Jennifer B.

Jennifer B.

Chicago, Illinois, United States
8K followers 500+ connections

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About

I’m an enterprise GTM and demand marketing leader who builds global growth engines that…

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Activity

Experience

  • Workday Graphic

    Workday

    Chicago, Illinois, United States

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    Chicago, Illinois

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    Chicago, IL

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    Chicago, Illinois

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    Chicago, Illinois, United States

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    Chicago, Illinois, United States

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    Chicago, IL

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    Chicago, IL

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    Bay Area, CA, Westchester County, NY, Chicago, IL

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    Greater Chicago Area

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    Santa Ana, CA

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    Chantilly, VA

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    Washington, DC & Mesa, AZ

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    Tempe, Arizona

Education

Licenses & Certifications

Volunteer Experience

  • Student Mentor: By the Hand http://bythehand.org/

    Cabrini-Green (Downtown Chicago)

    - 1 year 6 months

    Mentoring high school students: Everything from being a trusted "big sister" to helping with homework, to making decisions about college.

  • Breakthrough Graphic

    Various

    Breakthrough

    - 3 years 7 months

    Education

    I have helped coordinate and co-lead two Deloitte Chicago US Impact Day "Empowerment through Employment" workshops at the Breakthrough Community Center. I also have been contributing my time for fund raising through marketing and social media to drive awareness about the Nettie Bailey Achievement Program (NBSAP) during COVID for students who are CPS remote learners during the COVID-19 pandemic.

Projects

  • Next-Generation ERP Strategic Narrative & Category Leadership Program

    I serve as the senior strategic lead for Workday’s Next-Generation ERP initiative, driving the global messaging architecture and digital experience across CFO, CIO, and CAO audiences. I guide cross-functional alignment with Product Marketing, CCOE, Digital, Creative, and Regional GTM teams to deliver a cohesive, AI-forward ERP narrative. My work centers on shaping a differentiated platform story, elevating Workday’s category position, and enabling unified GTM motions that accelerate global…

    I serve as the senior strategic lead for Workday’s Next-Generation ERP initiative, driving the global messaging architecture and digital experience across CFO, CIO, and CAO audiences. I guide cross-functional alignment with Product Marketing, CCOE, Digital, Creative, and Regional GTM teams to deliver a cohesive, AI-forward ERP narrative. My work centers on shaping a differentiated platform story, elevating Workday’s category position, and enabling unified GTM motions that accelerate global demand.

  • Setting the Stage for Growth Corporations

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    A multi-faceted digital awareness campaign for financial professionals.

    Other creators
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Honors & Awards

  • Deloitte Global Impact Award Finalist

    Deloitte Global

    I was one of three finalists in the first ever Deloitte Global Impact awards. It was a great honor to be recognized for the community-based work I was doing to support working parents needing safe remote learning support during the COVID-19 pandemic.

  • Deloitte Global Green Globe Award

    Deloitte Global Marketing Leadership

    Best Global Digital Campaign 2018

  • Q4 Regional Make a Difference Award

    Premier Farnell Leadership Team

    I led the marketing campaign execution for a strategic supplier program that resulted in a 77% increase in sales for a key industrial electronics manufacturer in Newark's supplier portfolio.

  • Regional Supplier Excellence Award

    Premier Farnell Leadership Team

    I led the marketing program component for a strategic supplier launch. Our work resulted in a remarkable 215% increase in sales post launch with continued momentum into 2014.

Languages

  • English

    Native or bilingual proficiency

  • Spanish

    Limited working proficiency

Organizations

  • Kellstadt Marketing Group - DePaul MBA Program

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