David Gang

Media Mix Modeling: From academic exercise to CMO priority. Media mix optimization has been around since the 1990s, originally based on syndicated survey data and mainframe computers. While Multi-Touch Attribution (MTA) has since helped us move past "last touch" to quantify the contribution of each media vehicle, a major hurdle remains: The Implementation Gap. Throughout my career, I’ve seen data science teams build brilliant models that are not implemented across the marketing org. Marketing groups are often too tactically focused on one-off programs to execute systematically integrated campaigns, leaving optimization on the shelf. However, data-driven B2B CMOs like Todd Forsythe and Jonathan Martin have pushed for more—leading to the type of analysis featured in my latest article. These models are essential tools to calibrate budgets against pipeline and revenue. In fact, building a media mix model is the first thing I do when launching a new data science practice. To solve the execution gap, my approach uses Association Analysis. I’ve been fortunate to refine this thinking through key collaborations: Foundations: Learned the core principles from Ling (Xiaoling) Huang with assistance from Yexiazi (Summer) S.. Scaling: Developed variations for business units, geos, and segments with Fuqiang Shi, Jyothsna Karne and Robert C.. If you don't know your optimal mix, you’re just guessing. https://lnkd.in/gMWnPtnc #DataScience #B2BMarketing #MediaMix #MarketingAnalytics

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The New York Rangers are marking a century of history, and Pellera Technologies is stepping in to help bring that story to life. As the Presenting Partner of the Rangers Centennial Exhibit, Pellera connects legacy with innovation—showing how technology can elevate fan experiences. The partnership extends across major touchpoints, including: • In-arena and broadcast brand visibility • Support of community initiatives like Rangers Casino Night • Technology-driven enhancements throughout the Centennial Season This collaboration is built on shared momentum and a vision for the next era. Read the full announcement here: https://lnkd.in/gYsfTiDp #NYR #Pellera #PelleraTechnologies #SportsAndTech #Innovation

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It’s an exciting day at Render! We’ve just launched ClearSight, ushering in the next generation of AI-first business intelligence for broadband deployment, powered by the Databricks Data Intelligence Platform. As Databricks advances capabilities like Agent Bricks, ClearSight will take those innovations even further, enabling intuitive, domain-specific AI agents that drive faster decision-making across every stage of network deployment. Join us on November 6th for our upcoming webinar with Databricks to explore what’s next for AI-driven business intelligence: https://lnkd.in/gZRAZC4E

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Digital technologies, data, and #AI are redefining the role of the Chief Marketing Officer. Denise Dahlhoff #cmo #genAI https://lnkd.in/esF-syHV

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Speed matters in mission-critical moments. #AgenticAI helps teams act faster at scale. See how #BoozAllen is redefining what’s possible: https://lnkd.in/eBdQH3xE

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Some teams need powerful local execution. Others need secure access from anywhere. This guide explains how to support both and where solutions like Parallels Desktop and Parallels RAS come into play.

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Constellation Research’s sneak peak at 2026 http://bit.ly/48YJ2MP we @ConstellationR analysts were split on whether we're in an AI bubble or not, recapped 2025 in AI agents, and gave a hint of what's to come in 2026 around decision automation driving decision velocity, the shift to platforms, the impact on the future of work, and exponential efficiency. #CCE2025

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500,000+ visitors. Hundreds of venues. 🏟️ Founders, artists, celebrities. 🧑‍🎤 Coffee everywhere. ☕ Music on every corner. 🎶 Innovation and AI filling the city. One city navigating it all in real time. That’s #SXSW2026 in #Austin. Hope everyone finds their way using a map powered by an AI lead real-time spatial Intelligence platform. 😉 See you there. AI-led Spatial Intelligence | MapsPeople #SXSW #SpatialIntelligence #AI #SmartCities

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