Jacob Huang

Struggling to turn organic traffic into real SaaS signups? You're not alone. Choosing the right SEO partner can make all the difference. In our latest guide, we break down the 10 best SaaS-SEO consulting agencies for 2025 including what separates the winners from the wannabes, what pricing looks like, and how to pick an agency aligned with your growth stage. From technical SEO to AI-driven Generative Engine Optimization (GEO), we cover it all. Read the full list and find the partner that could transform your organic channel. https://lnkd.in/e_5VBc_X

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Too often, agencies + publishers spread their sales reps thin across verticals. The result? Shallow co-op conversations. But a smarter approach is emerging: specialize in a vertical, know the co-op funds inside-out, and own the pitch. 🚀 👉Read how one agency flipped its co-op strategy and drove national results: https://hubs.la/Q03Hh-l50 #CoopAdvertising #AgencyLeadership #MediaSales #AdvertisingStrategy #MULO #CoopConnect #VerticalFocus

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With Google's search case, it's evident that the landscape of search has evolved, impacting how traffic is sourced. While maintaining a strong SEO presence remains crucial, the emergence of AEO (or is it AiSO?) is gaining significance. Notably, each AI prioritizes distinct principles when selecting content to display in search results. Are you adapting to these changes? What are your strategies to navigate and stay ahead of this shifting search paradigm?

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Publishers are optimizing everything inside the article… but the real problem often starts before the article. Distribution is still the weakest link. Homepages look the same. Recirculation modules barely move the needle. Content feeds treat every story equally. Recommendation blocks rely on outdated signals. And when all discovery surfaces are static and identical, users scroll right past them. But here’s what we’re seeing with partners using Apester: The moment you bring interactivity into distribution, behavior changes. Instead of showing readers another list of headlines, you show them: 👉 A poll about a trending topic 👉 A quick question that sparks curiosity 👉 A prediction tied to a story 👉 A swipeable interactive unit that surfaces the right content And suddenly… ⬆️ CTR into articles jumps ⬆️ Users explore more pages ⬆️ Personalization improves ⬆️ Recirculation stops being guesswork ⬆️ Zero-party data starts powering smarter recommendations This is exactly why we built Apester the way we did: Interactive units that aren’t limited to the article - they live across your entire site experience. • Homepages • Section fronts • Apps • Feeds • Recirculation widgets • Post-article surfaces Anywhere a user makes a decision, Apester can create a moment of engagement that guides them forward. Interactivity inside the article is powerful. Interactivity across distribution is a game-changer. If you want to see how publishers use Apester to turn their distribution surfaces into engagement drivers - DM me:)

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Most agencies automate tasks. Smart agencies automate revenue. 💰📈 In this article, let’s break down how smart agencies use AI to automate revenue—not just work—with clear examples and a simple business lens founders can actually use. Task Automation vs Revenue Automation (The Real Difference) Let’s simplify this. Task automation helps you: Do the same work faster Reduce manual effort Feel productive Revenue automation helps you: Increase client value Reduce churn Improve pricing decisions Grow without hiring Most agencies stop at task automation because it feels efficient. 1️⃣ Automated Upsell Triggers (AI That Knows When to Sell) Most agencies upsell reactively. A client asks. A milestone passes unnoticed. An opportunity slips. AI changes this completely. How it works AI monitors: Client KPIs Revenue milestones Usage limits Campaign performance When a trigger hits, AI: Flags the opportunity Sends a personalized upgrade proposal Or alerts the account manager at the perfect moment Business impact 📈 Higher average contract value ⚡ Faster deal cycles 💰 Revenue growth without new leads 2️⃣ AI-Powered Retention Scoring (Stop Churn Before It Happens) Churn rarely happens suddenly. It shows signs: Slower replies Fewer logins Lower engagement Delayed payments Humans notice too late. AI notices early. How it works AI analyzes: Client behavior patterns Communication frequency Performance trends It then: Scores churn risk Triggers win-back sequences Schedules check-in calls automatically Business impact 🔁 Higher retention 🧠 Predictive decision-making 💸 Lower acquisition pressure One saved client is often more valuable than five new leads. 3️⃣ Dynamic Pricing Optimization (AI That Protects Your Margins) Most agencies underprice without realizing it. Rates stay the same while: Costs increase Scope creeps Market value shifts AI fixes blind pricing. How it works AI reviews: Service delivery costs Client lifetime value (LTV) Market benchmarks Profit margins Then it: Recommends pricing updates Flags underperforming contracts Identifies premium-ready clients Business impact 📊 Healthier margins 🎯 Fair, data-backed pricing 🚀 Sustainable growth A Simple Founder Business Matrix 🧠 Ask this about any workflow: If it: Touches revenue Repeats monthly Depends on patterns Impacts retention or pricing 👉 AI should be involved. Humans should focus on: Relationships Negotiation Strategy Judgment AI should handle: Detection Prediction Timing Optimization That’s how smart agencies scale without burning out teams. The Real Advantage These automations don’t just save time. They: Work while you sleep Compound revenue monthly Scale without adding headcount AI doesn’t replace founders. It protects their leverage. Which automation would impact your revenue the fastest right now? And which one do most agencies ignore? 👇

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Excited to announce our partnership with Wunderkind Ads to bring ContextGPT to their media buyers! With AI-driven contextual intelligence, semantic understanding, and fully co-located integrations, WunderKIND Ads sellers can monetize within 15 minutes of content going live across premium inventory, while media buyers gain faster access to unique inventory that drives stronger relevance and performance. This is exactly how contextual should work. Learn more: https://lnkd.in/e46PGGqw #AI #DeepLearning #AdTechInnovation #TeamCognitiv

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🚨 Google's new AI-driven search isn’t just a headline: it’s changing the rules of SEO *right now*. Traditional keyword rankings? Old news. Today, Google’s AI generates answers and cites sources instead of showing the typical top 10 links, and that means your content strategy needs a MAJOR upgrade. Why does this matter for your business? 👉 The AI summarizes answers from across the web: if your site isn’t cited, you’re invisible. 👉 Click-through rates from #1 positions dropped by 30-60% virtually overnight. 👉 Authority, expertise & in-depth content are MORE IMPORTANT than ever. It’s time to future-proof your site. Want to stay ahead? Get a FREE consult with our SEO experts to boost your visibility in the new AI search era! Let’s grow your online presence together! 🚀 #SEO #GoogleAI #DigitalMarketing #GrowthHacking #BusinessGrowth #MarketingTips #SEOStrategy #SmallBusiness #DigitalTrafficFactory

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Your AOV obsession might be killing your TikTok Shop potential. Instead of pushing high ticket items first, consider this approach: 1. Use low-priced samples ($10-15) as acquisition tools 2. Focus on creating repeat customers 3. Introduce premium offerings after establishing trust The math is simple: $15 first purchase + 50% retention + $40 second purchase > Forcing a $50 first purchase with low conversion TikTok Shop thrives on impulse purchasing. Remove friction, build trust, then scale value.

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Take one of the most popular e-commerce platforms and pair it with one of the most popular media platforms to create a single source of media truth that minimizes operational overhead and drives faster conversions. Cloudinary AssetLink for Shopify enables storefronts to rapidly access images and videos for a wide variety of uses. Learn more about how customers are using this integration to speed launches and ensure greater brand consistency. https://okt.to/N1wC25

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Our Winter Release is live, and I couldn’t be more proud of what our team has built. At Awin, we’re relentlessly focused on making affiliate marketing simpler, smarter, and more powerful for everyone on our platform. This release is a meaningful step forward. From clearer affiliate performance insights to more intuitive campaign management, easier partner discovery, and the introduction of Ava, our AI assistant available 24/7, we’ve built tools designed to give our clients back what matters most: time and clarity. None of this happens by accident. It’s the result of listening closely to our partners and customers, and translating that feedback into product decisions that genuinely move the needle. If you haven’t explored the Winter Release yet, I’d encourage you to take a look. And I’d love to hear directly from you. What feature is making the biggest difference for your business? 👉 https://lnkd.in/e5T_KX98

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Your client doesn’t have a traffic problem on their eStore. They have a checkout problem. Agencies keep scaling ads. CPM goes up. CAC goes up. But no one checks: - Card validation - Guest checkout - Shipping clarity - Error messaging You don’t fix a leaking bucket by pouring more water into it. Before increasing ad spend, audit friction. How many of your clients have had a checkout UX audit in the last 6 months? #qeretail #shopifypartner #webdesign #onlinestore #uxtips #smallbusinesstips

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Data from Similarweb shows that worldwide search traffic fell by 15% year-over-year as of June, but here’s the stat that really hurts: the number of news searches on the web that result in no click-throughs to news websites had grown from 56% in May 2024, when AI Overviews launched, to nearly 69% as of May 2025. In just one year, Google’s AI features have pushed the zero-click rate for news searches from slightly more than half to more than two-thirds. 😳

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Most affiliate deals fail because they’re built on speed, not substance. In this episode of the Affiliate Marketing Podcast, I sat down with Julia Draghici, Co-founder and CEO of CPV Lab, to talk about what 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 makes partnerships last. It’s not just about performance. It’s about how you show up, what you track, and whether you’re willing to refine what’s not working, together. We unpack why data-led iteration, consistency, and genuine support can turn a short-term campaign into a long-term revenue engine. Listen to the full episode in the comments. Especially if you’re tired of transactional relationships and want to build partnerships that stick.

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