Paige O'Neill
Pleasanton, California, United States
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About
Experienced CMO with a proven record of creating differentiated positioning that…
Articles by Paige
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Authenticity with consumers now paramount for brands
Authenticity with consumers now paramount for brands
New report commissioned by Sitecore shows how US shoppers’ mindset has shifted It goes without saying, but the world…
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Things Marketers Like: Industry DisruptionFeb 11, 2016
Things Marketers Like: Industry Disruption
I love it when industries are disrupted by technology. I’ve seen this time and again during my career – first with the…
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Three Ways To Start Mastering Customer ExperienceSep 9, 2015
Three Ways To Start Mastering Customer Experience
Customer experience is at the top of the corporate agenda. A few months ago, Brian Solis told me, “Customer experience…
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Machine Translation to the RescueAug 17, 2015
Machine Translation to the Rescue
Global companies have a big language problem to solve. Language barriers drive a wedge between companies and their…
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Different Teams, Same Goal: Improve Customer ExperienceAug 6, 2015
Different Teams, Same Goal: Improve Customer Experience
On paper, it appears that everyone’s on the same page: Customer experience is now a strategic priority. In the research…
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What’s The Difference Between CX & Customer Satisfaction?Jul 22, 2015
What’s The Difference Between CX & Customer Satisfaction?
Today’s leading marketers have customer experience top-of-mind—and that makes perfect sense because customer experience…
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Activity
10K followers
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Paige O'Neill shared thisSo honored to be named to the B2B CMO 100 by the B2B CMO Project --alongside an incredible list of marketing leaders. The fact that this list was compiled by fellow CMOs is also deeply meaningful. A big thanks to Jon Miller and Sydney Sloan for the work behind this project, which is designed to capture and share what B2B CMOs are doing to remain strategic right now. We can all learn so much from each other! Congratulations to all of this year's honorees. See the full list here: b2bcmoproject.com
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Paige O'Neill shared thisI’ve heard such positive things about our Culture First Forums since joining Culture Amp and this week’s event in London certainly lived up to the praise. It was a meaningful day of sharing insights and community with our customers and the energy of change that AI is bringing was palpable in every session. Key takeaways for me included: 1️⃣We are all feeling fear and uncertainty around AI— but curiosity to learn and embrace change is the stronger sentiment. HR has an unprecedented opportunity to lead in this moment. 2️⃣Everyone feels like they are behind, and there was comfort in knowing that we not alone in feeling that way. Very few companies have it figured out— we are all experimenting and learning in real time. 3️⃣The power of shared community has never been more important than it is right now! A big thank you to Katy McIntyre and Vicky Thorburn for joining me onstage to share your many insights. And a huge thank you to the entire village at Culture Amp that put together this amazing experience for our customers. Next stop New York!
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Paige O'Neill shared thisI’m excited and honored to share that I’ve joined the Board of Directors at Ecosystems. This is an exciting moment for the company—and for the broader shift happening in how organizations define and deliver customer value. Over the past year, I’ve seen firsthand how quickly AI is reshaping go-to-market. But the challenge is about more than adapting to new expectations around pace, scale and access to intelligence—it’s also about creating alignment, consistency, and trust in how value is communicated and realized across the customer lifecycle. If you think about it, has there ever been a more critical time for vendors to be able to clearly communicate value to customers? That’s what drew me to Ecosystems. They’re not just building software—they’re helping companies operationalize value as a system that connects product, marketing, sales, and customer experience into something cohesive and measurable. I’d like to thank the entire team at Gauge Capital and Ecosystems.io for this opportunity. I'm excited to work alongside Chad Quinn and the team, and to help drive this next phase of growth. Let's do this! You can read more about Ecosystems and today's news here: https://hubs.ly/Q049qltK0
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Paige O'Neill shared thisSo excited to launch our newest innovation out into the world: The Performance Culture Quadrant (PCQ). Our team of People Scientists have done it again by showing how high employee engagement scores and high confidence in company performance leads to a sustained culture of high performance. We call this state "Peak Performance" and companies who achieve it can see 47% higher financial performance. We've just launched a new tool that helps our customers see where they are on the journey to Peak Performance and charts a path to help them get there -- if they aren't already! Huge congrats and thank you's all around to the team at Culture Amp who worked so hard to bring this all to life. It truly takes a village and we couldn't be more thrilled to launch this and see the impact it has for our customers.Paige O'Neill shared thisWe’ve found a measurable state of Peak Performance and it’s revolutionizing workplace engagement. Leaders know high performance is about more than just hitting individual targets, it's about the culture that makes those wins sustainable. Introducing the Performance Culture Quadrant™ (PCQ)— a tool to help you visualize your organization's culture state today, and chart a path to Peak Performance tomorrow. Move beyond the guesswork and lead with the clarity your people deserve. https://lnkd.in/enfXAKsp
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Paige O'Neill shared thisThe first 90 days of any job is sooo important and always one of my favorite topics to chat about. It was fun to join CMO Huddles with Drew Neisser, Scott Gordon and Ali McCarthy, Ph.D. this week to give a fresh take on this topic -- with an AI lens. AI has completely changed the way we look for jobs, prep for interviews -- and onboard into new jobs. Onboarding at Culture Amp 6 months ago was my first time leveraging the power of AI to get up to speed quickly and it was a game changer! Give a listen if you are in the market for a new job or in the process of onboarding yourself. Thanks for having me Drew!! https://lnkd.in/gjpT37tuFirst 90 Days: Starting Strong | CMO Huddles StudioFirst 90 Days: Starting Strong | CMO Huddles Studio
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Paige O'Neill shared thisLike many others, I'm recently back from our sales kickoff. At Culture Amp, The CEO, CRO and I traveled to 3 countries in 3 weeks -- London, Chicago and Melbourne. It was incredibly energizing to see everyone in person, get a feel for local offices and roll out new messaging we've been working on for several months. I've seen so many posts about sales kickoffs in the last few weeks and all of them convey similar sentiments -- excitement for the year, the palpable energy in the room, momentum for great business results, pride in the company and teams we work with... I've also been at several companies where the value of SKO was questioned. Was the considerable cost worth it? Could we quantify the results in revenue? Would not having a kickoff truly have a negative impact on business results? How could we prove it? I'm a believer in SKO (or larger company kickoffs). I think in person connections, training, alignment and celebrations of the previous year's results positively impact results, retention, morale and engagement. But, how do we measure the true success once the excitement has died down and we are back in our normal routines? I'm curious how everyone measures kickoff success at your company? Are there specific metrics you are tracking? How do these conversations play out internally when deciding how to budget and plan for kickoff? Do you feel you truly know whether kickoff was a direct factor in results? Would love your thoughts! And in the meantime, here are a few of my requisite kickoff pics!
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Paige O'Neill shared thisA few years ago my good friend Kathryn Lancioni - who I've been friends with for 30 years -- had a very near death experience. Needless to say, it changed her life. Fast forward to today, and she's taken her story as a springboard of inspiration to launch the podcast Gut Punch, which features stories -- hers and others -- about 'gut punch' experiences and what they can teach us as we move forward. When she invited me to share my own 'gut punch', I was honored to even be considered alongside the many amazing and inspirational stories she's featured. My story is a bit different -- when I was in my early 50's, I found out randomly via a genetic test on 23andMe that I was adopted. I had absolutely no idea prior to that. In addition to my story, which you can hear at the link below, I encourage anyone looking for inspo to listen to some of the other episodes on the podcast (including Kathyrn's own story featured in Season 1, Episodes 1-3). Enjoy -- and thanks again to Kathryn for having me!! 🥰 https://lnkd.in/d3Utg3m7
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Paige O'Neill shared thisI had a great time on The Agentic Marketer with Sarah McConnell at Qualified, talking about what it means to lead a marketing team right now. We covered everything from how Culture Amp is using AI across the marketing and SDR teams, and how CMOs can help their teams build confidence and literacy -- which I firmly believe is every CMO's responsibility. All the smartest marketers I know are throwing playbooks out the window to reinvent, and for me it is super exciting to rethink how we lead, learn, and scale with AI at the center. Thanks for having me Qualified! Preview below, and you can watch the full conversation here: https://lnkd.in/gzaUpQZ7
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Paige O'Neill posted thisI know I have many enablement leaders in my network, so this one is for you: Culture Amp is hiring a Director of Enablement! This is an opportunity to lead a global enablement team and drive our strategy, programs and priorities as we continue to expand our product portfolio. You will be joining a growth-focused company with an incredible culture, amazing sales leadership and employees who are super passionate about creating a better world of work for our customers --and ourselves. Feel free to ping me with questions, or to learn more and apply, here is the link: https://lnkd.in/gEQxS2cn
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Paige O'Neill reacted on thisPaige O'Neill reacted on thisWhat a day! I somehow missed the official memo on the B2B CMO 100… and ended up hearing the news from my trusty G2 vendor, Deepak Shadrach 😊. Honestly, no better way to find out. Honored to be named to this year’s list. What stands out most is the community behind it: CMOs sharing how the role is evolving in real time as expectations stretch well beyond traditional marketing. A lot of credit goes to Jon Miller and Sydney Sloan for creating space for that kind of exchange. For me, this reflects the chance to work alongside exceptional partners across sales, product, service and customer success, along with some truly outstanding marketing talent... the impact has always been collective! Kudos to everyone on the list helping shape what comes next. https://lnkd.in/gmmUJ9wf
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Paige O'Neill reacted on thisPaige O'Neill reacted on thisWhat a fun surprise to be included on the B2B CMO 100 list! I keep scrolling through it and grinning at every name I see. So many of these amazing CMOs are people I consider friends. They’re people I know I can call or text when I get stuck, and not only will they get it, but they’ll have brilliant ideas to help me push through. They’re people I’ve celebrated with and commiserated with. Trauma bonding? Maybe. 😅 CMO is genuinely one of the hardest jobs in the C-suite right now. These folks have been in the trenches together, navigating AI transformation, defending budget, driving pipeline, influencing product, building kickass brands … Huge congratulations to everyone named to the B2B CMO 100. Thank you to Sydney Sloan, Jon Miller, and Maria Pergolino for building something that recognizes these awesome marketing leaders. And to every single person on this list: I'm truly honored to be in your company. 👇 Full list in the comments.
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Paige O'Neill reacted on thisThank you Sydney Sloan , Jon Miller and Maria Pergolino for the recognition! I’ve had the privilege of meeting many of the leaders on this list, and I remain in awe of their exceptional talent and their deeply human qualities. CMOs truly sit “in the middle of it all”—navigating complexity, driving growth, and carrying the weight of transformation. The level of courage and grit this role demands is hard to overstate. My deepest respect to those recognized here—and just as importantly, to the future CMOs who will rise, inspired by them. One of the most meaningful parts of our role is to identify, support, and elevate the next generation of leaders—and, when the time comes, pass the baton forward.Paige O'Neill reacted on thisDRUM ROLL 🥁🥁🥁 CONGRATULATIONS TO THE TOP 100 B2B CMOs This is a passion project that started last year Jon Miller and Maria Pergolino reached out to me with this idea. Now it’s come to life. 👏🏻 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐰𝐞 𝐫𝐞𝐜𝐨𝐠𝐧𝐢𝐳𝐞 𝐚𝐧𝐝 𝐥𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐞𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐂𝐌𝐎𝐬 𝐚𝐫𝐞 𝐝𝐨𝐢𝐧𝐠 𝐭𝐨 𝐫𝐞𝐦𝐚𝐢𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜? Because let's be honest — being a B2B CMO right now is one of the hardest jobs in the C-suite. We're expected to: 👉🏻Drive growth and build brand 👉🏻Own pipeline and influence product 👉🏻Translate strategy across the entire company 👉🏻And increasingly… help your company navigate an AI-first world. That's why we created this. The B2B CMO 100 recognizes marketing leaders who are: > Shaping company strategy — not just campaigns > Earning real influence in the C-suite > Driving measurable business impact > Defining what modern B2B marketing leadership looks like Leaders like: ❄️ Denise Persson who's spent a decade making Snowflake one of the most recognizable enterprise brands in the world ⭐️ Carrie Palin, leading marketing at Cisco's scale across one of the most complex portfolios in tech Latané Conant, whose work at Parloa is rewriting how AI-native companies go to market Zach Kitschke at Canva, Jamie Domenici at Klaviyo, and Tricia Gellman at Box, Scott Morris at Sprout Social, Inc. — incredible operators (and many friends!) who know how to do it all. +95 more leaders who are setting the standard for what great looks like. This is about elevating the role — and learning from each other along the way. That’s what we are doing with the B2B CMO Project and it starts today! 📍Follow these incredible leaders, read our research, listen to our podcast that will highlight their stories. Huge congratulations to everyone on the list. You're shaping the future of our craft. This is the beginning of something GREAT… Let’s GOOOO! 👉 Take a look at the full list: https://lnkd.in/gWctx8gk #B2BMarketing #CMO #Leadership #MarketingLeadership #AI #Growth
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Paige O'Neill reacted on thisPaige O'Neill reacted on thisCongratulations to Paige O'Neill on being named to the B2B CMO 100 by the B2B CMO Project What makes this recognition stand out is how it was compiled. Fellow CMOs nominated and selected the honorees, making it a genuine peer recognition of the marketing leaders who are staying strategic in one of the most demanding environments B2B has seen. What has always set Paige apart is a belief that product, marketing, positioning, and community are not separate functions. They are interwoven and operate as one system. In a world where GTM complexity is only increasing, that kind of integrated thinking is exactly what the best organizations need at the leadership level. Paige joined the Ecosystems Board of Directors earlier this year, and her impact was felt immediately. She was in the room with us at our sold-out Customer Value Community Executive Forum in Austin just a few weeks ago, contributing to a conversation about how the best GTM organizations are building value-first growth motions in an AI-driven world. Having a CMO of her caliber on our board is something we do not take lightly. This recognition is well deserved. Congratulations Paige and to all of this year's honorees. 👉 See the full list: https://hubs.ly/Q04f2gty0 #B2BCMO100 #CustomerValueCommunity #BoardOfDirectors #GTMLeadership #CustomerValue #MarketingLeadership #Congratulations
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Scott Gordon
HG Insights • 4K followers
The evolving B2B tech landscape makes competitive displacement the default path for GTM teams. Simultaneously, it adds new layers of organizational risk, internal scrutiny, and emotional complexity for buyers. We created The Definitive Guide for Competitive Displacement to give GTM teams a smarter way forward—rooted in precise intelligence, not spray-and-pray ABM. Inside, you’ll discover: ▪️ Why traditional competitive intelligence leaves Sales, Marketing, CS, and Product flying blind ▪️ The exact data signals that show which accounts are truly ready to switch — and which never will ▪️ A step-by-step campaign framework for turning competitor intelligence into pipeline ▪️ GTM best practices from strategy to execution ▪️ How to fuse data, content, and activation into a single displacement play The switching window opens for buyers when the cost of staying exceeds the risk of moving. This guide helps you locate that window and act before it closes:
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Bart Dirksen
PartnerImpact • 3K followers
Why should Partnerships operate differently than the rest of your SaaS GTM org? 🤔 Too often, I see partnerships teams build bespoke processes to recruit and onboard partners—disconnected from how the rest of the organization operates. It’s well-intentioned, but it creates silos. Other teams lack visibility. Alignment suffers. And ultimately, so does growth. But here’s the thing: Partnerships can and should operate in lockstep with the broader GTM motion. That means aligning to the same (partner) lifecycle stages—from Awareness to Expansion—and applying the same SaaS growth principles that drive success across every revenue function. The classic funnel has evolved 🎯 into the Bowtie model, built for recurring revenue. And that evolution applies just as much to partner-led growth as it does to direct sales. From partner activation and enablement (Onboarding) to joint GTM execution (Retention & Expansion), the same rigor, and orchestration apply. This isn’t about folding Partnerships into Sales—it’s about bringing the same operational discipline to how we recruit, enable, and grow with partners. Partnerships aren’t an adjacent strategy. When done right, they are the engine of SaaS growth. 🚀 Let’s stop building in silos—and start scaling as one system. #SaaS #Partnerships #GTM #RevenueArchitecture #BowtieModel #CRO #RecurringRevenue #PartnerEcosystem #TechLeadership #B2BGrowth
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Leena B.
Oriono Advisory Group • 546 followers
MIT’s recent report found that 95% of enterprise AI pilots fail to deliver ROI, with value trapped in workflows, slow scaling, and misplaced bets in sales and marketing instead of back-office and integration wins. But these are symptoms, not the root cause. The real issue is strategic misalignment, as oftentimes organizations don’t clearly define the kind of bet they’re making. At the core, every pilot is a capital allocation and risk management decision. Pilots fail without clarity on the business angle, hypotheses, and go/no-go criteria. To address this, I’ve developed The Pilot Strategy Framework™, a structured approach to categorizing AI pilots based on their strategic intent and business impact. 1️⃣ Validation pilots - validate feasibility before scaling and committing further resources. 2️⃣ Internal adoption pilots - phased rollout of AI within departments, inside existing workflows, to see if it can unlock ROI. This can often signal market readiness to customers, competitors, investors, and the industry overall. 3️⃣ Customer-facing pilots - test whether existing customers will adopt new AI capabilities and whether it’s commercially safe to scale. 4️⃣ Legacy integration pilots - answer if AI can unlock value in legacy systems. 5️⃣ New product pilots - test whether additional AI offerings can be introduced; offerings that are core or adjacent to our current products and generate new ROI. Each pilot is a bet: upfront decide how much capital to risk, what value it’s meant to unlock, tradeoffs to consider, and the conditions under which you’ll scale or stop. Ultimately, it's about prioritizing the one(s) that provide the most enterprise value. Which pilot types is your organization running, and how are they moving the needle on your business outcomes? I am currently talking to leadership teams to apply this framework to drive clarity and ROI; if your organization is navigating similar questions, I'd be happy to connect. #productstrategy #aistrategy #aitransformation
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Jeff Wharton
LogRocket • 6K followers
The product leader’s role keeps expanding. First it absorbed engineering as CPTO. Now it’s crossing the chasm into GTM and marketing. I got to talk with Karen Chao this week on LaunchPod. She started at Flowspace as CPO and has since been elevated to Head of Marketing in addition. We're not just talking a dotted-line responsibility; she's owning discovery to messaging to activation. It was really eye opening to hear what it’s like to “cross the chasm” from Product into GTM leadership and why Product increasing aperture is becoming more common. Full episode here: 📰 Read/Subscribe on Substack: https://lnkd.in/e6HVnVu2 📺 Watch on YT: https://lnkd.in/ejqCkBAQ 🎧 Listen on Apple: https://lnkd.in/eFp9d4Nw 🎧 Listen on Spotify: https://lnkd.in/eV3vDGGh Here are some of the biggest themes she breaks down: 1️⃣ Why the CPO role is expanding Product and Marketing share the same inputs: value, positioning, and customer insight. Combining them reduces friction and aligns teams around what customers actually care about. 2️⃣ Crossing the CPO to Marketing chasm Karen described the shift as learning a new toolkit for the same terrain. Product discovery and marketing experiments use the same muscles. The language is different. The thinking is familiar. 3️⃣ PMs skills in AI are perfect to accelerate GTM Her team uses AI for PRDs, competitive research, channel exploration, and even codebase analysis. The effect is a shared workflow where Product and Marketing learn together, not in silos. 4️⃣ With AI, PMs can go deeper than ever before With tools like Cursor and Claude, Karen’s PMs can explore architecture, propose small fixes, and prototype real flows. Engineers focus on high-leverage work. Marketing benefits from product leaders who truly understand the system. 🥡 The takeaway: The role of the product leader is expanding, just like many executive roles today. Product and Marketing already share many of the same inputs, and companies are stronger when those teams are tightly aligned. Whether they roll up to one leader or remain separate, closing the gap between Product and GTM creates a faster, clearer, more customer-centered organization. Have you seen this? Is this the future of product leadership? Full episode here: 📰 Read/Subscribe on Substack: https://lnkd.in/e6HVnVu2 📺 Watch on YT: https://lnkd.in/ejqCkBAQ 🎧 Listen on Apple: https://lnkd.in/eFp9d4Nw 🎧 Listen on Spotify: https://lnkd.in/eV3vDGGh (Also, "Crossing the CPO to Marketing Chasm" book isn't real...yet. I feel like we should make a collection of these. What do people think?)
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Marie-Michèle Caron
Tempo Software • 10K followers
The board question that reframed how I think about going global: "Marie, should we hire locally, partner globally, or just buy our way in?" My answer? Yes. After experiencing all three across different contexts, here’s what I’ve learned: There’s no one-size-fits-all playbook. The key? Choosing the right path for your stage, market, and team. Here’s how that played out: 1. Hire Locally - Potloc Context: We needed cultural fluency and deep local intel What we did: Hired exceptional MDs who build like founders Result: UK growth is ahead of plan. We’ve just hired MDs for the UAE and US. 👉 Local leaders don’t just understand the market, they are the market. Their EQ can’t be outsourced. 2. Partner Smart – Coveo Context: We needed scale and trust without overbuilding infrastructure What we did: Formed alliances with Salesforce, SAP, and key regional integrators Result: Partnerships became one of our fastest growth levers 👉 The real unlock? Customers trusted us because trusted players vouched for us. 3. Acquire Strategically – Thryv Context: We had scale but needed speed, expertise, and access What we did: Acquired proven local players with strong presence Result: APAC expansion accelerated our international growth by 12 months and gave us instant cultural legitimacy 👉 Integration didn’t mean assimilation. It meant co-creating a culture that honored both legacy and ambition. Across all three, the pattern is clear: - Emotional intelligence beats market intelligence - Local autonomy fuels global coherence - Cultural curiosity compounds competitive edge - Success requires systematic empathy Companies that win internationally don’t just go global. They become global in mindset, in structure, in cultural fluency. #GlobalExpansion #InternationalStrategy #Partnerships #Acquisitions #CulturalIntelligence #SaaS #OperatorEdge #EQ #GlobalTeams #StrategicGrowth
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Joanie Kindblade
Blue Sky Marketing &… • 3K followers
Pipeline isn’t just a sales problem. It’s a messaging, positioning, and enablement opportunity. Over the years, I’ve seen Product Marketing consistently accelerate pipeline velocity by: * Equipping sales with differentiated messaging and persona-driven storytelling * Mapping content to each stage of the buyer journey to reduce friction * Arming teams with competitive intelligence that builds confidence and urgency * Aligning go-to-market teams around value, not just features The takeaway? Product Marketing is a force multiplier. When done well, it doesn’t just support the business, it accelerates it. How is your team using Product Marketing to drive revenue right now? #ProductMarketing #PipelineVelocity #SalesEnablement #GoToMarket #RevenueGrowth #MarketingLeadership
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Jenny K Toole
TooleBox Marketing & Business… • 733 followers
Turning Engineers into Influencers: A Repeatable System for Thought Leadership The best BD tool in technical services is not an ad. It is your engineers’ credibility. by Jenny K. Toole The problem Most firms agree SMEs are the most trusted voices. The challenge is bandwidth. People are busy, content is ad hoc, and drafts stall in review. You end up with a trickle of assets that do not support pursuits or move pipeline. Good news. There is a simple system you can run every quarter. The framework: Topic mining → SME briefing → 1-hour interview → content atomization → approval lane → distribution plan 1) Topic mining Start with demand signals: upcoming pursuits, client FAQs, RFP themes, regulatory moments, and win–loss notes. Score each idea on buyer value, proximity to revenue, and SME availability. Pick 3 to 5 topics for a 90-day cycle, mapped to target accounts or segments. 2) SME briefing Send a one-page brief 3 to 5 days before the interview: audience, business problem, desired outcome, five guiding questions. Confirm the use case you want: risk reduction, cost avoidance, time to value, or compliance assurance. 3) 1-hour interview Record one focused session with the SME and a facilitator. Use a buyer-first arc: Problem, Impact, Approach, Proof, Next Step. Capture specifics: before and after metrics, constraints, what changed operationally, what the client cared about most. Transcribe right away to speed drafting. 4) Content atomization From one interview, create a cohesive set: One technical paper or long-form article to anchor the theme One case study that shows the approach in the real world One webinar with the SME and a client-facing moderator Three short posts that pull highlights from the paper and case study Sales enablement: a one-slide solution narrative, a two-page brief, and three talk tracks for BD calls 5) Approval lane Predefine reviewers by asset type to prevent endless edits. Technical accuracy: SME and project manager Brand and positioning: marketing lead Legal and confidentiality: compliance owner Limit to two rounds. Use a checklist and a change log. Lock style rules for numbers, acronyms, and claims to cut friction. 6) Distribution plan Publish the anchor piece first. Release the case study within 7 days. Host the webinar within 21 to 30 days and align invites to ABM tiers. Repurpose into three short posts over 30 to 45 days, tag SMEs and partners. Enable BD with a short outreach email, a call script, and tracking codes for attribution. Need a jumpstart? DM me for a plug-and-play template and SME coaching steps. 💬 #ThoughtLeadership #ExecutiveLeadership #MarketingStrategy #GoToMarket #ABM #DemandGeneration #ContentMarketing #SalesEnablement #B2BMarketing #BrandStrategy #DigitalMarketing #MarketingImprovement
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Devon O'Rourke
Fluvio • 8K followers
2025 felt like an inflection point 🔀... for Fluvio, and for PMM as a discipline as a whole This year, our work shifted meaningfully up-market. We were brought in for exec and board-level initiatives tied directly to GTM transformation. Think: 1️⃣ Deep, domain-specific research to redefine positioning 2️⃣ Segment-level insight to guide real GTM tradeoffs 3️⃣ Synthesis that shapes product development cycles, not just messaging 4️⃣ Core GTM infrastructure: launch process, tiering, RACI, beta and alpha gating, channel SOPs, cross-functional alignment What stood out most wasn’t the growth metrics, though we’re proud of them: 25%+ growth, nearing $3M in revenue is a special year! What mattered more was where PMM, and Fluvio, were invited into the conversation. When PMM works, it doesn’t sit downstream of strategy. It is strategy, or a critical part of it. Thankfully, companies are realizing growth doesn’t come from more one-sheets, more decks, or “simpler messaging” like LinkedIn wants you to believe🤦♂️ It comes from sharper decisions that exploit your unique edge. Something PMMs are uniquely equipped to uncover. The rest is derivative. ..and it doesn’t feel like 2026 will slow this down 🚂
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Matt Lawson
Hiive • 3K followers
If you read one business book this year -- it should be this one. I watched the thinking behind "Be a Sequoia, Not a Bonsai" develop over years of client work with Nic Darveau. In meeting after meeting, when teams felt stuck despite being disciplined and well run, Nic consistently surfaced the real issue: they were optimizing for control instead of creating conditions for growth. The constraints weren’t usually the market—they were internal habits that felt responsible but quietly capped ambition. This book reflects those conversations. It’s clear, grounded, and experience-driven, and it offers a powerful reminder that meaningful growth comes from space and trust, not constant pruning.
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