Keith Lehman

💡 In retail media, leadership means moving faster and smarter. The companies winning today aren’t just spending more—they’re aligning strategy and execution to capture growth before competitors do. Our latest report reveals what’s driving success and offers actionable insights to help you strengthen your approach and lead with confidence. 📥 The full report is available in the comments.

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'A defining trend for 2026 is the rise of CPG products delivering 10% or more of daily fiber per serving. This threshold signals meaningful functionality, not just marketing language'. Read the full article on the link below 🟣 👇 https://lnkd.in/dmGPgG7S

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Walmart’s Q2 results are drawing mixed headlines, but they show acceleration across the areas that matter most to advertisers. Signals from this quarter: - Ad revenue +31% in the U.S., +46% globally (including Vizio) Walmart’s acquisition of VIZIO is now flowing into results, linking CTV with closed-loop attribution. Brands can plan top-of-funnel video and lower-funnel search in one ecosystem, measured directly against sales. This quarter, the numbers show advertisers clearly leaning in. - Same-day delivery volumes up ~50% Store-fulfilled delivery is up nearly 50%, and one-third of digital orders arrive within three hours. That fulfillment velocity creates new high-intent ad moments (shoppers checking their app for pickup readiness, adjusting baskets, planning quick replenishment orders). Lots of opportunity to align retail media with these moments and influence purchase decisions in real-time. - Global e-commerce +25% YoY E-commerce outside the U.S. grew +22%, while international advertising rose +15% (led by Flipkart). Walmart’s retail media flywheel is scaling internationally – and it's a chance for advertisers to test, learn, and replicate strategies across regions, with Walmart as a unifying partner. - Sam's Club e-commerce +26% Between Walmart, Sam’s Club, and Flipkart, Walmart has built a multi-faceted and international network that reaches diverse shopper segments. More places to activate retail media, more audiences to engage, and more opportunities to coordinate strategies across platforms. I think Q2 underscores the breadth of Walmart’s ecosystem and the pace at which it’s evolving. For advertisers, the challenge lies in tapping into that while staying agile to shopper and market dynamics.

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Data-driven insights are shaping 2026 CPG strategy. Brands leveraging supply chain and consumer behavior data can innovate faster and respond to market shifts. https://lnkd.in/eb54d5uN

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Fresh off CES and NRF, early themes are already shaping how teams are thinking about retail media in 2026. Beyond the headlines, the conversations focused on real operating decisions—how retailers and brands are navigating scale, complexity, and what comes next. We captured what stood out and why it matters for the year ahead. 📊✨: https://hubs.ly/Q03_c7Y00 #RetailTrends #RetailMedia CES #CES2026 National Retail Federation #NRF2026

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Sam's Club is trying to differentiate its retail media network with its omnichannel reach. Now, it has a new tool for measuring effectiveness for ad campaigns. Take a look at how it will work.

If insights are critical building blocks that fuel growth across Strategy, Brand Positioning, Innovation & Packaging, Retail Sell-in & Content, why are they so misunderstood – and how can you harness them? https://lnkd.in/gvuf9XvB #Simpactful #SalesandMarketing #CPG #FMCG #CPGCSuite #CPGSalesandMarketing #CPGInnovation #BrandManagement #BrandStrategy #Insights #BrandSales #CPGGrowth

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Among non-c-store loyalty members, 39% say it takes too long to earn c-store rewards, according to Intouch Insight’s 2025 Convenience Store Trends Report. Twenty-nine percent say their go-to convenience brands don't offer one and 22% just aren't impressed by what's on the table.

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Effective merchandising isn’t about showing it all—it’s about showcasing what matters most. Learn how B2B marketers can take cues from retail merchandisers to: ✅ Declutter their portfolio ✅Refine their focus ✅Create better balance Read on: https://lnkd.in/gNU-Zpc9

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