Brad Pliner

Imagine healthcare with no shared transaction standards. No HIPAA. No X12. No FHIR. No common baseline. Even with modern JSON APIs, things would start to fall apart fast: • Every payer would design their APIs differently • Quality would vary wildly • Developer experience would be inconsistent at best Interoperability wouldn’t just be hard — it wouldn’t exist. In this clip, Stedi CEO Zack Kanter and Brendan Keeler, Interoperability Practice Lead at HTD Health and author of the Health API Guy Substack, talk through why standards – even if imperfect – matter. Without them, most healthcare integrations and related innovations simply wouldn’t happen.

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How Can CMOs Use Rhodium to Increase MedSpa Bookings and Boost Revenue? Missed calls become missed revenue. Unlinked EMR, CRM, ads, and scheduling hide which campaigns and providers actually drive value. Reactivation goes manual and slow. Rhodium unifies EMR, CRM, phone, scheduling and ad reporting into a single revenue engine that automates capture, two-way SMS, smart reminders, tiered memberships and ML-driven campaigns. It keeps humans in control while reducing manual friction. You see fewer no-shows, more rebooked slots, and clearer service-level ROAS. Case studies show bookings moving from about $6K to $25K monthly, no-shows falling up to 40 percent, and single ads returning $3,500 plus when you target by treatment and provider. Transformation playbook you can deploy now: 1. ➩ Capture and convert immediately. Set up missed-call capture and a universal inbox with two-way SMS so inquiries are handled in minutes, not hours. That quick response converts a higher percentage of leads and reduces front-desk firefighting. 2. ➩ Reactivate lapsed clients with precision. Launch smart campaigns that use past purchase history to personalize offers. Reactivations often deliver thousands in recurring monthly revenue with minimal ad spend. 3. ➩ Build membership tiers for retention. Create 2 to 3 membership levels with recurring billing and VIP tagging. Members visit more often and spend more per visit. 4. ➩ Optimize scheduling and lower no-shows. Use intelligent reminders and dynamic confirmations to reclaim blocked capacity. That improves utilization and reduces wasted provider time. 5. ➩ Measure and reallocate ad spend by service. Use service-level revenue reporting to stop guessing and double down on high-return creative and dayparts. You save ad dollars and scale winners faster. This is not about another tool, it is about replacing guesswork with a revenue-first platform you can pilot fast. → If you want measurable lift, run a 90-day test with clear KPIs and a 15-minute ROI review. Stop treating missed calls as inevitable; they are the cheapest lost bookings you can recover. Stay tuned for more exciting realtime updates, knowledge tips, and career opportunities. Follow us here. #MedSpa #AestheticsMarketing #HealthcareMarketing #SaaS

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𝐖𝐡𝐚𝐭 𝐢𝐟 𝐇𝐈𝐏𝐀𝐀 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞? Most healthcare organizations see HIPAA as a restriction. It’s not. It’s a credibility signal. When your marketing team is trained in digital compliance, when your workflows are secure, and when your content respects patient privacy — you don’t just avoid risk. You build trust, and 𝐓𝐫𝐮𝐬𝐭 𝐝𝐫𝐢𝐯𝐞𝐬 : • 𝐏𝐚𝐭𝐢𝐞𝐧𝐭 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 • 𝐑𝐞𝐟𝐞𝐫𝐫𝐚𝐥𝐬 • 𝐋𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐛𝐫𝐚𝐧𝐝 𝐚𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 • 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 Compliance is not a constraint. It’s a competitive advantage. If you want to build a healthcare marketing system that grows without risking reputation, read the full guide here 👇 https://lnkd.in/dgkCh59k #HealthcareMarketing #HealthcareIndustry #DigitalHealth #HIPAA #HealthTech #SocialMediaStrategy #HealthcareLeadership #MedicalMarketing #Averybitsolutions

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Choosing an EMR isn’t just about features—it’s about fit. Is your practice juggling cash-pay surgeries and medspa services? You need more than a one-size-fits-all platform. At Auctus, we break it down: 🔍 Assess your current workflows 🎯 Recommend platforms that align 🚀 Handle setup, training, and optimization The result? Tech that accelerates, not hinders, your growth. 📲 Get the full 2025 EMR breakdown: https://vist.ly/44g7i

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70% of home care agencies are still scheduling manually. That means: • Missed visits • Caregiver burnout • Slow operations • Revenue leakage Manual scheduling is no longer sustainable for agencies scaling in 2025 and beyond. This is why we built ClaraWave — an AI-powered platform designed to automate scheduling, reduce missed visits, enable compliance, and help teams move faster with fewer errors. #HomeCare #HealthTech #Scheduling #AIInHealthcare

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Hospice teams shouldn't have to track down DME updates. Real-time tracking. ETA Notifications. Direct Communications all in one platform Operational clarity changes everything. #DirectServiceDME #HealthcareOperations #HCP #NationalHME

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Reality check for healthtech founders 🎯 EMR alignment determines adoption, compliance and clinical trust. I broke down the exact steps we use to help startups build EMR-ready products that clinicians actually use. Full blog link in comments.👇🏻👇🏻👇🏻

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