Lisa Eggerton

Bright Future for Bricks & Mortar Stores. Great piece covering Advise by John Walshe @ Retail Media Group, and highlighting: ·      Vast Majority of Grocery Sales still happen in Brick & Mortar Stores (80% plus) ·      CPG/ FMCG manufacturers are drowning in data and leaving enormous volumes and value on the shop floor, on the shelf, in the storeroom, with the competition, wasted… take your pick! ·      When manufacturers don’t engage with data they already have access to, they can’t automate processes, increase margins, increase efficiencies, reduce costs & retail talent. ·      Almost forgot… Manufacturers have to embrace AI, where it makes sense, like everyone else… 😊 See full article here: https://lnkd.in/erNY7bnH #cpganalytics #drowningindata #ecrireland #catmanglobal

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Fornix Marketing: Charlene Ignacio on How Vendors Can Maximize Trade Show ROI, Podcast Charlene Ignacio of Fornix Marketing spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect (https://lnkd.in/g3beNFwb) conference about how technology vendors can better plan, execute, and measure the success of their trade show participation. Ignacio explained that many companies invest heavily in conferences but often fail to fully capitalize on the opportunity because they lack a clear strategy before, during, and after the event. Effective trade show marketing begins well before the event itself, she noted, with outreach campaigns, meeting scheduling, and clear messaging designed to attract the right audience to a booth or presentation. Another key https://lnkd.in/gyGATbcb #msp #channelPartners #carriers #enterprise #Telecommunications #ai #messaging #mobility #ucaas #ccaas #cpaas #Mobility

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Private label sales reached $271 billion in 2024, outpacing national brands for the first time, signaling that store brands have evolved from generic alternatives into coveted products consumers actively seek. Retailers who invested in sophisticated supply chains, pricing intelligence, and strategic positioning transformed private labels from cost-cutting tools into loyalty-driving growth engines. The window is closing for those still treating private label as an afterthought. #PrivateLabel #RetailStrategy #RELEX 

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For decades, innovation has meant better performance. Today, most products are at performance parity, and the new frontier is transparency. Consumers are no longer swayed by brand stories; they demand proof. We're in an era where 55% of shoppers will abandon a brand over one misleading claim. This means the most innovative companies are competing on verifiable trust, from ingredient sourcing to wellness benefits. Nicole Silberstein and I dive deep on this in the latest episode of Retail Remix by Retail TouchPoints. Listen below! 👇🏼

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Who has influenced your thinking recently? We live in a world flooded with information. Continuous content fills up our phone’s feeds. There’s always more content to consume, but is it good? Is it original? Is it impactful? So when EQT Group asked me who or what has influenced my thinking recently I shared why I think it’s important for people to choose the right influences to help shape their thinking - both from an industry perspective and a personal perspective. As it relates to private markets, every firm is unique - their DNA, culture, values, and the etymology of how they discuss and transmit their culture and values over time is reflected in how they talk about who they are. The executives at many of the largest asset managers are not only influencing their firms, but they are shaping the industry with their words, their vision, and their actions. Private markets is at an inflection point - and the industry’s largest firms are imprinting their DNA on the space as we speak.

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