About
Founder and Creative Director of NY-based design studio PORTO ROCHA. Working closely with…
Activity
10K followers
-
Leo Porto reposted thisLeo Porto reposted thisWhat happens when a creative team takes Nano Banana Pro to the next level ✨🚀 We teamed up with the amazing PORTO ROCHA team to build YOYOYO—a hypothetical brand designed to test the boundaries of high-fidelity AI visuals, spatial design and brand consistency. Build from the ground up, check out our results: https://www.yoyoyo.ai/ 🧵 👇
-
Leo Porto reposted thisLeo Porto reposted thisWe built a hypothetical brand YOYOYO with Google DeepMind's Nano Banana Pro. The challenge was simple but ambitious: use the Nano Banana Pro models to build a new brand and fully realized 3D product from scratch. The result: a product that elevates play into a modern design experience. A toy, yes. But also a demonstration that craft and scale can coexist in collaboration with the people who make it possible. Get a look into our process here: https://www.yoyoyo.ai/
-
Leo Porto reposted thisLeo Porto reposted thisPORTO ROCHA is hiring for multiple roles. One is on my team. Senior Strategist. London or New York. Requirements include equal parts strategic rigor & emotional resonance—and the portfolio to prove it. Apply >>> https://lnkd.in/e4epKtJK
-
Leo Porto reposted thisLeo Porto reposted thisWhen we worked on the MASP rebrand last year, one of the key asks was to create a tagline that could capture what makes the museum unique. The solution: “A gente se encontra no MASP”. It speaks to MASP as a meeting point. A place where people come together. A place where each person can encounter art on their own terms. And a place where you can discover yourself. MASP has always been more than a museum. It’s where all kinds of gatherings happen, from yoga classes to the biggest LGBTQ+ parade in the world, to political protests, to simply spending time under the “vão”. This multiplicity of perspectives also shapes the museum itself. The different histories, voices, and experiences that appear in the collection in constant juxtaposition. In many ways, “a gente brasileira” se encontra lá. It’s a line that only really works in Portuguese. I tried to translate it many times, but the nuance never feels the same. The softness of “a gente”, the collective but informal “we”, carries something that’s hard to reproduce in English. Portuguese can be so beautiful sometimes. Now, one year after the launch, I love seeing the tagline in MASP’s latest campaign. It makes me remember going there as a teenager, coming from São Mateus, in the far east side of São Paulo. Taking two buses and the subway just to spend time at the museum. MASP felt like a place where I belonged. And it still does. Big thanks to the PORTO ROCHA team, Rony Rodrigues, Priscila Asche, Paulo Vicelli, and everyone at Museu de Arte de São Paulo Assis Chateaubriand - MASP involved in bringing this vision to life.
-
Leo Porto reposted thisLeo Porto reposted thisA site evolution for PORTO ROCHA. With the best team as always and development from Bloquo. See it live: https://lnkd.in/emkMdkXV
-
Leo Porto reposted thisLeo Porto reposted thisWe are looking for talented individuals in Project Management, Strategy, PR and New Business to join our growing London team. See all roles and how to apply on our website. https://lnkd.in/eZj4EzwE
-
Leo Porto reposted thisLeo Porto reposted thisSo excited to share that we're looking for talented individuals in Project Management, Strategy, PR and New Business to join our growing London team at PORTO ROCHA. See all roles and how to apply on our website 💌
-
Leo Porto reposted thisLeo Porto reposted thisWe’re looking for a Senior Interactive Designer to join our team at PORTO ROCHA. NY-LDN preferred, but you can apply from anywhere. Ideal candidates possess a deep understanding of user experience and user interface design, demonstrate strong attention to detail, are good with people and can communicate ideas strategically and systematically. Ideally with prior experience in branding. Apply via link in bellow 🔗 https://lnkd.in/eKvEdXZQ
-
Leo Porto reposted thisLeo Porto reposted thisSince our brand evolution work with Robinhood went live in late 2024, the finance pioneer has continued its ascent: launching new products, expanding into international markets, and surging over 575% in stock performance. We’re proud to share our latest collaboration, Robinhood Market, a new brand merch platform that completely reframes the strategic intent of merch from promotional afterthought into an integrated storytelling channel that supports larger product launches and marketing moments. As a comprehensive exercise in brand building, we worked on every aspect of bringing the merch to life in strategy (in partnership with Office of Applied Strategy), merchandising, sourcing, design, website, and e-comm assets. View our case study here: https://lnkd.in/dyz5-3Md
-
Leo Porto reacted on thisLeo Porto reacted on thisAprender Design is a global, Brazil-born school that connects diverse perspectives, repertoires and lived experiences, grounded in the belief that good design is built on fundamentals, practice and a diversity of perspectives. Learn and think design through multiple contexts, alongside teachers and students from around the world – expanding not only what you create, but how you see. We invite you to expand your perspective and share your point of view in their upcoming courses. Find out more → https://lnkd.in/g5vWNkgq
-
Leo Porto reacted on thisLeo Porto reacted on thisTHERE’S NOTHING WORSE THAN RUNNING IN LONDON. THERE’S NOTHING BETTER THAN RUNNING IN LONDON. #NikeRunning
-
Leo Porto reacted on thisLeo Porto reacted on thisAt the last Frontier, teams ran agents overnight and woke up to 70 pull requests. In two days, they shipped what had been sitting on roadmaps for months. NYC is next. May 28-29. Register now.35,000 lines of code in 8 hours. Come see what your team is capable of.35,000 lines of code in 8 hours. Come see what your team is capable of.
-
Leo Porto liked thisLeo Porto liked thisBIC used the same pic to advertise their pen and razor. Read that again. Zero wasted effort from BIC. A short and sweet reminder to all you lovely marketers out there: 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗯𝗲 𝗰𝗼𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗲𝗱. In the spirit of the Devil Wears Prada 2 coming out Friday… That's all.
-
Leo Porto liked thisLeo Porto liked thisWhen we approached the design of the new GRAU Store in Berlin, the main question for us was how people feel when they enter. The space sits underneath a train station at Berlin Savignyplatz, and the brick walls are heavy and brutal. Our aim was to keep this architecture, while creating a space where people feel comfortable and want to stay. Many different materials come together: stone, several types of wood and large canvases. We spent months restoring the brick walls, thousands of holes had to be repaired and each stone was treated individually. This structure of differently colored bricks became one of the central formal reference points for the store design. We extended it throughout wall paintings, ceilings and furniture. Altogether there are around 60 different paint colors in the space. The whole space now feels like a slightly flickering pattern. We see the store as a cultural platform connected to Savignyplatz and its surroundings. It allows visitors to experience GRAU in its full spectrum - not only through products but through atmosphere, light, and conversations. Our light experts support customers in developing lighting concepts that respond to their individual needs. Light is always personal, and through dialogue we try to understand what people are looking for and help translate their personality into a lighting solution that fits them.
-
Leo Porto liked thisThanks for having me ❤️Leo Porto liked thisEsta semana, coincidiendo con las jornadas del jurado de los Premios ADGLaus 2026, celebramos una nueva sesión del #ADGJuryTalk, donde contamos con la presencia de Felipe Rocha (PORTO ROCHA) y Astrid S., compartiendo su experiencia profesional y los proyectos en los que han trabajado. ¡Muchas gracias a todos y todas por asistir! 💖 #Branding #ComunicaciónVisual #DiseñoGráfico
-
Leo Porto reacted on thisLeo Porto reacted on thisHappy Design Day 👩💻✨ Design, for me, has always been about the balance between logic, aesthetics, and how people actually experience things. Today I attended a lecture by Marcos Rodrigues together with a fellow UI/UX designer and friend, Lina Sabaliauskienė. We touched on interactive design as something that goes far beyond visuals — it’s about behavior, response, and flow. A good reminder that what we design is not just what people see — it’s what they feel and how they move through it. 🔭
-
Leo Porto liked thisLeo Porto liked thisChermayeff & Geismar revolutionized corporate identity in 1964 with their minimalist redesign for Mobil. Moving away from the traditional Pegasus illustration, Ivan Chermayeff and Tom Geismar created a clean, sans-serif wordmark that epitomised modernism. The design’s most striking feature is the vibrant red "o," which serves a triple purpose: it ensures correct pronunciation as "Mo-bil," provides a memorable focal point, and mirrors the circular architecture of the company’s service stations. This bold use of geometry and colour transformed the brand into a global icon of clarity and efficiency, remaining virtually unchanged for over sixty years. – Logo Decks on Facebook.
-
Leo Porto reacted on thisLeo Porto reacted on thisYOYOYO by Google DeepMind x PORTO ROCHA YOYOYO is a collaborative, hypothetical brand and product developed by Google DeepMind and PORTO ROCHA to explore the creative potential of the Nano Banana Pro model. The challenge was to test how AI could move beyond assistance into a tool for industrial design, shaping both product and identity in parallel. The process centered on a yo-yo as a form study, with rapid iterations refining geometry, balance, and materiality. The visual identity emerged from this logic, with expressive typography, vibrant color explorations, and motion-led systems. Extending across packaging, photography, and spatial design, the result is a cohesive brand world that demonstrates AI as an active partner in contemporary design workflows. #branding #brandidentity #branddesign #logodesign
Experience
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Education
-
-
-
-
Publications
-
Playing with Type by Lara McCormik
Rockport Publishers
See publicationWork featured on pages 16 & 19 of Lara McCormik's typography book.
-
Revista Veja
Editora ABRIL
See publication2-page illustration for Veja Magazine, pages 124-125
Edition # 2244 - year 44
Circulation: 1.3 million -
INFO Exame
Editora ABRIL
See publicationEight-page spread design for INFO Exame Magazine , pages 50-57
Edition # 307
Circulation: 180 thousand
#307 (September 2011)
Languages
-
English
Full professional proficiency
-
Portuguese
Native or bilingual proficiency
Organizations
-
ADC
-
Other similar profiles
Explore more posts
-
The Brand Identity
The work that never made it out of Pentagram, Play, Hugmun and seven other world-class studios. 571 process works, unused concepts, together with candid interviews that explain why. → 571 never-seen-before works → 10 world-leading studios → Projects for OpenAI + Channel 4 → Instant EPUB + PDF formats Get the unseen ideas → https://lnkd.in/eiQabGZZ
-
Dovetail
Say goodbye to boring summaries—Dovetail's magic summaries just leveled up, turning recaps into instant action plans. We've unleashed six frameworks, with even more coming very, very soon! Calling all designers—apply the "usability test" framework and instantly get a clear breakdown of tasks with actionable next steps. And product people—use the "customer call" framework to unlock key insights and understand exactly what your users are saying. With multiple frameworks at your fingertips, magic summaries makes every interaction a springboard for action. #SpringLaunch2025
2 Comments -
TARA BERRY
2026 Fashion: Flow, Ethics, and Bold Expression Sustainability in fashion is no longer optional—it’s foundational. Regenerative practices, bioregional materials, and ethical partnerships with Indigenous communities are driving a more circular fashion system. With the resale market set to hit $218 billion by 2026, secondhand is becoming first choice. On the style front, we’re seeing a blend of eras and moods: Bohemian edge meets refined minimalism, layered with a modern rustic flair. Expect oversized silhouettes, tactile fabrics like crochet and raffia, slip dresses, and sculptural forms. Standout pieces include teddy coats, wide-leg trousers, cropped blazers, and denim tunics. Color palettes embrace adaptability and optimism. From Future Dusk and Electric Fuchsia to earthy tones like mocha mousse and duck green, color reflects both playful escapism and grounded resilience. Mixed prints, like florals with stripes or plaid with polka dots, are in, while patterns like gingham and paisley are resurfacing. AI is transforming the fashion industry through design automation, virtual try-ons, and optimized production—paving the way for creativity that’s both smart and sustainable.
-
Sabrina Meriem Iken
In this week Maker Series, Studio Iken invites Popdots, a ceramic studio from Zapopan, whose entire practice is built around exploration and the unknown. For Luis Cárdenas, Melissa Aldrete, and Moisés Bautista — the makers behind Popdots — exploration is the entire point. Since founding their ceramic studio in Guadalajara in 2012, they've built a body of work rooted deep in experimentation: collections where no two pieces are identical, objects that test the limits of fragility, and a process-first philosophy that prioritizes discovery over replication. This week's Maker Series profiles Popdots — and what independent studios can teach us about craft, creative conviction, and the value of staying curious. Read the full piece here: https://bit.ly/3PIhWSh #MakerSeries #CreativeEntrepreneurship #StudioIken #CeramicDesign #MexicanDesign #IndependentStudio #Craftsmanship #Substack
1 Comment -
Journey
The rules of design aren't as linear as they used to be. If designers want to successfully connect with audiences, they'll need to embrace a multidimensional way of thinking that encompasses all forms of human interaction. Read more from our CEO Andrew Zimmerman's latest piece for Fast Company Impact Council: https://lnkd.in/eMxgcjfu
-
Sophia V Prater
Soooo — AI means we’ll need fewer designers...? 🤨 This idea that design will become a “liberal art” — something people discuss and critique rather than practice. (Just read an article on that, not by Jorge Arango's newsletter, but shared inside of it.) I completely, whole-heartedly disagree. Yup, AI is making building software dramatically easier. BUT When building gets easier, we don’t build less, y'all. We build more. Like, WAAAY more. WordPress didn’t eliminate websites, now did it? Blogging didn't eliminate writing. Smartphones didn’t eliminate photography. They exploded CREATION. AI is doing the same thing to software. But designers will not disappear. They might get laid off... But guess what? We will soon all realized that we don't NEED toxic tech companies to build products anymore. BYE. For decades the bottleneck in software was engineering. Now the bottleneck is UNDERSTANDING and DEFINING the system. So instead of fewer designers, I think we’re about to see something very exciting... A generation of designers who stop designing software for broken companies … and start building their effing OWN. With heart. With care. With research. With the solid ethics that we've been screaming about for decades. And with Claude code. 🤖 🤓 💙💖💛💚 (#OOUX helps. A LOT... because just like human developers don't do great reverse-engineering your screen sketches to extract a data model — AI doesn't do great at that either. Define your objects, relationships, CTAs, and your off to the races with a solid foundations. Creative decision-making and strategy is still in your hands, where it should be.) This is our phoenix moment. Dig that app idea out of that old notebook. OOUX the fuck out of it. Let's gooooo. Please feel free to professionally debate me on this, can't wait to hear your thoughts. Don't hold back!
77 Comments -
Gregor Mittersinker
It's not every day that I have the honor of leading such an animated and meaningful conversation with a truly distinctive design leader - José Manuel dos Santos What did I learn? Design is not dead! Traditional object-centric design has faded in favor of service and systems design. While iconic product design once defined the field, today's design challenges are more integrated, cross-functional, and digitally driven, reflecting broader business and societal shifts. Designers are entering the AI era as users, not builders. As prototyping and creativity become democratized, design’s future lies in curation, abstraction, and judgment, distilling meaning from generative abundance. Design is moving back toward expressive, human-centered creativity that thrives on ambiguity and subjective interpretation. Designers must step out of isolation and into real-world complexity. Future relevance will depend on training designers to engage contextually, prioritize effectively, and lead with clarity, moving from “makers” to strategic thinkers and decision influencers. You can read the full interview here:
1 Comment
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top contentOthers named Leo Porto
61 others named Leo Porto are on LinkedIn
See others named Leo Porto