Dave Nevogt

📌 https://lnkd.in/gZ5td5PY 📉 Traffic just dropped off a cliff—now what? Don’t freak out. Do a forensic sweep. This blog breaks down the technical SEO checklist every marketer and site owner should know when organic traffic suddenly nosedives. From manual penalties and indexing issues to toxic backlinks, AI overviews, and SERP shakeups, it’s a masterclass in diagnosing and fixing what’s draining your visibility. 🔍 Not every drop is your fault—but ignoring it definitely is. 💡 Pro tip: If your rankings are steady but your clicks vanish, AI and zero-click search might be the silent killers. What’s the biggest culprit behind your last traffic crash—tech glitch, algo update, or something sneakier? Let’s trade stories and recovery tactics. 👇

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Funding Growth: Why Most Agencies Underspend on What Matters Most Agencies love to talk about growth. But very few are willing to fund it properly. Here’s the benchmark we use at RW2: - Commit 5–8% of your target revenue to sales and acquisition marketing. Not current revenue. Target revenue. Because if you’re aiming for $5MM, but allocating like you’re at $2.5MM — you’ll never close the gap. Here’s where most firms fall down: - They try to grow using only existing (billable) resources. - No one owns marketing. - Sales is split across leadership. - Budgets get cut when revenue dips. - Everything becomes reactive. But growth isn’t a byproduct of good intentions, it’s a function of dedicated, unbillable resourcing. That means: - Hiring a new business lead + marketing coordinator - Outsourcing execution to maintain consistency - Treating your sales and marketing budget as an investment aka not a switch you turn off when things get tight You’d never pause payroll or delivery. So why pause the one system that brings in new revenue? Growth is a system. It requires ownership, consistency, and capital. If you’re serious about scaling, fund it like you mean it.

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Your website load time might be the clearest indicator of how effective your web team really is. You know page speed matters, for SEO, for bounce rates, and for conversions. Google has said it loud and clear. And even a 100-millisecond delay can impact performance. But here's the real insight: Your page speed is also a direct reflection of how strong your web team is. A good dev team: - Works within the chaos of marketing priorities without sacrificing speed - Helps you tackle technical debt, incrementally and strategically - Pushes back on unnecessary design bloat or third-party scripts - Knows how to measure and improve real performance Anyone can talk about optimization. A great team builds fast pages under real-world conditions. If you’re unsure where your site stands, try out website assessment tool:

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