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As an Alliance and Channel Sales professional, I bring extensive experience within the…
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9 Quick Tips for a Successful Partner Marketing Event
9 Quick Tips for a Successful Partner Marketing Event
As a channel sales representative for Microsoft, I have had the privilege to attend many interesting marketing events…
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Jack Huffman posted thisWith IBM’s acquisition of Confluent now complete and team integrations well underway, my time leading Confluent Microsoft GTM alliance came to an end last week. I’m incredibly proud of what we’ve accomplished, including five Partner of the Year awards and one of the earliest ISVs to embrace the Microsoft/Azure Marketplace delivering results that surpassed those of much larger organizations. We built a cosell engine that was integrated with our sales cycle, aligning Microsoft funding/incentives to support deal close while promoting consumption growth based on where customers were in their adoption cycle. We strove to be a leader in execution of these principles and the results were indisputable. As this chapter closes, I’m excited to announce that I am moving forward as an independent consultant to help partners maximize the ROI of cosell, tap into the richness of Microsoft partner incentives, and become an engine for pipeline acceleration and growth, and customer success. I will be attending the Ultimate Partner Live Bellevue event next week and if you are there, I would love to meet with you. (more details coming soon!) The key to our success was a tightly integrated high performing team. I want to thank everyone who came together over the last five years to make this happen, starting with Michael Cooper who brought me on board for this journey and remains a good friend. I also have to acknowledge my cloud partner friends, Alice Dalby and Sreejith Karuthody who remained loyal confidants through thick and thin. Two of the best and smartest people I know who will continue to deliver great results. The execution of this alliance would not have happened without the best team in the business: Marty O'Brien, Shourya Bali, Jacob Bogie, Alexis Ruch, Michael Worthington, and numerous others across Confluent leadership, product, engineering, finance, and professional services. The support from Microsoft was nothing short of exceptional. It starts with a couple of Microsoft’s best PDMs, specifically Carrie Ames and Kim Brylle, both of whom represent the best of Microsoft. Across the partner landscape we had great support from many others including Nina Harding, Heather Deggans, Lori Borg, Tony Surma, Pat Primavera, Carlos McKinley, Anne George, D'Arcy Lussier, Mikhail Oza, Deborah Stroud and so many others. A heartfelt thanks to everyone who contributed to this outstanding chapter and apologies if I missed anyone's name!
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Jack Huffman shared thisLast week, I had the privilege of representing Confluent at Microsoft's America's Enterprise Partner Accelerate event. A highlight of the experience was joining my friends Margaret Hahn from Valorem Reply and Paul Horn from Nasuni on stage. During our session, hosted by Sarah McKinney, we discussed how our three distinct Microsoft partners utilize incentives to accelerate business growth. Microsoft offers an incredible array of assets, and I hope we helped unlock new opportunities for other partners. A huge thanks to Sarah, Pat Primavera, Carrie Ames, and Anne George for the opportunity and for such a great event.
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Jack Huffman reposted thisJack Huffman reposted thisI'm reaching out with a heartfelt request because I've joined an incredible volunteer medical mission with Healing the Children Northeast (HTCNE), a 501(c)(3) nonprofit dedicated to transforming young lives. Picture a child in Peru born with a cleft lip or palate—struggling to eat, speak, breathe, and facing lifelong stigma. These conditions are fixable, but for families in poverty, surgery is often impossible without help. Our all-volunteer team of surgeons, nurses, and specialists is heading to Ica, Peru (April 10-18, 2026) to provide free cleft palate and maxillofacial surgeries to children in need. Just last year (2025), a similar mission there helped 80 children—and since 1985, HTCNE has supported over 58,000 kids worldwide through these efforts. We donate our time and expertise; your support covers essentials like supplies, anesthesia, and logistics so we can operate safely and reach more children. The impact? A single surgery restores smiles, confidence, normal eating and speaking—and opens doors to brighter futures. Seeing those transformed faces is life-changing. These smiles represent hope restored—one child at a time. 100% of donations are tax-deductible and go straight to making missions like this possible. To donate online (quickest!): Visit https://htcne.org → Click DONATE NOW → Select “use this donation for a specific team/member” → Add my name Jacob Bogie in the note. Or mail a check to Healing the Children Northeast (address on site), with my name in the memo. Thank you for considering this—your generosity gives a child not just a surgery, but a chance to thrive. It means the world. With deep gratitude, Jacob Bogie Proud Volunteer, HTCNE Medical Mission Team
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Jack Huffman shared thisJust shy of 5 years with Confluent and we have this amazing news. Since my first day, I have believed in the power of real time data and the important customer and data unlocks that has only been enhanced with the power of the full Data Streaming Platform, particularly Flink and Tableflow. I truly believe that this company and technology is still in it's infancy, the best is yet to come.Jack Huffman shared thisWe are excited to announce that Confluent has entered into a definitive agreement to be acquired by IBM. After the transaction is closed (subject to customary closing conditions and regulatory approvals), together, IBM and Confluent will aim to provide a platform that unifies the world’s largest enterprises, unlocking data, accelerating time-to-value and building the real-time data foundation required to scale AI across every organization. The proposed transaction positions Confluent to continue building the same product for the same customers with even greater ambition and resources. We want to thank our team members for their continued hard work and dedication that created and defined the data streaming platforms category and paved the way for this next chapter. We look forward to working together as a part of IBM after the transaction closes. For more information, please see our blog post: https://lnkd.in/g2dZa5hW
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Jack Huffman shared thisGreat insight from Confluent's CPO on Confluent pricing. There is a solution for every need and price should never be an obstacle. A world class data streaming platform that fits every budget and every need.Jack Huffman shared thisConfluent will never lose on price. We've invested to deliver the best Kafka, but it's also the least expensive. Let me repeat that: Confluent. Will. Never. Lose. On. Price. We even guarantee it. Trust me, I understand the budget pressures teams operate under. Cost is always top-of-mind. Unfortunately with hyperscalers, it’s almost impossible to know the true TCO of your managed Kafka. But when you look at the numbers, one thing is clear: Confluent is better, simpler, and costs less than any hyperscaler. It’s simply true. That’s why I insisted we launch a Price Guarantee. We’re pledging to win on cost against any hyperscaler. This is real savings that will make a real impact on your budget. You don’t have to take my word for it. Run your own numbers with our cost estimator, and discover what thousands of companies already know: Confluent will never lose on price. Guaranteed. https://lnkd.in/guJHYx9D
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Jack Huffman shared thisYou won't want to miss this session with Confluent's own Sean Falconer and Microsoft's Melody Yin. Two outstanding speakers, one webinar. I hope to see you there!Jack Huffman shared thisI’m teaming up with Melody Yin from Microsoft to show you how to build event-driven enterprise AI agents using AutoGen, Confluent, Azure OpenAI, Flink, and Kafka. This is a practical walkthrough of building real-time, stateful agents that can reason, act, and collaborate. We'll cover: ✅ Why agents need to be built like microservices ✅ How event-driven architecture enables adaptive, always-on workflows ✅ How AutoGen and data streaming fit together ✅ Plus a live Q&A to get your questions answered 📅 Tuesday, July 8 🕙 10 AM PDT | 1 PM EDT | 10:30 AM IST | 3 PM AEST Register here: https://lnkd.in/guzNcxei
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Jack Huffman shared thisMicrosoft turned 50 today and I was privileged to be a part of it for a significant portion of those years. Anyone who has had that opportunity understands it becomes part of your DNA, it influences who you are and in my case, it has been central to my entire career. I'm proud of my time there and I have no doubt it will be here in another 50!Jack Huffman shared this🍰 Happy Birthday, to us! 🍰 A lot has happened since 1975, when a couple of childhood friends dared to dream bigger than what reality allowed at the time - and gave people around the world a whole new way to work, live, and play. 🎈 Today we celebrate the bold, curious, unpredictable, and unforgettable things we have created together over the last 50 years. Join our colleagues and wish Microsoft a happy birthday! 🎉 #Microsoft50
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Jack Huffman shared thisA really exciting announcement about how Confluent and Databricks are working together.Jack Huffman shared thisThe analytics world is moving from BI to AI. This isn’t just about enabling insights, it’s about powering actions. To make this real analytical data needs to work at the speed of operational applications. Confluent and Databricks are partnering to make this happen: connecting Delta Lake and Unity Catalog to real-time streams with Tableflow. Read more from Ali Ghodsi and me here:How Confluent and Databricks Are Unlocking Real-Time AIHow Confluent and Databricks Are Unlocking Real-Time AI
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Jack Huffman shared thisWe are incredibly proud to announce that Microsoft is the Confluent Innovation partner of the year! This partnership is an outstanding example of what we can do together to deliver exceptional results for customers. A very special thanks to everyone who works so hard on this partnership every day! Carrie Ames Liliana Gonzalez Nina Harding Heather Deggans Gustavo Zimmermann Eduardo Kassner Carlos McKinley James Nguyen Mikhail Oza Anne George Paul Mac Farland Erica Ruliffson Schultz Gerry Fierling Josh Treichel Sandeep Shirodkar Oliver Pearce Marty O'Brien Shourya Bali Jacob Bogie Alexis Ruch Deborah Stroud Peter Kennedy Julia Liuson Qi Ke Lori BorgJack Huffman shared thisDrumroll, please… 🥁 The 2025 Global Confluent Partner Awards winners are here! We’re beyond excited to celebrate these gamechangers in data streaming who brought the heat in 2025. Learn more about the awards here → https://cnfl.io/42Aoabm 🍾 Congrats to our global winners: Accenture, Amazon Web Services (AWS), GoodLabs Studio, Microsoft Azure, Mitra Integrasi Informatika, PT, MongoDB, Ness Digital Engineering, SVA System Vertrieb Alexander GmbH, and Tata Consultancy Services!
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Education
Volunteer Experience
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Safeplace Volunteer
YouthCare Seattle
- 6 years
Social Services
Supporting efforts to assist homeless youth to find emergency, immediate, and long term shelter.
Honors & Awards
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FY22 President's Award Winner
Confluent
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Finalist for Microsoft Platinum Club Circle of Excellence
Microsoft
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Microsoft Commercial Partner VP Excellence Award for outstanding performance
Microsoft
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Microsoft West Region RVP Excellence Award for leadership in services consumption
Microsoft
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Microsoft Gold Club Circle of Excellence - FY2014 - Top contributor and revenue attainment
Microsoft
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Microsoft National Customer and Partner Satisfaction Champion quarterly award winner
Microsoft
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Florian Engel
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