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I am a seasoned online marketing professional who specializes in growing partnerships and…
Articles by Tony
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Leading The Way: Care2 Connects Progressive Causes To Millions Of Supporters Through Innovative Affiliate Program
Leading The Way: Care2 Connects Progressive Causes To Millions Of Supporters Through Innovative Affiliate Program
When organizations want to make a difference, gaining new supporters is paramount. However, attracting would-be…
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#2: Learning To Love Coupons
#2: Learning To Love Coupons
Note: This post is part of the "5 Ways To Win As An Affiliate Agency In 2023" white paper series. You can view the…
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5 Ways To Win As An Affiliate Agency In 2023: #1 Show Deeper Performance
5 Ways To Win As An Affiliate Agency In 2023: #1 Show Deeper Performance
At Everflow, I’ve seen firsthand the magic that affiliate agencies can bring to brands:…
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Everflow eCommerce Case Study: Modanisa
Everflow eCommerce Case Study: Modanisa
Dressing on trend? You’re someone who is hip to modern design and youthful ideas. Rocking a classic look? You know what…
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5 Ways Coupon Extensions Take Affiliate Program Revenue (And How To Protect Your Profits)
5 Ways Coupon Extensions Take Affiliate Program Revenue (And How To Protect Your Profits)
Coupon extensions like Honey and Capital One Shopping seem like direct routes to more revenue. Dig deeper though, and…
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Recommendations: Fun Times In Toronto While Here For Everflow Connect 2022
Recommendations: Fun Times In Toronto While Here For Everflow Connect 2022
Coming to Everflow Connect 2022? We asked our team for their top tips on fun activities to do while you’re here in…
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Everflow eCommerce Case Study: CandyCan
Everflow eCommerce Case Study: CandyCan
Healthy And Tasty? These Snacks Are A Vibe. Either snacks are amazing (Hello, 3:00 PM donuts) and destroy a diet, or…
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Case Study: The Affiliate World Tour
Case Study: The Affiliate World Tour
The COVID-19 pandemic led to a flurry of event cancellations, reschedulings, and a massive amount of lost revenue for…
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New White Paper: 7 Hidden Factors Blocking The Growth Of Your Affiliate Program
New White Paper: 7 Hidden Factors Blocking The Growth Of Your Affiliate Program
Introduction Affiliate marketing seemingly has everything that you would want in a marketing channel: The ability to…
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(Case Study) Harvest Hosts Affiliate Program: Making Partners Feel At Home Through The Everflow Platform
(Case Study) Harvest Hosts Affiliate Program: Making Partners Feel At Home Through The Everflow Platform
When I travel, I never truly feel “at home” with my lodging choices. At hotels, I see the same Ansel Adams paintings…
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Tony Cohn shared thisDid the photo of my new cat (Dr. Oppenheimer) grab your attention? If so, please take two mins before you wrap your day up to vote for Everflow - Partner Marketing Platform for the Demand & Expand awards. We're nominated in the categories of Demand Campaign, Expand Campaign, and B2B Marketing newsletter. And, please vote for our pals at Sequel.io -- who totally deserve their award for B2B tech. Oana Manolache, Kathleen Booth, Allie Smith and co do an awesome job setting the tone for webinar tech (which is why we use them also). https://lnkd.in/g4J7FGuP.
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Tony Cohn reposted thisTony Cohn reposted thisMost affiliate programs focus entirely on the Top of the Funnel. They know who sent the click, but they have no idea why that user didn't buy. In a recent session with Everflow - Partner Marketing Platform, our founder Valon Xhafa highlighted the "Middle-of-Funnel" (MOFU) as the true battleground for revenue. If you want "sticky" partnerships, you have to maximize your partner’s EPC (Earnings Per Click). behamics does this by: ✅ Identifying hesitation at checkout ✅ Deploying real-time behavioral nudges ✅ Rescuing "bounced" traffic before the user leaves the page. Catch the full Roadmap here: https://lnkd.in/gGdjEwACThe Death of Lead Swapping: Building Sticky Affiliate Partnerships with Behamics AIThe Death of Lead Swapping: Building Sticky Affiliate Partnerships with Behamics AI
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Tony Cohn shared thisHyped to be attending Demand & Expand next month. Always down for a good b2b show and excited to see if Everflow - Partner Marketing Platform will take home any hardware from the three categories we are nominated in during the awards portion of the conference. DM me to connect at the show. More info: https://lnkd.in/gccr6ZzJ.
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Tony Cohn reposted thisTony Cohn reposted thisScaling a brand to an eight or nine-figure valuation isn't a linear path, it’s an exercise in managing madness. Many brands hit a ceiling not because of a lack of budget, but because their internal teams are playing from different sheets of music. When a media buyer optimizes for ROAS while the CFO is focused on LTV, the "symphony" of scaling falls apart. Matt Frary, Founder of Chief of Chaos, and the mind behind scaling giants like Dollar Shave Club and Manscaped, argues that the secret isn't fighting the chaos—it's harnessing it. By moving away from "marketing heroics" and toward a disciplined framework of Target, Execute, and Measure, brands can turn growth friction into a competitive advantage. It’s time to stop chasing shiny objects and start building a single source of truth for your North Star KPI. Learn more in the Masterclass recap: https://lnkd.in/e7NSEqy5 #PerformanceMarketing #EcommerceGrowth #MarketingStrategy #Scaling #EverflowEmbracing the Chaos: A Framework for Scaling Media Buying Without Breaking the BusinessEmbracing the Chaos: A Framework for Scaling Media Buying Without Breaking the Business
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Tony Cohn reposted thisTony Cohn reposted this*Adding 'Masterclass' to my list of accomplishments* During ASW, I sat down with Tony Cohn from Everflow - Partner Marketing Platform, to discuss my publisher playbook for recruitment and activation. We turned it into a short Masterclass 👩🏫 It's a quick read: https://lnkd.in/eB4Wn2Zt Looking for the original playbook? I'll put the link to my Substack (where you can find it!) in the comments ✨ Thanks for joining. Keep on learning. And see you soon!Redefining the Funnel: Building a Relationship-First Strategy for Sustainable Publisher GrowthRedefining the Funnel: Building a Relationship-First Strategy for Sustainable Publisher Growth
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Tony Cohn reposted thisTony Cohn reposted thisMost affiliate programs fail because they are not scaling in the right areas... The strongest programs I’m seeing in Europe right now all have one thing in common: They’re focused on US consumers…… Our trusty Americans have: - High purchasing power - Strong intent (especially in finance, AI products, Health) - Trust to buy online - High LTV What kind of partners are driving the big programs, I hear you ask....? Media buyers You know the guys. Running paid ads across: Meta, TikTok, Snap and Rumble These often, small companies are testing fast, spending major cash and scaling fast. If you want to work with Media buyers, remember: - Don't use them as a test bed. Get optimised before reaching out. - Pay fast and on time. No crazy NET 30. Use Revving if needed. - Don't be greedy with margins. It won't wash. - Feedback on post conversion events to optimise the full funnel. - Provide fresh assets, optimised landing pages and tweaked flows. For these partners, volume is easy.Profitable scale is not. Help them and they will scale your program big time....📈 Are you a media buyer and looking for more direct brands? We’ve got ~750 advertisers on the Everflow - Partner Marketing Platform which you can access with a free account. DM me and I can introduce you to Arsen Manko and the Marketplace team.
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Tony Cohn reposted thisTony Cohn reposted thisFor years, influencer marketing was treated like a mini media buy where brands paid flat fees for likes and hope. According to Karen Garcia of Lab6 Media, the era of vanity metrics is effectively over. Today’s market has shifted toward Performance Accountability and Karen argues that while content used to be king, attribution is now the throne. ➡️ To move from branding expenses to a scalable revenue engine, she suggests moving beyond raw follower counts and focusing on the 4 R’s: Relevance, Resonance, Reach (with intent), and Reliability. ➡️ Another key takeaway? Don't be blinded by celebrity status. Micro and Mid-tier Creators often outperform macros for cost efficiency because their content feels more relatable and is rooted in personal experience. Ready to transform your influencer program from a branding expense into a revenue engine? Check out Karen’s full Masterclass here: https://lnkd.in/e3XEreww #InfluencerMarketing #PerformanceMarketing #AffiliateMarketingFrom Vanity to Value: A Framework for Performance-Driven Influencer MarketingFrom Vanity to Value: A Framework for Performance-Driven Influencer Marketing
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Tony Cohn reposted thisReally proud of how this one came together with Minty and the incredible team at Everflow - Partner Marketing Platform . Check it out here 👇 https://lnkd.in/gBERgf_i #eCommerce #Partnerships #RevenueRecoveryTony Cohn reposted thisCheck out a masterclass by Minty & Everflow - Partner Marketing Platform, tackling how eCommerce leaders convert 95% of online customers they can’t see without Minty’s help. Minty & Everflow share common challenges and best practices that help brands turn this blind spot into incremental revenue and customers. Thanks to the Everflow team for a great partnership and to Christopher Lettera for hosting a fantastic session. 🔗Missed it? Watch the masterclass here: https://lnkd.in/e7Q-HKfc #masterclass #incrementalrevenue #KeepGrowing
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Tony Cohn reposted thisTony Cohn reposted thisYour expertise is the engine of our growth. It’s time you were rewarded for it. Today, we’re moving beyond the "referral link" with the debut of the Everflow Partner Missions App, the first-of-its-kind mobile experience designed to turn your loyalty into direct rewards. Whether you’re sharing a review, getting Everflow - Partner Marketing Platform Certified, or referring a new brand, you’re earning "Flow Points" to spend your way. Earn cash and prizes through interactive missions: 🚀 Earn points for "quick wins" like sharing reviews or social recommendations. 🎓 Complete the Everflow Certification Mission to unlock exclusive rewards. 🤝 Earn $250 per qualified lead and $1,500 when they become a customer. 👥 Invite others to join your tribe and share in their compounding rewards. 🎁 Redeem "Flow Points" for cash, MacBooks, AirPods Pro, or exclusive swag. 🧑🚀 Ready for your first mission? Download the app and join the program today! Link in comments. #PartnerMarketing #CustomerCommerce #MarTech #AffiliateMarketing
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Tony Cohn liked thisTony Cohn liked thisTwo weeks out. My prep looks nothing like it used to. Old me: show up to a conference, grab a tote bag, eat the catered lunch, send a LinkedIn request nobody remembers accepting. New me: showing up with intention, not just energy. Here's what I'm actually doing before Demand & Expand: 1. I'm reaching out to customers and connections I know will be there. Conferences are one of the few times you get to have a real, unhurried conversation with people you usually only catch on a 30-minute call. I don't want to waste that. 2. I'm filming. I've been doing Game Changer interviews — real, unscripted conversations with marketers doing things differently. Demand & Expand is the perfect room for it. If you're doing something interesting in your demand gen or ABM motion, I want to sit you down for 10 minutes. 3. I'm going for 5 real conversations, not 50 forgettable ones. Quality beats volume. Every time. 4. We're hosting a CMO dinner on May 19th — a small, intentional gathering for CMOs who actually want to talk shop over an exquisite meal. DM me if that's your thing. 5. I've already blocked follow-up time the day after. Not "I'll get to it." Blocked. Done. The shift that changed everything: I stopped going to conferences for the vibes and started going to actually learn. Turns out the connections you make when you're genuinely curious are the ones that actually last. Can't wait to see some of you there... especially: Kris Rudeegraap, ♜ Arthur Castillo, Tony Cohn. Ashley Faus, Guy Yalif Who else is going? Drop a comment, would love to connect in person.
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Tony Cohn liked thisTony Cohn liked thisExcited to officially share that I’ve started a new chapter as a Jr. Account Manager at Pushnami! This role marks a big transition for me as I step away from tech sales and into the performance marketing space — and I couldn’t be more excited for what’s ahead. I’m looking forward to learning, growing, and being surrounded by such a talented and driven team, special thanks to Kacey Hoover and Joshua Briggs for their support throughout this process. I also want to take a moment to thank the people in my network who have supported, mentored, and taught me along the way. Every conversation, opportunity, and lesson has played a part in helping me get here, and I’m incredibly grateful for that support. I’m excited to continue growing professionally, challenge myself in new ways, and see where this next journey takes me. Looking forward to everything to come!
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Tony Cohn reacted on thisTony Cohn reacted on thisThe most dangerous place for a telehealth brand to be is successfully stagnant at $15M. Your offer works and your unit economics are stable, but acquisition has plateaued. Most teams wait for a viral moment that never comes. Everflow CMO Michael Cole recently sat down with William Perry from Reason Agency, a super affiliate who drives $3M–$5M in monthly LTV for a single telehealth brand, to pick his brain about what it takes to succeed in this fiercely competitive space. Michael and Will are picking up the conversation again next week. Don't miss it. 🎟️ Register for the next live session: https://lnkd.in/dWrSsGHP Scale or Die: 100k+ New Telehealth Customers Wednesday, May 13 | 11:00 AM PT | 2:00 PM EST #AffiliateMarketing #PartnerMarketing #Telehealth #SuperAffiliate
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Tony Cohn liked thisTony Cohn liked thisData drives the industry, but people drive the business. The biggest week in lead gen is finally here, and the Everflow - Partner Marketing Platform team is ready to hit the ground running at LeadsCon Las Vegas. Performance marketing moves fast, but the people behind it are what make this industry truly thrive. We’re here for the conversations, the new partnerships, and the chance to help you scale your performance and streamline your growth. Our team on the ground is ready to connect: 🔹 Curt Frieden Bringing expertise in strategic growth and performance. 🔹 Lindsay Friedlander Elevating partnerships and lead gen initiatives. 🔹 Zach Silverman All things partner marketing, performance, and growth. Whether you want to discuss the future of lead gen, solve a specific performance bottleneck, or just grab a few minutes in between sessions, they’d love to see you. 📩 Want to meet up? Drop a comment below or send a DM to Curt, Lindsay, or Zach directly to grab a spot on their calendars! #LeadsCon #LeadsCon2026 #PerformanceMarketing #LeadGeneration
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Tony Cohn liked thisTony Cohn liked thisWe're #hiring a new Logistics Administrator in London Area, United Kingdom. Apply today or share this post with your network.
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Tony Cohn liked thisOur very own Jeffrey Segall, is sharing a valuable pro-tip on overcoming costly search delays with Agentic Product Feeds. His expertise is driving smarter workflows and helping teams save time. Join here to learn more!: https://lnkd.in/g7_xY_F4Tony Cohn liked thisThe smartest teams aren't working longer hours, they’re trading better pro-tips. Today we’re launching Work Smarter Wednesdays, a new community-led series inside our Success Trackers Community designed to turn “how-to” into “here's the shortcut." Think hidden Everflow - Partner Marketing Platform shortcuts, AI integrations that ease your most tedious tasks, and real tactics from people who live our industry every day. We’re kicking things off today with Jeffrey Segall (EVP of RevOps at Shopnomix), who shares his pro-tip on how to bypass expensive search bottlenecks using Agentic Product Feeds. Christopher Lettera, Partnerships Manager at Minty and Sophie Toporoff, Senior Director, North America Partnerships at Linkby will join us up next. Jeff, Chris, and Sophie will also host live AMAs in Success Trackers in the coming weeks. So, come with your most nagging questions! Not in the community yet? Join us today to access the pro-tip series and upcoming live AMAs. Link in comments.👇 #PerformanceMarketing #MarketingLeadership #RevOps #B2BSaaS #SuccessTrackers
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Tony Cohn liked thisTony Cohn liked thisThis Mental Health Awareness Month, I’m thinking about all we didn’t know a generation ago. And all we know now. 16 years ago, when I was diagnosed, awareness wasn’t something I could feel around me. There was less language. Less understanding. More silence. Today we know that 1 in 8 people live with a mental health condition (WHO). That means mental health is part of everyday life, for many of us. And still, there are things we get wrong. Bipolar is not just “mood swings.” There are cycles. Patterns. Early signals. And we need better representation, grounded in lived experience. At In the Zone, we’ve been listening. To people living with bipolar, to their loved ones, and to clinicians. From that, four insights keep coming up: 1. Early action increases control 2. Support can feel hard to reach 3. Knowing when to act reduces escalation 4. Supporters need support too Over the coming days, I’ll share more about each of these. Because awareness is important. But what really matters is what we do with it. Let’s keep learning. Let’s keep showing up. And let’s make support easier together. 💜
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5 Reasons Why Rewarding Ads Outperform Traditional In-App Ads
Application Developers Alliance
See publicationBy providing a “win-win” for both developer and user, rewarding ad units are dramatically outproducing traditional in-app ad units. According to a recent study update by MonetizePros, average eCPMs on Android and iOS devices range from $0.15-$2.00 for banner ads and $2.00-$5.00 for interstitials. Compare that to the traditionally higher average eCPMs of rewarding ad units (which often range into $30+ territory) and it’s clear to see that traditional in-app ads may be on their way out. So, why…
By providing a “win-win” for both developer and user, rewarding ad units are dramatically outproducing traditional in-app ad units. According to a recent study update by MonetizePros, average eCPMs on Android and iOS devices range from $0.15-$2.00 for banner ads and $2.00-$5.00 for interstitials. Compare that to the traditionally higher average eCPMs of rewarding ad units (which often range into $30+ territory) and it’s clear to see that traditional in-app ads may be on their way out. So, why are rewarding ad units so effective? Let’s find out!
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Comissio
If an agent asked, “Where does this stand?” Right now, could you answer fast? Not after checking a spreadsheet. Not once finance weighs in. Right now. Most agencies don’t struggle with commission accuracy. They struggle with commission visibility. After AEP and OEP, that gap shows up quickly: - More follow-ups - More internal handoffs - More time spent explaining status If the answer lives in: - An email thread - A shared spreadsheet - Someone else’s inbox That’s usually the signal. Curious how others handle this. How easy is that answer for your team today? (From what we see at Comissio, this question tells you everything.) #insuranceagencies #commissions #commissionvisibility #insuranceoperations #financeteams #AEP #OEP #postenrollment #agencygrowth
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