Karen S. Goldfarb
Fort Lauderdale, Florida, United States
6K followers
500+ connections
About
I'm a 47 year veteran of the direct marketing industry and I specialize in DATA…
Activity
6K followers
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Karen S. Goldfarb shared thisKaren S. Goldfarb shared thisAlmost 60% of consumers say marketing emails influence purchasing decisions. That makes email more than a communication tool. It’s a behavioral driver. The future of email is about relevance, context, and human-first strategy. The brands that take that to heart will win. Want to revisit all the reasons you should Fall in Love with Email Again? Check out our full article. https://lnkd.in/e4MZEqs4
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Karen S. Goldfarb reposted thisHappy Friday. My friend Donna relaunched this fabulous bag Gear 80. These were a big hit in the 80s and they have been in high demand now. Check out her website. Donna has created totes, make up bags, clutches, they can dressed up or dressed down. Check out all the beautiful colors. They are all water resistant. Happy shopping!! shopgear80.com Donna Lennox
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Karen S. Goldfarb reposted thisKaren S. Goldfarb reposted thisAs our keynote speaker NFL legend Terry Bradshaw has said, “When you’ve got something to prove, there’s nothing greater than a challenge.” This truly personifies the FAT Brands’ way. We continue to rise to the challenge and defy expectations. We are just getting started! #FATSummit2024
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Karen S. Goldfarb reposted thisBig week for Team DX!! Top 100 Female Led Businesses in Florida! Honored The Women's Edge has highlighted DXagencyKaren S. Goldfarb reposted thisWe are excited to announce that DXagency has earned a spot on the 2024 edition of the Women's Edge Top 100 Women-Led Businesses in Florida list! This celebrates more than our accomplishments as a full-service digital marketing agency—it honors the resilience, innovation, and unwavering spirit of female leadership that drives change and innovation in business. At DXagency, we're proud to have our CEO, Sandy Rubinstein, leading us with her vision, integrity, and dedication. Sandy embodies what it means to be a relentless female figure, and under her strong guidance, it is easy to call ourselves "DXers." Shoutout to our fellow woman-owned, power player award recipients driving Florida's economy!
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Karen S. Goldfarb shared thisHappy Friday. My friend Donna relaunched this fabulous bag Gear 80. These were a big hit in the 80s and they have been in high demand now. Check out her website. Donna has created totes, make up bags, clutches, they can dressed up or dressed down. Check out all the beautiful colors. They are all water resistant. Happy shopping!! shopgear80.com Donna Lennox
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Karen S. Goldfarb posted thisNext week is Lead Generation World in Fort Lauderdale. Let me know if you want to meet up and discuss Med Sup calls or inbound calls for insurance. Karen@ksgdata.com
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Karen S. Goldfarb posted thisIt's open enrollment for Med Sup. If you are looking for inbound calls from Direct Mail only please contact Karen@ksgdata.com. They convert.
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Karen S. Goldfarb posted thisPay per call. Medicare Supplement insurance calls a generated thru Direct Mail available. Open enrollment is just around the corner. Please contact Karen@ksgdata.com P.S. They convert. One stop shopping..
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Karen S. Goldfarb posted thisPay per call. Medicare Supplement insurance calls a generated thru Direct Mail available. Open enrollment is just around the corner. Please contact Karen@ksgdata.com P.S. They convert. One stop shopping..
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Karen S. Goldfarb liked thisI just looked at houses in LA. I'm starting to think it's all a scam. The average house where I live is $5M. Who is actually affording that?? My friend's grandma bought a condo near the beach for under $200K in the late 80s. The cheapest unit in that same building now? $4M... And honestly, even if you could buy, why would you? Your money does more in the stock market than 30 years of debt, property tax, and a $20K roof you didn't see coming. We rent music, movies, software for our phones, why would a home be any different? What would you do here, own or rent??
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Karen S. Goldfarb liked thisDarby, which includes real Semantic Search capabilities, is fully rolled out and live in all of our client's accounts. Best feature we've released yet...and there's more coming. in 2 minutes or less, you will have answers to complicated problems you are trying to solve that used to take a while BI, data analyst team, pulling data into Looker etc.... OnScript AI will be at Medicarians and LeadsCon next week showing off all Darby can do. Reach out if you want to learn more We still give all new clients a free 30 day proof of concept Pilot period, and continue to have no long term contracts with our clients. We have usage based (per hour) and seat based (per agent, unlimited) fee structures to offer more optionality for our clients as well.Karen S. Goldfarb liked thisMost teams don’t have a search problem - they have a visibility problem. You can have thousands of calls and still miss what actually matters. Traditional tools force you to guess the right keywords, set up rules, and dig through transcripts. If you don’t ask the exact question, you don’t get the insight. That’s exactly why we built Darby by OnScript AI. A new way to search calls with true semantic search - built to understand intent, context, and meaning across every conversation. Instead of searching for what was said, you understand why it was said, uncovering patterns, objections, and the moments that drive or block deals. That’s the shift. See it live in Las Vegas: 👉 Medicarians — April 20–22 📍 Fontainebleau, Las Vegas 🔎 Booth #368 👉 LEADSCON — April 22–24 📍 MGM Grand, Las Vegas 🔎 Booth #238 Learn more on our website or from your account manager. https://onscript.ai/darby #Medicarians #LeadsCon #HealthcareAI #CallIntelligence #InsurTech #HealthTech #AIinHealthcare #SalesPerformance #CustomerExperience #OnScriptAI
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Karen S. Goldfarb liked thisKaren S. Goldfarb liked thisI woke up in Vegas this morning! I won't go into the details about the lack of Wi-Fi on the flight, or the disturbing amount of candy consumed, and movie choices from my seat neighbor... that's neither here nor there. Made it. Medicarians: If you're buying calls, leads, clicks, and want to monetize your current websites, let's meet up. Good talk, see you out there!
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Karen S. Goldfarb liked thisKaren S. Goldfarb liked thisOver the last 20 years I have been a part of many acquisitions and high stakes deals. I’ve been both the seller and the buyer, the borrower and the lender. In the middle of an acquisition I was leading back in 2018, I woke up at 4am and wrote this in my journal: "The challenges I face daily are only as big and serious as I make them out to be." We were closing on what was a fairly substantial deal. Legal bills hit $163K…..more than expected. I was losing sleep over how to present it to the sellers. I convinced myself it was going to blow up the deal. It didn't. A single direct email resolved it overnight. The next week, I wrote this: "I let my mind create massive challenges out of scenarios that just don't need to rise to that level. Does stress and constant worrying coupled with fear and doubt actually help a situation? No." I have been on both sides of the table of almost 20 acquisitions, multiple recapitalizations, and numerous capital / debt raises. Almost every single time, there was a moment where I thought the deal could die. Where I let myself think that there was some challenge that had shown up and now it was going to become an ultimate blocker. Here's what I learned after all of these deals…. The deal-killing challenge you're obsessing over at 2am? 80% of the time, it resolves itself with one conversation. The real risk isn't the challenge itself — it's letting the anxiety around the challenge paralyze your decision-making. If you're a founder in the middle of an acquisition, a capital raise, or any high-stakes negotiation right now…… take a breath. Separate the Facts from the Story you're telling yourself about the facts. That distinction changed everything for me. 👏 👏 💥 What's the "2am challenge" you're carrying right now? Sometimes just naming it takes the power away. #Entrepreneurship #MergersAndAcquisitions #FounderLife #StartupAdvice #Leadership #Acquisitions #MentalToughness #WalkOnVentures #ScaleUp #CEOLife
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Karen S. Goldfarb liked thisLooking for the best and brightest in NYC. Is your team this creative and funny????? I think not.Karen S. Goldfarb liked thisDecided to take our Windmill hiring efforts outside in case any brilliant, AI-pilled engineers decided to touch grass in NYC during the beautiful Spring weather (the few days we had in the 70s/80s...not this week) Shoutout Georgia S. for the idea and her hard work taping all of these up even though they were gone by the next day 😅
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Karen S. Goldfarb liked thisKaren S. Goldfarb liked thisExcited for Medicarians Vegas 2026! This is a great chance to connect with leaders in the senior health and wealth distribution sectors. Join me for insightful discussions and networking opportunities that can take your business to the next level! #MedicariansVegas2026 #Medicarians2026 Register here https://lnkd.in/g9M_Hfkt
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Karen S. Goldfarb liked thisKaren S. Goldfarb liked thisIn 2016, I co-captained a team of 8 amateur cyclists, 3 of my co-workers and 4 friends, to an overall victory in Race Across America, RAAM. 3,000 miles. 12 states, San Diego to Annapolis 5 days, 20 hours, and 2 minutes. We were not the fastest riders. We won because we had the best process and system. We were focused and committed. As a result we believed in a shared vision of victory. We had rotation schedules designed to maximize output. An amazing support crew with a shared vision of winning. And a culture that had been built over years, not thrown together for one event. Don’t get me wrong, this was a hard event. We rode non stop for over 5 days, all day and all night. This event definitely pushed us all to the limit. We left it all out there, everybody gave 100%. That lesson has stayed with me ever since. In endurance racing, speed is not just about effort. It is the result of systems, discipline, and execution. It takes a team effort, a shared vision to go out and get the win Business works the same way. The best companies do not scale because they sprint harder. They scale because they build the right systems, the right team, and the right operating rhythm. They have a shared vision of what success is. That mindset shaped how we built DMS from startup to $2.7 billion in cumulative revenue and a public company on the NYSE whose enterprise value eclipsed $1B in 2021. It very much shapes how we think at Walk On Ventures today. You can see it in our core values, Acronym: LEAD ON. Speed is a byproduct of efficient teams, systems, processes and good old fashioned hard work. In racing. And in business. #Leadership #Entrepreneurship #Founders #Execution #WalkOnVentures #SharedVision
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Karen S. Goldfarb liked thisKaren S. Goldfarb liked thisLife and career pivots can be daunting. But who knows the opportunities that may be waiting for you. Like the opportunity to coach a National Champion. Women’s Club Basketball, National Champion Boston College
Experience
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KSG Interactive Marketing Group Inc.
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Education
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Art Institute of Fort Lauderdale
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Courses
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Improv
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