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I've spent the last 15 years marketing products that make work better, and I got in early…
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Jeffrey Fermin shared thisI’m ending my hiatus from short form videos … came back to tell you something that nobody outside of HR is talking about: HR people get threatened. like, actually threatened. followed home. screamed at. shown up to the office by ex-employees with weapons. nearly every HR person I’ve talked to has a story. things are hard out there. but hard times are exactly when we need to stay civil, stay kind, and remember the person on the other side of all of this is human too.
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Jeffrey Fermin shared this“Slop” was Merriam-Webster’s word of 2025. It’s not just AI. It’s everything. Food bowls. Design trends. Websites. Videos. Pants from fast-fashion sites. Everything thrown together quickly just to get more eyes so a company can monetize it The constant slop overload led to another word being made up: “enshittification” Everything feels worse. Products can be absolute garbage and have high price points. Service is worse. Every post on social has the same pattern, the same exact framework, the same stuff … spun up and done different. So, what comes next? Well … We’re going to have to start trying. We’re going to need to start being more creative. We will embrace failure again! Our small weaknesses, posting a blurry photo, leaving the “uhms” in your recordings, being awkward, having the first version of something out look ugly, any and every small possible human error … It’s going to be cool, notable, and shareworthy. It’ll be appreciated. We will move past downplaying how great, unique, silly, joyful, and amazing we are. I TRULY believe the post AI slop era will lead to a renaissance of creativity. We’ll be writing and making stuff, and we won’t try and feed a machine books so it can spin up a different version of it for a post. So, like Michelangelo, Frida, Madonna, Da Vinci and any of the cool weirdos that made society advance … Let’s start being confident in our creations and all of their imperfections. Being human is awesome. Go make cool and unique stuff Sincerely, A bald, bearded, unicorn 🦄 I’ll leave you with this very simple quote from ASAP Rocky …
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Jeffrey Fermin shared thisSo, HR, you've been here right? You need to gather everything on one situation. The manager is spamming you with context. Where does it all live? Emails. Docs. Spreadsheets. Videos. Images. And a note tied to a raven's foot. None of it secure. None of it searchable. Try AllVoices, you can even use email-to-case feature. Simply, forward it to the case. It organizes itself. AI breaks down the situation. Surfaces patterns. Flags risk. Recommends next steps. Loop in the right people. Move the case forward. One centralized view. One source of truth. No having to look at dozens of files sent via e-mail.
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Jeffrey Fermin shared thisHappy to announce that I’m no longer responding to messages that sound like AI.
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Jeffrey Fermin shared thisIn a perfect world, governments would care less about ballrooms and more about protecting workers.
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Jeffrey Fermin shared thisIs this what job titles will look like after AI replaces us?
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Jeffrey Fermin shared thisTomorrow, "it's gonna be May" So, I'm bringing "sexy back" ... okay, maybe not "sexy" ... But I want to bring back building in public. Remember waaay back in the day (2021) when builders and internet nerds would push stuff out on the web for feedback? Well, I just launched a brand new homepage for AllVoices with Enrique Cartas, Bruno Ishii, and Emily Fenech,. This is obviously v1, but we are now going to iterate and make it better. And I really want to hear from you. We are constantly getting feedback on our product and our messaging, and we think this kind of lets people know what we do ... in a fun and interesting way way. So, my ask, if you're in HR -- take a minute, check it out, and let me know if we're missing anything. Oh, and if you're a designer, check it out too, I'm always open to learn how we can tweak things up. But this is a pretty good time for the AV team, we have so many exciting things coming up. I'm glad we pushed this out.
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Jeffrey Fermin shared thisI promise this isn't me trying to have a provocative hook ... I truly believe "employee experience" is dead. Gallup dropped their engagement report. I'm going to keep it a buck, I didn't read it, because I can already guess: Employee satisfaction is lower and we're losing billions in productivity. lmk if that isn't the case, so I can delete this. If my guess is right chances are it's because we're seeing some of the biggest companies politely tell their employees "you ain't crap, just produce for us until you can't anymore, then we'll replace you." The 1920s ended in the Great Depression for a reason. Overproduction. Income inequality. A workforce squeezed until it snapped. 100 years later, white collar work is running that same playbook. And nobody at the top is acting like they've read the history book. ⦿ Corporations are speed running into failure ⦿ Governments are egging the corporations on ⦿ Should note, 1 in 4 unemployed folks have been out in the market for 6 months If you're feeling squeezed, just know, it's being designed this way. And no one is coming to save you. If you're working full-time somewhere right now, it better be for one of two reasons: 💰 You're earnin' 📚 You're learnin' Ideally both if you can swing it. If not, start working on something that is helping you build that portfolio career. Build that exit strategy. I guarantee you, most companies do not want to pay you. They want to squeeze every drop of productivity out of you for as little as possible. Then remove you when it's done. Heck, even if you're a developer, you are essentially learning skills to replace yourself or your coworkers. The rules are changing. When the biggest corporations create a dog-eat-dog world all the smaller ones will follow suit. You will have to ensure that you can keep a roof over your head. One last prediction: white collar work will hit rock bottom. Society is sprinting to it. But if you're learning how to use a pick axe, you'll be ready to bust out first. Build them skills and be ready to come out the other side okay. -- Hi, I'm Jeffrey Fermin. I've come out of rock bottom before. Oh, and I started one of the first employee engagement survey tools 15 years ago. I ain't ever seen things this bad."
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Jeffrey Fermin shared thisA quiet rule I've been using for AI at work. If you don't know how to do the thing, don't use AI to do the thing. Not because AI is bad at it. Because taste, skill and know-how is the actual job. ⦿ Knowing what to keep. ⦿ Knowing what to cut. ⦿ Knowing why a sentence lands or a strategy holds. An LLM can't do that for you. It just gives you more of whatever you already are doing. Good, creative operators get sharper. Everyone else just gets faster at creating AI slop. (yes, AI helped me edit this. that's the point.)
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Jeffrey Fermin reacted on thisJeffrey Fermin reacted on thisHow I'm surviving WEEK FREAKING 40 of this pregnancy: 1) I am not. 2) Bouncing on a yoga ball while playing ukulele and writing a song about how much I hate astrology even though all my friends are witches (sorry witches) 3) Curb walking (ineffective) 4) Prayer (ineffective?!?! sorry God) 5) Eating spicy food (whoever put this on the labor induction list clearly did not have pregnancy-level heartburn) 6) texting my work friends for updates (sorry work friends) 7) trying not to think about when I will go into labor 8) thinking about it constantly 9) watching Deadloch season 2 (anyone else?) 10) waiting until it's been long enough since I finished Heated Rivalry that I can watch it again 11) trying to enjoy the relative peace and quiet (ineffective) 12) eating an economy sized bag of pirate's booty Follow along for more tips on how to be a deeply regulated, patient, serene mother goddess. 😑
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Jeffrey Fermin liked thisJeffrey Fermin liked thisI had a great conversation with Kyle Forrest on Deloitte's Capital H podcast about what's really driving or stalling AI ROI inside organizations. We got into Zapier's AI code-red moment from March 2023, how we built our hub-and-spoke operating model for AI transformation, and why the most important AI-related work isn't about the tech stack at all. Preview: Leadership, talent, culture. That's where most of the work truly lies. Tune in here: https://lnkd.in/eEfwbuG4
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Jeffrey Fermin reacted on thisJeffrey Fermin reacted on thisI am not okay. I returned back to work yesterday and several people have asked me, “Are you okay?” after losing a loved one. My answer has been: I am not okay, but I will be. I’ve cried so much over the last 72 hours that I feel like I don’t have any tears left. All of the things that once felt urgent or important no longer feel like a priority. It’s been hard to get out of bed. I don’t have an appetite. I’ve shown up for work and physically I am there, but mentally I am zoned out and just going through the motions. I had a brand campaign that was supposed to go live this week, and I asked the brand to push it back because I am not in the right headspace and I’m not going to pretend that I am. Grief changes your perspective on life. The things we stress over every day suddenly feel so small when you’re faced with loss. It reminds you how important it is to slow down, love on your people, and give yourself grace during hard seasons. It’s okay to not be okay.
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