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Hands-on, engineering leader with experience driving MarTech, Analytics, and Digital…
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Thomas DePaoli shared thisDavid Klein is hiring at Thrivent for a solid digital analytics role. Feel free to reach out to me for more information. https://lnkd.in/ehgNAbPq
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Thomas DePaoli shared thisThe podcast Skincare Confidential recently featured the biotech company RegenX Science where CEO Beth Corson spoke about the exciting things she, Zheng DePaoli and their team are doing to revolutionize burn care and advance regenerative medicine. The science is based on the study of an amazing organism, the axolotl. https://lnkd.in/erhUdzhe https://lnkd.in/e9c5P_rd https://regenxscience.com #skincare #regenerativemedicine #biotech #startupsEpisode 76: Revolutionizing Skincare with Axolotl ScienceEpisode 76: Revolutionizing Skincare with Axolotl Science
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Thomas DePaoli shared thishttps://lnkd.in/edTTC8PH We are hiring for a Senior Manager - Experimentation and Digital Analytics Engineering #adobeanalytics #digitalanalytics #adobetargetSenior Manager – Experimentation and Digital Analytics Engineering in Irving, TX, United States | Technology & Digital at U.S. BankSenior Manager – Experimentation and Digital Analytics Engineering in Irving, TX, United States | Technology & Digital at U.S. Bank
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Thomas DePaoli shared thisCheck out this job at U.S. Bank: Senior Digital Analytics/Software Engineer #digitalanalytics #jobs #adobeanalytics
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Thomas DePaoli shared thisVery proud of my talented step-daughter, Willow Cao, as she starts her career. This is her undergrad thesis, “Lan”, which means “blue” in Chinese. She graduates next week from Parsons School of Design - The New School. web: www.willowcaodesign.com IG: willowcao.design #jewelrydesigner #artist #jewelry #jewelrydesign
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Thomas DePaoli shared thisThomas DePaoli shared thisThis was due for a long time now. Thomas M.L. DePaoli and I created this in 2019 on a white board, which later took years of planning promoting and development. Special thanks to Yashodhan Dhore, MBA for sponsoring and believing in the idea.
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Thomas DePaoli shared thisThomas DePaoli shared thisOur Digital Analytics Group is doing great things, and are still looking at #hiring for a #dataanalyst that's interested in understanding how customers interact with our Digital Channels and to be directly involved with #abtesting. Role is based in DC or Miami Metropolitan Areas. Reach out to me with questions, or apply directly here: https://lnkd.in/et_QKGUs #analytics #digital
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Thomas DePaoli shared thisThomas DePaoli shared thisI'm hiring for an experienced Senior Engineering Manager - come join me in building world class enterprise solutions for the country's largest independent retailer of fine wine, beer and spirits. Feel free to reach out with any questions about being part of our growing team! #engineering #hiring #seniorengineeringmanager #totalwine
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Thomas DePaoli liked thisThomas DePaoli liked thisI am excited to share that I am going to practice Analytics for a trillion(s) dollar company Apple. I will be working at the intersection of data, product and strategy—helping turn complex data into clear insights and driving decisions that shape the business. What drew me to this opportunity is the chance to build and scale analytics in a way that truly impacts how teams operate and grow for a multi-trillion-dollar company where small improvements can have massive impact. I look forward to partnering with incredibly talented people and tackling meaningful problems together. I am very grateful to everyone who has been part of the journey so far and excited for what’s ahead. #apple #analytics #dataleadership #newbeginnings #stayingfoolish
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Thomas DePaoli liked thisThomas DePaoli liked this𝗢𝗻𝗲 𝗼𝗳 𝗼𝘂𝗿𝘀 𝗼𝗻 𝘀𝘁𝗮𝗴𝗲 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄. Daniel Thompson-Yvetot will be speaking DEVWorld Conference 2026, tomorrow, Friday 8th May. Join him at 10:30 to 11:00 on Duck Stage 1. His session: Risk, Evidence and Conformity. The Cyber Resilience Act for the rest of us. The EU's new legislative framework is reshaping how companies use and develop open source in ways many haven't yet fully grasped. Daniel unpacks the broader implications for software security and what the future of digital products looks like in the European market. Daniel co-created the Tauri framework, leads CrabNebula, directs Comply.Land, and wrote the first book published in Europe on the Cyber Resilience Act. If you are in Amsterdam tomorrow and want to connect with Daniel in person, drop us a message. Daniel Thompson-Yvetot #DEVWorld2026 #CyberResilienceAct #CRA #OpenSource #Tauri #CrabNebula #ComplyLand #Amsterdam #Compliance
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Thomas DePaoli liked thisThomas DePaoli liked thisAEP health metrics? Nice. Audience population trending? Love it. Proactive RT-CDP alerting when an audience spikes or craters? Where do I sign up?! Even with some recent enhancements, observability has always left a little to be desired in Adobe Experience Platform. I’ve been so excited to watch as Brian Hawkins has transformed the already must-have-for-Target MiaProva into a capable companion app for AEP and RT-CDP. MiaProva ensures your team has what it needs to maintain an enterprise-scale CDP capability. Health metrics, more detailed ingestion monitoring and contextual alerting… and a roadmap full of other handy features for AJO and CJA—we’re just getting started on making MiaProva the AEP force multiplier! Swing by our booth at Summit or reach out for a demo!
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Thomas DePaoli liked thisBack from #AdobeSummit, and boy was I energized by the conversations, ideas, and momentum coming out of the conference! 🚀 From Concord hosting clients for a memorable night at The Sphere to connecting across sessions and the expo floor, it was a great reminder that the real value of Summit sits at the intersection of people, data, and execution. While the conference was full of tech talk, AI-driven product features, and an inspiring keynote, my key takeaway is that the best conversations (and opportunities) often happen between sessions, not just in them. The magic of Summit is just being there, being friendly, and remembering how lucky we are to attend an event surrounding by the best & brightest in our in industry. 💡 #AdobeSummit #AI #MarTech #CustomerExperience
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Thomas DePaoli liked thisThomas DePaoli liked thisSome of the best moments don’t happen in a boardroom—they happen in the cockpit of the Millennium Falcon. A Disney date night with my husband—dinner, a walk through the parks, and Master Pilot status 🚀 More importantly, a reminder of why I’m here—the joy, the connection, and sharing it with the people you love. I also introduced him to some incredible Cast Members, many wrapping up their College Program next month. Their energy and heart make the magic real. LinkedIn doesn’t always show this side of us—but it matters. It’s why I chose Disney. #Disney #CastMemberLife #Leadership #AttitudeOfGratitude ✨
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Thomas DePaoli liked thisThomas DePaoli liked this🏅 I'm now a certified Adobe expert in - Adobe Customer Journey Analytics - Adobe Real-Time CDP
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Thomas DePaoli liked thisEnjoying seeing everyone at Summit this week! If you’re around, feel free to stop by our booth! We are always happy to connect and chat RTCDP, AJO, CJA, and MiaProva. #adobesummit #aep #cdp #rtcdpThomas DePaoli liked thisThis Adobe Summit marks the first that Adswerve, Inc. is going all in with not just CJA, but the full Adobe Experience Platform stack with AJO and Real-Time CDP! While CJA will always hold a special place for us—and strategic as we believe strong measurement is the core of a successful personalization program—this year we are proud to put our full AEP capabilities at the forefront. In this blog, Tasha Carrillo MBA,MPA, CSM,PMP runs through how we evaluate the health of an RT-CDP implementation and provides insight into how to get a struggling CDP back on track. As we have brought our clients deeper into AEP to start activating their data with CDP and AJO, we have learned that a lot of the same data forward principles we use for CJA are directly transferable. If you’re at Summit this week, come visit our booth in the back right corner #2653! We’d love to discuss how we could help revitalize your activation and personalization efforts! https://lnkd.in/gpUB9aQu #AdobeSummit #AEP #CDPGetting more value from your Adobe Real-Time CDP investmentGetting more value from your Adobe Real-Time CDP investment
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Thomas DePaoli liked thisSuper proud of Adswerve - 3X winner and all of the 2026 CXO partner winners!! #Adswerve #adobesummitThomas DePaoli liked thisCongratulations to our 2026 CXO Partner Award winners, announced live yesterday at Summit! 🎉 We’re proud to recognize Accenture, Sinch, IBM, Adswerve, Globant, Deloitte, Helium, ITOCHU Techno-Solutions, The Pixel, PlanNet, Reply and more for their innovation, leadership, and impact. Explore the full article to see each award and learn more: adobe.ly/4tSFliA
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Education
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How Do Comparison Shopping Engines Fit into Your Ecommerce Strategy?
GoDataFeed.com
See publicationContributing Author
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Fundamentals of Adobe Audience Manager
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Personalize and Automate with Adobe Target
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AthleticBusiness.com Redesign
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After going nearly four years on our previous website design, we recreated the site to be mobile friendly, easier to navigate and place a greater emphasis on multimedia content. The result has been higher traffic numbers and more pageviews than we experienced previously.
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English
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Portuguese
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Spanish
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David Schneider
MLRs are up. Budgets are tight. AI pressure is everywhere. But here’s the uncomfortable truth: Most Medicare Advantage performance problems don’t start in the campaign. They start in the data. Broken identities. Duplicates. Eligibility mismatches. Outdated contact records. Small errors that feel harmless — but quietly absorb 5–10%+ of acquisition spend before a single mail piece drops. In a 90%+ MLR world, that margin matters. What I’m seeing across the industry right now is a shift: Growth isn’t about pushing more volume anymore. It’s about eliminating waste before it scales. And here’s the part that surprises people most: When you fix identity, qualification, and contactability first — performance often improves without increasing spend. Not by spending more. By leaking less. AI absolutely has a role to play. But AI multiplies what already exists — good or bad. If the foundation is unstable, it industrializes inefficiency. The smartest teams I’m talking to aren’t anti-AI. They’re sequencing correctly: 1. Tighten identity 2. Lock qualification 3. Improve contactability 4. Then layer innovation That’s disciplined growth. That’s how you protect budget in a high-MLR environment. That’s how marketing earns credibility with finance. I wrote a deeper piece on this shift and what it means for Medicare Advantage leaders right now. If you’re feeling the pressure to “do more with less,” this may resonate. 👉 Read the full article here: https://lnkd.in/geRPXtYn I would genuinely love to hear what others are seeing in the market right now. Is your team talking about AI first — or fundamentals first? — David Schneider #MedicareMarketing #MedicareAdvantage #HealthcareMarketing #HealthcareData #Medicare
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NextPage Kansas City
Design for the outliers, not just the average. When setting up VDP templates, the longest names and largest data fields dictate your design. Learn the best practices for defining static vs. variable elements to prevent awkward text wraps and layout breaks. https://bit.ly/4tiubEA
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Jeni Neiswonger
B2B DATA & ANALYTICS LEADERS: Static segmentation is holding your growth back. The organizations pulling ahead are using analytics to activate audiences—driving smarter prioritization, faster decisions, and measurable impact across the funnel. On February 2, the ANA B2B Data Excellence Committee hosts a virtual peer case study with Google, focused on how advanced analytics move teams beyond segmentation to real-world activation. You’ll walk away with: —Where traditional segmentation models break down at enterprise scale —How predictive and prescriptive analytics turn insight into action —Practical frameworks you can apply immediately Featured practitioner: Jiaxi Z., Head of Analytics, Google February 2, 2026 | 1:00–2:30 PM ET | Virtual Designed for B2B marketers, analytics leaders, and data practitioners who want real examples—not theory—and peer discussion that pressure-tests ideas. Register here: https://lnkd.in/g7fkT3TD #B2BMarketing #MarketingAnalytics #DataStrategy #AudienceActivation #ANA Association of National Advertisers David Fogarty Tina Jordan Joan FitzGerald Michele Eggers Anthony Toguchi Sonia David
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