Amit Shah

I’ve been talking with founders about how painful enterprise customization still is — even in 2025. David Dworsky and Gordon Ritter just put words to what we’ve been seeing: the age of point-and-click configuration is ending, and the next category winners will make customization conversational. For early-stage founders, this is the wedge: - Own one painful workflow - Capture the data - Build toward becoming a system of record If you’re building in this space, I’d love to hear how you’re approaching it. Link to the full article on this in the comments. 

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TODAY’S HOT TAKE: TCPA violations for AI calls now cost up to $1,500 each. The FCC clarified that "cheap" bots are a liability without a compliant workflow. Scaling voice without an audit trail creates massive exposure. For many teams, one mismanaged campaign is an operational crisis. Always secure express consent and keep timestamped records. Is your setup protecting your business or exposing it? #ZentricAi #Compliance #VoiceAI #BusinessOperations #RiskManagement https://lnkd.in/gW2-6MWx

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The signed vs. live ARR gap right now is insane. For the first time in my career, I’m seeing a monster gap between CARR (Contracted ARR) and live ARR. In vertical AI—across categories like voice, enterprise search, and collaboration tooling—the market pull is bigger than I’ve ever seen. Startups are signing $8M in CARR while only realizing $2M of live ARR. That’s how strong the demand signal is right now. The winners won’t just be the ones with the biggest contracts. The winners will be the ones who leverage AI to streamline onboarding—turning contracts into live ARR fast. This will lead to: 1. Happier customers who see value immediately 2. Faster cash conversion to reinvest in growth 3. Less reliance on external capital, and less dilution In this cycle, onboarding isn’t a back-office function. It’s a growth strategy. #VerticalAI #GTM #Onboarding #CustomerSuccess #NPS #CSAT

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DCO isn’t just a feature anymore—it’s a growth engine. COOL Media - DCO & Creative Automation is bringing Dynamic Creative Optimization (DCO) to new heights with an approach that is integrated, governed, and measurable—built to unlock performance while protecting quality. What makes us different? We’re not adding another tool. We’re connecting the dots across the ecosystem and our integrated platform: Media & Attribution → unify brand + performance in a single loop for faster learning. Franchise & Multi-Location → inject hyper-local signals to fuel creativity in real time. Publisher Experiences → use first-party engagement to guide what to say, not just where. Supply-Side Platform → scale seamlessly across CTV, DOOH, and web with fewer hand-offs. The result: a streamlined, innovative structure with fewer vendors, tighter quality control, and speed that compounds over time. Creative shouldn’t be a bottleneck—it should be a growth system. By embedding DCO into our ecosystem, we unlock personalization at scale with governance built in—and we prove it with measurement. This evolution isn’t just a product milestone. It’s a step toward making creativity accountable, measurable, and truly dynamic across every channel. Check us out = https://lnkd.in/eUqK2Juu the COOL company #AdTech #DCO #CreativeAutomation #DigitalAdvertising #COOLMedia

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Christopher Gee Gee of B2B eCommerce Association recently asked me, “Is composable commerce making a comeback?” I’d argue it never left. After watching tightly coupled platforms, the headless wave, and today’s composable stacks, my view is simple. The market isn’t reversing course on composable; it’s recalibrating. Composable principles still matter. Flexibility still matters. But as stacks grew, so did the coordination required to run them. Each service made sense on its own, but the system as a whole became harder to operate. What I’m seeing now is teams bundling where speed and simplicity matter. And decoupling only where differentiation actually pays off. They’re operating not from a standpoint of architectural purity, but of operational sustainability. The real challenge was never the architecture itself. It was ownership, accountability, and adoption once the system went live. We unpacked all of this in a recent editorial conversation, including why bundled composable approaches are re-entering the picture and how teams are matching architecture to real organizational capacity. If you’re navigating these tradeoffs right now, I think you’ll find it useful.

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Love this - AI is the Oppenheimer moment for marketing. It fundamentally collapses the time and cost of production. A $2.5 million campaign that used to take four months can now be delivered for $500,000 in four weeks. Legacy firms that charge based on hours with the 'time-driven' model are existentially threatened by this.

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