About
Hi, I'm Dave Dabbah.
I'm a dynamic, visionary CMO who's spent 20-plus years…
Articles by Dave
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Explore What Digital Workers Can Do For Finance Departments
Explore What Digital Workers Can Do For Finance Departments
Digital workers are on the rise. You may be asking, “what is a digital worker?” It is a software “bot” designed to…
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Talking About Digital Workers In An Actual Elevator
Talking About Digital Workers In An Actual Elevator
Let me start by saying I'm not old but I have been around the Silicon Valley block a few times. I've now spent the past…
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Agora Gaming SDK Delivers: Spatial Audio Awareness in Xiaomi’s Battle Royale
Agora Gaming SDK Delivers: Spatial Audio Awareness in Xiaomi’s Battle Royale
Xiaomi’s Millet Shootout: Battle Royale is one of the most popular online games in China. In the Wilderness Mode, the…
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JUDGE DEFLATES THE GATE!
JUDGE DEFLATES THE GATE!
AND NOW this with Dave Dabbah After what seemed like years of litigation a ruling finally came down in the NFL’s highly…
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I WALKED IN ON MY WIFE TALKING TO THE REMOTE CONTROL
I WALKED IN ON MY WIFE TALKING TO THE REMOTE CONTROL
AND NOW THIS with Dave Dabbah As usual I walked in on my wife doing something questionable in our bedroom. No, it’s not…
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AND NOW THIS with Dave Dabbah
AND NOW THIS with Dave Dabbah
GLEAMING THE APPLE How do you take one of the most outstanding brand experiences and elevate it? The talented folks…
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Dave Dabbah shared this"Prevent boring" isn't a creative principle — it's a growth strategy. Simply put, boring is the most expensive creative choice you can make. DID YOU KNOW: → Only 5% of brands are seen as truly unique by consumers. → That means 95% are invisible. → 69% of people say they regularly get irrelevant messages from brands. The brands winning right now aren't the most polished. They're the most memorable. Which one are you building? From enterprise brands to startups to local professionals who run law firms...boring content doesn't move the needle... Just some quick thoughts on creative branding. If you have questions or want to catch up about your brand, social media strategies, marketing, or business strategies...Just DM me or check out my website.... https://lnkd.in/gpjXAep9 #preventboring #marketing #socialmedia #branding #socialmediastrategy #strategy #b2b #marketingconsultant #lawyermarketing
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Dave Dabbah shared thisBoring is the most expensive creative choice you can make. The most common reaction to brand campaigns right now? Nothing. No emotion. No response. Just... neutral. A study of 80,000+ ads confirmed it. And neutral is the kiss of death. Here's how bad it's gotten: → Only 5% of brands are seen as truly unique by consumers. → That means 95% are invisible. → 69% of people say they regularly get irrelevant messages from brands. Boring doesn't just underperform. Boring actively pushes people away from your brand. And yet most brands keep churning out boring content that's... fine. Fine doesn't get remembered. Fine doesn't get shared. Fine doesn't get screenshotted into group chats. Fine is just slow-motion irrelevance. "Prevent boring" isn't a creative principle — it's a growth strategy. The brands winning right now aren't the most polished. They're the most memorable. Which one are you building? Just some quick thoughts on creative branding. If you have questions or want to catch up about your brand, social media strategies, marketing, or business strategies...Just DM me or check out my website.... https://lnkd.in/gpjXAep9 #preventboring #marketing #socialmedia #branding #socialmediastrategy #strategy #b2b #marketingconsultant
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Dave Dabbah shared thisMost brands don’t have a “positioning” problem. They have a “we look and sound like everyone else in our category” problem. White logos, stock photos, and safe language have created a sea of sameness where even good companies feel invisible. Why preventing “boring” is now a growth strategy: * A recent study on 80,000+ ads found the most common reaction to brand campaigns is now… nothing. Neutral. No emotion. That’s the kiss of death. * Only about 5% of brands are perceived as truly unique by consumers, which means 95% are blending into the background noise. * 69% of consumers say they regularly receive irrelevant messages from brands—and they’re frustrated by it. Boring feels irrelevant. If your visuals and messaging are “fine,” you’re in the danger zone. Fine doesn’t get remembered. Fine doesn’t get shared. Fine doesn’t get screen-shotted into group chats. Just some quick thoughts on creative branding. If you have questions or want to catch up about your brand, social media strategies, marketing, or business strategies...Just DM me or check out my website.... https://lnkd.in/gQHrwZ6z #preventboring #marketing #branding #strategy #marketingconsultant #socialmedia
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Dave Dabbah shared thisIf your branding feels “professional” but forgettable, you’re optimised for politeness, not performance. Meanwhile, the brands willing to get creative with their voice, visuals, and narratives are quietly stealing the attention, the trust, and ultimately the revenue. Here’s why creative branding is now a business KPI, not a design exercise: * 55% of a brand’s first impression comes from visuals alone—your look is making or breaking you in seconds. * Companies with consistent, recognizable branding see 10–20% more revenue growth on average. * 81% of consumers need to trust a brand before they’ll even consider buying. Creative branding is how you signal that trust at scale. * 77% of people prefer to buy from brands they actually follow on social media—if your content looks and sounds like everyone else, they won’t follow. I always like to say "prevent the boring." Just some quick thoughts on creative branding. If you have questions or want to catch up about your brand, social media strategies, marketing, or business strategies...Just DM me or check out my website.... https://lnkd.in/gEFweNGP #marketing #branding #preventboring #socialmedia #strategy #marketingconsultant
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Dave Dabbah shared thisDid you know that according to Dreamdata’s latest research, shows that 81% of the B2B customer journey now happens before sales is even involved. That’s up from 70% last year — an 11-point shift. Today, buyers are spending more time researching online, scrolling social media, asking LLMs, and Googling long before they ever speak with sales. By the time sales enter the picture, only the final 19% of the journey is left. In many ways, that means most deals are shaped long before anyone knows they’re in play. It also means marketing is playing a bigger role than ever — both in influencing the journey and in making an impact that’s often harder to see. So for management teams, the takeaway is simple: even when marketing results feel delayed or difficult to measure, it’s already shaping 81% of your pipeline. Just some quick thoughts about marketing and brand. If you have questions or want to catch up about brand, marketing, or business strategies...Just DM me or check out my website.... https://lnkd.in/gxgSCFMB #marketing #gtm #branding #socialmedia
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Dave Dabbah shared thisMost startups and established brands will spend six months arguing about their logo… and six seconds thinking about their tagline. That’s backwards. Your logo gets you recognized. Your tagline gets you remembered. It’s the tiny sentence that tells people, in plain English, “Here’s who we are and why you should care.” Nike doesn’t just have a swoosh. Apple doesn’t just have an apple. “Just do it.” “Think different.” Those little phrases are ownable shorthand for a whole belief system—and a ridiculously efficient way to glue the brand to a big idea in your audience’s brain. If you’re building a startup (or running an established brand) and you still don’t have a clear, memorable line that: * Clarifies what you stand for * Signals your personality * Differentiates you from the 12 other tabs open in your buyer’s browser …you’re basically running your brand on mute. In a scroll-first world, you get a couple of seconds and a couple of words. Use them. Invest in a tagline that carries your promise, your positioning, and your attitude—even when you’re not in the room. Curious what a sharper tagline could do for your brand? Just DM me as I’d be happy to jump on a call. Also, feel free to check out my website.... bit.ly/4sWbFki #marketing #ai #branding #brandstrategies #taglines
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Dave Dabbah shared thisBy now, you've probably all heard the term "Human in the loop," which refers to how humans are working with AI. From a brand and marketing perspective, when AI is used correctly, it can save teams a huge amount of time and free humans up to focus on strategy—while still helping them produce high-quality content at scale. As for Pandas who don't hibernate, and your brand shouldn't either, it is a reference to making sure your brand stays fresh and continues to move forward, and in today's world of AI assistance, keeping brands fresh and on point should become the norm. Just some quick thoughts about brand and AI. If you have questions or want to catch up about brand, marketing, or business strategies...Just DM me or check out my website.... bit.ly/4sWbFki #marketing #ai #branding #brandstrategies
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Dave Dabbah shared thisSo today I want to bring up the word DRAMA. No, I'm not talking about who's going to win the Academy Award for best picture. BTW, I'm willing to bet Sinners walks away with the Oscar. Rather, I'd like to bring up the importance of building drama into your brand. Now most brands don’t have a relevance problem—they have a drama problem. If your story doesn’t make people feel something, it disappears in the scroll. This is especially important for tech and B2B companies that fail to realize their customers live in the consumer market. “Safe” messaging might keep everyone comfortable internally, but it never cuts through externally. The brands that win are the ones willing to create drama: tension, stakes, a clear point of view, and a narrative your audience has to lean in to follow. Drama is not gimmicks. It’s: * A clear, risky claim you’re prepared to back up * A problem big enough to fight against * Telling a story where your customer is the one who wins in the end If your brand feels flat, don’t start with a new logo or tagline—start by asking: Where’s the drama in our story? GOT QUESTIONS: BOOK A CALL TODAY https://bit.ly/47HapJx Or Feel Free To DM Me... #marketing #drama #branding #operations #messaging
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Dave Dabbah shared thisHi All - the AdMesh team is growing and is looking for AI Platforms and AI Chatbots to pilot their revolutionary intent based ad system. AdMesh already has over 30 brands ready to run their intent based ads. If your interested feel free to DM me. About AdMesh: The future of ads isn’t banners or pop-ups — it’s intent-driven recommendations inside AI conversations. AdMesh is an AI-native ad network that helps brands promote products at the exact moment of intent. The solution can be used to drive revenue through ads or be used to promote your own brands products and solutions. https://useadmesh.com/ #ai #ads #intentads #business #chatbots
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Dave Dabbah liked thisDave Dabbah liked thisI am completely gutted by today’s result but incredibly proud of our season. We’ve come a long way in five years and this was the best result in our 150+ year history. More to do. But for now, we have so much to be proud of, Reds.
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Dave Dabbah liked thisDave Dabbah liked thisFront Office Sports 🤝 Yahoo Pumped for FOS to be an anchor partner for Yahoo Media Group as they bring together the worlds of sports and finance with a new sports business hub. The hub (https://lnkd.in/eKKZuMmi) will be available via both the Yahoo Sports and Yahoo Finance websites and will bring the business of sports to the more than 100 million people in the U.S. who visit Yahoo Sports and Yahoo Finance each month. S/O to Ryan Spoon, Jon Shaw, Mike Ross, Todd Bratches and the entire Yahoo team for leaning in and bringing this to life. They, like us, believe that sports is big business and that the off the field storylines are what are driving the conversation for today's sports fans.
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Dave Dabbah liked thisDave Dabbah liked thisAfter two years of deep thinking and exploration, my new book The Frequency Era is out. It's been a joy to create and I'm excited to share it with the world ⚡️ ️ Available now in digital and print. Link in comments and bio.
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Dave Dabbah liked thisDave Dabbah liked thisMonetizr Appoints Michelle Suttle as Chief Growth Officer to Expand In-Game Advertising Strategy https://lnkd.in/gXDYdQJ9 Your go-to for local business news. Follow citybiz Atlanta Monetizr Michelle Suttle WPP VML Change Ventures Techstars Ludus Ventures Frank Bilotto Matthew Herrick Martins Bratuskins Anupam K. Bedi, MBA Andris Merkulovs Monta Krilova Robert Neivert Brian Powell Grant Garcia David C. İsmet Gökşen Matt Anthony Richard Gatchalian Martins Jansevskis Andris K. Berzins Tim O'Neil Kolton Green Andrey (Andy) Belozerov Evita Katrīna Millere Valentine KitchenzkyMonetizr Appoints Michelle Suttle as Chief Growth Officer to Expand In-Game Advertising StrategyMonetizr Appoints Michelle Suttle as Chief Growth Officer to Expand In-Game Advertising Strategy
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Dave Dabbah liked thisDave Dabbah liked thisThere's one trait that consistently signals a top performer. It's not how hard they work or how many projects they take on, or even how much revenue they generate. In my experience, the most reliable indicator is this: they don't require much management. They notice what needs to be done and take action, anticipate issues before they become urgent, and follow through without needing reminders. Over time, this creates a powerful advantage. Their manager doesn't have to spend time wondering if things will get done. It becomes a given. That reliability builds trust, and trust shapes opportunity. When something important comes up, people think of them first, whether that's a stretch assignment, a new initiative, or a new leadership role. They choose the person who consistently handles things without friction. Being easy to trust matters. If you're looking to grow in your role, it's worth asking a simple question. Ask yourself: What would I do differently if I were managing myself? The people who advance most quickly are often the ones who answer that question well - and then actually do something about it. ➡️ Follow Dorie Clark for more
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Dave Dabbah liked thisDave Dabbah liked this📉Less Wu-Tang: Dollar dollar bill, y’all. 📈More Soulja Boy: I made a hundred racks off Bitcoin. Introducing Blockchain Wealth: the private bank for crypto.
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Dave Dabbah liked thisDave Dabbah liked this🎯 Prediction: In the next 12 months, the winners in customer engagement will not be the companies with the best content. They will be the companies with the best customer context. Why I believe that: 1. Content is getting cheaper fast 2. Channels are becoming table stakes 3. Generic automation is everywhere 4. Differentiation is shifting toward data quality, timing, and decisioning 5. AI amplifies whatever foundation you already have ✅ If your foundation is unified, AI scales relevance. 🚫 If your foundation is fragmented, AI scales confusion. That is why the conversation around AI in marketing is still too shallow. The moat is not the prompt. The moat is the system behind the prompt. Agree or disagree? #AI #Marketing #FirstPartyData #CustomerEngagement #GrowthStrategy
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Dave Dabbah liked thisDave Dabbah liked thisThe Wolf of Wall Street... but then it’s B2B Marketing (Part 2) An unfulfilled Customer Success Manager (Steven) meets a successful B2B Marketer (Tycho) in a diner. In awe of the luxury car and LinkedIn engagement of Tycho, Steven applies for a job as a B2B Marketer on the spot. Will he get the job? PS: Should we do the scene where we crash the Lambo? PPS: Apply for a job as a B2B Marketer at Dapper!
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