Jay Prasad

Jay Prasad

Carlsbad, California, United States
15K followers 500+ connections

About

I build and scale platforms at the intersection of AI, data, and real-world…

Articles by Jay

Activity

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Experience

  • Relo Metrics Graphic

    Relo Metrics

    Santa Monica, CA

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    San Francisco Bay Area

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    Los Angeles Metropolitan Area

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    Santa Monica

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    Emeryville, CA

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    San Francisco

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    San Mateo, CA

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    San Francisco Bay Area

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    San Francisco Bay Area

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    San Francisco, California, United States

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Education

Licenses & Certifications

  • IAB Programmatic  Graphic

    IAB Programmatic

    IAB

    Issued

Volunteer Experience

  • The Family Giving Tree Graphic

    Holiday Season Coordinator

    The Family Giving Tree

    - Present 15 years 7 months

    Children

    Each holiday season lead the efforts with companies to pick the wishes of families in need, purchase the gifts on the cards, gather the gifts and help deliver to FGT centers in the Bay area.

  • IAB Graphic

    Video Board of Directors: Advanced TV and OTT committee

    IAB

    - Present 10 years 5 months

Patents

  • Sequential Delivery of Advertising Content Across Media Devices

    Filed US 15/219,268

    The asset enables sequential messaging, which provides advertisers the ability to engage viewers with more robust, complete storylines. The system monitors the delivery of advertising segments (i.e. chapters of a story) to ensure the continuous, non-redundant delivery of sequential advertising.

    Other inventors
  • Cross Screen Optimization of Advertising Placement

    Filed US 15/219,262

    The asset provides advertisers precision in the placement and pricing decisions involved in advertising campaigns. The system involves the following process: 1. transmitting an advertising bid with campaign details (digital devices, demographic information, and consumer graph representation)

    Other inventors
  • Targeting TV Advertising Slots Based on Consumer Online Behavior

    Filed US 15/219,259

    TV viewing is transforming to digitally distributed viewing, as audiences watch proportionately less live broadcasting and more in a video on demand (VOD) or streaming video format. This portfolio enables a unified purchasing experience for video advertising inventory and one that can reliably target relevant populations of consumers.

    Other inventors

Courses

  • Advanced data analytics

    1007

  • Transnational Management

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Languages

  • English

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  • Hindi

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  • Spanish

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