Levent Sapci

🚨 Want to know how I turned $11,000 into $45,000 with a simple 4-part email template? 📧 Most ecommerce store owners struggle with email marketing. They either: 1. Don't email their list at all 2. Send promotional emails that end up in spam 3. Write long emails no one reads But what if you could craft emails that people actually look forward to? Emails that convert subscribers into paying customers? Here's the 4-part framework I use for every email campaign: 1. Attention-grabbing subject line Ask a question, make a bold promise, or say something unexpected. The goal is to stand out in a crowded inbox. 2. Engaging preview text  Treat the first 1-2 sentences like a sub-headline. Expand on your subject line and compel them to open. 3. Punchy body copy Keep paragraphs to 1-2 sentences max. Focus on benefits, not just features. Paint a picture of how your product will improve their life. 4. Clear call-to-action (CTA) Tell them exactly what to do next, whether it's "Shop Now", "Buy Today" or "Claim Your Discount". Make your CTA impossible to miss. Implement this template and you can turn a small email list into a revenue-generating machine. In fact, I recently spent $11,000 on ads to grow my email list. By sending just 4 emails using this exact framework, I generated over $45,000 in sales. That's a 309% ROI from a few hours of work. Where most go wrong is overcomplicating their emails. They write walls of text no one has time to read. The key is to ruthlessly cut out fluff and focus on what matters to your subscriber. Do you struggle with email marketing in your ecommerce business? Let me know in the comments and I'll share more real-life examples of winning email campaigns. 👇 To access my ready email templates, visit quickdesign.io

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Excited to share that Aperiam has invested in Newton Research’s oversubscribed $9M Series A, alongside Greycroft, Bessemer Venture Partners, S4S Ventures, and LiveRamp Ventures. Newton is redefining what agentic AI can do for marketing analytics, enabling brands and agencies to: - Run customer 360 journey analysis across touchpoints - Segment audiences and build predictive models - Automate attribution, incrementality, and media mix modeling - Generate dynamic, natural language-driven reporting - Save up to 126 hours/month and achieve 10x analytics output Their pre-built “blueprints” let non-technical teams securely run advanced analytics on their own data with just a few clicks. John Hoctor, Matthew Emans, and Steven Bennett have successfully built and exited multiple companies. We love to back repeat founders on their most ambitious ideas, like Newton Research. Link to more in comments.

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🚨 Google’s August Spam Update is a wake-up call. 🚨 #Dealerships and #Agencies that rely on templated, outdated content are getting hammered in search. The winners? Teams that invest in helpful, human + AI content strategies built to last. That’s why we put together: 7 Steps to Weather Google Spam Updates | a quick checklist you can run today to protect visibility, capture share, and build resilience into your content engine. At HRIZN, our mission is simple: deliver value first. ✔️ Clean up the old. ✔️ Scale the new. ✔️ Blend human insight with AI efficiency. 💡Free forever. Free to trial... your choice. #FreeAroundAndFindOut The result? Content strategies that don’t just survive the next update - they thrive. 👉 Check out the guide, share with your team, and Join the Revolution. #SEO #AutomotiveMarketing #AI #Hrizn #JoinTheRevolution

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Under pressure, B2B launch teams default to information density. Features, architecture, positioning language. It signals effort. It rarely signals value. The buyer notices. B2B buyers are evaluating risk, time, and trust. They are not looking for volume. They are looking for proof. When a launch leads with capability claims, it asks the buyer to do the translation work. Most will not. When a launch works, the product is not described first. It is demonstrated. A task is completed. A workflow is improved. Friction is removed. Competence is visible before innovation is claimed. The examples are everywhere once you look for them. A single prompt turning into a usable output in seconds. A problem shown clearly before the feature is named. Humor used to demonstrate usage rather than decorate the brand. Different creative expressions. The same discipline underneath them. Show the work before making the claim. A launch is a credibility test. Most teams treat it as a press event. The ones that work take a simpler path. They respect the buyer's time. They make the value visible. They trust the product to carry the argument. Show the work. Respect the buyer. The rest follows.

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Your PMM role is changing: How to build human+AI workflows that define what's next That's what I'll cover on April 1 at Product Marketing Alliance's Product Marketing Summit in Denver. I will show HOW I guide AI live using various AI platforms. Your launch campaign workflow could connect positioning, messaging, content, and sales enablement in one flow. Your sales enablement workflow could build pitch decks, dynamic sales prep dashboards, and interactive ROI calculators. This becomes possible when you move from using AI to building with it. The PMM's job is changing. Trailblazing PMMs are building AI teammates trained on their expertise, connecting them into workflows across functions, and deciding how humans and AI work together. They're writing the new job description themselves. You'll see real workflows for product launches and sales enablement, and a tool that helps you identify which workflows to build and which AI teammates to connect. You'll learn: ► How to find workflow ideas and decide which are worth building for PMM work ► How to design workflows that create new value, not just speed up existing processes ► How to evolve your role from AI user to builder and orchestrator Looking forward to learning from an insightful line-up of speakers on April 1-2. Come join us. See link in comments for more info and to register.

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Your AOV obsession might be killing your TikTok Shop potential. Instead of pushing high ticket items first, consider this approach: 1. Use low-priced samples ($10-15) as acquisition tools 2. Focus on creating repeat customers 3. Introduce premium offerings after establishing trust The math is simple: $15 first purchase + 50% retention + $40 second purchase > Forcing a $50 first purchase with low conversion TikTok Shop thrives on impulse purchasing. Remove friction, build trust, then scale value.

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🚨 BREAKING Meta is acquiring Moltbook, a viral social network built for AI agents, according to Axios. Co founders Matt Schlicht and Ben Parr will join Meta Superintelligence Labs as part of the deal. The acquisition is expected to close in mid March.

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This is not an attack on agencies, but... I often hear CMOs and CEOs saying: "If we want to scale this channel, let's hire an agency." Let me be clear: this is (often) not the best way to scale any channel. Here's why: 1. Resource allocation While agencies may look experienced and know what they're doing, you'll rarely have their best talent managing your account. The reality? You often get junior profiles learning on your budget. 2. Time investment Because of agencies' business model, they will never invest as much time as you want in your account. Think about it: is 2 to 4 days of work per month enough for a core marketing channel? 3. Strategic alignment After working with numerous agencies, I can tell you that the best and only way to scale a channel you're serious about is to run it yourself. The solution? → Hire someone who is a field master and give them full ownership → If you're early stage and can't afford a specialist yet, working with an agency can be a temporary solution → But once you find traction, it's time to bring it in-house 🔍 How to make the right decision: Agency vs In-house When to consider an agency: - Early-stage with limited budget - Testing new channels before committing - Non-core marketing activities - Need for specific expertise on short-term projects - Geographic expansion requiring local knowledge When to go in-house: - Core marketing channels - Need for deep product/market knowledge - Long-term strategic importance - Budget allows for dedicated expertise - Need for rapid iterations and testing 💡 Pro tip: Before making your decision, calculate the real cost of both options: Agency costs: - Monthly retainer - Additional fees - Management overhead - Knowledge transfer costs - Platform access fees In-house costs: - Salary & benefits - Tools & training - Recruitment costs - Management time - Team integration 🤔 Your turn to share! I'm curious about your experiences: - Have you successfully transitioned from agency to in-house? - What challenges did you face? - For agency leaders reading this - what's your perspective? Let's make this discussion valuable for everyone - share your insights in the comments below!

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Northbeam monitors key factors in the fast changing AI world. Our first domain was Northbeam.ai almost 7 years ago. Everyone said we were crazy when we talked about the AI revolution. More coming soooooon. 😀

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Most B2B teams seriously overcomplicate homepage copy. When we launched our LDP at Verbatim, I wrote a few header/subheader variants and just texted those to our 5 closest clients. 4 out of 5 preferred the same variant, so we shipped it. After 2+ years, it’s still our highest converting CTA copy. TLDR: Your customers have the answers to your problems. You just need to ask.

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If you’re looking to become a more complete marketing professional, up-skill or even are thinking of a career shift into marketing then Boom Marketing could be for you. Head over to https://boom.qosmos.ai and use “boom20” for an extra special 20% off! Learn everything you need to get real campaigns running and how to manage all the key channels as well as understand all that lovely data!! Run at your own pace following all the lessons and build your own knowledge and understanding, all for incredible value.

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