Lauren Jung
New York, New York, United States
2K followers
500+ connections
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Websites
- Company Website
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http://www.theshelf.com/
- Personal Website
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http://www.laurenandjessijung.com/
About
Currently I am a co-founder of Shelf, where I focus on the design, front-end…
Articles by Lauren
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Halloween : Cashing in on Sales Like a Pirate [Infographic]
Halloween : Cashing in on Sales Like a Pirate [Infographic]
Cue up the scary music and put on your Batman pants..
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The Mother of All Mother's Day InfographicsMay 4, 2016
The Mother of All Mother's Day Infographics
I've come to terms with the fact that I'm overly obsessed with holidays. They're just plain fun.
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How To Find Some Customer Lovin' On Valentine's Day [Infographic]Feb 12, 2016
How To Find Some Customer Lovin' On Valentine's Day [Infographic]
Valentine’s Day is supposed to be the most romantic day of the year (not that we need ONE day to express our love for…
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Holiday Marketing 2015 : How to Sell More Stuff [Infographic]Nov 12, 2015
Holiday Marketing 2015 : How to Sell More Stuff [Infographic]
The holidays are upon us, which means it's time to get moving with your marketing campaigns. People start their holiday…
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An Interview With Branden Harvey: How To Do Snapchat CampaignsOct 27, 2015
An Interview With Branden Harvey: How To Do Snapchat Campaigns
Just like YouTube and Instagram have provided a platform for digital stars aka influencers to blossom, so too has…
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10 Simple Steps For Working With Influencers on SnapchatOct 15, 2015
10 Simple Steps For Working With Influencers on Snapchat
I think you'll agree with me when I say: Influencer marketing on Snapchat is REALLY not that straightforward! Snapchat…
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What Is Influencer Marketing (In Layman's Terms)Aug 20, 2015
What Is Influencer Marketing (In Layman's Terms)
Influencer marketing has climbed the ranks to be the most frequently over-complicated simple process in history…
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How To Do Influencer Marketing: Insider Tips from 40 Top PR ProsAug 13, 2015
How To Do Influencer Marketing: Insider Tips from 40 Top PR Pros
Influencer marketing has proven to be one of the effective and sustainable marketing channels for both large and small…
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How To Get Creative With Blogger CollaborationsJul 10, 2015
How To Get Creative With Blogger Collaborations
A while back we talked about the many ways you can partner with bloggers to get in front of your customers. In truth…
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Why Alex and Compete Are Leading You Astray With Influencer MarketingJun 26, 2015
Why Alex and Compete Are Leading You Astray With Influencer Marketing
At The Shelf, we've been talking about vanity metrics a lot. In fact, you should check out our previous post on why…
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Activity
2K followers
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Lauren Jung shared thisSo proud of this team!Lauren Jung shared thisWe are nominated for a Webby 🏆 For UNIQLO FW24: Built to Go Viral. And It Did. This work was built differently. Not as a one-off campaign, but as a creator-led system designed to move through culture and drive real momentum. A campaign built to travel. A system designed to scale. Creative that earns attention...and converts it. We’re proud to be nominated alongside some of the best in the industry and even more proud of the thinking behind the work. If you’ve got 10 seconds, we’d love your support: 👉 Vote here: https://lnkd.in/ewicAieP Every vote truly makes a difference. And if you’re open to sharing, we’d appreciate it.
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Lauren Jung shared thisWe were nominated for a Webby Award!! I would be thrilled if you can go in and vote! You just sign in with Gmail. It takes 2 seconds. :) Here's the voting link https://lnkd.in/giDjPD4p !
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Lauren Jung shared thisI'm so excited about this project that our team has put together (and is continuing to expand upon). #influencingthecurve is a pro bono campaign that we've been running on Instagram for the last few weeks. To date, more than 100 posts have gone live under this hashtag. We've had more than 40 influencers participate, and another 120 who are ready to post in the next week or two. We've received a truly overwhelming response from our influencer community, and we couldn't be more pleased to be a part of this movement to help flatten the curve. We'd love for anyone who wants to participate to use the hashtag and/or give us a follow on Instagram https://lnkd.in/dym4VXY :) Stay safe!Lauren Jung shared thisHey... so have you joined the Influencing the Curve campaign? 🦄 We created Influencing the Curve (on Instagram @influencingthecurve), a campaign committed to sharing facts, stats, and real stories from the global community about the impact COVID-19 is having on families & businesses. Any person, brand, or nonprofit can participate. TO JOIN... Just add #influencingthecurve + @influencingthecurve to your relevant post, and we may feature your post on our pages. If you want more info about this campaign, click the link to check out the campaign page for Influencing the Curve to get a better idea of what this push is all about. #covid19 #coronavirus #marketing #agencylife #influenceragency #influencermarketingplatform https://hubs.ly/H0pQgWZ0
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Lauren Jung shared thisLauren Jung shared thisBOOKMARK & SHARE. #influencers #socialmedia #marketing #influencermarketing So.... We did a little twist on the holiday gift guide. Every one of the products in THIS gift guide is from an influencer-owned brand, is influencer merchandise, or an influencer collab. https://hubs.ly/H0mc3-Y0
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Lauren Jung shared thisLauren Jung shared thisHow to Future-Proof Your Brand’s Online Reputation http://ed.gr/bztpg
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Lauren Jung shared thisPart 2 of our CBD posts! If you're curious. These two articles have EVERYTHING (and probably more) than you'd ever need to know about CBD and marketing for these products.Lauren Jung shared thisThe #cannabisbusiness is definitely in a rapid-growth stage right now. But while legislators try to decide what the rules of engagement should be, CBD brands are facing a huge problem - blanket restrictions on how they can market to current and future #cbd buyers. Here's the fix: Your customers are #socialmedia users, and the most effective way to reach targeted segments of your customer base is with #influencermarketing - partnering with influential social media users who can honestly say they love your product. In this post, we lay out the basics of how #cannabis brands can structure influencer campaigns to achieve specific #marketing goals. #business #startups https://hubs.ly/H0k8wFD0
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Lauren Jung shared thisA really fun B2S infographic!!Lauren Jung shared thisIt's the second most wonderful time of the year - back to school time. Wonderful because the kids go back to school... and wonderful because it's the second biggest retail event of the year, projected to top more than $80B in U.S. sales alone this year. ABOUT THIS INFOGRAPHIC We put together more than 150 data points and crafted them into a series of info-packed visual masterpieces that will tell you just about everything you want to know about back-to-school shopping habits. Anything that isn't data is a recommended marketing strategy to help you ROCK your B2S sales and marketing over these next few weeks. #sales #marketing #socialmedia #infographics #marketingstrategies #influencermarketing https://hubs.ly/H0jVL2N02024 Back to School Spending + Marketing [INFOGRAPHIC] | The Shelf2024 Back to School Spending + Marketing [INFOGRAPHIC] | The Shelf
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Lauren Jung liked thisLauren Jung liked thisWe are nominated for a Webby 🏆 For UNIQLO FW24: Built to Go Viral. And It Did. This work was built differently. Not as a one-off campaign, but as a creator-led system designed to move through culture and drive real momentum. A campaign built to travel. A system designed to scale. Creative that earns attention...and converts it. We’re proud to be nominated alongside some of the best in the industry and even more proud of the thinking behind the work. If you’ve got 10 seconds, we’d love your support: 👉 Vote here: https://lnkd.in/ewicAieP Every vote truly makes a difference. And if you’re open to sharing, we’d appreciate it.
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Lauren Jung liked thisLauren Jung liked thisThrilled to share that our Weekday campaign is a finalist in this year’s Shorty Awards 🏆 Over the past year, we’ve been working to help relaunch The New Weekday - bringing together three distinct brands into one unified identity, built through creator-led storytelling. From concept to execution, it’s been an incredible collaboration with the Weekday team to bring this to life and build a campaign designed not just for launch, but to scale as a full-funnel system over time. Huge thank you to the Weekday team, our creators, and the team at The Shelf Influencer Marketing Agency for the collaboration - it’s incredibly rewarding to see this work recognized, and we're excited to keep building what’s next 🚀 Don't forget to cast your vote here through April 8 👀 https://lnkd.in/eh-hwKDN #shortyawards #creatoreconomy #theshelfThe New Weekday: Redefining Fashion Through Creator-Led Storytelling - The Shorty AwardsThe New Weekday: Redefining Fashion Through Creator-Led Storytelling - The Shorty Awards
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Lauren Jung liked thisLauren Jung liked thisI saw a recent article by Digiday and it got me thinking about how more and more brands are building in-house creator communities. Retailers like Urban Outfitters are experimenting with participation-driven programs where the focus shifts away from follower count and toward engagement and community. At first glance, it makes total sense. Instead of renting attention campaign by campaign, brands can build a network of creators who genuinely love the product and talk about it consistently. But here’s the part that’s been interesting to watch: Bringing the creator program in-house doesn’t automatically create a system. It mostly creates activity. Suddenly there are hundreds of creators posting and thousands of pieces of content going live… but teams still struggle to answer some pretty important questions: • Which communities are actually driving purchase behavior? • Which narratives consistently resonate? • Which creative variables are repeatable winners vs one-off hits? • Where should paid amplification focus to compound results? In other words: more content supply, but not always more signal. The brands I’m most excited about right now are thinking beyond “creator programs” and starting to build creator systems. The ones that scale performance tend to have four things working together: *Data-led community mapping *Content designed for attention and algorithms *Paid media experiments planned before content is produced *A learning loop that compounds insights over time That’s when creator participation stops being noise and starts becoming a performance engine. Honestly, it’s one of the most interesting shifts happening in social right now. Curious what others are seeing: Are you seeing more brands move toward in-house creator communities? #InfluencerMarketing #CreatorEconomy #SocialMediaStrategy #InfluencerStrategy The Shelf Influencer Marketing Agency
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Lauren Jung reacted on thisLauren Jung reacted on thisTwo months into 2026, TikTok's annual trend forecast is already proving itself right. The theme was Irreplaceable Instinct. The argument: as AI gets more capable, the most valuable things in marketing become the things technology cannot replace. Human curiosity. Emotional connection. Cultural fluency. We're seeing it play out in real time across every campaign we run. Three signals from the report that are hitting harder than ever: → Reali-TEA: Polished, aspirational content is losing. Audiences want unfiltered stories, behind-the-scenes moments, and radical honesty. What once felt curated now feels like a red flag. → Curiosity Detours: TikTok processes billions of searches daily. Users arrive with one intention and leave having discovered ten other things. Brands that show up in adjacent niche communities — not just their obvious category — are capturing audiences they didn't know existed. Duracell found K-pop fans through battery search behavior and grew their follower base 483%. → Emotional ROI: Impulse buying is losing to intention. Consumers are redefining what counts as essential — and emotions are drawing that line. The "why to buy" is now the most important message in any creative brief. None of this is abstract. It maps directly to how we build campaigns, starting with Market Intelligence that surfaces the cultural conversations already happening around a brand, then engineering content that earns a real place in those conversations. The brands winning on TikTok right now aren't the ones with the biggest production budgets. They're the ones who saw these signals early and built their strategy around them. What signal are you still ignoring? 📰 Source: https://lnkd.in/gb4Vzszt #TikTok #InfluencerMarketing #CreatorEconomy #ContentStrategy #TheShelfIntroducing TikTok Next 2026: Our Trend Forecast for Marketers for the Year Ahead - Newsroom | TikTokIntroducing TikTok Next 2026: Our Trend Forecast for Marketers for the Year Ahead - Newsroom | TikTok
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Lauren Jung liked thisLauren Jung liked thisIn 2017, as most of you know, I became the end user. I wasn’t thinking about brand or positioning. I was sitting in a hospital room waiting on a cancer diagnosis that ultimately altered my life. And something hit me pretty quickly. You can tell when something was written or designed from a distance. You can tell when “human-centered” is just a phrase someone likes to use. But when you’re the person on the receiving end, it doesn’t always feel real. That year changed how I think about design. It’s been a driving factor in how I’ve worked for the last eight years and now at Fieldwork. Lately I’ve been noticing how efficient our industry has become. AI can generate positioning in seconds. Research gets summarized instantly. Strategy decks look cleaner than ever. All in the name of getting sh*t done 😉 But efficiency isn’t the same thing as understanding. Execution is getting commoditized. Judgment isn’t. The best work I’ve ever been part of didn’t come from staring at a screen longer. It came from being in the room. Walking a facility with a client. Watching someone struggle with a product. Sitting in a space long enough to notice what wasn’t being said. That kind of proximity sharpens your judgment. Judgment shapes taste. Taste builds conviction. Conviction is what makes work distinct. Without context, you get abstraction. Without conviction, you get safe work. With the help of my team at Fieldwork, we’ve been exploring this idea: proximity may not be the last competitive advantage in design but it’s the input that strengthens the things AI can’t automate. Judgment. Taste. Perspective. More soon. __ 📸 My wife Sarah Rose and I at Winship Cancer Institute of Emory University.
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Lauren Jung liked thisLauren Jung liked thisThe False Choice: Why CMOs Don’t Have to Pick Between Brand and Revenue ADWEEK’s latest report (linked below) surfaced a telling shift: - 48% of CMOs are pivoting toward revenue - Only 24% are prioritizing brand awareness In this economy, that makes sense. The pressure to “prove it” is real. But the framing is flawed. Brand and revenue are not opposing priorities. They’re outputs of the same system. When leaders feel forced to choose, it usually signals something deeper, fragmented execution, disconnected metrics, short-term optimization layered on top of long-term ambition. If your marketing builds awareness but doesn’t drive action, it’s incomplete. If it drives conversions but erodes brand equity, it’s unsustainable. In our work at The Shelf Influencer Marketing Agency we see this tension play out constantly. The breakthrough doesn’t come from reallocating budget between “brand” and “performance.” It comes from building intelligence into the system itself. When marketing is powered by real market signals…social listening, creator-level performance data, algorithmic fluency, you stop chasing vanity metrics and start engineering outcomes. You create programs that: • Capture attention because they live inside real cultural conversations • Drive action because they’re built for how platforms actually distribute content • Compound learning so performance improves over time This isn’t about doing more. It’s about operating smarter. To the CMOs navigating board pressure right now: You don’t have to choose between building a brand people love and delivering revenue the board respects. But you do have to reject the false choice. Stop picking sides. Start building better systems. Article: https://lnkd.in/egKPH5sz #CMO #influencermarketing #brandbuilding #revenueCMOs Are More Focused On Growing Revenue Than Brand AwarenessCMOs Are More Focused On Growing Revenue Than Brand Awareness
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FreePress Directory
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Agency Spotter has released their May 2025 Top Web Design Agencies Report, with MAXBURST earning the #6 spot among 1,400+ agencies evaluated nationwide. The New York-based digital agency was recognized for its innovative approach to web design and commitment to AI-friendly development practices. CEO Andrew Ruditser emphasized the company's focus on creating websites that excel in both human engagement and AI system compatibility. #WebDesign #DigitalAgency #BusinessNews #TechNews https://lnkd.in/ePPgTVUr
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Simon Muriuki
Mech Connect Solutions • 914 followers
The classic design process is evolving and fast. For African tech innovators, this is a wake-up call: the way we build products, design interfaces, and solve problems is changing globally. Leveraging AI, thinking beyond traditional processes, and embracing new design archetypes could be the key to creating world-class products from Africa. 🌍✨ Tech is no longer about following established playbooks, it’s about adapting, experimenting, and innovating faster than ever. #AfricanTech #Innovation #Design #AI #ProductBuilding #FutureOfWork
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The General Partnership
6K followers
Katie Dill is the Head of Design at Stripe. Randy Hunt is the Head of Design at Notion. They’ve each led design at some of the most design-forward companies—from Airbnb to Etsy to Lyft—building products used by millions of people. In this episode of The General Podcast, Katie and Randy swap notes on: - How to protect product quality without being precious - The “should designers code” debate - The pursuit of beauty in large design orgs - Having a point of view as a design leader - Strong design cultures that don’t compromise - Taste vs. consensus in product development Listen 👇 🎬 YT: https://lnkd.in/gR3AiDpj 🎧 Spotify: https://lnkd.in/ga8zs4qx 🎧 Apple: https://lnkd.in/ddC_HFbu ✉️ Substack: https://lnkd.in/gAA8YwEx
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Martin Dowson FRSA
Liminal Design Office • 7K followers
Jenny Wen from Anthropic was on Lenny's podcast recently talking about how design is changing & I've seen it shared a lot with very little pushback and lots of hyperbole so I want to add some balance. There are 3 things in here that are genuinely worth sitting with. 1) She puts numbers on the time allocation shift - she's gone from 60-70% of her time mocking & prototyping down to 30-40%, with the rest now spent pairing with engineers & shipping code directly. That's real data from her context & it marries with anecdotal evidence I see from others who've found genuine efficiencies in their personal workflow - but what you do with that reclaimed time is going to vary dramatically depending on where you sit, what you're building & who you're building it for. 2) She talks about vision horizons compressing - no more 2 or 5 year design visions at Anthropic, they're working 3 to 6 months out & the output is a prototype that points a direction, not a polished deck. 3) Her three hiring archetypes super interesting - the block-shaped generalist who's 80th percentile across multiple skills, the deep T specialist who's top 10% in 1 thing, & the craft new grad who learns fast & isn't weighed down by old process. That last one I'm a huge advocate of - the value of a graduate with strong foundational skills who hasn't yet been told how things are supposed to work is massively underestimated. However I think the conversation around this episode has been a bit uncritical. Jenny says the traditional design process is dead. But when it comes to what replaces it the answer is essentially... be flexible, pair with engineers, set short-horizon vision. And in my opinion she hasn't offered an alternative process with any real detail. I don't think she's claiming to, but the way people are sharing this you'd think someone just handed us the new playbook. She didn't. That vision compression, that faster prototyping all only works if your entire company is oriented to working this way and again, lets not fetishise the single domain product design/dev challenge. I think it's important to say - this is one designer's perspective from inside one of the fastest moving AI labs on the planet. If you're a design lead at a bank or an insurer or a healthcare company, where you've got regulatory constraints, slower release cycles and engineers who aren't running seven Claude instances... there is nothing in this episode that is going to dramatically change your Monday morning. The frontier is useful context. It is not a universal strategy. Take the main points but don't fall for the 'XYZ is dead' or 'XYZ role is no longer needed' The hard work of figuring out what the new process actually looks like for your team, your constraints, your product - that's still yours to do. You can dramatically shift how fast you move between value gates in your work. Saying that the double diamond is dead (not what she said) shows you never understood design in the 1st place.
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Dain Walker
Rivyl • 23K followers
How do you get your product into the Oscars gift bags and the New York Museum of Modern Art (MoMA)? You don't buy your way there. You design your way in. On the latest Agency Podcast, Memobottle co-founder Jesse Leeworthy revealed how design, not ad spend, was their ultimate marketing weapon. While other brands competed on features (like insulation), Memobottle competed on design, creating an iconic, flat bottle that solved a problem no one else addressed. The result? - Urban Outfitters placed a purchase order before the first product was even shipped. - The Oscars and design galleries like MoMA stocked them. Jesse's journey is a masterclass in how to "weaponize superior design". He proved that if your design is truly iconic, it stops being a product and becomes a story. It becomes the "Trojan Horse" that carries your mission into the mainstream, giving you cultural relevance that no marketing budget can buy. Is your brand's product design just a "skin," or is it your core strategic advantage? Stream now on YouTube, Spotify and Apple Podcasts. Link in comments.
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