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I am a strategic, business-savvy Chief Data AI Officer (CDAIO) and a hands-on…
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Das Dasgupta, PhD shared thisOne month into my journey with @McDonald’s, I had the opportunity to visit our new Global Office in India. It’s impossible to express how inspiring it was to meet the teams driving some of our most critical work in #DataScience, #Analytics, and #ArtificialIntelligence. We were there to celebrate the new office opening, but it’s about so much more than that. I view this team as a strategic engine – expanding our #DataStrategy, complementing our global teams, and accelerating our ability to deliver smarter and more connected #DigitalTransformation solutions across the System. The talent in Hyderabad is exceptional. Their work is already shaping how we serve 65 million customers every day, from simplifying #RestaurantTechnology operations and enhancing #CustomerExperience to strengthening our #BigData foundations and #MachineLearning capabilities. A huge thank you to the Hyderabad team for the warm welcome and for showing me what transformation looks like up close. I’m so grateful to be part of this journey and excited to see what the future holds for this world-class team. #McDonalds #Hyderabad #IndiaTech #QSR #RetailTech #TechInnovation #FutureOfWork #GlobalTeams #Leadership #Innovation
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Das Dasgupta, PhD shared thisAI will become as invisible and essential as the air we breathe. I recently joined Ujjwal Sinha (former Managing Director & Partner, BCG) for a thought-provoking conversation hosted by HighPoint Associates. We explored how AI is reshaping the very fabric of work. This wasn’t a conversation about tools — it was about how leaders can think strategically about AI: - Where AI is already creating tangible business value - How to safeguard against risks like hallucinations while building trust - Why investing in AI goes beyond short-term wins to long-term capability - How career paths and talent development need to evolve in an AI-enabled future - What the next frontier looks like for organizations ready to lead I’m excited to share this discussion and hope it sparks further conversation on how we can all lead more effectively in this moment of change. Watch the full conversation here: https://lnkd.in/gW3eJQCk #AI #ML #GenAI #Data #DataAnalytics #AgenticAI #AIML
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Das Dasgupta, PhD shared thisGrateful to have joined the "Moneyball for the Top Job" panel at the KPMG Board Leadership Conference this week (https://lnkd.in/g4KQUKyz) —thank you, KPMG, for the invitation and the thoughtful forum for conversation. It was a privilege to speak alongside fellow panelists Peggy Foran, Stephen L. Brown, and Aalap Shah on how data and AI can enhance boardroom decision-making in the areas of CEO selection and compensation. We explored a powerful truth: while CEO hires have long relied on intuition and subjective leadership assessments, boards now have the tools to use data, analytics, and predictive models to make smarter, more transparent decisions—not just at the point of hire, but continuously through the CEO’s tenure. Key takeaway: AI can’t replace judgment—but it can augment insight, reduce bias, and turn qualitative impressions into measurable signals of leadership potential and performance. Boards ready to embrace “Moneyball for the C-suite” can build a competitive edge grounded in rigor and accountability. #DataAnalytics #AI #Moneyball #BoardsOfDirectors #CEOCompensation #CompensationCommittees #GovernanceCommittees #Leadership #MachineLearning #PredictiveAnalytics #BoardLeadership #KPMG #ThankYou #PanelSpeaker
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Das Dasgupta, PhD shared thisHad the honor of attending and speaking on AI at the 17th Annual NACD Pacific Southwest | UCLA Corporate Directors Symposium at the iconic Jonathan Club in Los Angeles. Our panel, "Being Digital to Win," explored the intricate path of digital transformation. Key Insights: - Strategic Alignment: Emphasized the importance of linking digital endeavors with overall business goals to foster innovation and drive growth. - Technology Adoption: Discussed the significance of integrating advanced technologies such as AI and data analytics to boost operational efficiency and enhance customer interaction. - Cultural Transformation: Stressed the need to instill a digital-first mentality at all organizational levels for a successful transformation. The symposium facilitated enriching discussions among industry experts, shedding light on how boards can effectively oversee and promote digital strategies. Here is a link to the recap video of the entire program - https://lnkd.in/gCA4QWvJ Highlights: - Date: November 15, 2024 - Location: Jonathan Club, Los Angeles, CA - Theme: "The Catalyst Board: Building Thriving Organizations" Gratitude to the NACD Pacific Southwest Chapter and UCLA Anderson Executive Education for organizing this insightful event. #DigitalTransformation #BoardLeadership #CorporateGovernance #Innovation #NACD #UCLAAnderson #Leadership #AI #DataAnalytics #CorporateDirectorsSymposium For further event details, please visit the NACD Pacific Southwest Chapter's official page.2024 Corporate Directors Symposium - NACD Pacific Southwest/UCLA Anderson2024 Corporate Directors Symposium - NACD Pacific Southwest/UCLA Anderson
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Das Dasgupta, PhD shared thisExciting times for Starbucks!Das Dasgupta, PhD shared thisBrian Niccol shares his strategy to get Starbucks back to being 'Starbucks Coffee Company'...focusing on gaining back Core Revenue and Core Audience Retention first. Much needed! I am sure their teams must have gone thorough some very rigorous data-crunching to lay out the strategy ahead. Starbucks has exceptional First-Party Data via it's 'My Starbucks Rewards' Loyalty program. Very curious about how they will leverage their FPD to drive the said objectives, given it will be the central enabler of retention. Das Dasgupta, PhD must be a very busy man in the coming months..not that he was not already. #Starbucks #Turnaround #CMO
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Das Dasgupta, PhD shared thisIncredibly proud of Bhagyesh Phanse, who made it to the list of 40 Data Leaders under 40. With a wide domain knowledge that spans across Marketing and supply chain, his leadership inspires our team every day. Congratulations, Bhagyesh!Das Dasgupta, PhD shared this🎉Celebrating the visionaries, change catalysts, and data champions — CDO Magazine is proud to announce the 40 Under 40 Data Leaders List 2024! 🌟This year’s honorees were selected from a standout pool of candidates who have demonstrated visionary leadership, impactful results, and a deep commitment to shaping the future. These leaders are harnessing the power of data and AI, driving change management, and championing data and AI literacy across their organizations. 🚀Want to see who's making waves and driving innovation? Check out the full list to learn more: https://hubs.ly/Q02T4_q-0 #CDOMagazine #40Under40DataLeaders2024 #DataInnovation #DataLeadersNominations and Lists | 2024 40 Under 40 Data Leaders ListNominations and Lists | 2024 40 Under 40 Data Leaders List
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Das Dasgupta, PhD shared thisWe're hiring! Come join one of Starbucks's most transformational teams: Data, Insights, Analytics & Business Operations (DAIBO). Below are the currently available roles in data and decision science and beyond. We are looking for dynamic candidates to join our partner team. director, Starbucks Data Office principal data scientist, Enterprise Forecasting principal data scientist, DAIBO #dataanalytics #analyticsandinsights #tobeapartner #datascience #operationsresearch #machinelearning #ai #businessanalytics I’m #hiring. Know anyone who might be interested?
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Das Dasgupta, PhD reacted on thisDas Dasgupta, PhD reacted on thisWe just shared McDonald's Q1 results, and once again, disciplined execution drove solid performance in a challenging environment. A quick rundown on what mattered most this quarter: 👉 Clear, everyday value that customers responded to. From the continued execution of Extra Value Meals in the U.S. to strong meal bundles across many of our largest international markets, we stayed focused on meeting customers where they are. 👉 Marketing that connected with culture and scaled across markets. Our teams created big, relevant moments for different audiences – like the nostalgia led Friends campaign. When marketing builds local relevance at scale, it drives traffic and strengthens the business. 👉 Menu innovation that created energy across dayparts. Beverage momentum accelerated with a successful Q1 test in Australia and is now gaining traction through recent launches in Germany, Canada, and the U.S. As we move through 2026, I feel good about the strategy guiding us – executing consistently across value, menu, and marketing, while leveraging the scale and resilience of our global System. Full results here: https://lnkd.in/gvFNgeze
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Das Dasgupta, PhD liked thisDas Dasgupta, PhD liked thisI am travelling through Australia and they keep asking where I am from? What do I say as someone who splits his year between Calcutta, London, and Singapore, with homes in all three. Singapore is my operating system, Calcutta is my identity, and London is my playground😂
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Das Dasgupta, PhD reacted on thisDas Dasgupta, PhD reacted on thisAs we continue to bring to life our vision of digital transformation across the McDonald's System, I’m excited to share that Mustafa Husain has been appointed SVP and U.S. CIO. Since joining McDonald's in 2020, Mustafa has led many of our key technology initiatives, including the innovation and engineering for our Global Restaurant platform. He’s always had a strong focus on strengthening crew-first solutions and establishing critical foundations for future restaurant innovations. With his leadership and eye for innovating at scale, I know he’s well-positioned to bring our global technology solutions to the U.S. Join me in congratulating Mustafa on this exciting new chapter. #DigitizingtheArches #McFamily
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Das Dasgupta, PhD liked thisDas Dasgupta, PhD liked thisI’m excited to share that I’ve joined McDonald’s as Vice President, Financial Planning & Analysis. Having admired McDonald’s scale, brand, and operating model for many years, it’s a privilege to now contribute as part of the Global Finance team. Thank you to everyone who has offered such a warm welcome—I’m looking forward to the journey ahead.
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Das Dasgupta, PhD reacted on thisDas Dasgupta, PhD reacted on thisI’m honored to share that I am stepping into the role of SVP and Chief Information Officer for @McDonald’s USA. McDonald’s is built on strong foundations – and our technology is a core driver of how we run great restaurants at scale. I believe real progress comes from getting the fundamentals right, staying curious, and building thoughtfully for scale. I’m excited to continue strengthening crew‑first, reliable technology that supports franchisees and delivers better experiences for our customers every day. Grateful for the teams and leaders who made this journey possible and thrilled for what’s ahead. #McDonalds #TechnologyLeadership #DigitizingTheArches #CareersInTech
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Das Dasgupta, PhD reacted on thisDas Dasgupta, PhD reacted on thisSix months at McDonald's —and I’ve been thinking about what’s genuinely different here versus what we say is different in most large organizations. Before joining, I had read Grinding It Out and Behind the Arches, among others(read most of what is published). Like most people, I came away with themes around scale, standardization, and franchising discipline. Now, being inside, what strikes me is something simpler—and harder to build: the culture actually matches the story. There’s a phrase people use—“ketchup in the veins” - I didn’t pay much attention to it initially. Over time, I’ve realized it’s shorthand for something deeper: people don’t work for the system, they feel responsible for it. A few observations that have stayed with me: - Leadership feels unusually accessible. Not in a symbolic way, but in day-to-day problem solving. You can reach out, get a view, challenge thinking and be challenged —and move on. No theatre around hierarchy(across levels). - There is a quiet humility in how teams operate. Feedback is taken seriously, irrespective of where it comes from. People will disagree, but they won’t defend a position just because it’s theirs. - The MGO(McDonald's Global Office in India ) environment is very “no-noise.” Strong ownership, high accountability, and a bias to close things rather than circulate them. It’s execution-heavy, but not transactional—you still see pride in getting things right. - Consistency is not enforced—it’s internalized. This is where the connection back to basics becomes real. - People make the system work. The processes are strong, no doubt—but what stands out is the attitude: low ego, high ownership, and very little need for recognition to get things done. - Superior talent - many offices start with laser focus on getting the brightest folks onboard, but, lose steam and start indulging in mediocrity. What becomes super visible, is the stretch teams take to recruit not just the best and the brightest but the right fit for the role. If I compare this to other large organizations, the difference is subtle but important. In many places, culture is articulated well but experienced unevenly. Here, it feels consistent—across levels, across teams & often with a broad smile + a spring in every step. That alignment between what was written decades ago and what you experience today is probably the most impressive part. Still early in my journey, but these have been my biggest takeaway so far.
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Das Dasgupta, PhD reacted on thisDas Dasgupta, PhD reacted on thisI’m incredibly honored and deeply grateful to have been recognized with the Ms. JD Limitless Award during last Thursday evening’s celebration. This moment gave me an opportunity to pause and reflect on the journey—on the mentors who opened doors, the colleagues who challenged and supported me, and the responsibility we all share to make the legal profession more inclusive, equitable, and expansive. Ms. JD’s work continues to shine a necessary light on the power of representation, community, and possibility. To be acknowledged by an organization so deeply committed to advancing women and diverse leaders in law is truly meaningful. Thank you to Danielle Allison, Brianca Hurley, and Vinsy Pinckney for this recognition, and to my fellow awardees Phuong Phillips and Sheraya B.—it was an honor to be recognized alongside you. Thank you as well to everyone who joined us for such an inspiring evening, especially my McDonald's colleagues, and to all those who continue to push boundaries and reimagine what leadership in the law can look like. The work continues—and I’m more motivated than ever to be part of it. #MsJD20 #Limitless #LeadershipInLaw #RepresentationMatters #LiftAsWeClimb #WomenInLaw
Experience
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Education
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Penn State University
3.8
Data Science, AI/ML with Descriptive, Predictive, and Prescriptive Analytics
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Licenses & Certifications
Publications
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Home Video Unit Transforms itself to Adapt to the shift to Digital Consumption
Wiley Periodicals - Global Business and Organizational Excellence Issue, Aug 2012
See publicationRising to the challenges presented by drastically
changing consumer consumption patterns that resulted
from ever-evolving technology, a lackluster
economy, and increasing competition, the home
video business unit of a major film studio embarked
on a series of initiatives that sprang from
global transformation workshops delivered to crossfunctional,
cross-hierarchical teams. As a result of
those efforts, the organization was realigned as a
supply-chain management unit…Rising to the challenges presented by drastically
changing consumer consumption patterns that resulted
from ever-evolving technology, a lackluster
economy, and increasing competition, the home
video business unit of a major film studio embarked
on a series of initiatives that sprang from
global transformation workshops delivered to crossfunctional,
cross-hierarchical teams. As a result of
those efforts, the organization was realigned as a
supply-chain management unit and saved millions of
dollars by avoiding excess production. Meanwhile,
employees at all levels acquired mastery of continuous
improvement tools to ensure that top management’s
vision of flexibility and large-scale efficiencies
would be disseminated throughout the organization
well into the future. © 2012 Wiley Periodicals, Inc. -
Supply chain segmentation: a pathway to efficiency and strategic advantage
Ernst & Young Publications
“We have identified five
dimensional categories of
supply chain segmentation
within technology companies:
product complexity and
life cycle, risk and resilience,
manufacturing and technology,
customer service levels and
market. And we believe that a
metric-driven segmentation
across all five of these
dimensions will help improve
performance.”
Tathagata Dasgupta, PhD
Advisory Services, Strategic Directions
Ernst & Young LLPOther authors -
Honors & Awards
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Automation of the Year Award – Media Industry Category
Blue Prism World Conference
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The Top 100 Innovators in Data & Analytics
Corinium Research Group
Languages
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Bengali
Native or bilingual proficiency
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Urdu
Professional working proficiency
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Hindi
Full professional proficiency
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English
Native or bilingual proficiency
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13 people have recommended Das
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Santosh Vuppala
at the ai and analytics immersion last week at Titan, we hosted Dr Jose Korath, Harshil Parashar Anurag Saluja Bhawna Yadav Deep Seth Dinesh Kumar it was wonderful to get multiple perspectives on how ai, analytics, consumer trends are all evolving and how different companies are leveraging them. thanking each of them for sharing their perspectives. some takeaways 1. leveraging knowledge graphs for personalization at scale 2. using digital twins to simulate multiple scenarios 3. understanding the role and inherent advantages of the various ai tools, algorithms and using them to solve the core business problem/purpose 4. given the deluge of ai generated content, aiding quick and the right product discovery for customers becomes an imperative for companies 5. creating solutions with the right blend of tech, algorithms and automation is so important 6. using effective storytelling to drive home the message using various principles of driving curiosity, using zen principles, evoking empathy... thanking Swadesh Behera and Gurkirandeep (GD) Singh for sponsoring and steering the Emerging Leaders Program at Titan. Ganapathy C A for executing this seamlessly
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Ed C.
I have this conversation with a lot of CxOs that are not CMOs and data leaders where at some point, they all suggest that they could replace marketing with data models. Meta is building a semantic, objective-based optimization where you just tell it your objective and the black box will work to optimize towards that objective. Is there any merit to replacing Marketing with algos? Why do so many execs believe algos can outperform marketers? Performance marketing is a series of choices across media mix, budget, creative, audiences, and signals. These are all things that can be optimized through algos that test, iterate, and learn. Execs imagine an algo that dials up/down budgets across platforms based on performance (whatever core metric is chosen), remixes white background static images and AI-driven copy, tests those creatives across audiences, sets campaign targets and budgets, and runs auto-ML models in the background to test and switch signals over time. In theory, all that is possible. Here's why it will fail. The combination of all those marketing levers is enormous without even considering channels that aren't in the current mix. The time it takes to reach stat sig in a test is long and you can't test everything all the time. You have to prioritize what you want to learn and how that is going to advance your marketing program. That requires a level of orchestration that AI doesn't do well today. Try asking AI to write code without much structure and you'll end up with absolute garbage. Imagine if that's your revenue stream. AI just remixes what exists and will not advance your creative. If you're looking to do what you can with what you've got, you can eek out small gains through AI but it will never break you out of creative fatigue or build you the next winning concept. AI is very good at small and finite tasks with clearly defined objectives and boundaries. It should accelerate and improve marketing effectiveness, but at least in its current state, will fail horribly at replacing the Marketing department. #intel #marketing #ai https://lnkd.in/gGzPHccd
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Anirban Nandi
Pleased to share my latest article with ET CIO: “AI-Ready Culture: Machine Speed, Human Ingenuity” 🔗 https://lnkd.in/gAhpKFiV In today’s enterprise landscape, building an AI-first culture isn’t just about deploying models—it's about aligning mindsets, workflows, and leadership principles to truly unlock value. In this piece, I dive into: #1. Why AI adoption is stalling at the culture layer—not the tech stack #2. The need for cross-functional fluency to operationalize AI #3. How we can balance experimentation with accountability #4. And why trust, explainability, and agility must sit at the core of any AI-ready organization Thank you to the ET CIO editorial team for the opportunity and platform to share my views. #AI #AILeadership #EnterpriseAI #DigitalTransformation #AIReady #DatatoValue
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Karan Sinha
Excited to be joining Roberto Robles and Robbie Stein from Databricks at the CPG Forum in Bentonville to discuss the future of data collaboration between retailers and CPGs. We’ll share how Walmart Data Ventures is enabling secure, scalable data access and collaboration to help suppliers and partners make faster, smarter decisions. If you’re attending, I’d love to connect.
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Carla Eid
I am excited to share my recent interview for CDO Magazine alongside Amy Horowitz (Informatica) and Jennifer L. Mezzio (First Citizens Bank) to share my journey and perspective on the future of data and AI leadership. We discussed what it really takes to scale AI responsibly: •Building an AI-ready data foundation with high-quality, governed, and trusted data. •Treating governance as an enabler—embedding Responsible AI and risk-based approaches into the lifecycle. •Driving culture, literacy, and trust so teams can confidently adopt and scale innovation. 👉 Read the full conversation here: https://hubs.ly/Q03MW1280 #DataLeadership #AI #Governance #ResponsibleAI
5 Comments -
Anahita Tafvizi
The role of the Chief Data Officer (CDO) is rapidly evolving. The most successful CDOs treat AI not as a one-time implementation, but as a living capability that learns and improves over time - driving continuous business value. In my latest piece for Fortune India, I explore how CDOs can turn data and AI into strategic assets, building trust, agility, and measurable impact across the enterprise. Read the full story here: https://lnkd.in/gQBY3qhU
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Peter Czimback
I have shared before this truth and in the AI space conversations are mistakingly focused on tools data and analytics team, tuning models while clueless as the how it delivers to your consumer, associates, Wall Street and other stakeholders. What are you solving for, does it really matter and how do you share that with the specific audiences? Most of what you are seeing is delivering zero value because the story is absent, misaligned or wrong… because you don’t really know how to write your story. So your work is missing the story. Storytelling is a skill that requires as much or more training, effort and investment than any skill based role but companies do not get it, value it and even worse think anyone can do it. Investments in storytelling is proven to drive more profitable growth, shareholder value and consumer engagement than most roles in a company. Winners will invest and the others will lose
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