About
An engineer by education and a marketer by choice, I use my unique combination of…
Articles by Steve
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B2B eCommerce in 2017: The Time is Now
B2B eCommerce in 2017: The Time is Now
It’s no secret that digital is transforming retail. Fortune magazine reports that 2016 online holiday sales (November 1…
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Six Question to Ask Before You Replatform Your eCommerce Site
Six Question to Ask Before You Replatform Your eCommerce Site
A version of this article was posted to the LYONSCG blog on April 13, 2016, and was co-written by my colleague Brooke…
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Super Bowl Commercials: Can You Really Rate Them Without Data?
Super Bowl Commercials: Can You Really Rate Them Without Data?
For 364 days a year, marketers strive to adhere to results-based criteria for evaluating marketing and advertising…
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Activity
8K followers
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Steve Susina shared thisAI has moved beyond a support function — it's now driving decisions, shaping operations, and determining business outcomes in real time. On March 31st, NRI North America is hosting a one-day AI Summit designed specifically for technology and business leaders who need practical, actionable strategies for building AI-driven organizations with confidence. The event is called AI Is Already Deciding: From Invisible Decisions to Owned Outcomes. Here's what the summit will cover: ➡️ How enterprises are leveraging AI to create measurable business value ➡️ Governance and architecture frameworks that scale responsibly across the organization ➡️ What the Microsoft AI ecosystem means for your technology roadmap ➡️ Real-world implementation lessons from organizations already in execution mode If AI is part of your 2026 strategy, this summit offers the kind of insight you can bring back and apply immediately within your organization. Registration is open here: https://bit.ly/4qROfLn
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Steve Susina shared thisOne of the things I love about working at NRI North America is how much knowledge our teams share from actual client work. Our new eBook on Microsoft 365 migrations for M&A scenarios breaks down what to expect, what to avoid, and how to move faster with less risk. If you’re responsible for IT during growth or change, this is a helpful guide. Check it out here ➡️ https://bit.ly/4kSn81n
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Steve Susina shared thisI've been exploring ways to improve our data quality, and it looks like this new capability from Zoominfo might be a great option. Right now, we are running enrichment based on using a credit for each person we want to enrich, and we don't have enough credits to perform 100% review of our data because it's a credit-by-credit expense — forcing tradeoffs between coverage and cost. Zoominfo's waterfall enrichment is interesting. ZoomInfo’s CEO, Henry Schuck just demo’d this inside GTM Studio with waterfall enrichment running across 25+ providers in parallel — all for a single credit, included at no extra charge. Curious how others are thinking about enrichment strategy this year, or if you're using Zoominfo's waterfall enrichment. #GTMStudio #RevenueOperationsFree Waterfall Enrichment in GTM Studio | ZoomInfoFree Waterfall Enrichment in GTM Studio | ZoomInfo
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Steve Susina shared thisI've been keeping an eye on how much the GTM landscape has changed in the last 18 months. Things have clearly shifted and the playbook of "build it and they'll come" seems to be far less effective. ZoomInfo just released a video that captures this shift perfectly: Winners don't wait for leads. They go get them. The video is short, it's spot-on, and if you're navigating this new reality like I am, you'll want to watch it.
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Steve Susina shared thisShout out to Bruce Scheer, Value Vitalizer ⚡️, the person I connected with the most on LinkedIn this year. #YearinReview
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Steve Susina shared thisIs your organization getting true business value from its data? On September 30 at 12 PM ET, NRI experts Zach Schultz and Brendan Daly will lead a webinar on how to build a modern data platform that transforms reports into results. During the session, you’ll learn how to: ✨ Create an AI-ready platform that empowers advanced analytics ✨ Improve data quality, consistency, and accessibility ✨ Turn insights into measurable business outcomes Registration Link in Comments
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Steve Susina shared thisLet’s face it — the economy is keeping us all on our toes right now. But smart tech decisions can help your business stay strong no matter what’s happening out there. Just read this blog from NRI North America on how managed services can keep you ahead of the curve — and future-proof your business in the process. It's a quick read with powerful insights. Check it out! https://bit.ly/3GozJtn #FutureProof #ManagedIT #TechStrategy
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Steve Susina shared thisWith support ending in October 2025, running Windows 10 beyond that date could leave your organization exposed to security risks, compliance challenges, and rising IT costs. Now is the time to start planning your upgrade to Windows 11 to take advantage of enhanced security, AI-powered productivity, and modern management tools. In this blog post I break down what Windows 10 EOL means for businesses and why upgrading now makes sense. Check out his latest blog to learn more: https://bit.ly/41rysbK
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Steve Susina liked thisIf anyone is in need of a brilliant technical guy who doesn't sugarcoat issues (he faces them head on), then this is your guy. Seth is one of the most impressive people I have had the honor to work with on projects. When I've worked with him, his focus was on devices, but it was clear he knows SO much more. Hopefully one of you will scoop him up quickly. I know he's not going to be available for long.Steve Susina liked thisHey all! Due to some really wild events that I'd be willing to talk about privately, I am now #Opentowork. If you or anyone in your network is hiring for a straight-shooting, client focused, experienced IT Architect, Managing Director, or Director of IT type role, please let me know! Willing to start asap for the right position that's ready for me. Be awesome!
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Leader - Job Transition Ministry
St. Raphael Catholic Church, Naperville IL
- 13 years 2 months
Social Services
Honors & Awards
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Top 50 MarTech Influencer
Onalytica
MarTech: Top 100 Influencers and Brands:
http://www.onalytica.com/blog/posts/martech-top-100-influencers-brands/ -
Demand Generation Program of the Year
Stevie Awards for Sales and Customer Service
In 2015, Lyons Consulting Group (LYONSCG) initiated a program to greatly enhance its demand generation objectives. We used our website, specifically the Insights section, to capture search traffic through optimization and display thought leadership in a way that moves the firm beyond our systems integration focus.
As a professional services firm, we understand the value we provide (and our competitive advantage) is the knowledge within the minds of our subject matter experts. Considering…In 2015, Lyons Consulting Group (LYONSCG) initiated a program to greatly enhance its demand generation objectives. We used our website, specifically the Insights section, to capture search traffic through optimization and display thought leadership in a way that moves the firm beyond our systems integration focus.
As a professional services firm, we understand the value we provide (and our competitive advantage) is the knowledge within the minds of our subject matter experts. Considering that 70% of the buyer’s journey is complete before a buyer even contacts sales, we knew we needed to display our overall expertise on a regular, consistent basis in order to position ourselves as a leader in the industry.
Elements of our campaign included:
• A content development strategy as part of corporate/business objectives. Thought leadership did not just fall under the objectives of the marketing team; the entire company was invested in these efforts.
• Adding content generation KPIs to the personal objectives of the leads of our six practice areas.
• Launching a content rewards program company-wide to encourage staff to submit content for the program.
• Hiring a content specialist to assist with the creation of long-form content (white papers, webinars, presentations), that go beyond blog posts to offer more in-depth, comprehensive resources for our readers.
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Marketo Champion
Marketo
Marketo Champions have demonstrated outstanding leadership in the Marketo Community, are experts in Marketo products, are avid contributors in the social world, and are loyal advocates of the Marketo brand.
Previously honored as a Marketo Champion in 2012, 2013, and 2014 -
Finalist - Constellation Supernova Award for Digital Marketing Transformation
Constellation Research
The Constellation SuperNova Awards celebrate the explorers, the pioneers, and champions of technology that battle the odds to effect change in their organizations, and create disruptions in their market.
Digital Marketing Transformation Finalists are:
- Ashish Braganza, Senior Manager of Global Business Intelligence, Lenovo
- Ashleigh Casner, Director of Marketing, Huddle
- Brace Rennels, Director, Community Strategy, EMC
- Christopher Jowsey, Senior Manager, Web eCommerce…The Constellation SuperNova Awards celebrate the explorers, the pioneers, and champions of technology that battle the odds to effect change in their organizations, and create disruptions in their market.
Digital Marketing Transformation Finalists are:
- Ashish Braganza, Senior Manager of Global Business Intelligence, Lenovo
- Ashleigh Casner, Director of Marketing, Huddle
- Brace Rennels, Director, Community Strategy, EMC
- Christopher Jowsey, Senior Manager, Web eCommerce, Lenovo Australia
- Karen Simmons Senior Director, Enterprise Data Warehouse, Kelley Blue Book Co., Inc.
- Pierre Bourbonniere, Head of Marketing, Société de transport de Montréal, La Société de transport de Montréal (STM)
- Richard, Milne, Global Director of eCommerce and Digital Marketing Life Technologies Corporation
- Steve Susina, Director, Demand Generation Services, Crain's Business Insurance -
2013 Revenue Performance Execellence Award - Most Dramatic Business Impact
Marketo
The Revenue Performance Excellence Awards, aka “The Revvies,” recognize and celebrate customers and partners that are using Marketo to push outside the bounds of existing markets and away from their competition.
Organizations
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Business Marketing Association
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SegMetrics
What are the three tools behind email expert Chris Orzechowski's "triple threat" automation and segmentation strategy? It's RightMessage + SegMetrics + Deadline Funnel. RightMessage to help segment and personalize his emails. SegMetrics to track the LTV of everything and show what is and isn't working. And Deadline Funnel to help automate and drive more conversions. Chris goes into detail on this in the last episode of Data Beats Opinion. We'll link to the exact spot in the comments below. Does your email tool stack enable all of this?
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Jeff Kushner
In today's interconnected business world, relying on manual processes for Third-Party Risk Management ( #TPRM ) is like leaving your front door open. That's why AI-driven automated TPRM isn't just a "nice-to-have" – it's a strategic imperative! Leave the heavy lifting, additional resource requirements and budget behind. Don't let third-party risks become your organization's Achilles' heel. Embrace the power of AI-driven automation for a more secure, efficient, and resilient future. Automating your TPRM brings immense business benefits, including : Enhanced Security Posture: Proactively identify and mitigate risks from vendors, partners, and suppliers before they impact your organization. AI can analyze vast datasets to spot anomalies and potential vulnerabilities far faster than humans can. Increased Efficiency & Cost Savings: Say goodbye to time-consuming manual assessments and paperwork. Automation streamlines workflows, reduces human error, and frees up your team to focus on higher-value strategic initiatives. Improved Compliance & Audit Readiness: Stay ahead of evolving regulations with automated tracking and reporting. AI-powered TPRM ensures consistent adherence to policies, making audits a breeze and reducing the risk of hefty fines. Faster Business Velocity: Onboard new third parties more quickly and securely, accelerating your business operations without compromising on risk. Better Decision-Making: Gain real-time, actionable insights into your third-party ecosystem, allowing for more informed and data-driven risk decisions. #ThirdPartyRisk #RiskManagement #Cybersecurity #AI #Automation #VendorRisk #GRC #Compliance
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Silje Stensland
🎯 Want to win your next strategic bid before the RFP even drops? Capture management is the secret weapon behind the smartest bids in the game, and it’s often what separates the winners from the runners-up. In our newest blog post, we dive into the best practices behind a winning capture strategy, including: 📌 How to influence the customer long before procurement begins 📌 What it takes to craft a tailored, data-backed win strategy 📌 Why competitor insight, relationship-building, and timing matter more than ever 📌 How to break down internal silos and work smarter across teams Whether you're in sales, proposal management, or executive leadership, if you're bidding for large contracts, this is a must-read. 📖 Start building your capture advantage now. 🔗https://lnkd.in/dwn3EJka
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B2B Rizz | ABM + LinkedIn Ads for B2B SaaS
Everyone thinks you need expensive ABM software to run account-based plays. Truth? You don’t. A solid account list, LinkedIn targeting, a CRM, and a spreadsheet can get you started. Sure, ABM platforms are great once you already have traction, but they’re fuel, not fire. Why spend $90k before you’ve even lit the match? #b2b #startuplife #marketinghumor #workhumor #agencylife #marketingmeme #growthlife
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Basin and Associates
The $0 GTM Stack: Building Enterprise-Grade Revenue Intelligence Without Enterprise Budgets You don't need a $50k/year tech stack to build serious revenue intelligence. This guide shows you how to assemble a complete GTM system using n8n, free enrichment APIs, local LLMs, and Python. Total cost: $0. Total capability: enterprise-grade....
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Jim "Tuna Neutron" Punzenberger
Why do IT pros who can solve complex technical problems struggle so much with marketing? The data is brutal: 📊 MSP Marketing Reality: 85% operate with zero full time marketing staff 58% admit having little marketing expertise 43% say customer acquisition is their #1 challenge Yet 42% spend less than $10K annually on marketing 📈 Business Failure Rates: IT services: 25.8% fail in year one 22% of failures cite ineffective marketing Only 33% maintain sales plans 48% have zero marketing plan You can configure a server farm blindfolded, but struggle to get consistent leads. It's not your fault. But it is your problem. Tomorrow: The one pattern that makes everything worse.....(or avoiding it makes everything BETTER!)
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