David Adelman

David Adelman

Hilton Head Island, South Carolina, United States
11K followers 500+ connections

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Prospero Media Solutions

About

Imagine having a media maverick at your disposal who's not just seen it all but shaped…

Articles by David

  • Will Meta’s recent announcement of AI-generated characters and profiles eat up your ad budget?
    Dec 30, 2024

    Will Meta’s recent announcement of AI-generated characters and profiles eat up your ad budget?

    A few days ago, in the dearth of holiday-related industry news, Meta announced it is going to be creating AI-generated…

    10 Comments
  • Why My Agency Is Souring On Programmatic
    Nov 8, 2022

    Why My Agency Is Souring On Programmatic

    Programmatic digital buying had so many promises, but those promises are empty when it comes to how it’s evolved…or…

    19 Comments
  • Where's The Humanity?
    May 9, 2022

    Where's The Humanity?

    I published this blog on our company website a few days ago. Since then Bob Hoffman, the AdContrarian, wrote a…

    9 Comments
  • Our founding principle still stands true today
    Oct 4, 2021

    Our founding principle still stands true today

    OCD Media was founded on the principles that smaller and midsized brands need smarter strategy and more diligent…

    8 Comments
  • Borrowing On Equity
    Mar 31, 2021

    Borrowing On Equity

    One of the tenets of advertising used to be aligning your brand with content, borrowing on the equity of a TV show, a…

    3 Comments
  • Is "Marketing Ageism"​ A Real Problem?
    Feb 25, 2021

    Is "Marketing Ageism"​ A Real Problem?

    There have been a lot of opinions published recently on marketer’s bias towards younger demos in their advertising…

    4 Comments
  • The Intersection of Culture and Planning
    Apr 16, 2020

    The Intersection of Culture and Planning

    I’ve learned a few things about myself and about my team during this unprecedented time of uncertainty. My team hasn’t…

    3 Comments
  • Cracks in The Walled Gardens
    Mar 31, 2020

    Cracks in The Walled Gardens

    For some time, we’ve been referring to Google and Facebook as a duopoly as it relates to digital marketing. Many…

  • Newfound Relevancy…Or Is It?
    Mar 18, 2020

    Newfound Relevancy…Or Is It?

    As we all gather in our homes during this unusual circumstance and try to be productive—or not—one ancillary factor is…

    7 Comments
  • A Matter Of Execution
    Feb 22, 2020

    A Matter Of Execution

    Last week in a meeting with a new client the question came up whether their lackluster sales growth is because their…

    1 Comment
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Activity

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Experience

  • Prospero Media Solutions

    Hilton Head Island, South Carolina Area

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    Bluffton, South Carolina, United States

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    Greater New York City Area

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    New York, NY

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    Greater New York City Area

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Education

  • Baruch College Graphic

    City University of New York-Baruch College

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    Activities and Societies: Member/Officer of Advertising Society NSAC Student Competition Presenter

    Marketing major with an Advertising Specialization. Officer in extra-curricular Advertising Society and one of six team members who developed the case study for the National Student Advertising Competition.

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Projects

  • SAT Pre Tutoring Volunteer

    - Present

    NY Cares Volunteer in The Bronx for HS Juniors looking to improve their opportunities for college admissions.

Honors & Awards

  • MIN Sweet 16 Honoree

    Media Industry Newsletter

    The Sweet 16 are the marketing leaders who understand print media and how best to achieve marketing results using integrated campaigns in magazine brands. These leaders have consistently championed magazine media and their unique connections with audiences. They help great magazine brands—and the people who run those brands—succeed.

Languages

  • Can keep up with Spanish

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Organizations

  • BPA

    Board Member

    - Present

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