John Coogan
Los Angeles, California, United States
20K followers
500+ connections
About
Host at TBPN.com
Activity
20K followers
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John Coogan shared thisGameStop just launched an unprecedented bid to acquire eBay for around $56 billion. I’ll be honest, I had a hard time understanding Ryan Cohen’s proposal on CNBC with Andrew Ross Sorkin. The part that’s confusing everyone following the story is that the math is not checking out. If you add up GameStop’s cash and liquid investments, TD Bank’s “highly confident” financing letter, and GameStop’s current equity value, you still end up $14-16B short of the $56B offer. I think the best case scenario here is that this publicity attracts some new heavyweight investors who are willing to fill the gap and legitimize the bid. If that happens, this could turn into a real takeover attempt. But if the bid collapses, eBay’s board can reject it outright. They’re under no obligation to entertain an offer that isn’t fully funded. Keep up with the latest in business and technology, streaming live from 11–2 PT and I write a daily op-ed for our newsletter: tbpn.com
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John Coogan shared thisWhat if major tech conferences had their own College Gameday? Taking the TBPN desk on the road to Stripe Sessions was a blast. We love treating these big tech conferences like our own version of College Gameday, setting up cameras right in the middle of 10,000 builders, executives, and operators. We’ve had the Collison brothers on the show virtually before, but it was great to see them in person at their big event. Especially honored because it was Patrick’s first in-person interview in over a year. Great having 🏕️ Henri Stern (Privy), Jeff Weinstein (Stripe), and Zach Abrams (Bridge drop by for conversations that cut straight into what the AI-replatforming era looks like for founders and operators in the internet economy. When the the ground shifts from under the tech industry, these are exactly the people you want to be hearing from. Thanks for making the time.
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John Coogan shared thisOne of the most important decisions we made at TBPN was to go live for three hours, five days a week. Jordi and I started TBPN began as a recorded, once-a-week podcast. Once we started taking it more seriously, we slowly began to film more. Once a week turned into twice a week. then three times, then four, then five. Only after we were able to prove that we could sustain that cadence did we fully switch to a live daily show. It wasn’t an easy transition. The discipline required to be on air by a certain time removes the ability to negotiate with yourself. There are no sick days, and procrastination is absolutely not allowed. But it’s something that we love to do and wouldn’t trade for the world. We treat every weekday as a rep, improving our product 1% at a time. We talk about news as soon as it breaks, and we can interview hot topic founders at the peak of their hype. The daily format of the show has totally sharpened our operating muscle, and it’s forced us to level up faster than any other medium could.
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John Coogan shared thisI had a personal Youtube channel before TBPN that I built to over 450,000 subscribers. It was sort of a lark account that I treated like a personal Instagram or Twitter. I posted fun, creative, and occasionally high-effort videos on broad topics that were optimized for views. It was fun during it’s run, but I feel like I knew at the time that I wanted something more tailored to my own interests and career goals. When Jordi and I started TBPN, we treated it as a business from day one. We recruited advertisers, specialized the content for a specific audience, and built a real brand, complete with a visual world, lore, and streaming style. It’s a completely different philosophy from where I started. While my old channel relied on slow, heavily edited essays about tech and business history, TBPN is a three-hour live broadcast every weekday. We’re fast, reactive, and plugged directly into the news cycle. Our material is highly compatible with the modern feed, as opposed to a Youtube algorithm. Looking back, my Youtube channel was a great early creative outlet. It taught me so much about how to grow a channel and build a platform— skill that I still use today. But TBPN has allowed me to build something more meaningful: a real, sustainable business for people shaping the future of tech. And that’s far more rewarding than chasing views.
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John Coogan shared thisToday in Variety: we're going for an Emmy. TBPN is running in the Emerging Media Program category, and starting May 4, we're launching a For Your Consideration campaign across Los Angeles. Look for us on Sunset Boulevard, in Hollywood, across Mid-Wilshire, and at the corner of Santa Monica and Vine. Post a picture and tag us if you see one. AdQuick was our second-ever sponsor, and partnering with them on the out-of-home buy is a full-circle moment. They bet on us when we were still a tiny team figuring out what the show would even be. Jordi, Dylan, and the rest of the team are honored to be considered. We want this to be a moment of recognition for Emerging Media standing alongside traditional linear television. We are building an internet-native talk show where the chat is part of the show and the news of the day and the X timeline drive the conversation, live every weekday from 11–2 Pacific. None of this happens without our audience, so thank you for streaming along and sharing our clips. And thanks to Todd Spangler at Variety for the write-up: https://lnkd.in/epcqDux8
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John Coogan shared thisI go live on TBPN for 3+ hours every weekday. My schedule has looked pretty much the same for the last 18 months: 5:30am -- Wake up. Protein shake for me, warm two bottles of milk for our twin boys. Out the door. 6:00am -- Gym. 25-minute drive from Pasadena to Hollywood. Meet Jordi and the team at the gym. While we lift, we scroll X and scan newsletters to take the day's temperature. Sauna. Shower. Big breakfast, since it's my last meal until 2pm or later. 9:00am -- Ultradome (our Hollywood studio, a soundstage inside a Quonset hut). Check in with the team of ten full-time people, all in-person, all on the same schedule. Then I write a one-pager. It becomes the morning newsletter, but it's also the backbone of my opening monologue, whatever theme and debate I want to explore with the audience that day. 10:55am -- Suit on. At least three Diet Cokes in hand. 11:00am -- Live. Jordi and I yell "You're watching TBPN!" at the camera. The first 90 minutes of the show are the two of us going back and forth, and then we have guests for the second half. Live on X, YouTube, and LinkedIn. 2:00pm -- Wrap. Lunch and maybe a few Zoom calls. This is the only window in the day I have to talk to people off-air. 4:00pm -- Home. Our show lives and breathes internet culture, but once I'm home, I'm offline. I drive home to Pasadena, pick up my four-year-old from preschool, and we have family dinner. Sleep, repeat. Going live has been a cheat code for consistency, because no matter how I feel the camera turns on at 11am PT every weekday. Back at it this week with our daily newsletter and show: tbpn.com
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John Coogan shared thisThe story of TBPN is not much deeper than two guys decided they should do a show together. But the foundation of our success came from something we didn’t plan for: Jordi and my highly complementary interests and skill sets. While Jordi brings an extensive background in deal-making, ad sales, and business strategy, I have deep technical understanding, obsession with video production, and experience in building startups. That mix is what helps the show feel well-balanced, and it’s why our interviews have the dynamic they do. I love to surprise our guests with specific, technical questions, while Jordi will jump in to cover topics on business models or marketing. It creates a natural rhythm and together, so we cover the full stack. Ultimately, our goal is to level up our show everyday. Tweaking camera angles, refining segment order, adjusting pacing, deciding which topics deserve airtime. And that daily evolution is only possible because we're are constantly ping-ponging ideas back and forth, bringing different instincts to the table. The show is always changing, and its invaluable to have a partner like Jordi (and a great team with Dylan and our production crew) to make each time we go live 1% better.
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John Coogan shared thisWhen you have a partnership, the best thing that can happen to you is being one-upped all the time. That’s exactly what I have with Jordi. When I pitch an idea to him he never just nods and says, “Sounds great.” Instead, he challenges it and pushes me by offering a new idea, a fresh perspective, or constructive criticism. Nine times out of ten, maybe even ten times out of ten, he makes my initial idea way better. That’s the point of a great partnership. We have different skill sets that perfectly complement each other. I love nerding out on the technology, the gear, and the production, but Jordi is my go-to when it comes to the brand and the business side. Whether it is securing our sponsors, building the vision for our revenue flywheel, or instinctively knowing how to build a world-class brand, he's way better at it than I am. The end result is always something that neither of us could’ve come up with alone. TBPN can only improve if we’re constantly one-upping each other’s thinking. That's exactly why we meet at the gym every single morning at 6:30 AM and stay in constant communication until the end of our three-hour daily livestream, and oftentimes we're still on the phone or sharing a car ride home after that just to keep talking. If you want to build something meaningful, find a partner who makes you better.
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John Coogan shared thisMy first job in media was as a high school student filming the football team for $50/day. I grew up in Hollywood, and my parents both went to art school. Cameras were just around, and I liked playing around with the gear. (Still do.) I carried that passion through my startup years. At Soylent and the other CPG companies I co-founded, I'd often end up being the one shooting video and ad creative. Then covid hit and there were suddenly no happy hours, no networking events, no weekends with anywhere to be. I was a video editing nerd with free time. So every Sunday I'd sit down, write a couple thousand words, read them into a teleprompter, and put it on YouTube. I'd noticed video essays were everywhere, but absent from tech and startups. So I started making videos. I wasn't trying to make anything for anyone but me, treating the channel the same way most people treat their Instagram. Five years later I had nearly 500,000 subscribers. Same story again: Video essays had made it to tech, but nobody had cracked tech live streaming. Everything comes to tech eventually, it just takes time to niche down. Enter TBPN.
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John Coogan liked thisJohn Coogan liked thisWe'd like to thank everyone who came on the show this week. What a lineup: Monday: Zak Brown, Will Hurd, Anush E., Augustus Doricko, Rick J. Caruso Tuesday: Jon Gray, Colleen Aubrey, Anthony Liguori, Colin Zima, Alex Epstein, Shira Lazar, Mihir Garimella, Apurva Shrivastava, Bubbleboi (X Anon) Wednesday: Even Rogers, Maria Spiropulu, Stepan Simkin, Kashish Gupta, Dan Magy 🏴☠️, Vlad Tenev, Parag Agrawal, Andrew Reed, Gabriel Stengel Thursday: John Collison, Patrick Collison, 🏕️ Henri Stern, Jeff Weinstein, Zach Abrams Friday: Mike Isaac, Kyle Harrison, David Marcus, Turner Caldwell, Everette Taylor, Puneet Mehta, Justin Wexler, Alexander Embiricos See you next week on the daily stream and newsletter: tbpn.com
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John Coogan liked thisJohn Coogan liked thisJon Gray: "The right neighborhood makes all the difference. I don't care if you're the greatest investor operator in the world, if you buy department store chains or legacy media companies..." — the winds are in your face. The Blackstone President and COO says returns are driven less by the elegance of your spreadsheet, and more by the theme you choose to operate in. Pick the wrong neighborhood and flawless execution won't save you. Pick the right one, and the macro does half the heavy lifting. It's why Blackstone is positioning against what Gray calls the most durable themes in the world: - Electricity: data centers, robots, autonomous vehicles all need power - Last-mile logistics: every Amazon order moves through one - Global housing shortages: structural undersupply since the GFC - India: moving toward capitalism, building the infrastructure to match TBPN is technology's daily show, live from 11am–2pm PT. Watch and subscribe to our daily newsletter for the latest in tech: tbpn.com
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John Coogan liked thisJohn Coogan liked thisI bet my entire career on one thesis: the future of entertainment is content you can engage with. And it totally paid off. If you follow my career, you can see how all-in I’ve always been on interactive entertainment. I left my job in traditional TV for HQ Trivia because I believed that people would rather play game shows than watch them. A few years later, I doubled down with Crypto: The Game, basically building an internet-native version of Survivor, the reality competition I’ve spent my whole life wanting to compete in. That’s why it was so easy for me to get on board with TBPN. I loved the niche immediately. Even though it’s filmed like a traditional news show, the live chat completely changes the experience. The audience can correct John and Jordi in real time, react to breaking news together, and even ask founders questions directly. The result is that viewers actively shape the episode as it unfolds, proving that the future I bet on is already here. I wrote more about this on our Substack, including why I think interactive entertainment is about to break into mainstream formats next: https://lnkd.in/dmQyTN2B
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John Coogan liked thisJohn Coogan liked thisGreat week on the show — featuring the new Thiel Fellows! Thanks to everyone who came on. Monday: Signull, Ethan Ding, Matt McKinney, Errik Anderson, Pippa Lamb, James Wise Tuesday: Howie Liu, Mark Gurman, Scott Stevenson, Alex Wiltschko, Spiros Xanthos, Carolina Aguilar Wednesday: Anil Chakravarthy, Naveen Gavini, Ankur Nagpal 💰, Avlok K., Joel Edwards, Renen Hallak, Darian Shirazi Thursday: Victor Boyd, Alex Shieh, Nick Dobroshinsky, Ishan Gupta 🧃, Antoni Kiszka, Milan Lustig, Galen Mead, Aubrey Niederhoffer, Samuel Carvalho, Claire Wang Friday: George Kurtz, Professor Sendy, Gary Vaynerchuk, Eyal Cohen, Yoland Y., Ben Horwitz See you next week on the stream and newsletter: tbpn.com
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John Coogan reacted on thisJohn Coogan reacted on thisWe interviewed 10 Thiel Fellows from the new 2026 class to hear about what they're skipping college to build with their $250,000 grant. This highly competitive fellowship is a two-year program created by Peter Thiel in 2011 to support young entrepreneurs. Fellows are required to skip or drop out of college to receive a $250,000 grant, and support from The Thiel Foundation’s vast network of founders, investors, and scientists. Featuring: Victor Boyd (Cavalla), Alex Shieh (The Antifraud Company), Nick Dobroshinsky (EveryTicker (Formerly BeyondSPX)), Ishan Gupta 🧃 (Juicebox), Antoni Kiszka (Derpetual, Milan Lustig (Opt32), Galen Mead (Standard Intelligence), Aubrey Niederhoffer (Swoop), Samuel Carvalho (Praso), Claire Wang (researcher)
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