Articles by Jordi
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10 Things I Learned in 10 Years as a CVP at Microsoft
10 Things I Learned in 10 Years as a CVP at Microsoft
In March 2016, I became a Corporate VP at Microsoft. I was the first CVP from Spain at the company, which carried…
99 Comments -
Product Leadership in the Era of Gen AI
Product Leadership in the Era of Gen AI
How has product-making changed in the era of gen AI? A few weeks ago, I gave a talk about how product makers and…
11 Comments -
Bing is 15 years today: What's its legacy?
Bing is 15 years today: What's its legacy?
Bing is 15 today – I can’t believe it ..
48 Comments -
Building Copilot: 7 Learnings Since the Feb 7 Launch of the New Bing and Bing Chat
Building Copilot: 7 Learnings Since the Feb 7 Launch of the New Bing and Bing Chat
One year ago today, we announced the new AI-powered Bing including Bing Chat, which was later rebranded Microsoft…
6 Comments -
Building the New Bing: Multi-Modal Capabilities
Building the New Bing: Multi-Modal Capabilities
One of the many new features we announced on May 4 was Visual Search in Chat. We have been running test flights of this…
6 Comments -
Building the New Bing: Image Creator
Building the New Bing: Image Creator
As we announced earlier this week, with Bing Image Creator you can now turn words into pictures to truly express your…
9 Comments -
Building the New Bing
Building the New Bing
A year and a half ago, I wrote an article suggesting that search was far from a solved problem, and that in fact it was…
22 Comments -
The Microsoft in Microsoft Bing
The Microsoft in Microsoft Bing
Bing super fans may recall that back in October of 2020 we added Microsoft to the Microsoft Bing name. This was both…
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Is search ready for a revolution?
Is search ready for a revolution?
One of the challenges in web search is that it's a tool that is so ingrained in our daily behavior that it can be…
15 Comments -
Building Growth into your Product
Building Growth into your Product
While Microsoft Bing is an underdog in the search space, we are proud of the growth that we’ve been able to drive since…
9 Comments
Activity
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Today I'm joining a wonderful team with a wacky name: Project Lobster 🦞 I'm moving into a UX Researcher role on the Ocean 11 team, working with…
Today I'm joining a wonderful team with a wacky name: Project Lobster 🦞 I'm moving into a UX Researcher role on the Ocean 11 team, working with…
Liked by Jordi Ribas
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We just kicked off Team '26, our annual Atlassian conference, in Anaheim where we just shared some exciting announcements! A few that I’m especially…
We just kicked off Team '26, our annual Atlassian conference, in Anaheim where we just shared some exciting announcements! A few that I’m especially…
Liked by Jordi Ribas
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In the era of the agentic web, the role of the web index needs to evolve to support very different needs across agents and humans. In traditional…
In the era of the agentic web, the role of the web index needs to evolve to support very different needs across agents and humans. In traditional…
Shared by Jordi Ribas
Experience
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Education
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Volunteer Experience
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Advisory Board, Electrical & Computer Engineering (ECE) Council
University of Michigan
- 5 years 2 months
Projects
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Bing
- Present
Bing is an internet search engine, that offers competitive web search, and differentiates itself through it's social search offering.
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More activity by Jordi
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Excited to share that I’ve joined Microsoft AI as VP, Creative Appearances. Throughout my career, I’ve focused on how storytelling & character…
Excited to share that I’ve joined Microsoft AI as VP, Creative Appearances. Throughout my career, I’ve focused on how storytelling & character…
Liked by Jordi Ribas
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🎉 Congratulations to the Michigan ECE Class of 2026! It was a privilege celebrating this milestone with our graduates and their families at last…
🎉 Congratulations to the Michigan ECE Class of 2026! It was a privilege celebrating this milestone with our graduates and their families at last…
Liked by Jordi Ribas
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I'm pulling double duty at Code with Claude San Francisco tomorrow, May 6: 🦸 Claude Platform - what's new for builders, plus a demo that has been…
I'm pulling double duty at Code with Claude San Francisco tomorrow, May 6: 🦸 Claude Platform - what's new for builders, plus a demo that has been…
Liked by Jordi Ribas
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Siempre he creido que en las ferias y congresos se debe priorizar el mensaje claro al diseño “bonito”. Varias personas ya se han parado a…
Siempre he creido que en las ferias y congresos se debe priorizar el mensaje claro al diseño “bonito”. Varias personas ya se han parado a…
Liked by Jordi Ribas
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Last month, we brought Copilot Cowork to the Frontier program, and it’s been great to see what people are building. From automating inbox workflows…
Last month, we brought Copilot Cowork to the Frontier program, and it’s been great to see what people are building. From automating inbox workflows…
Liked by Jordi Ribas
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Supply chain ESG data is rarely as tidy as the slide it ends up on. This Wednesday I'm joining Manuel Vexler at AKFI Sustainability Association for a…
Supply chain ESG data is rarely as tidy as the slide it ends up on. This Wednesday I'm joining Manuel Vexler at AKFI Sustainability Association for a…
Liked by Jordi Ribas
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Anil Jain
As we continue to help our customers and partners transform consumer experiences across industry sectors from healthcare to retail to media & entertainment, I am incredibly excited to share the announcement of Google Cloud’s strategic partnership with BRAHMA AI — a pioneering company scaling high-fidelity, interactive “digital humans” for global enterprises. Hear it from CEO Prabhu Narasimhan himself — or rather, from his digital human “ATMAN”.
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Brightzone International LLC
Midmarket customers need simplicity, not hyperscale complexity. 🧩 While AWS, Azure, and Google Cloud were built for global scale, they often fall short for businesses that value clarity, control, and real support. This white paper breaks down the key challenges—like opaque pricing, overengineering, and vendor lock-in—and shows why more partners are choosing CaaB. ✅ Transparent pricing ✅ Turnkey disaster recovery ✅ No lock-in Download the white paper to explore how a purpose-built platform like CaaB - Cloud as a Business helps reduce risk, not shift it.
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Alan Lim
IBM continues to play a distinctive role in the AI landscape by focusing on enterprise-grade adoption rather than consumer-facing hype. Its strategy centers on trusted AI, hybrid cloud, and industry-specific solutions designed for real production environments. Recent momentum highlights deeper integration between AI platforms, hybrid cloud infrastructure, and mission-critical enterprise workflows. IBM’s approach emphasizes governance, security, and reliability — areas that matter most when AI moves from experimentation into regulated industries such as finance, healthcare, and government. As enterprises scale AI across complex organizations, success will depend less on raw model performance and more on integration, compliance, and operational maturity. This is where IBM’s long-standing enterprise DNA continues to differentiate its role in the AI ecosystem.
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Sameer Ghoshal
Twilio's SVP of Strategy & Operations, Ivy Grant, shares insights on reimagining AI approaches in InformationWeek. She discusses starting with friction points rather than function, the importance of dual-speed implementation, and creating flywheels of acceleration for meaningful AI transformation. 👇
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