Jonathan Woytek

Want to grow your credit union? Start with trust. Content marketing turns data into connection—helping prospects see value, not sales pitches. Through educational stories, tailored emails, and targeted social campaigns, you meet members where they are and guide them where they want to go. See how credit union CMOs are using content to drive smarter, more sustainable growth.

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Most deep tech brands lead with complexity. Quantum breakthroughs. AI models. Patents and roadmaps. But luxury brands learned long ago that the story of craft matters more than the craft itself. Taste isn’t about elitism—it’s about restraint. It’s knowing what not to show, what not to say, and when to let silence do the work. As deep technologies like AI and quantum computing move from the lab to the world, the companies that lead will be the ones who communicate with elegance, not excess. Because when everything is powerful, taste becomes the real differentiator.

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What happens when your brand becomes the interface? In my latest piece, I dig into how AI agents are reshaping brand experience. Not just automating interactions, but dynamically assembling conversations, content, and journeys that feel deeply personal and unmistakably on-brand. This is where identity meets intelligence. It’s not about adding a chatbot. It’s about designing a living, breathing expression of your brand that can adapt in real time. #AI #BrandIdentity #ConversationalDesign #LLM #DynamicExperience #CreativeStrategy #MarketingInnovation #DigitalBranding

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We’re entering an era where the best interfaces are the ones you barely notice. From fluid personas to mood-aware environments and frictionless checkout, experiences are becoming adaptive, contextual, and nearly invisible. In this Fast Currents clip, I explore what it means to design for signals instead of screens, and why the next era of UX goes far beyond what we see on a screen. Learn how Merkle can help you design context-aware, future-ready digital experiences: https://lnkd.in/eUhRcwgf #invisibleui #uxdesign #futureofux #experiencedesign #aiux #adaptivedesign #personalization #designthinking #merkle #fastcurrents #dentsu

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Apple Pay. Zelle. Venmo. Bilt. Brex. Google Pay. Stripe. CashApp. PayPal. With so many payment options, how can an individual brand possibly stand out? We explore payment brands in our first installment of Looking Vertically—a new series where our experts unpack the defining brand challenges in key industries. ​ ​ To kick things off, we’re identifying seven strategies to help your brand break through the noise. Get our take: https://bit.ly/4lyb0lW

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When licensing becomes the headline, not the mission, we start walking a fine line between scale and soul. You can’t manufacture authenticity with contracts. And when people outside the culture start calling the shots, chasing returns with no understanding of the brand’s DNA, things break. Brands were built in the trenches, not in boardrooms. They earned their place through grit, innovation, and loyalty to the communities they serve. Handing them over to partners who treat them like interchangeable assets will dilute everything that made them great in the first place. You don’t protect a legacy by renting it out. You protect it by living it every damn day.

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Hiring a designer can be rough. Ask yourself these four questions, and it will make the task a little easier.

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More product accuracy exploration with Kling AI 3 Omni. It is pretty amazing. I gave it a reference sheet showing all angles of the vehicle and a text prompt with no information about the make, model, trim color etc. "Create a video of this product-accurate vehicle driving on the Pacific Coast Highway." Without calling for a specific vehicle in the text prompt, ostensibly little information is taken from the Kling base model: The AI is mostly relying on the reference sheet to know what the vehicle should look like. Cross checking between the reference image (in the comments) and freeze frames of the video, the structure of the vehicle holds up well. Headlight, profile, grille, dual exhaust, even the logo/badges stay pretty solid. Kling AI is unlocking huge potential for accurately depicting unique objects and products in AI video without pre-training.

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The marketplace for intangible spatial products will blow up one day. A likely, and apt, place for blockchain to find great purpose beyond the initial innovation and hype wave that we’ve seen it in the past decade or so.

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As a Creative Director, this one practice consistently unlocks better ideas, faster: Every two weeks, I run a 60 minute creative sprint where the only goal is to generate freely without judgment or practical outcomes. Some may see this as an expensive meeting. I see it as how teams build creative confidence. When people are allowed to think freely, without immediately measuring or refining, ideas move faster, and perfectionism loosens its grip. My latest Substack explores why separating making from measuring matters in creative leadership, and practical ways it changes how teams work. Read it here: https://lnkd.in/gkXF4ta8

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