Eric Engineer

Growth at all costs is out. Strategic expansion is in. One stat from our new report that says it all: By $100M ARR, 67% of growth comes from expansion, not net-new customers. We’re seeing a mindset shift among top-performing founders. They’re prioritizing customer success early, building in product-led growth loops, and measuring how they grow, not just how fast. Full analysis and benchmarks here: https://lnkd.in/gZruurYs #AI #SaaS #CustomerSuccess #BeyondBenchmarks

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Big milestone for Firmable. We’ve raised $14m Series A led by Airtree. Sales has moved through a few big waves: intuition-led, CRM-led, data-led. We’re now entering the next one – intelligence-led sales. The opportunity isn’t just better data. It’s turning that data into clear direction and action, without adding more work for sales teams. That’s what we’re building at Firmable: a foundation of trusted external data, layered with intelligence that helps sellers know who to focus on and when. Led by Airtree, this round supports our expansion across Asia and into the US – and accelerates the build-out of AI agents that take the admin work off sales teams so they can focus on what they do best. Proud of the team, grateful to our customers and investors. We’re just getting started. Read the exclusive in the AFR. https://lnkd.in/gr66uknb Leigh Jasper | Tara Salmon | Karthik Venkatasubramanian| Chester Thompson| Chath Widanapathirana

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Every hire, product feature, and GTM experiment is a capital allocation decision, most teams just don’t call it that. I’m kicking off a 3-part series on capital allocation for founders, operators, and finance leaders with a simple question: ➡️ Will the next $1 you deploy become worth more than $1? Series overview Part 1: defines the core concept + the math Part 2: where capital goes + how to measure whether it’s working Part 3: AIMS framework for communicating allocation decisions to management teams and your board Part 1 (attached here) lays the practical foundation: 🔹 The $1 invested test and ROIIC vs. hurdle rates (scoreboard vs. decision lens) 🔹 A lightweight “investment brief” to evaluate bets (GROW / BUILD / BUY) 🔹 The small metric toolkit that translates finance into operating decisions (NPV / payback / ROIIC / incremental margin) 🔹 Early-stage proxies when DCF inputs are unknowable (burn multiple + revenue quality) 🔹 Operator “vital signs” to spot drift early (profit engine, leverage, cash conversion, optics) Series Roadmap ✔️ This series (Parts 1–3): breadth-first. shared, lightweight framework to define value creation, choose decision-grade metrics, and communicate tradeoffs clearly ✔️ Next series: depth-first. momentum drivers + operational decisions that need near real-time measurement to spot drift early and course-correct fast Read Part 1 here and Part 2 and 3 on substack. Next Series will be out next week. 💰 What’s one bet you’re funding right now, and how will you prove it’s working?

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I spoke with Christien Louviere of BDE Capital about his journey from a $330mm exit to becoming an independent sponsor. Christien shared excellent insights for folks looking to partner with business owners, rather than buy sellers out completely. Below are a few of the topics we covered: - Why he moved from “zero-to-one” startups to a buy-then-build strategy - How Christien's background shaped a focus on growth vs. cost-cutting - Why 20–40% rolled equity is central to his deal structures—and how it builds trust with sellers - Using scenario analysis with AI tools to evaluate management teams and uncover hidden key-person risks - How to identify when a $3–5M EBITDA company truly has a middle management layer—or is still founder-reliant For anyone investing in or buying small businesses, Christien’s approach provides a fresh lens on growth, alignment, and deal structuring. 🎥 Watch the full interview here → https://lnkd.in/ekfkaiej 🎧 Listen on Spotify: https://lnkd.in/e86Agx6V

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Boards are supposed to help founders. Over the past 19 years, I've watched many trap them instead. As companies scale, many boards turn from insight to oversight and stop doing what founders actually need: Help making big, hard decisions. Early boards tend to be small, the board members are close to the business and highly invested in it. They argue from first principles. They help founders think. Later-stage boards often look more impressive on paper - they have more independent directors, committees and process. Somewhere along the way, collective problem solving gets replaced with oversight. The board shifts from helping the CEO make better decisions to monitoring decisions that have already been made. Strategy discussions get safer, real debate gets rarer and meetings become more about risk management than judgment. This usually coincides with the introduction of more professional board members. For better or worse, they often optimize for governance, optics, and liability management. That’s their job. But it’s not always what the company needs in moments of real uncertainty. Then, CEOs stop using them as thought partners. That’s a problem. So what should founders do? A few principles that help: • Keep the board as small as you can for as long as you can • Add directors for new insight they bring, not what boxes they check • Treat board seats like senior hires, not trophies • Design meetings for debate rather than reporting • Be explicit about when you want input vs approval Good boards should improve decision-making. If your board isn’t making you think harder, it’s probably not doing its job.

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While there has never been a more exciting time to be a founder building dev tooling or next-gen infra, it has also never been less investable at seed/pre-seed. I'm either really missing something or a lot of my peers are lost. As someone who has not just written, but also SHIPPED, about 75k lines of code in the past 6 months I can tell you that the evolution of how to build products has changed as much in the past year as it did in the entirety of 2007-2017. The complete rise and fail of frameworks, platforms, methodologies, etc... paved over and forgotten... that is of course except for the 1 company that gets a 1000x return from a wildly overvalued hyper-scaler or drunken growth stage investor obsessed with compounding at scale. Imagine a world where any seed investor in trends like Openstack, Hadoop, PaaS, etc all took a full loss on their investment. That's what we're looking at right now. I personally know of over a dozen well-funded seed-stage companies building in these spaces, with years of runway, scrambling to get acquired for a return of capital + several million personally while they're still relevant. If you're not seeing this unfold in front of you, you either aren't paying attention or you're satisfied playing the lottery instead of investing.

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💡Emerging GP Fundraising Insight #8: Rolling Closes Keep You Moving Small funds can't always afford to sit still until the target is hit. Rolling closes let you start deploying earlier, build a track record, and show momentum to prospective LPs. One GP told me that for Fund I ($5M target), he took capital as it came, signed, wired, and got to work. It wasn't perfect, but it kept the lights on and the deals moving. Sometimes the "sign and wire as it comes" approach is the only way to get moving. Takeaway: Momentum is a fundraising asset and rolling closes can help you keep it. Has anyone here used rolling closes as a strategic advantage?

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Greenfield Partners is proud to be deepening our partnership with Capitolis as they announce today a $56M strategic round. If you’ve spent time in market infrastructure, you know how rare it is to see deep market insight paired with real product velocity. The team at Capitolis has both, and the result is infrastructure that makes capital markets safer and more efficient. We’re increasing our investment alongside Barclays, BNP Paribas, J.P. Morgan, fellow investors Canapi Ventures, 9Yards Capital, and existing investors Citi, Morgan Stanley, State Street, and UBS to fuel the next stages of Capitolis’ Capital Marketplace and Portfolio Optimization solutions. https://lnkd.in/exK8nQYx Kudos to Gil Mandelzis and the entire Capitolis team!

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