman, Jake Fishman and I have partnered with Jimmy Frischling, Michael 'schatzy' Schatzberg, Evan Veryard and the Branded Capital team to form F&B Capital Partners. In this joint-venture, our goal is to fill a gap I see everyday: help franchisors gain access to capital without giving away majority control. With Branded Hospitality’s wide-ranging access in the “food & beverage” industry and the Fishman family’s diverse Rolodex across the rest of the franchising industry, we believe we’re the perfect team to fill this massive void. To read more, check out our press release here: https://lnkd.in/griufp_A To chat with us about how we can help your brand reach your next inflection point, please contact Evan Veryard, Jimmy Frischling or myself so we can help make your hopes a reality! We have angel investors, family offices, private equity firms and search funds waiting 😎 Julie Zucker Debra Vilchis Sherri Fishman, CFE Ryan Hicks, CFE Lane Fisher Ryan Barr Paul Rocchio, CFE, IOM Matthew Haller Red Boswell, MBA, CFE, CFC Richard Davies, CFE, QFP Joshua Schure, CFE Gabriella FerraraZJD and Branded Hospitality Launch F&B Capital to Serve Niche Needs of Franchise CommunityZJD and Branded Hospitality Launch F&B Capital to Serve Niche Needs of Franchise Community
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Dawn Weiss shared thisI'm biased, but this is brilliantly done (that's my niece, and her parents are both actors, so it's clearly in the genes). And yes, you likely know her parents. My sister-in-law used to be on All My Children. My brother's been in too many things you've seen to list them all, like: The Santa Clause, Ten Things I Hate About You, Numb3rs, Oppenheimer, The Studio and can be seen this summer playing Zor-El in Super Girl. The screen is his domain. On LinkedIn I'm the star of the family 😆. My niece is featured on her mom's real estate Insta, and she's getting a lot of views and will deliver engagement. Everyone gets upstaged by kids and pets. There used to be a time where I would tell franchisees that if you can't do #socialmedia properly, you shouldn't do it at all. But those days are long gone. Social media is a must for most businesses, and certainly any that are advertising on Meta. There are so many tools now to help you create great content, but it can quickly become a full-time focus. There are some great #content creators out there but #smallbusinesses should focus on local content and hiring someone who can create a full calendar and turn out great content consistently. What's great content? ✔️ Gets Views ✔️ Prompts #Engagement and Second Actions ✔️ Builds Followers ✔️ Educates and Entertains ✔️ Delivers #ROI 💰 Just because it's a necessary evil doesn't mean you should post anything just to appear in people's feeds. The algorithm demands more, and if you're paying to play but not paying to win, you're simply throwing your money away. If you need a #referral to a phenomenal small business and franchise social media agency, hit me up and I will send you an intro to the agency all my brands have used over the last few years and a new client discount for the month. Unless you're my competition.. then you'll just need to find your own resource 😉 #franchising #marketing #brandbuilder #inc500 https://lnkd.in/eUXKgnnULanie Conklin | There’s no one smarter than a realtor or loan officer kid when it comes to knowing how to navigate the real estate market… 🏡 Because they... | InstagramLanie Conklin | There’s no one smarter than a realtor or loan officer kid when it comes to knowing how to navigate the real estate market… 🏡 Because they... | Instagram
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Dawn Weiss shared thisInternational Women's Day is March 8th, and this year it hits me a little different. Globally, women's rights are being challenged, minimized and stripped. I don't need to get political about it here because it's undeniably present across race, religion and culture and my single post isn't likely to do much to change that. What I can offer you is my perspective on how things can be when you believe and put the work into supporting those beliefs. I'm speaking to women climbing the ladder, women helping others up the rungs and to the men in positions to make room for them along the way. I'm now entering month four in my first CEO role. But that's not the impressive part (unless you're my mother, she's pretty excited about it). I oversee a portfolio of five franchise brands in the home services space. <-- That's it. That's the part that's impressive because while there are plenty of women out there who are proficient using power tools, I'm still using a butterknife to turn a screw. From the outside looking in, I had no idea I could belong here. But of all the roles I've ever had the privilege of holding, this one seems to fit the best. I once worked for a construction company that gifted me my own pink hard hat. It was amusing to everyone else, but to me it was a way to fit in while being accepted as I was (in heels, walking through the construction sites like Build-It Barbie). It was a nice gesture from my boss who most the time called me Donald because I think he didn't fully know what to do with a female on his team who wasn't there to answer the phones. The number of women CEOs has decreased (with exception of Fortune 500 companies which saw an increase of just under 6% in two years). The number of women in cabinet positions declined in 2025, with 64 countries seeing a decrease in female representation. But these trends do not have to continue. The climate may not seem right for females in leadership positions, but change doesn't happen around us. It happens within us. The world may challenge women, boardrooms may be filled with people who expect you to take notes, and some people will simply overlook you because they see gender not skill. If you're a female aspiring to do big things, celebrate International Women's Day by finding ways to get where you intend to go regardless of what threatens to hold you back. The world needs more women to lead now, more than ever. Remember: Just because there are few women in power, doesn't mean there is less power in being a woman. Amanda Levine Dawne Mills Ranelle Wolf Marley Delaney Elise Budowanec Lori Klein, CFE, PCM, CDMP Susan Boresow, CFE, Tevia Celli Haley H. Kendra Lewis Christine Howe Christina Mangeri Elyse Adelman Kimberly Wolff Tara Beseda Teri O. USMC ❤️🇺🇸 Franchise Advisor Sherri Fishman, CFE Kelly Kilmartin Cope Jeannelle Urrutia Tina Mai Bennett #corporate #franchising #ownership #smallbusiness #women #CEO #leadership #InternationalWomensDay #Fortune500 #homeservices
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Dawn Weiss liked thisDawn Weiss liked thisSunday in Dallas. Finally unpacking from our Ascension Summit and from Asheville right after for my daughter’s bachelorette. It’s been a week… the kind where you’re making sure to keep the conference momentum going. At our Summit, I found the bag outside my hotel room door. Today, hustling to unpack, I found it again. 😊 Custom Heights Wellness Retreat cornhole bags. ACO tournament-grade. A handwritten note. From Kevin, one of our newest HWR franchisees, opening in Novi, Michigan. His doors aren’t open yet. He had the bags made himself. Flew with them to Dallas. Quietly left sets at the doors of franchisees and team members at the summit. Talk about surprise and delight! Talk about CloudNine! ☁️ Cornhole on a Sunday feels right. So does wellness, though wellness is really for every day. My version today is a 2-hour massage. This is the franchisee profile every brand wants and most never get. Kevin, thank you. Novi is lucky to have you and so are we. #Unstoppable #HeightsWellnessRetreat
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Dawn Weiss liked thisDawn Weiss liked thisI was taught from a very young age to always cherish life’s milestones. As she'll readily tell you, Sherri Fishman, CFE would forget what she ate for breakfast the morning before, but would never forget someone’s birthday, wedding anniversary or work-iversary. And sure enough, she beat me to the punch with a beautiful post about a day I’ll never forget: my wedding. A little over one year ago today, Hanna committed herself to a life of dealing with me for the rest of her days. In just one year of marriage, I’ve learned much about who I am as a man, a husband, a friend and a leader; all from my wife. Sacrifice. Drive. Empathy. Delegation. Openness. Balance. All characteristics that I had a ways to go on, but made significant strides in this year all because of Hanna. As we get older, life is only going to get more complex. Questions about where we’ll live, when we’ll have kids, when Jake and I are “taking over” and if I’ll work alongside my wife like Brad and Sherri did. But no matter how tough life gets (and how much more frequently those questions are asked), I always know we’ll have our food adventures, wine bars, vintage shops and neighborhood strolls to look forward to along the way. Happy 1st anniversary Hanna, thank you for making me better everyday ❤️
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Dawn Weiss liked thisDawn Weiss liked thisI never went to prom. This past weekend, thanks to Brad, I finally had my moment. We hosted our annual Spring party, this time with a prom theme, and over 90 people showed up ready to celebrate. There was a DJ, a packed dance floor, and more laughter than I could keep up with. It was one of those nights you wish you could bottle. And somewhere in the middle of it, I found myself thinking about how much life has changed since those teenage years. I’m more confident now. More sure of who I am. More comfortable in my own skin. That didn’t happen overnight. It came from experience, from challenges, from building a business, a marriage, and a family. It came from learning empathy, for others and for myself. I didn’t go to prom when I was younger, but in a way, I’m glad I waited. This one felt a lot more meaningful. Another year around the sun, surrounded by people who matter, exactly as I am. 💜
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Dawn Weiss reacted on thisDawn Weiss reacted on thisI am excited to share I was recently promoted to Vice President at Fishman Public Relations! As I approach my eight-year anniversary in the fall, my gratitude and dedication for this agency, my team and colleagues, and our clients continue to grow. I cannot thank Brad Fishman, Sherri Fishman, CFE, and Debra Vilchis enough for taking a chance on this full-time fitness instructor back in 2018 and giving me the chance to embark on a unique and fulfilling career path in PR. Every step of the way, the leadership team at Fishman PR, especially my incredible manager Sara Faiwell, has ensured that my passions for health, fitness, pop culture, and fun can shine and be seamlessly integrated into our work in PR, marketing, and franchising. To quote my queen Jennifer Lopez, "You get what you give. What you put into things is what you get out of them." And that has certainly been the case at Fishman PR! Looking forward to the limitless possibilities to come on this PR journey. 😄
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Education
Publications
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The Boss: Work Until Your Toes Bleed
Franchise Times
See publicationFranchise marketing expert Dawn Weiss knows that everyone wants to be successful, but not everyone is willing to do what it takes. In this 2018 Franchise Times interview, Ms. Weiss talks about her upbringing and her path to being a valued member of some of the highest-ranking franchise brands in the U.S., including Massage Envy, The Joint and Amazing Lash Studio.
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New Approach To Chiropractic Care, Who's Who: Dawn Weiss, The Joint Chiropractic
Arizona Republic
See publicationDawn Weiss is named Top Female Executive 2013 by The Arizona Republic, recognized for her contribution in leading The Joint's marketing strategy to help the wellness franchise brand achieve record growth of greater than 3,100%.
Projects
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Co-Chairman, Board of Managers - VIO Med Spa
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Honors & Awards
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Top Female Executive 2014
Arizona Republic Who's Who in Business
As senior marketing director during The Joint's most extensive growth period to date, Dawn received the honor of Top Female Executive for two consecutive years (2013 and 2014), ranking #2 on the list in 2014. Though this recognition was altered upon her departure from The Joint Corp. to reflect new management in place, Dawn Weiss led the brand's marketing strategy throughout its remarkable three year revenue growth of 5,962%.
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Top Female Executive 2013
Arizona Republic Who's Who in Business
In 2013 Dawn was ranked the #1 top female executive by Who’s Who in Business, Arizona Republic’s list of Arizona’s most successful companies and their female leadership. Recognized for her role as Director of Marketing at the helm of The Joint, the nation’s leading chiropractic healthcare franchise, and for the company’s exemplary growth (more than 3,000% increase in revenue in three years), she’s built her reputation as a professional with a wealth of experience and proven success in building…
In 2013 Dawn was ranked the #1 top female executive by Who’s Who in Business, Arizona Republic’s list of Arizona’s most successful companies and their female leadership. Recognized for her role as Director of Marketing at the helm of The Joint, the nation’s leading chiropractic healthcare franchise, and for the company’s exemplary growth (more than 3,000% increase in revenue in three years), she’s built her reputation as a professional with a wealth of experience and proven success in building a strong foundation for the brands she’s raised from the seed stages.
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Simon Turner
Marketing maturity determines pipeline quality. Teen → Random tactics. Adult → System + consistency. Leader → Measured, compounding visibility. Activity feels productive. Compounding visibility wins contracts. In 2026, the advantage goes to firms building systems, not campaigns. #GovConGrowth #MarketingMaturity #B2GStrategy #Pipeline
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Aidan Crawford
Association Management Companies (AMCs) are the behind-the-scenes powerhouses that manage multiple associations under one roof. Instead of working directly for a single association, AMC professionals often serve as executive directors, membership coordinators, or meeting planners for several organizations at once. That means one solid relationship with an AMC contact can open doors to a portfolio of potential speaking opportunities across several industries. From a business standpoint, this is one of the most efficient leverage points in the association world. By developing a connection with an AMC executive, you’re essentially creating a multiplier effect—your name and programs can circulate through a wide variety of client associations without having to start from scratch each time. When you deliver a strong program for one of their clients, word spreads quickly within their network. The key to working with AMCs is understanding their business model. They’re service providers too, which means they value reliability, professionalism, and speakers who make them look good. Treat an AMC like a long-term partner, not just a booking source, and you’ll unlock repeat engagements for years to come. 👉 Learn more at https://lnkd.in/dFvR8r2
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Kristian May Stewart, Ph.D.
12 Personal Branding Actions To Take In 2026 To Grow Your Career https://lnkd.in/gaxT2fXs Commit to personal branding actions in 2026 that boost visibility and career momentum. Sharpen your digital presence, tell your story authentically, expand your network, and share expertise consistently. These intentional moves increase opportunities, credibility, and influence in your field. #PersonalBranding #CareerGrowth #ProfessionalDevelopment #DigitalPresence #Networking #ThoughtLeadership #BrandStrategy #CareerSuccess
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