Justin Wohlstadter
New Orleans, Louisiana, United States
3K followers
500+ connections
3K followers
500+ connections
Activity
3K followers
Justin Wohlstadter replied to a comment
1w
Kate - Great question. We've stress tested this thoroughly with multiple agencies on the same RFP to ensure every playbook is totally unique – from the pitch angles all the way down to the research itself. We seed it with context from your agency and lens on the world, so every section is totally customized to you.
As for why involve agencies at all, we don't do any of the actual creative work – just the initial fodder for ideation so you don't have to start with a blank page.
Justin Wohlstadter replied to a comment
1w
Katia & Roger - Great question. We've stress tested this thoroughly with multiple agencies on the same RFP to ensure every playbook is totally unique – from the pitch angles all the way down to the research itself. We seed it with context from your agency and lens on the world, so every section is totally customized to you. (To the degree that some agencies will actually run a playbook for their competitors to see what their angles might be!!)As for brands using this themselves, we don't do any of the actual creative work – just the initial ideation. And I'd argue if a brand did use this first, it would probably create a much better starting point for everyone vs an ambiguous RFP.
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