Lisa Scalzo

On the heels of the 2026 CAGNY Conference, I'm revisiting #MetricMonday to touch on “message pull-through,” a highly underrated data point that communications professionals can use to demonstrate their strategic impact on business outcomes in key moments. Last week, more than a dozen CPG leaders shared their key business narratives with analysts, management teams and media, with each hoping to drive home their most relevant, positive, and timely points. Amid all the presentations and keynote speeches, each company and its senior leadership was likely left with one key question: “Did they believe our story?” One way to assess that is by examining "message pull-through" to underscore: 👉 How many of your key messages appear in earned media, social media, organic search, analyst reports, and LLM query results. 👉 Whether your competitors more effectively positioned their messages across the same channels. 👉 How those messages were interpreted without being recast into new narratives. Keep in mind that any read-out on message pull-through shouldn’t start and end with a percentage, as that number alone doesn't offer much context. I recommend pairing this data with sentiment scores measured over time and applied to each narrative theme. This helps reveal how narratives grow or contract in key moments. If your company presented at CAGNY 2026 and wants to understand how your message came through in subsequent coverage, feel free to reach out.

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What does it take to advance mobility, improve well-being and enhance modern life? What does it take to propel value for our customers and create breakthrough solutions? It takes Lubrizol – our talented people, decades of experience and the ingenuity and agility #TeamLubrizol applies daily. 

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This... All of what Chrissy so eloquently said. True comms expertise is more vital than ever. Employee engagement is at an all-time low, which impacts costs, productivity, and corporate value. Third party, non-marketing voices (media, analysts, customers, partners, influencers, and employees authentically lending their voices) drive AI results - which are on a meteoric rise. Reputations are not built, protected, and defended on marketing channels, but via communications initiatives. Comms fragmentation and deprioritization are damaging to a brand. I'm sure there's a Sally Susman "Communications Breakthrough" quote - or several - that underscores these truths. P.S. Her book should be required reading for all comms pros, IMHO.

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The global discourse on platform decay, popularised as "enshittification," has now been applied to American geopolitical power. The premise, articulated in a recent Wired article, suggests a strategic shift from a "rules-based order" to a more extractive, monetised hegemony. This raises a critical question for nations like India, which are deeply integrated into these global systems. As allies become "users" in a platform designed for shareholder value, what are the implications for national sovereignty and strategic autonomy?   Simultaneously, are we witnessing the same pattern domestically? From rising platform fees to degraded service quality, is a similar "enshittification" cycle underway within India's own consumer tech sector?   Could India's Digital Public Infrastructure (DPI) initiatives—such as UPI and ONDC—provide a genuine, state-led counter-narrative to platform monopolies? Is this a viable model for reclaiming digital sovereignty, or does it present a new set of challenges that must be urgently addressed?   What, in your view, are the long-term consequences of this shift, both for global power dynamics and for India's digital future? #Enshittification #DigitalIndia #DPI #Geopolitics #BusinessStrategy #DigitalEconomy https://lnkd.in/dPG_CJp9

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This is a story every PR and corporate communications professional should read and sit with. In light of the recent headlines about leaders speaking out (or stepping away) over the trajectory of AI, Hunter-Torricke’s story is another cautionary signal. The future of AI cannot be shaped solely by companies or “Davos-going elites”. It requires broader public scrutiny and stronger institutional guardrails to define the rules of engagement. For those of us guiding and shaping client and company narratives, this is also a good reminder that integrity isn’t a “nice to have.” It’s the foundation. Without it, trust erodes, and once lost, it’s incredibly hard to rebuild. You might secure short-term wins by smoothing the edges or delaying hard truths. But the long-term business and reputational costs almost always outweigh the discomfort of honesty upfront. Many years ago, I worked for Bob Winslow, the former Global Managing Director of FH’s Technology Sector. He taught me the “look in the mirror test”: at the end of the day, can you look at yourself and know you did the right thing, or at least the best thing you could with the information you had? I’ve carried that lesson with me ever since. If we believe the former founder of Microsoft is right, that AI may be the most transformative technology of our time, then the stakes are too high for anything less than that standard. Technology will move fast. Capital will move faster. Our values are the only thing that should not move at all. https://lnkd.in/gCmxVMgY

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As #Comms pros, we talk about AI constantly—but how does it actually help the day-to-day? Spoiler alert, it does now! With Spotter, I have my full #PR program scope in one view, with an AI layer that actually tells me what to do with the data. It’s helped me: 📈 Create faster reports for the team. 🤔 Brainstorm new angles when a trend pops up. ⚡ Pivot our program instantly when the data shifts. First demo in the books ✔️ ThoughtSpot

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Gray Areas, Clear Standards Philip B. Corbett’s reflections after 35 years in the NYT, says a lot about navigating journalism’s evolution - from faxes to podcast, print deadlines to 24/7 news. In a media landscape defined by speed, volume and complexity, ethical standards are not constrains - they’re our compass. As a PR professional, I’ve seen firsthand how the pressure to be first can blur the lines. But it’s in those gray areas - where the easy answers run out - that standards show their true value. Agree or disagree with Corbett, his parting message is a timely reminder: credibility is built not on clarity alone, but on consistency, accountability and intent. Standards aren’t old-fashioned, they are essential. #mediaEthics #journalism #Communications #PR https://lnkd.in/gNAbJnuc

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AI is changing how stories are found and shared. The SOAR Content Framework™ gives communicators a practical way to earn visibility and trust in the Answer Engine Economy. Structure, Originality, Authority and Recency: Four signals. One liftoff. https://ow.ly/hchE50XrhGT #AI #AEO #Communications #PR

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