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My work with companies focuses on practical tools that can be implemented, approaches…
Articles by William
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Homeless in Wilmington. An Inspirational Story.
Homeless in Wilmington. An Inspirational Story.
I was inspired by something that happened this past weekend. I thought I’d share this since there are lessons for…
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Disrupting Distribution through Disintermediation
Disrupting Distribution through Disintermediation
In the previous post, I addressed examples of how distribution can be a source of strategic control. In this post, I…
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Distribution as a Source of Strategic Control
Distribution as a Source of Strategic Control
In an earlier post, I discussed how Vanderbilt exerted a point of Strategic Control to dominate the railroad market…
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You can’t have it both ways – if they couldn’t use your data, would you pay $8.99 a month for Facebook?
You can’t have it both ways – if they couldn’t use your data, would you pay $8.99 a month for Facebook?
From Google Glass to contact lenses that show live moving images, from balloons and drones to 5G to fiber cable and LEO…
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Movie Pass: The sheer folly of an unsustainable business model
Movie Pass: The sheer folly of an unsustainable business model
Well, it all sounded like a good idea … the folly of an unsustainable business model. Based in New York and founded by…
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Those who cannot remember the past are condemned to repeat it ...
Those who cannot remember the past are condemned to repeat it ...
The quote, most likely due to writer and philosopher George Santayana, plays out in many markets today. In an earlier…
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The "Stick" in the "Carrot and the Stick." The Story of Vanderbilt's Hudson River Bridge. Will History Repeat?
The "Stick" in the "Carrot and the Stick." The Story of Vanderbilt's Hudson River Bridge. Will History Repeat?
Jack Welch once said about Vanderbilt and all great executives: “They have the ability to see around corners.” At the…
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The First Day of ‘T-Ball and Management 101: The Atlanta Hartsfield-Jackson Airport Shutdown tells us how little we’ve learned since 9/11
The First Day of ‘T-Ball and Management 101: The Atlanta Hartsfield-Jackson Airport Shutdown tells us how little we’ve learned since 9/11
Anyone who has ever played baseball as a child or coached as an adult understands the meaning of “T-Ball,” where a…
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Satellites, Supply Chain and Speed: How seemingly unrelated events are setting the stage for transformation and disruption
Satellites, Supply Chain and Speed: How seemingly unrelated events are setting the stage for transformation and disruption
Two articles on the front page of the Business and Technology section of the Wall Street Journal on April 19th are, at…
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6K followers
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William Putsis shared thisWhat do you do when you write a (fictional) business book and it becomes reality? When David Edelheit and I set out to write 𝘚𝘤𝘢𝘳𝘭𝘦𝘵𝘵'𝘴 𝘙𝘦𝘷𝘦𝘯𝘨𝘦, we set out to use storytelling to illustrate business lessons in an era of AI, IoT and big data. Little did we know that the book's plot would play out in practice. With Brad Jacobs' QXO's $17B purchase of TopBuild, the strategy of our fictional ShiftLink Dynamics is playing out for real - and it is dramatically reshaping industries and the competitive dynamics in building products. My latest article in CEOWORLD magazine, currently on the cover, goes through this in detail. Just like our fictional ShiftLink Dynamics strategy was brilliant, what QXO is doing inside of building products is brilliant. 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐚𝐫𝐭𝐢𝐜𝐥𝐞 𝐡𝐞𝐫𝐞: https://lnkd.in/dP4r6jdR 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐨𝐮𝐫 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐨𝐧 𝐭𝐡𝐢𝐬 𝐡𝐞𝐫𝐞: https://www.putsis.com/We Wrote the Novel. Brad Jacobs Is Living It: How a Business Novel Predicted QXO's Rollup and the $17B TopBuild Deal - CEOWORLD magazineWe Wrote the Novel. Brad Jacobs Is Living It: How a Business Novel Predicted QXO's Rollup and the $17B TopBuild Deal - CEOWORLD magazine
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William Putsis reposted thisWilliam Putsis reposted this
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William Putsis shared thisCongratulations to my colleagues at Quantum Leap Acquisition Corp for a successful close of a $200 million initial public offering on the NYSE. Flawless execution from the S1 to Monday's IPO launch. Congratulations to Dave Chapman Haydar Haba Kervin Pillay Joel Leonoff David Novak Richard Jhang Robert Salem Matthias KlingWilliam Putsis shared thisQuantum Leap Acquisition Corp announced the closing of its US$200 million initial public offering of 20,000,000 units at an offering price of US$10.00 per unit. The units began trading on the New York Stock Exchange under the ticker symbol QLEPU on May 1, 2026. Quantum Leap is a blank check company formed to pursue a business combination, with an intended focus on companies in artificial intelligence, quantum computing, and blockchain technology. Read the full announcement here: https://lnkd.in/giCdc_PnQuantum Leap Acquisition Corp Announces Closing of $200 Million Initial Public OfferingQuantum Leap Acquisition Corp Announces Closing of $200 Million Initial Public Offering
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William Putsis shared thisFor all of you who, way back when, were so nice to vote for our new book cover, FINALLY, it is available on every format on virtually all platforms worldwide: hardcover, softcover, Kindle (Kindle Unlimited), Audiobook (Audible, Apple, Spotify, all major audiobook platforms). https://lnkd.in/gYskgphY The audiobook took a while, but Shelley Anderson did such a fantastic job. A big thank you to all of you who supported us along the way! Thank you again for your votes early on and for your support throughout! David Edelheit Russell Rogers John Malitoris Prof. Dr. Amarendra Bhushan Dhiraj Yale School of Management Marketing at UNC Kenan-Flagler
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William Putsis shared thisA shout out and huge thank you to Shelley Anderson, not only for this post, but (especially) for the amazing job she did narrating Scarlett's Revenge (https://lnkd.in/eSJYn_p7) for David Edelheit and I. Pleasure working with Shelley, always professional with narration that keeps you at the edge of your seat! Janet Truncale Albert Segars Daylian Cain Carlos Correia Nathaniel Putsis Kavitha Nair Bindra Nathan WalkerWilliam Putsis shared thisImagine...A business management strategy STORY that is as engaging as it is instructive. Tired of business books that tell you what you should be doing? What about a great story, that SHOWS you how to stay vigilant, how to prepare, and what could be coming down the road? Scarlett's Revenge by William Putsis and David Edelheit craft an insightful cautionary tale, a face-off between two strong female leaders, with business strategy woven-in. Excited to announce the release of Scarlett's Revenge (narrated by Shelley Anderson) available on Audible, Apple Books, Spotify, or wherever you get your audiobooks! Thank you to William Putsis and David Edelheit for crafting an exciting tale, and a good read!
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William Putsis shared thisMany thanks, Bella, for the shout out and kind words! So very much appreciated! I walked away incredibly optimistic about our future, inspired by all of you! Isabella Kaplan David Edelheit Marketing at UNC Kenan-Flagler UNC Kenan-Flagler Business School Yale School of Management Nathaniel Putsis Mark BurgessWilliam Putsis shared thisA few weeks ago, the UNC Marketing Club had the opportunity to host William Putsis, who spoke to our members about his career journey and his book, Scarlett’s Revenge. This past weekend, I finished the book, and I can confidently say it’s one of the most engaging business reads I’ve come across. William Putsis and David Edelheit do an incredible job of blending real, applicable business strategy with a compelling, story-driven narrative that keeps you hooked. One of my biggest takeaways is how critical it is for companies to leverage AI, not just to compete, but to stay ahead. While I was familiar with this idea, the story of Scarlett and Victoria brought it to life in a way that made it truly memorable. Huge thank you to William Putsis for taking the time to speak with our club and share his insights. I highly recommend this book to students and professionals alike, especially those interested in strategy, innovation, and the evolving role of AI in business.
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William Putsis shared thisThese days, so many are questioning who will win and which companies may struggle as the impact of AI is felt across companies, industries, verticals and geographies. Today, I believe that there are clear winners and losers, and clear business principles driving this transformation. For anyone who missed this Yale School of Management webinar on these important issues, my webinar from last week, Winning Business Models in an era of AI, the recording is posted here: https://lnkd.in/eQ2X9fBe Would love any comments, thoughts, disagreement ... such as fascinating time in business we all are in the middle of!William Putsis shared thisThe most important AI question for leaders right now isn't "which tools should we adopt?" — it's "how does AI change the way our industry creates and captures value?" Join William Putsis, Lecturer in Management at the Yale School of Management, in our upcoming webinar as he tackles exactly that. Drawing on examples from healthcare, technology, consumer goods, and consulting, he'll explore how leading firms are rethinking their business models in response to AI — and how strategies from one industry are quietly showing up in another. Whether you're in the early stages of thinking through AI's impact on your business or already deep in execution, this is a great opportunity to step back and sharpen your strategic perspective.
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William Putsis shared thisHad the pleasure of interacting with a great group of company founders and entrepreneurs yesterday @ Launch Powered by KPMG in Chapel Hill. Great group with interesting dilemmas as they work pre-revenue pricing! Appreciate the invite, Naomi Burns Emil Runge! David Edelheit Lee Solomon Danny Chehade Leah Kincaid Albert Segars Nathaniel Putsis Mark Burgess Kevin RandallWilliam Putsis shared thisFabulous kickoff to Week 4 of the Launch Powered by KPMG Customer Accelerator! William Putsis led an awesome session on Pricing Strategy, sharing multiple potential approaches for how to attack this fundamental topic! He combined brilliant insights with humorous anecdotes to make Pricing Strategy truly fascinating! We had great questions throughout! We followed that up with Chris Morrison and his second session on First Customer. Chris’ passion is infectious and the dialogue was engaging throughout! It was a great balance of business frameworks with lived experiences! Ladson Brearley Rakesh Khan Ronald P. Berry Christopher Stacchini Ron Nelson Alan Cox Maksim Mezhericher Robert Hart Zehao Pan Jeanine Fry Aidan Special Heidi Lanford Vince Stuntebeck George Peacock Ram Mukund Kripa Nick Miller Hakjae Kim Samhita R Sonali Mishra Sundeep Reddy Mallu Krish Vazirani Aryan Aladar Yogi Nishanth John Armin, PhD, PE, MCS Zohreh Doosti, MBA Innovate Carolina KPMG US Launch Chapel Hill Jordan McAlister Brad Jenkins Naomi Burns Sheryl Waddell Alexis Dorf
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William Putsis shared thisThank you to Ibrahim Alsallum for the kind shout out related to the Yale School of Management webinar I did last week ... such an exciting time! Ibrahim, thank you!William Putsis shared thisWe often get caught up in the hype of AI technology itself, but the real competitive breakthrough lies in the business models built around it. I just attended a phenomenal session titled "Adaptive Advantage: Business Models That Win in the Era of AI" by Prof. William Putsis at the Yale School of Management. Thank you, Dr. Putsis, for a highly practical and insightful presentation! Two key frameworks stood out, especially for integrating AI into heavy-asset industries like construction and project management: 📉 The Disruption Spectrum: Traditional "hourly-rate consulting" and "per-seat SaaS" are highly vulnerable to AI disruption. The ultimate winner? Vertical AI—full-stack solutions that own the constraint, the tech, and the physical delivery. 📊 The AI Business Model Matrix: The mandate is clear. To move from "Vulnerable" to "Dominant," we can't just build commodity tools. We must leverage scarce physical data and establish strategic control points. The future belongs to models that successfully bridge AI with tangible, real-world execution.
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William Putsis reacted on thisWilliam Putsis reacted on thisI am excited about my American Marketing Association workshop on May 20, focused on how AI personas can accelerate market research. Remember the moment Doc Brown reveals the flux capacitor? AI personas can feel a bit like that. An idea from the future that is suddenly becoming practical for marketers today. AI personas are not a replacement for traditional market research. Rather, they give marketers a practical way to explore ideas earlier, faster, and more affordably. Marketers can use AI personas to test early-stage concepts, pressure-test assumptions, creative options, explore likely reactions from different customer types, simulate focus groups, and narrow ideas before investing in research with human respondents. Better Insights. Faster Decisions. The Future is Now. Join me on May 20 to learn how AI personas can help marketers explore broadly and validate more effectively. The registration link is in the comments below. Cheryl Burgess Mackenzie Lauka, MSEd, CPTD Matt Weingarden Julianna Rossano Mark McNeilly Can Uslay Arnab Roy Choudhury Ozgur Yaglidere Shen Yeniyurt Beth Ann Murphy Kathleen Cashman Michael Lamberty William Putsis Jim Lecinski Scott Brinker Aleksei Shabalin Tatiana Tsygankov Lorna Dragon Lara Lukman Devon Johnson PhD Ashwani Monga Jennie Farrell Dr. Clarence Lee Jack Levitt Sarah (Walton) Burgess Kent Burgess Deborah Silver Stacy Smollin Schwartz Phil Cohn, MBA Martyn Etherington #AMATraining #AMA #MarketResearch #AIpersonas
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William Putsis reacted on thisWilliam Putsis reacted on thisI am very grateful to be a member of Cohort #09 of the Yale Global Executive Leadership Program at the Yale School of Management. Jeff Sonnenfeld and his team have done a fantastic job here at Yale University. The discussions with former Mexican President Ernesto Zedillo and world-leading experts in their fields, such as Albert Ko, Jennifer Gandhi, Zack Cooper, Nicholas Barberis, Song Ma, Emma Seppälä, Ph.D., John Witt, Nicholas Christakis, Lorenzo Caliendo, and William Putsis, to name just a few, were deeply impressive and inspiring. The topics of AI, global trade, macroeconomics, behavioral finance, global affairs, and Latin America will stay with me for a long time as I now return to my M&A desk at DLA Piper. #yale #ygelp #ivyleague #yalesom #LuxEtVeritas
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William Putsis liked thisHow cool is this?? My co author and good friend William Putsis wrote a great article on how the book we wrote together came to life in a real situation recently. You should definitely check out the article (and of course the book :)). #ScarlettsRevenge #DisruptorsWe Wrote the Novel. Brad Jacobs Is Living It: How a Business Novel Predicted QXO's Rollup and the $17B TopBuild Deal - CEOWORLD magazineWe Wrote the Novel. Brad Jacobs Is Living It: How a Business Novel Predicted QXO's Rollup and the $17B TopBuild Deal - CEOWORLD magazine
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William Putsis liked thisWilliam Putsis liked thisI said yes before I knew what I was saying yes to. Julian Blake emailed me an invitation. Years of unintentional silence between us. And yet the answer arrived before I’d finished reading. That’s what integrity does. It precedes explanation. Julian has created a community to build and support Impact Unlimited to help businesses and non-profits scale the positive impact they make on people, places and planet. That mission was alive in the room Wednesday night. The launch dinner at Treehouse Shoreditch opened with something rare, short, honest accounts from people who have actually done it. Bethnal Green Ventures. OLIO. Others. Not pitches. Not slide decks. Just the real shape of what it takes to move the needle on something that matters. And the numbers that followed. I found myself genuinely moved. Because here is the paradox this room held beautifully. Doing good is good business. And yet we still treat those two things as if they are in tension. As if profit and purpose are negotiating from opposite sides of a table. The people in that room were evidence that this is a false choice, and they were making the case not with ideology but with results. And beneath that evidence, something else was present. One person I spoke to runs an advertising agency. Their clients are, by their own admission, at the other end of the impact scale. And yet there they were, saying plainly, in a room of strangers, that the wants to find another way. Still needing to make money. Still carrying real responsibilities. And choosing to ask for help. That kind of honesty is not small. It’s where change begins. We are not in a technology crisis. We are in a listening crisis. And the leaders who feel that most acutely are often the ones least able to say so out loud. Not because they lack courage. But because they haven’t yet found the room where both things can be true at once. Threshold is the name I give to that work. The space between what was and what’s next. Where doing good and doing well stop being opposites. Where the not-knowing is not a weakness, it’s where the real work begins. Thank you Julian Blake for building that room. And for being the kind of person whose name in an inbox is already an answer. If you recognised yourself somewhere in this, I’d like to hear from you. Not to pitch. To listen. Jonathan Perugia BeaconHouse Events Bethnal Green Ventures Better Society Capital • BIMA (British Interactive Media Association) Bio Atelier body>data>space • BUILD by Charlie Curious Ventures GAIA.VISUAL Global TV Experts The National Youth Orchestra Nurture OLIO Our Generous Gene The Pitch & Growth Company Post Office Ltd PwC Regenerate Responsible Intelligence Rothschild & Co Still Life Story The Dots The Loco The Independent The Standard Transport for London Trees for Cities UCL • UCL Grand Challenges UCL Innovation & Enterprise UK Power Networks VenturePath Whizz Kidz • Zinc #Threshold #Leadership #ListeningCrisis #ImpactUnlimited #Integrity
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Education
Publications
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The Carrot and the Stick: Leveraging Strategic Control for Growth
University of Toronto Press
See publicationToday’s competitive business environment is no longer about simply being successful in an isolated part of the market. Successful businesses will no longer be able to focus solely on their primary industries. The new game is one of competition across different markets. This book is about how good companies find and access points of strategic control in one industry that can be leveraged across multiple, interconnected value chains utilizing a “Carrot and Stick” approach.
The “Carrot”…Today’s competitive business environment is no longer about simply being successful in an isolated part of the market. Successful businesses will no longer be able to focus solely on their primary industries. The new game is one of competition across different markets. This book is about how good companies find and access points of strategic control in one industry that can be leveraged across multiple, interconnected value chains utilizing a “Carrot and Stick” approach.
The “Carrot” refers to the concept of aligning upstream and downstream incentives — those of suppliers and customers — to be compatible with your own. It involves setting up your entire value chain and customer-incentive structure so that it’s in their best interests to do what’s in your best interest. The “Stick” represents a strategic control point within a part of a market that, if controlled by one party, can be leveraged for greater margins. This can be in the supply chain, a related business, or even in an unrelated market.
This book utilizes numerous examples and walks the reader through a process for unleashing the "Carrot and Stick" in their own industry and then building an "ecosystem" across multiple, interconnected industries. -
Compete Smarter, Not Harder: A Process for Developing the Right Priorities through Strategic Thinking
John Wiley & Sons
See publicationThe Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Those who succeed today do so because they compete in the most advantageous part of the market.
However, finding the right space to compete effectively is not always easy. Compete Smarter, Not Harder shows you how to seize market opportunities that will have the greatest impact across multiple markets. Are you competing in…The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Those who succeed today do so because they compete in the most advantageous part of the market.
However, finding the right space to compete effectively is not always easy. Compete Smarter, Not Harder shows you how to seize market opportunities that will have the greatest impact across multiple markets. Are you competing in the most profitable market?
By utilizing the step-by-step process of strategic prioritization developed in the book, you can rework competitive efforts across markets to benefit your business. Learn to recognize strategic decisions that provide the best margins, overall profitability, and growth. Apply those strengths to extract value in other markets. Compete Smarter, Not Harder addresses each step from strategic market selection to tactics of execution.
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Christian M. Ringle
CONGRATS TO Yide Liu, Wynne Chin, Jun-Hwa Cheah, Joe Hair, and Chan Lyu on their new article in the Journal of Business Research #JBR: "Tackling Missing Data in PLS-SEM: Strategies and Insights for Business Research": https://lnkd.in/egHSSYUY This article provides clear, practice-oriented guidance on how to deal with missing data in PLS-SEM, including approaches for data that are not missing at random. It offers both conceptual discussion and empirical evidence. A very valuable read for anyone doing PLS-SEM or reviewing PLS-SEM studies. Highly recommended!
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Babson College
Higher education institutions play a vital role in shaping how society engages with #AI. Babson College is a quintessential example, with new courses such as “AI Pioneers,” which weaves together machine learning, entrepreneurship, and risk ethics, and “Writing With Robots,” which invites students to explore what it means to write with, against, and around machines. Director of Babson’s Writing Center and Associate Teaching Professor Kristi Girdharry’s piece in Minding the Campus: https://lnkd.in/eNf-3tHD #GenerativeAI | The Generator @ Babson College
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Dr. David Dobson
In this segment, Dr. Mohsin Abdur Rehman discusses the "liminality" phase of long-term service experiences. While retail transactions are relatively simple to manage, extended journeys—such as studying abroad—are filled with subjectivity and shifting emotions. Mohsin explains how we move from the high energy of novelty into a deeper phase of awareness and personal evolution. ✨ Whether you're studying abroad or starting a new chapter, this segment will interest you: https://lnkd.in/gaG5Cbyr 🌱 #PersonalGrowth #StudyAbroad #MindsetShift
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Pedro Matos
#AI isn’t just transforming tech ... it’s reshaping finance! Great discussion yesterday at University of Virginia Darden School of Business on “The New Capital Playbook: Financing AI Infrastructure” with Joe Harar (EdgeConneX) and Irtiaz Ahmad (Sobina Advisors) on how #AI is changing #datacenter capital stacks. Special thanks to Marc Ruggiano (LaCross Institute for Ethical Artificial Intelligence in Business) and Dan Ephraim (PointOne Data Centers) for organizing such a timely event ... learned a lot! https://lnkd.in/ePww6UHB #AI #DataCenters #InfrastructureFinance #DigitalInfrastructure
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Jason Bell
Thank you Niloofar Borghei Razavi, Ph.D. for joining my Syracuse University - Martin J. Whitman School of Management London Entrepreneurship students recently to share your career journey as a social enterprise founder and PhD researcher with Henley Business School. In 2021 Niloo founded Nilbon, which supports individuals living in the UK with chronic pain through matching them with therapists and coaches that offer complementary therapies like health coaching, yoga therapy, mindfulness, and nutrition coaching. Here are just a few of the key learnings Niloo shared with my students: ❤️ Look closely for pain points in your life or those around you: Not every winning business idea needs to be very trendy or AI-related. Truly addressing a need for others is at the heart of (social) entrepreneurship. 💰 Watch Where You Seek Money: Focus on finding money you don’t have to return, like grants. Many entrepreneurs do not consider grants a viable funding source and this is short-sighted. 📚 Stay Curious: Being entrepreneurial is about seeing opportunities in odd places and connecting unrelated ideas to one another. That’s the case throughout the journey, not just at the beginning. #KnowYourPace #Entrepreneurship
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Noman Shaheer
Honored to join a team of elite scholars serving as track chairs at Academy of International Business (AIB) Annual Conference, 2026, Manchester, England. As the chair of Global Value Chains, Networks and Operations Track, I look forward to promoting cutting-edge research in key areas like: Global open innovation; Global value chains; Offshoring, reshoring and friendshoring; Cross-border Connectivity and Cross-border R&D and technology Networks. Description of Global Value Chains, Networks and Operations Track. This track focuses on managing global value chains and operations. It covers supply chains, managing global operations and logistics, reshoring and backshoring strategies, relocation (of production, marketing, HQ or innovation centers), global networks and alliances, managing R&D clusters, and global crowdsourcing. Keywords: Global open innovation; Location decisions; Supply chains; Global logistics; Global value chains; Offshoring, reshoring and friendshoring; Outsourcing; Connectivity; Cross-border R&D and technology management; Intellectual property protection; Alliances; Networks.
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Christa Acampora
How will the labor market change as a result of adoption of increasingly capable artificial intelligence? University of Virginia College and Graduate School of Arts & Sciences faculty member Anton Korinek offers a different lens in this discussion with colleagues from MIT and Yale in today's The New York Times. Hiring data and Federal Reserve rates are typical indicators informing analysis and projection, but investment data can also signal larger transformation on the horizon. Will AI prove to follow a normal technology adoption curve, or will it result in the need for new institutions? What do you think? https://lnkd.in/e6bnjPtP
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Julio M. Ottino
Delighted to have presented the Inaugural Seminar at the Ryan Institute on Complexity at the Northwestern University - Kellogg School of Management, “Beyond Newton's Shadow: Embracing Complexity in the Age of AI.” I cover a range of topics: how the synthesis of all the revolutions produces a blueprint for the organization for our times, the importance of tools, creativity and AI, the emerging disconnect between prediction and understanding, and the options we have in the world that await us. The entire talk can be seen at: https://lnkd.in/gMZ6S3UF
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Victoria Averbukh Kulikov
We’re launching the AI in Finance Certificate, developed jointly by Cornell Engineering and the SC Johnson College of Business. https://lnkd.in/gNW5DuYw Built on the CFEM model of integrating Cornell faculty and industry practitioners, the program focuses exclusively on finance applications of AI. It’s designed to help professionals gain confidence in AI’s transformative role across both technical and non-technical areas of finance, and to ask the right questions as the technology continues to evolve. #AI #Finance #Cornell #CFEM #ArtificialIntelligence #FinTech #LifelongLearning
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Jelena Nikolic, Ph.D.
The real problem isn’t measurement. It’s measuring without wisdom. In a recent podcast conversation with Dr. Scott Parsons and Jason Viyar, Professor Michael Pirson raised a point that is incredibly important for business and economics education. We measured GDP and called it success. We measured shareholder value and treated it as a pathway to well-being. Then we built systems and algorithms that relentlessly optimize those metrics - and we are now living with the consequences. This directly aligns with the long-standing critique of GDP-as-success thinking: systems that optimize narrow metrics eventually erode the very human capacities they depend on. Data without wisdom narrows reality. Wisdom without measurement lacks traction. The challenge is not to abandon measurement, but to integrate it with wisdom - measuring what truly matters, guided by a deeper understanding of human flourishing. This requires developing ways to understand and measure the conditions that allow people and institutions to truly flourish. Thank you Michael Pirson for a very much needed conversation in business and economics education.
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