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Partnering with entrepreneurs and executives, LLR Partners provides equity capital for…
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David Reuter shared thisExcellent, practical advice that is results driven from Harrison Stevens at TurboTenant. I hope most of LLR Partners sales and marketing leaders are embracing similar conventions. If you are not and need support - please let us know and we can jump in to help.David Reuter shared thisYour website’s organic traffic is down but brand mentions are up. Should you panic? Welcome to the age of GEO (Generative Engine Optimization). For the past year, I’ve watched the “SEO is dying” debate rage on LinkedIn. While I’ve secretly enjoyed the crazy comment sections, I think the 2026 reality of SEO is more nuanced than that. SEO isn’t dead. It’s just a little more complicated and but the way we define a win hasn't shifted (for me atleast.) My recommendation? 1. Kill the Vanity Metrics At TurboTenant, our traffic fluctuates. Up in some areas, down in others. But our customer acquisition is up. Why? Because we stopped obsessing over purely informational traffic. That’s the top-of-funnel noise that AI engines are now absorbing. If you’re optimizing for clicks that don't drive action, you’re playing a losing game. 2. The Zero-Click Reality SEO is no longer just about ranking #1 on Google. It’s about being the #1 cited source inside a Gemini, ChatGPT, or Perplexity answer... and being ranked #1 on Google. In a zero-click world, users get the answer without ever visiting your blog. If your brand isn't the one providing the data behind that answer, you don't exist to the modern consumer. This begs the next question.. So how do we stay relevant? 🧑🔬Opinionated content: AI models summarize facts. They can't replicate a unique, data-backed POV. The secret is simple. Let human writers with deep subject matter expertise and opinions actually write. 🏗️ Technical entity structure: Is your data marked up so an AI agent can digest it? This is honestly where AI can really accelerate your strategy. There are a lot of ways to optimize your site specifically for AI crawling and ingestion of your content. 🫥 The citation game: If AI engines aren't mentioning your brand in their buying guides, you don't exist to the modern consumer. My unlock here? Content syndication and getting our content and AUTHORITY across hundreds of sites. This isn’t backlinking. It's having your content and brand everywhere. If your SEO strategy is still traffic, your success story is going to be more complicated. If you can make sure your brand is mentioned everywhere and your core SEO strategy is getting pages that generate ACTION to rank, I think you are in a solid place to win. #SEO #GEO #ContentStrategy #AISearch #PerformanceMarketing
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David Reuter shared thisThe 2026 @LLR Partners Growth Guide is here! Download it today for advice on embracing AI with agency, strengthening sales pipeline discipline, improving collections and cash flow management and more. Download your copy of the #eBook here: https://lnkd.in/efs4hza8David Reuter shared thisJust Released: LLR's 2026 Growth Guide #eBook is here! Our 9th annual Growth Guide shares strategies and advice from LLR's portfolio company leaders, Value Creation Team and broader network to help management teams navigate growth at inflection points. 💡 Examples of insights you'll find in this year's edition: • 5 Ways to Embrace AI in the Workplace with Agency • A Head of Sales’ Perspective on Building Pipeline Discipline • Why 80% of B2B Marketing Success Comes from Fundamentals • A Playbook to Improve Collections and Cash Flow Management 🔗 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘁𝗵𝗲 𝗲𝗕𝗼𝗼𝗸 𝘁𝗼𝗱𝗮𝘆: https://lnkd.in/eF7a8uT3 #LLRPartners #CEOAdvice #LeadershipAdvice #GrowthBits
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David Reuter shared thisWhen done right, RevOps can serve as the backbone of operational growth. Read Amy Wilson's practical advice on aligning strategy, data and execution across your go-to-market team: https://lnkd.in/e7izg4vvDavid Reuter shared thisRevenue Operations (“RevOps”) serves as the operational backbone of your organization, looking at strategy and data across every department. Amy Wilson, Senior Director of Revenue Operations at Viventium, shares insights on building your RevOps function for success, including: ✅ The two signals that your organization is ready for a RevOps function. ✅ The three ways to operationalize RevOps and build credibility early. ✅ The four reporting dashboards to create when beginning with RevOps. Read Amy's advice to begin defining your RevOps function here: https://lnkd.in/ebYn9CHp #GrowthBits #RevOps #RevenueOperations #GoToMarket
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David Reuter shared thisLLR is proud to be recognized as a Top Private Equity Innovator by BluWave, LP for the fifth consecutive year: https://lnkd.in/eNnDbPriDavid Reuter shared thisLLR is proud to be recognized as a Top Private Equity Innovator by BluWave, LP for the fifth consecutive year: https://lnkd.in/eNnDbPri This annual awards program honors the top 2% of North America’s most innovative private equity firms, following an evaluation of over 6,000 firms and input from stakeholders across the private equity ecosystem. We believe innovation is grounded in partnership, and we are energized to continue to support ambitious teams in reaching their goals. Thank you to the BluWave team for this recognition! To learn more about the award, visit bluwave.net/awards #BluWave #Innovation #ValueCreation #PrivateEquity #Award
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David Reuter shared thisWe’re excited to announce the acquisition of BigParking, bringing more than 120 match day event locations onto the JustPark marketplace in the UK. This is about more than scale. It’s a step forward in how we support and partner with major UK football clubs (including Brentford FC, Wrexham AFC, Birmingham City and Swansea) in managing match day parking and improving the overall fan experience. As part of this expansion, we’ll be rolling out JustPark EventPass across these sites and more widely across the UK, allowing fans to pre-purchase fixed-rate event parking, removing uncertainty and making match day travel simpler. BigParking has built a reputation in football and event parking, combining smart software with expertly run event-day operations and great community partnerships. As a long standing partner of JustPark, we’re excited to have the opportunity to continue to deliver amazing match day experiences for fans across the UK. The future of match day parking is bookable, predictable and seamless, and we’re proud to be building it with clubs across the country.David Reuter shared thisWe’re excited to announce the acquisition of BigParking, bringing more than 120 match day event locations onto the JustPark marketplace in the UK 🇬🇧 This is about more than scale. It’s a step forward in how we support and partner with major UK football clubs (including Brentford FC, Wrexham AFC, Birmingham City and Swansea) in managing match day parking and improving the overall fan experience. As part of this expansion, we’ll be rolling out JustPark EventPass across these sites and more widely across the UK, allowing fans to pre-purchase fixed-rate event parking, removing uncertainty and making match day travel simpler. BigParking has built a reputation in football and event parking, combining smart software with expertly run event-day operations and great community partnerships. As a long standing partner of JustPark, we’re excited to have the opportunity to continue to deliver amazing match day experiences for fans across the UK. The future of match day parking is bookable, predictable and seamless, and we’re proud to be building it with clubs across the country. 👉 Read more: https://lnkd.in/dFYNjpUr #JustPark #EventParking #LiveEvents #ParkingTech
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David Reuter shared thisThanks Wil Reynolds - amazing original version and appreciate the context and changes in your update. You are a unique entreprenuer and appreciate how you think about things and your willingness to share the raw details!David Reuter shared thisIf you know me, I downplay wealth a LOT, I'm uncomfortable talking about it, and I'd rather people not know anything about me other than I love my work and I get paid decently to do it. However when I went through the opportunity to sell, I realized no one was giving the rawest parts of what can go through someone's mind when "life changing money" is on the table. A recent post from someone made me reflect on this 10 year old post and update it.
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David Reuter shared thisExcellent advice from Darren Abrahamson founders and leaders as they think about their future choices and how to embrace disruptive technologies.David Reuter shared thisIn a recent conversation with Axios, Darren Abrahamson discussed how the current public market volatility is reshaping the debate around AI and private enterprise software companies. Broad selloffs often reprice sectors indiscriminately, but competitive positioning does not evolve at the same speed as valuations. The more important question is not whether AI will reshape software, but which platforms are structurally positioned to benefit from it. Darren shares how colleagues across our technology platform are evaluating this moment and where we see meaningful differentiation emerging across enterprise software. Link: https://lnkd.in/eD2YBPgU
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David Reuter shared thisCongratulations Tim Flannery and the Passthrough team! Chapter 1 was a great success and wishing you all well in the next phase with iCapital!David Reuter shared thisTo our investors, advisors, clients, partners, and current and former Passcrew: I'm excited to share that Passthrough is being acquired by iCapital. The team, including my partner Benjamin Doran and I, will be coming over. Same Passcrew, same products and services, more resources. To our customers and partners: thanks for trusting us with your most important relationships. I'm sure the earliest ones felt like they were making a bet on us. We wouldn't exist without your support. We're excited to keep delivering for you, just from a new email address. To our investors: thank you for being constant and consistent backers of our business. I don't care what size check you wrote, I took our obligations to you seriously. Special thanks to Sam Cates Patrick O'Shaughnessy of Positive Sum and brendan mathews of Motley Fool Ventures. To our team: it's a crazy thing joining a startup. Electronic sub docs didn't really exist before we started this. You helped us create the investor onboarding category and then added a world-class compliance product to it. Ben and I have onboarded every single person at this company and during orientation we cover our values. We have two that stand out: - Encourage excellence: you can’t pay people to care. You can just create an environment in which they do. - Always be helpful: we win together or lose together. It’s irrational to be selfish. Your number one priority is the person next to you and your number two priority is everything else. Passthrough’s obviously been a personally meaningful part of my life, but I think that’s true for my team too. And I think many people would say this is the most helpful place they’ve ever worked. That makes me happy. And last but not least: thank you to Benjamin Doran and Alexandre Laplante for bringing me on this journey. I'm lucky to have found such incredible partners. And now: onto the next chapter.
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David Reuter shared thisExcited to share that LLR Partners is looking for a Director of AI Strategy & Value Creation to turn AI opportunities into real business results across our portfolio. See below to learn more!David Reuter shared thisLLR Partners is seeking a hands-on, strategic AI leader to drive measurable value across our private equity-backed portfolio companies. This role partners with portfolio executives and LLR deal teams to identify high-impact AI opportunities, implement practical solutions, and deliver meaningful EBITDA results. If you’re excited about turning AI into tangible business outcomes, we’d love to connect.
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David Reuter reacted on thisI spent Tuesday in prison …2+ hours from home..no phone…no internet. The day was in honor of someone I loved. Intensely listening, observing 30 people share portions of their story while perceiving humanity in a new way. Very little eye contact, emotion early in the day and no laughter. As our time together progressed, I got up to share a personal story of my own, my voice broke and a tear appeared. I was the first to cry in front of everyone but certainly not the last. Soon there after, a few came up to me, shared their own experience. I saw their eyes, tears, smile…heard of their dreams along with laughs. I had a unique opportunity to interact one on one with people who got caught, their biggest mistake known by all as they pay deeply for their worst day on the planet. I learned how their upbringing was filled with few opportunities and challenges hard to comprehend. There was zero blame, only acknowledging the truth, sitting with regret and shame while planning for the future. The day was deeply moving, vulnerable and uncomfortable at times for everyone. Their feelings of fear, uncertainty, hope, forgiveness, redemption plus the skills needed to re-enter society, re-build a life were all discussed. I am headed to San Quentin next week for more. When a person I loved got out of prison…he said he was going to do this…but never did…it is my way of continued respect/honor for him. Who are you honoring? #thelastmile #breakthrough #sanquentinprison #coloradodepartmentofcorrections #staceyputka #chrisredlitz
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David Reuter liked thisDavid Reuter liked thisFour years ago I rejoined the GTM team at True Search as a Partner. Last week I was promoted to Managing Director. Every day I have the pleasure of working with and learning from leaders, especially my friends in #customersuccess, as we talk about new opportunities with exciting companies. To the friends, colleagues, executives and clients, I am grateful for your mentorship and the trust you place in me. I look forward to this next phase in my career at True!
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David Reuter liked thisDavid Reuter liked thisYour website’s organic traffic is down but brand mentions are up. Should you panic? Welcome to the age of GEO (Generative Engine Optimization). For the past year, I’ve watched the “SEO is dying” debate rage on LinkedIn. While I’ve secretly enjoyed the crazy comment sections, I think the 2026 reality of SEO is more nuanced than that. SEO isn’t dead. It’s just a little more complicated and but the way we define a win hasn't shifted (for me atleast.) My recommendation? 1. Kill the Vanity Metrics At TurboTenant, our traffic fluctuates. Up in some areas, down in others. But our customer acquisition is up. Why? Because we stopped obsessing over purely informational traffic. That’s the top-of-funnel noise that AI engines are now absorbing. If you’re optimizing for clicks that don't drive action, you’re playing a losing game. 2. The Zero-Click Reality SEO is no longer just about ranking #1 on Google. It’s about being the #1 cited source inside a Gemini, ChatGPT, or Perplexity answer... and being ranked #1 on Google. In a zero-click world, users get the answer without ever visiting your blog. If your brand isn't the one providing the data behind that answer, you don't exist to the modern consumer. This begs the next question.. So how do we stay relevant? 🧑🔬Opinionated content: AI models summarize facts. They can't replicate a unique, data-backed POV. The secret is simple. Let human writers with deep subject matter expertise and opinions actually write. 🏗️ Technical entity structure: Is your data marked up so an AI agent can digest it? This is honestly where AI can really accelerate your strategy. There are a lot of ways to optimize your site specifically for AI crawling and ingestion of your content. 🫥 The citation game: If AI engines aren't mentioning your brand in their buying guides, you don't exist to the modern consumer. My unlock here? Content syndication and getting our content and AUTHORITY across hundreds of sites. This isn’t backlinking. It's having your content and brand everywhere. If your SEO strategy is still traffic, your success story is going to be more complicated. If you can make sure your brand is mentioned everywhere and your core SEO strategy is getting pages that generate ACTION to rank, I think you are in a solid place to win. #SEO #GEO #ContentStrategy #AISearch #PerformanceMarketing
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David Reuter liked thisDavid Reuter liked thisJust Released: LLR's 2026 Growth Guide #eBook is here! Our 9th annual Growth Guide shares strategies and advice from LLR's portfolio company leaders, Value Creation Team and broader network to help management teams navigate growth at inflection points. 💡 Examples of insights you'll find in this year's edition: • 5 Ways to Embrace AI in the Workplace with Agency • A Head of Sales’ Perspective on Building Pipeline Discipline • Why 80% of B2B Marketing Success Comes from Fundamentals • A Playbook to Improve Collections and Cash Flow Management 🔗 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘁𝗵𝗲 𝗲𝗕𝗼𝗼𝗸 𝘁𝗼𝗱𝗮𝘆: https://lnkd.in/eF7a8uT3 #LLRPartners #CEOAdvice #LeadershipAdvice #GrowthBits
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🌟 Grantee Spotlight The Berkshire Innovation Center’s Stage 2 Accelerator is now recruiting early-stage startups ready to move from prototype to product. Based in Western Massachusetts, their no-cost program helps founders in engineering and manufacturing gain the tools, expertise, and network needed to scale, without giving up equity. MassCEC is proud to support the BIC through our Innovation Ecosystem Program, part of a $1.4M investment to strengthen Massachusetts’ climatetech sector and help groundbreaking solutions reach the market faster. 🔗 Learn more about BIC and apply: https://ow.ly/N47c50WGeXo 📖 See how MassCEC funding supports innovation statewide: https://ow.ly/3vxJ50WGeXm #ClimateInnovation #CleanEnergyMA #MassCEC
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