George Ward

How are economic pressures impacting U.S. CPG demand and pricing? Circana’s latest CPG Spending Tracker offers timely insights into food and beverage trends, pricing shifts, and the broader macro landscape to help guide smarter business decisions. Explore the latest data: https://bit.ly/3J7s5Vd

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Circana’s December 2025 insights unpack how macroeconomic factors are influencing volume, pricing, and demand across Food & Beverage and Non-Food CPG. From easing food price growth to muted holiday shopping pressure on Non-Food categories, this update highlights where momentum is building, and where it’s slowing. Dive into the full update to see what these trends mean for the weeks ahead.

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Private labels are driving nearly 8% of global CPG sales growth—but growth alone isn’t enough. To win shopper trust and boost conversion, your product content needs to work harder. 🔍 76% of online shoppers prefer product pages with enhanced content, like rich imagery, detailed descriptions, and clear ingredient info. This isn’t just a nice-to-have—it’s a conversion driver. Retailers who invest in richer, more accurate product content give their private labels a clear edge—boosting visibility, loyalty, and sales. 👉 Discover how to elevate your private label strategy with compelling product content: https://ow.ly/MrQO30sMEQo #RetailInnovation #PrivateLabelSuccess #DigitalShelf

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Circana’s 2024 Growth Leaders report highlights the innovative strategies that top performers are using to stay ahead in the competitive landscape. Dive into the full report to learn how the role of artificial intelligence is expanding across CPG: https://bit.ly/44CrqUE

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Large IT vendors commission market reports from time to time to find new sales opportunities and stay updated on the competition. Typically, they don’t carry out such studies on their own but rather entrust the task to a research firm. Boardroom Insight caught up with executives at one such firm, Parks Associates, for a look at its recent move into consulting. Plus, business updates from Power Digital, Net at Work and Connors Group. Parks Associates appoints Cliff Raskind as consulting director and contributing #analyst. The research firm, which focuses on the Internet of Things market, recently launched a consulting practice that helps clients with tasks such as identifying product line expansion opportunities. Raskind will help lead that division in his new role. https://lnkd.in/gAFaATNW

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