Justin Levine

Excited to announce the launch of our 2026 Influencer benchmarks report! This report analyzes performance trends across 17 key data points including how Influencers are impacting sales, viewability metrics, brand lift, organic vs. paid trends and more. Also includes key takeaways and industry predictions for the year. You can download the free report here: https://lnkd.in/exbHMdUU

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Relevance alone isn’t enough. Resonance is where real impact happens. Brian Gleason, CEO of Seedtag, recently joined AdExchanger’s “Inside the Stack” podcast to discuss Neuro-Contextual advertising and how it shifts the focus from what someone is watching to how that content makes them feel. “Neuro-Contextual fundamentally changes how the ecosystem works. Looking ahead, we see a world where contextual isn’t an add-on at the end — it’s the foundation from the beginning,” he shares. 🎧 Listen to the full episode: https://lnkd.in/d6YrkHWk #NeuroContextual #AdTech #PrivacyFirst

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“For instance, marketers with the strongest YoY gains are more likely to spend on programmatic direct mail (40%) vs. 28%), in-game advertising (33% vs. 17%), and DOOH (28% vs. 19%). These top performers also invested in connected intelligence last year — data, personalization, creativity and orchestration.” #programmatic #data #personalization #marketers #creativity #orchestration

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Is your B2B advertising strategy ready for 2026? In collaboration with AdExchanger, we surveyed 200+ senior marketing executives to uncover how top brands and agencies are investing today—and where they see the future headed. This report explores: ✅ What's top of mind for B2B marketers right now ✅ Where ad budgets are going (and what's paying off) ✅ Where creative is falling short (and how to fix it) ✅ Where brands and agencies align (and where they clash) ✅ Where B2B marketing is headed If you’re building your 2026 plan, this research delivers the insights and benchmarks you need to guide smarter decisions. 👉 https://hubs.ly/Q03Hh4Bd0

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CMO’s and agencies are so enamored with bottom-funnel targeting tactics that they totally lost the ability to move people effectively—their judgement is out of balance with real needs today. The targeting down funnel ‘disease’ gives marketers a feeling that they aren’t being wasteful but so much is showing they aren’t being effective either. “This ….reveals …a fundamental mismatch. Respondents are applying bottom-of-funnel tactics to what they've identified as top-of-funnel brand building objectives.”

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The 6th Annual Media Sales Report is here and its chock full of actionable data that can guide performance and strategy. This year’s report looks a little different. Instead of one big download, we’ve broken it into focused sections covering key topics like: ✔️ Sales Department structure ✔️ Learning & Development ✔️ Sales Process & Appointment Setting ✔️ Sales Enablement ✔️ Industry Outlook & Culture On top of that, each section will be updated on a rolling basis throughout the year, giving you access to the most current insights from media sales managers and salespeople across the country. #salesstrategy #salespeople #salesperformance #mediasalesreport https://lnkd.in/eK-nQbSa

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