Roman Vega, MBA

Grateful to R. J. McMahon and the team at Oak Leyden for having me on the podcast. Oak Leyden’s mission — empowering individuals with developmental disabilities to live meaningful, productive lives — is the kind of work that reminds you what real impact looks like. Purpose-driven organizations like this deserve our attention, support, and amplification. I appreciated the opportunity to share a few thoughts on sports marketing, leadership, and building brands that actually matter. Truth is, any “two cents” I have to offer is only possible because of the incredible people I’ve had the privilege to be on a team with over the years. Success in sports — and in life — is always a team sport. Thanks again, RJ, for the conversation and for shining a light on a mission that truly makes a difference. 👊 Hope everyone tunes in tonight. James Michael 444 Media LLC. Steven Simmons NILENT (NIL Enterprise Solutions) #sportsmarketing #brandsthatmatter #educationelevatestheplayingfield

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The Valpak audience spends 28% more on financial services (Source: link below). Reaching them is simple—our targeting puts your message in the hands of consumers who are ready to act, helping you outperform the competition. Learn more: https://ow.ly/XbeQ50WC51P #NationalFinancialAwarenessDay #DirectMailMarketing #Valpak

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Reimagining travel through accessibility and creativity. VML and Tennessee Department of Tourist Development partnered with local songwriters to launch Sound Sites, an industry-first campaign that transforms alt-text into lyrical storytelling.  This groundbreaking initiative enhances vacation planning for visually impaired travelers, proving that accessibility can inspire innovation. #VML #ForHumansByHumans #HumanFirst  

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I try to leverage this platform to offer pearls of wisdom from my own experience. But today, I wanted to spotlight the wisdom of those who’ve shaped this industry. Tim Bodner, John Moncke, Doug Thornton, and Elliott Cox share their seasoned insights and advice for those looking to break into the sports and entertainment industry. #NSF #ThoughtLeadership #MovePeople

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Proud to share our Citizens Q1 Small & Midsize Business Outlook Report that I had the pleasure to help craft. We surveyed 500 business owners to better understand how they’re approaching the start of the year, especially as tariffs and inflation continue to shape planning and decision-making. The insights offer a helpful look at what’s top of mind for businesses right now. Learn more: https://spr.ly/6043hKZPR #CitizensColleague

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Great conversation this week with Peter Mallouk, President & CEO of Creative Planning, hosted by Dan Deeble of LOST BALL CONSULTING. A few standout takeaways that really hit home: 💡 You’re not competing with your peers — you’re competing with the future. How your industry evolves, how client expectations shift, and how technology changes service delivery will define who wins. ⏱️ Leaders shouldn’t think 10 years out anymore — think 2–3 years. With the pace of change today, long-range visions are outdated before they’re even launched. Focus on what matters in the next 36 months. 🌳 When it comes to growth or M&A, build a strong tree trunk before adding branches. Strength and stability first — then expansion. ⚡ Speed should be a core value. The world rewards those who move quickly, learn fast, and iterate even faster. 🙌 Start with your end goal. For advisors, that’s giving clients peace of mind. Work backward: Education → Empowerment → Certainty → Action → Peace of Mind. 👥 Proximity determines success. Who you surround yourself with shapes your standards, ideas, and trajectory. ❤️ Work/life isn’t balance — it’s integration. It’s OK to cut away for a kid’s game in the middle of the day... and OK to take a work call on the weekend if it means staying aligned with your purpose. And finally… 🔥 10% Drive + 90% Luck = Peter’s formula for his success (though most of us would agree his “drive” deserves a higher share).

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