Tonia Meyer

“Where do I even begin to describe the incredible value Tonia brings to a business? From the moment she joined Sunnova, Tonia made an immediate impact—operationalizing tools and campaigns that drove efficiency across departments and laying out a clear, strategic path for growth. Her ability to deliver results so quickly did not go unnoticed; executive leadership frequently tapped her to take on special projects and help strengthen underperforming areas. Tonia’s speed in mastering our MarComm technology, understanding consumer needs, and aligning those insights with the company’s products and services is truly unmatched. I’ve been consistently impressed by her sharp business acumen, adaptability, and outstanding communication skills—especially her ability to coach leadership teams to make decisions in the best interest of the business. If you’re looking for someone who can quickly digest complex information, connect it to consumer needs, and craft an integrated marketing strategy that drives real growth, Tonia is exactly who you need. I could truly go on for hours about the impact she’s made—if you want to hear more, just reach out!”

“It was an incredible twist of fate that brought Tonia and me the opportunity to work together again. We have known each other for over 2 decades, and I was excited to make huge things happen again. It was fantastic to have a front row seat and be a part of her successes at Sunnova. The wins I was honored to see Tonia achieve were a result of her strategic, collaborative, thorough, and creative approach - complemented by her strong work ethic, inner drive, ownership, and genuine desire to make a huge impact. When she tackles a business challenge or goal, Tonia always took the bull by the horns, developed the high-level strategy, outlined the plan of attack, led the charge with all the troops, and brought back the wins and spoils. Her extensive experience equipped her to not only lead direct-to-consumer integrated campaigns and marketing calendar for Sunnova's largest customer segment, but also drive marketing initiatives for major cash-generating line of business launches and our website operations. Tonia was also the "go-to" leader for defining and driving new major initiatives - including the "big idea" she proposed to enhance Sunnova's brand awareness and media spend. She established a unique relationship arrangement with iHeart and developed a creative strategy that enabled Sunnova dealers to activate more sophisticated integrated campaigns while also increasing Sunnova's brand presence. A key factor to Tonia's ability to lead complex initiatives and drive innovative ideas were her strong-relationship-building skills with cross-functional leaders, colleagues, and external partners. This ensured clarity of goals, alignment on priorities, and coordination of action plans. More importantly, her relational skills were critical to negotiating and resolving disagreements, differing viewpoints, and challenging interactions. These are just a few examples of Tonia's strategic contributions to business results and wins. I am proud to give her my highest recommendation for any team or organization looking to make step changes in their marketing performance.”