Matt Price

Why Franchisors Set Minimum Opening Requirements (And Why Most Miss Them) What are minimums? Franchisors often require a set number of members or opening performance metrics before a location is allowed to open. It’s in the FDD for one reason: success. Why do they exist? Because rent, payroll, and software start day one. Without pre-sold revenue, the owner eats every expense—and the customer experience suffers. Why do franchisees fall short? Because in a few short weeks they’re expected to: *Hire and train a team *Learn new systems *Market, sell, and manage construction *It’s too much. Most launch late, under quota, or not at all. How do you fix it? That’s why we built GPS Launch Assurance. We drive the pre-sales engine—marketing, buzz, and conversion—so franchisees hit their minimums and open strong. Franchisors set the standard. GPS helps you reach it. Because no one wins in franchising if the franchisee fails. Follow Growth Point Solutions if you want to open strong.

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Search Engine Journal reports that 75% of users never scroll past the first page of Google. For aesthetic clinics, that means if you are not ranking, you are invisible. We’ve seen clinics grow 2–3x in inquiries simply by addressing SEO fundamentals: page speed, optimized service pages, and Google reviews linked properly to the website. 📅 If your patients cannot find you online, let’s fix that: https://lnkd.in/gPSs-CBb As Bill Gates once said, “The internet is becoming the town square for the global village of tomorrow.” For healthcare, that town square begins on page one of Google search. #AestheticClinicMarketing #SEO #PracticeGrowth

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Will Google rank you higher for attorney authorship credit as it pertains to website content? No one really knows. In this episode, I sat down with Rafi Arbel, founder of Market JD, Inc., to discuss how small credibility signals, like bylines, can build trust with both Google and your audience. Check out the full episode in the comments below. #LawFirmSEO #LegalMarketing #LawFirmGrowth #LawFirmMarketing #SEO #ParetoLegal

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When Dave Pickles and I started TTD, we wanted to create a platform that was more transparent and more aligned with buyers. We wanted to create closer alignment with brands and agencies. We were one of the few DSPs that didn’t focus on disintermediating the agencies. I stand by our choice to partner with agencies. I stand by our choice to be transparent, even though I think we at times have been too open (as I shared at Marketecture Media last week). Over the last year or two, things have gotten much harder for agencies. Lately it seems that there are those who want to wave the flag of transparency publicly, but run from it in practice as they arbitrage in the inefficiencies of programmatic. Or in the most ironic programmatic practice, principal-based buying. (More on this next week. I know…I’m such a tease.) It bothers me when leaders of non-transparent business models are critical of those of us who are setting the bar—especially when they advocate for moving dollars to more opaque platforms and transaction methods. As Terence Kawaja said to me last week as we sat backstage at Marketecture, the long arc of programmatic, like any market, will inevitably bend toward efficiency and competition. Those who succeed will be those who embrace transparency and offer clients competitive, objective value. Thankfully, almost all of our clients, including the world’s largest brands and agencies, share this point of view. TTD has not “failed" any audit ever. Ruben Schreurs, CEO of Ebiquity plc, assured me today that he was unaware (until after published) that his firm would be quoted or used in any articles about TTD. Relatedly, we will not disclose the bills of all of our clients and partners to one of them simply because they assert ambiguous audit rights.   Working with our clients, we always welcome objective and rigorous analysis of our processes, fees, and the value we deliver for clients.

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Your site looks like a $50k brand. Your popup looks like a foreign object glued onto your interface. And you’re wondering why conversion is low. You didn’t lose users on pricing. You didn’t lose them on product. You lost them the second that Frankenstein widget showed up. Different font. Different colors. Different vibe. Zero trust. And here’s the best part — you’re still A/B testing button colors like that’s the problem. It’s not. Your widget doesn’t look like your product. It looks like you glued a random tool on top and hoped no one would notice. Users noticed. Top-performing brands don’t “grab attention” with popups. They make them invisible. Seamless. Native. On-brand. So users don’t question it. They just act. Right now your popup does the opposite — it interrupts, confuses, and kills trust. Fix the design before you touch the offer. Or keep optimizing your 2% uplift while leaking 30% of users on first impression. Your call. #popup #cropopup

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SEO isn't optional—it's the engine that brings customers to your doorstep. Two quick truths come through: search is the main channel for new visitors, and local SEO plus high-quality content, amplified by smart social use, stretches every dollar you spend. Practical steps for SMBs: Audit top keywords and fix technical basics (speed, mobile-friendliness, clean meta data). Own local search: claim your Google Business Profile, keep NAP consistent across listings, and nurture reviews. Create high-quality, answer-focused content that matches real customer questions. Use social strategically to extend reach and boost signals that search engines value. Measure impact: track organic traffic, rankings, and conversions; adjust monthly. Take 60 minutes this week to map a local SEO plan and draft a content topic that answers a common customer question. How will you start dominating search for your business? #SEO #SmallBusiness #LocalSEO #ContentMarketing #DigitalMarketing

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Strobels Supply was stuck on Magento 1, drowning in tech debt and upkeep.​ Every update required a developer.​ Every tweak felt like a major overhaul.​ They faced a choice: sink more resources into Magento 2 or pivot.​ We guided them to BigCommerce to give them a scalable, intuitive shopping experience​ with less technical overhead. Now, their team can focus on growth, not glitches.​ Read the full case study in the comments.

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