JD Norman

#WednesdayWisdom 65% of CMOs say AI will transform marketing… but nearly half think they only need minor skill updates. By 2027, lack of AI literacy may be one of the top three reasons enterprise CMOs get replaced. AI isn’t just a content tool. It’s strategy, governance, measurement, and real business impact. #CMO #ArtificialIntelligence

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Most CMOs focus on short-term AI wins, but lasting impact requires a strategy that evolves. Use the Gartner framework to progress from AI as a tool to an influencer — aligning tech, talent and trust for sustained growth: https://gtnr.it/4atBVwo Gartner for Marketing & Communications | #GartnerMKTG #CMO #GenAI #CustomerExperience

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CMOs Are More Focused On Growing Revenue Than Brand Awareness https://lnkd.in/g8jyVmuY Chief marketing officers are increasingly prioritizing direct revenue outcomes over traditional brand awareness efforts, influenced by economic pressures, performance measurement demands, and AI‑enabled tracking. This shift reflects a need for more measurable impact on business performance, with revenue growth becoming a leading strategic metric for modern marketing leaders. #CMOInsights #RevenueGrowth #MarketingStrategy #BrandVsPerformance #BusinessImpact #DataDrivenMarketing

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40% of Agentic AI initiatives are set to fail. Read from Kelly O'Hara on how to be at the right side- building data foundation for success. #merkle

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Personalization isn’t about channels or platforms. It’s about giving customers what they actually want. In this episode of Here’s the Deal, I share the marketer’s checklist for data activation, from unifying your data to optimizing campaigns in real time.

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"Invisibility on AI platforms risks dire consequences, even for brands that lead in market share." Michael Pettiette & Kimberly A. Whitler recommend an evolving framework for a world where AI answers replace traditional search results. Visibility isn’t just about ranking high anymore; it’s about being the answer that brands and customers discover first in an AI-powered marketplace. https://lnkd.in/gSsEgybW #Marketing #SEO #GEO #SEM #GEM #AIIntelligence #AIBrandVisibility 

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The efficiencies AI offers are not just operational gains, they’re invitations to prioritize deeper introspection. The maxim “Know Thyself” is no longer a philosophical ideal – it’s a strategic imperative. Marketers must understand their brand through the eyes of their real consumers, not idealized personas or aspirational brand positioning statements. My Mediaplus Group colleagues Rose Huang and Chenoa Cunningham joined me, and a suite of global thought leaders from across our group, in offering our insights on this topic in Serviceplan Group's annual collection of thought leadership, our magazine TWELVE. Our reflections, predictions, and recommendations for marketers are available here. Happy reading! https://lnkd.in/eKtf54V5

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In-the-moment research captures real-time insights as customers experience your brand, whether they are browsing, buying, or interacting with your service. This real-time feedback gives brands the ability to understand customer reactions, identify friction points, and make immediate improvements. This approach leads to deeper understanding and more accurate journey mapping because it captures raw, unfiltered experiences. When you understand how your customers feel in real time, you can make changes that truly resonate. Are you tapping into the power of in-the-moment insights? Learn more at: https://lnkd.in/dXgrwvNM #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

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Research just published by Harvard Business Review shows that the top 27% of companies are moving to agile workforce models — rethinking how they deploy talent to move faster and adapt in real time. And that tracks with what we're seeing. The smartest CMOs and agency leaders are: ✅ Filling gaps with flexible talent ✅ Reworking hiring workflows to move faster ✅ Aligning with HR sooner to avoid last-minute scrambles Want a clearer picture of what’s working in 2025? 📥 Freeman+Leonard's new 2025 Trends + Salary Guide explores how high-performing teams are moving at the speed of marketing. Get your free copy here: https://lnkd.in/gaKvdJWb

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