Jack Butcher

Episode 2 is out now! Delighted to be part of our panel on Design Systems as Strategic Investment, where I was joined by Ash Amrite, Billy Hanna, Christopher S., and Luis Ouriach from Figma. Together, we explored key questions: - How do you quantify value? - How do you align stakeholders across design, engineering, and product? - And what does success look like at scale? We dug into how organisations can: ✅ Define the ROI of design systems ✅ Align cross-functional teams ✅ Navigate enterprise adoption ✅ Turn design consistency into real business impact Whether you’re scaling a new system or refining a mature one, this session is packed with actionable insights to take back to your org. 👉 Watch the full conversation here: https://lnkd.in/gDsUEeUY #DesignSystems #EnterpriseUX #ProductDesign #DesignOps #UXLeadership #DesignStrategy #Merkle

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Not all architects are the same. If your personas aren’t converting, that could be why. Point To Point helps BPM brands get specific - so they stop guessing and start closing.

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If your UX is confusing, no amount of SEO or AI will save it. Primacy's Nick Walkowicz and Ryan Sylvestre decode the why and the how. https://lnkd.in/ebjUvp63

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If you're trying to understand what C-level executives value in design partnerships BUT you're focusing on creative awards and portfolio aesthetics... You're going to miss what actually drives their decisions. And when you emphasize creative recognition over business outcomes, positioning your agency becomes difficult because executives care about different value propositions than creative directors. This concept is crucial to understand for agencies that want to work with senior leadership. What do CEOs value in design partnerships? → Strategic thinking that aligns design decisions with business objectives and measurable outcomes. What do CMOs value in design partnerships? → Brand consistency that scales across all marketing touchpoints while supporting campaign performance. What do CTOs value in design partnerships? → Technical feasibility that creates realistic design solutions without compromising user experience. The value proposition varies depending on which executive you're speaking with.

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Terminal Fluency: As AI becomes more central to Designer workflows, I’ve been seeing more questions about whether the terminal is still worth learning. I think it is, terminal is core skill that compounds and unlocks next-level control over agents. Make terminal your second brain with this tmux + vim cheatsheet (or just get started) and keep your hands on the keyboard. https://lnkd.in/eV5bAFhF

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